PRESS RELEASE
LEADING ECUADORIAN ROSE PRODUCER ADOPTS EARTH ALIVE SOIL ACTIVATOR™
MICROBIAL BIOFERTILIZER FOR ITS OPERATION
Montreal, Quebec, Canada, February 6, 2017—Earth Alive Clean Technologies Inc. (CSE:
EAC) (“Earth Alive” or the “Company”), a leading Canadian Clean-Tech company,
developer and manufacturer of state-of-the-art microbial technology-based products for
sustainable agriculture and mining, is pleased to report that Olij Breeding Ecuador, an
industry-leading rose propagator, has adopted the Company’s microbial biofertilzer, Soil
Activator™, as part of their core rose production methods.
Olij Ecuador, a division of Neatherlands-based Olij Breeding International BV, is an
innovative breeder and propagator of new rose varieties for commercial producers. Olij
Ecuador currently grows over 30 different rose varieties, propagating for the flower
industry in Ecuador and the surrounding region. Flower production is a significant
economic driver in Ecuador: globally, it is the third-largest exporter of cut flowers – 73%
of which are roses – and the industry generates over 100,000 jobs and over US$800
million in exports per year.1
Olij first trialled Soil Activator™ on several beds in 2016. Within 3-4 weeks of application,
the farm manager observed better plant growth, including better shoot growth,
stronger roots, more vigorous plants, increased bud break, and increased number and
quality of basal breaks. Based on these impressive results, the farm adopted Soil
Activator™ as a core production practice.
“The results obtained with Soil Activator™ were spectacular,” stated Marcelo
Echeverria, Manager of Olij Ecuador. “The roots were clearly improved, not only in the
quantity of new growth but also in the vigor. We could see that new foliage were
increased in size. We also observed an intense red colour in the newly breaking buds,
which demonstrates happy plants. Applications of Soil Activator™ on the crop at least
twice per year is a great tool to maintain our crop in optimum condition.”
“It’s quite a statement that an industry leader known to use state-of-the art
technologies to produce best-in-breed roses has adopted our product for application
across its operations,” explained Michael K. Warren, Earth Alive’s V.P. of Agriculture.
“These results show the broad spectrum of our biofertilizer’s applications. Beyond
reported fruit and vegetable markets, our product also has the ability to access markets
catering to botanical species of all varieties.”
Soil Activator™ is imported and distributed in Ecuador by Brenntag Latin America.
1
“Roses with Altitude: Why Ecuador’s Flower Industry Stands Out.” Financial Times, 10 April
2015. Online: https://www.ft.com/content/eb5114d6-d846-11e4-ba53-00144feab7de. Accessed 3
February 2017.
About Earth Alive Clean Technologies:
Earth Alive aims to be a key player in world markets of environmentally sustainable
industrial solutions. The company works with the latest innovations in microbial
technology to formulate and patent innovative products that can tackle the most
difficult industrial challenges, once only reserved to environmentally harmful chemicals
and additives. The company is focused on environmental sustainability in the agriculture
industry, and dust control for the mining industry.
For additional company information, please visit: www.earthalivect.com
About Olij Breeding Ecuador:
Olij Ecuador is a division of Olij Breeding BV, a key global breeder and propagator of
roses. With propagation and production facilities in the Netherlands, Colombia,
Ecuador, Kenya and Ethiopia, Olij delivers its products to growers and exporters
worldwide. Olij is known for its expertise in this specialized field, as well as its
professional support and after-sales service. Growers from all over the world visit Olij
Ecuador’s showhouse year-round. For more information, please visit:
www.olijrozen.nl/olij-ecuador/
The CSE has neither approved nor disapproved the contents of this press release. The
CSE does not accept responsibility for the adequacy or accuracy of this release.
Forward Looking Information
Except for statements of historical fact, this news release contains certain forwardlooking statements within the meaning of applicable securities law. Forward-looking
statements are frequently characterized by words such as “plan”, “expect”, “project”,
“intend”, “believe”, “anticipate”, “estimate” and other similar words, or statements
that certain events or conditions “may” occur. Although Earth Alive believes that the
expectations reflected in the forward-looking statements are reasonable, there can be
no assurance that such expectations will prove to be correct. Such forward-looking
statements are subject to risks and uncertainties that may cause actual results,
performance or developments to differ materially from those contained in the
statements. Except as required under applicable securities legislation, the Company
undertakes no obligation to publicly update or revise forward-looking information,
whether as a result of new information, future events or otherwise.
Earth Alive Clean Technologies Inc.,
1001, Lenoir Street, Suite B-338,
Montreal (Qc) Canada
H4C 2Z6
T.(438) 333-1680
For media information and interview
requests, please contact:
Mr. David Gilmour
(e) [email protected]
(p) 514-814-2899
For investor relations, please contact:
Mr. Frédérick Chabot
(e) [email protected]
(p) 438-863-7071