Why ZICO® coconut water? Why consumers will love ZICO`s new

Why ZICO® coconut water?
∙ The coconut water category continues to grow at +25%.1
∙ ZICO is hand harvested from Thai coconuts, and supports hydration with
naturally-occurring electrolytes, including as much potassium as a banana
in every bottle.
∙ ZICO’s new, not from concentrate PET offerings align with the rising
consumer demand for simpler ingredient labels. 2
Why consumers will love ZICO’s new 16.9 fl oz line-up:
∙ IMPROVED TASTE: New, not from concentrate formulas deliver on
superior taste and consumer preference. 3
∙ NATURAL HAS NO SUGAR ADDED*: Unlike the category leader’s natural
flavor, ZICO Natural 100% Coconut Water has no sugar added, a critical
distinction for consumers and the #1 driver of purchase for coconut water. 3
∙ BETTER BOTTLE: The new 16.9 fl oz PET bottle not only allows consumers
to see what’s inside, but also maintains the consumer-preferred bottle
package for coconut water. 4 Win-win!
∙ UNIQUE FLAVORS: ZICO offers three delicious flavors, Chocolate,
Pineapple and Watermelon Raspberry, to capture the 30% of new category
buyers who are more likely to purchase flavors.5
∙ BETTER VALUE: Great for consumers, with an extra 2.9 fl oz for the
same retail price as ZICO’s 14 fl oz.
Source: Nielsen Scanning, Total US AMC, 12 M/E Q2 2015
Source: Ulrick & Short Sur vey 2014
Source: Summit Custom Research, September 2013
4
Source: Summit Custom Research, May 2014
5
Source: Nielsen Scanning, Total US AMC, 12 M/E March 2014
1
2
3
*Not a reduced calorie food. See nutrition facts for sugar and calorie content.
ZICO.com • 2101 E. El Segundo Blvd, Ste 403, El Segundo, CA 90245 • tel: (866) SAY-ZICO • fax: (866) 620-6783
naturally
supports
hydration
as much
potassium as
a banana
electrolytes:
potassium
magnesium
sodium
calcium
phosphorus
dairy free
lactose free
pineapple
watermelon raspberry
natural
flavored coconut water
flavored coconut water
100% coconut water
SINGLE
SINGLE
SINGLE
12-PACK CASE
12-PACK CASE
12-PACK CASE
chocolate
DISPLAY & SHIPPING INFORMATION
flavored coconut water beverage
SINGLE
12-PACK CASE
natural
SIZE
case
pack
package
volume
package
dimensions
package
type
production shelf life
case
dimension
INDIVIDUAL
12 units
16.9 oz
(500 ml)
base:
2.6299”sq. x
height: 8.334”
PET bottle
12 months.
No refrigeration needed.
L: 10.94” x
W: 8.54” x
H: 8.425”
case
weight
case
type
case
per pallet
pallet
weight
pallets
per truck
13.867 lbs
full wrap
cardboard
126
(18 per layer,
7 layers)
1,807 lbs
24
(3,024 cases)
watermelon raspberry
pineapple
chocolate
Nutrition Facts
Nutrition Facts
Nutrition Facts
Nutrition Facts
Amount Per Serving
Amount Per Serving
Amount Per Serving
Amount Per Serving
Calories 80
Calories 80
Serving Size: 1 Bottle
Calories 90
% Daily Value*
Total Fat 0g
0%
Sodium 110mg
5%
Potassium 1010mg
26%
Total Carbohydrate 22g 7%
Sugars 19g
Serving Size: 1 Bottle
% Daily Value*
Total Fat 0g
0%
Sodium 100mg
4%
Potassium 900mg
26%
Total Carbohydrate 18g 6%
Sugars 13g
Protein 0g
Protein 0g
Calcium
Calcium
6% • Phosphorus 4%
Serving Size: 1 Bottle
Calories 140 Calories From Fat 30
% Daily Value*
Total Fat 0g
0%
Sodium 100mg
4%
Potassium 900mg
26%
Total Carbohydrate 17g 6%
Sugars 13g
Protein 0g
8% • Phosphorus 4%
Serving Size: 1 Bottle
Calcium
% Daily Value*
Total Fat 3g
Saturated Fat 2.5g
Sugars 20g
8% • Phosphorus 4%
Protein 0g
Magnesium 10%
Magnesium 10%
Calcium
Not a significant source of saturated
fat, trans fat, cholesterol, dietary fiber,
vitamin A and vitamin C.
Not a significant source of calories
from fat, saturated fat, trans fat,
cholesterol, dietary fiber, vitamin A,
vitamin C and iron.
Not a significant source of calories
from fat, saturated fat, trans fat,
cholesterol, dietary fiber, vitamin A,
vitamin C and iron.
Magnesium 4%
*Percent Daily Values are based on
a 2,000 calorie diet
*Percent Daily Values are based on
a 2,000 calorie diet
Ingredients: coconut water, less
than 1% of: natural flavors, citric
acid (provides tartness), stevia leaf
extract.
Ingredients: coconut water, less
than 1% of: natural flavors, citric
acid (provides tartness), stevia leaf
extract.
Ingredient: coconut water.
If a bioengineered version of an ingredient exists, ZICO does not use it.
5%
13%
Sodium 85mg
4%
Potassium 830mg
29%
Total Carbohydrate 29g 10%
Magnesium 10%
*Percent Daily Values are based on
a 2,000 calorie diet
†
gluten free
non-gmo†
4% • Phosphorus 4%
Not a significant source of trans fat,
cholesterol, dietary fiber, vitamin A,
vitamin C and iron.
*Percent Daily Values are based on
a 2,000 calorie diet
Ingredients: coconut water,
water, cane sugar, coconut cream
(coconut extract, water), cocoa
processed with alkali, natural
flavors, carrageenan, gellan gum.