AUSTRALIA.
CREATING WORLD CLASS
SPORTING EVENTS.
With a presence in almost all countries hosting a major sporting event over the next decade, your local Australian
Trade Commission office can connect you to the specialists with the vision and proven capability to help create your
premier sporting event.
Australia
Mr Luke Deacon
Trade Adviser, Major Sporting Events
Australian Trade Commission, Sydney
Level 23, 201 Kent Street
Sydney NSW Australia 2000
T: +61 (2) 9392 2103
E: [email protected]
Qatar /United Arab Emirates
Mr Saïd Metwalli
Counsellor & Trade Commissioner
Australian Trade Commission, Abu Dhabi
Australian Embassy, Al Muhairy Centre
Sheikh Zayed the First (7th) Street
Abu Dhabi, U.A.E.
T: +971 (2) 62 78751
E: [email protected]
Brazil
Mr Fabio Nave
Business Development Manager
Australian Trade Commission, São Paulo
Alameda Santos, 700 - 9º andar - cjto. 92
Edifício Trianon Corporate - Cerqueira César
São Paulo SP 01418-100 Brazil
T: +55 (11) 2112 6212
E: [email protected]
Republic of Korea
Mr Bongsuk Cha
Business Development Manager
Australian Trade Commission, Seoul
18th Floor, Kyobo Building, Jongno 1 ga Jongno-gu
Seoul, South Korea 110-714 Republic of Korea
T: +82 (2) 398 2811
E: [email protected]
Russia
Ms Natasha Smirnova
Business Development Manager
Australian Trade Commission, Moscow
Australian Embassy
10A/2 Podkolokolny pereulok
Moscow 109028 Russia
T: +7 (495) 23 13613
E: [email protected]
Japan
Mr Kazuto Kimura
Senior Business Development Manager
Australian Trade Commission, Tokyo
2-1-14 Mita, Minato-Ku
Australian Embassy
Tokyo 108-8361 Japan
T: +81 (3) 5232 3929
E: [email protected]
The Australian Trade Commission, Austrade, is the Australian Government’s trade, investment and education promotion agency.
Through a global network of offices, Austrade assists Australian companies to grow their international business, attracts productive
foreign direct investment into Australia and promotes Australia’s education sector internationally.
Discover Australia’s Major Sporting Events specialists by downloading the Track Record app now, free at the App Store on
iTunes or through Android on Google Play (tablets only).
W austrade.gov.au/trackrecord
E
[email protected]
@Austrade #MatchAustralia
Cover image: Olympic Rings of Fire, Opening Ceremony Athens in 2004, developed by Australia’s FCT Flames.
AUSTRALIA.
CREATING
WORLD CLASS
SPORTING
EVENTS.
GLOBAL EXPERIENCE.
PROVEN CAPABILITY.
UNLIMITED VISION.
A DISTINGUISHED
TRACK RECORD
DEMONSTRATED
GLOBAL EXPERIENCE
The capability of Australia in the major sporting events
industry is second to none. From a sporting nation powered
by determination, focus, passion and vision, Australian
companies have the demonstrated knowledge and a
genuine global track record, consistently creating the world’s
premier sporting events.
Since 2000 over 140 Australian companies have played
pivotal roles shaping every Summer and Winter Olympic
Games, Commonwealth Games, FIFA and Rugby World Cup
Tournaments and Asian Games.
In 2000, the late Juan Antonio Samaranch, former President
of the International Olympic Committee, declared the
Sydney Olympics as “the best ever”. In doing so, he set
the benchmark for all future sporting events and positioned
Australia as the world-leader in major sporting event delivery.
Years later, Australian major sporting event specialists have
helped stage, or are helping to stage, over 40 truly global
sporting events.
Those nations which have embraced Australian expertise
have enhanced their global image, developed sustainable
infrastructure and have achieved positive social outcomes
such as higher participation in sport and education, which
have led to improved national health.
Almost 50 of these companies completed high-profile
projects for the London Olympics, such as the iconic pink
and blue synthetic hockey pitch, the innovative engineering
behind the Olympic cauldron and the development and
project management of the A$2.2 billion Olympic Village –
the most sustainable Olympic Village in history which has
been converted into 2,818 apartments.
So whether it’s designing the world’s fastest pool in China,
managing eight of the 29 competition venues in London
or redefining stadium design in Russia to allow football
and cultural activities to be staged under the same roof;
Australia’s track record is diverse, tried, tested and proven.
This has helped contribute to the success of many global
sporting events such as:
›› Pyrotechnic provisions and special effects for Ceremonies,
Rugby World Cup, New Zealand, 2011
›› Emergency management assurance, policies and village
operations, Commonwealth Games, India, 2010
›› Roof construction of the Nelson Mandela Bay Stadium,
FIFA World Cup, South Africa, 2010
›› Opening and Closing Ceremony Executive Producer/
Artistic Director, Winter Olympics, Vancouver, 2010
Olympic Green Tennis Centre, designed by Australian
architects BVN Donovan Hill, for the Beijing Olympics in 2008.
Photo courtesy BVN Donovan Hill.
“Australia is the most culturally diverse
nation on the planet, and this provides an
unparalleled ability to connect with the
world – put simply, your heritage is a part
of our heritage.”
Australian Minister for Sport – Keynote address,
Australia Unlimited 2012, London Olympics.
Sydney Olympic Stadium, purpose built for the 2000 Games,
at the time the largest stadium built for an Olympics.
Photo courtesy BVN Donovan Hill.
›› Planning and transfer of knowledge seminars,
Asian Games, Guangzhou, 2010
›› Audio director and designer of Ceremonies,
Youth Olympic Games, Singapore, 2010
›› Design of National Aquatic Centre (‘Water Cube’),
Olympic Games, Beijing, 2008
Beijing National Aquatics Centre, the ‘Water Cube’ designed by Australia’s PTW Architects and Arup International engineering group. Photo courtesy of Arup.
PROVEN
CAPABILITY
OUR
VISION
Australia’s major sporting event expertise is extensive. As
world leaders, this experience stretches across every stage
of the major sporting event lifecycle, including:
Australia is a sporting nation where business and community
come together to share a passion for sport.
›› Event assessment
›› Event bidding
›› Strategic planning
›› Governance and organisation structure development
›› Venue design and construction, including master planning,
overlay and non-competition infrastructure
›› Functional and operational planning services
›› Event management and operations
›› Cultural and ceremonies
›› Product design and supply
Together we share a vision, to create world class
sporting events.
We see a future where incredible sporting achievement and
a global sporting event has the power to educate, brand, and
position your nation in a global community.
Let’s start that future together, now.
“Like any challenge, getting to the finish
line involves years of planning, thought,
preparation, intensity and training.
Australians can help your nation to the
chequered flag.”
Mark Webber – Australian Formula One Champion Driver and
Patron of Australia’s Major Sporting Events industry.