Hard-edge painting became a popular style
in the 1950s and 1960s. It describes an
abstract style that combines the clear
composition of geometric abstraction with the
intense color and bold, unified forms.
Remember the Art Style for its fullness of
color, clean lines, linear (line-based)
pattern and smooth surface planes.
How could you create the same
effect ?
HARD-EDGE PAINTING STYLE
The Elements of Design (color, shape, form, value, texture) are
arranged into flat poster-like patterns with precise outlines and sharply
contrasting colors. –called---HARD-EDGE PAINTING STYLE
Well known
HARD EDGE PAINTERS…
Stuart Davis
American Painter, 1894-1964
•Born in Philadelphia, Penn. His mother was a
sculptor & his father was an art editor for a
newspaper.
Anchor, 1935
Stuart Davis, Memo, 1956
Stuart Davis, Combination Concrete
New York Waterfront, Oil on Canvas, 1938
Ready to Wear, 1955
Rapt at Rappaport’s, 1952
More Stuart Davis
Frank
Stella
Frank Stella was of Italian
descent and born in 1936
Well-known American
Painter and Printmaker
known for MINIMALISM
and HARD-EDGE STYLE
Frank Stella, Firuzabad, 1970, acrylic on Canvas
John McLaughlin, 1898 –1976
John McLaughlin was born in Sharon, Massachusetts.
His father was a Massachusetts Superior Court judge
and he had six siblings. His parents instilled in him
an interest in art, most specifically Asian art.
McLaughlin's work is characterized by a
simplicity expressed as precise geometric
forms, usually rectangles.
Frederick Hammersley (1919 – 2009)
born in Salt Lake City, Utah – took art lessons at a very young age
Objectives:
Students will learn about…
Art Historical References
-Hard Edge Artists and their work
The career of Graphic Design
Cropping/Zooming
Tempera Paint Techniques
- crisp edges
- NO brush strokes
https://www.youtube.com/watch?v=rUeiZ6
c6EBw
Graphic Designers assemble together images, typography, or graphics to create a
piece of design. A graphic designer creates the graphics primarily for published, printed or
electronic media, such as brochures, websites and advertising.
PBS Off Book: The Art of Logo Design
PBS Off Book:The Universal Arts of Graphic Design
Your Project:
HARD EDGE PAINTING
A combination of Pop Art and Hard Edge Painting
1. Find references on computer (no more than 10 MINUTES!!!!)
2. Choose a Logo that will CHALLENGE you, however, allow you to be
successful. For Example, Picasso should not choose a logo with two
colors and straight lines!
3. Draw THREE thumbnails in a SQUARE with three different ways to
crop.
hidden meanings found in famous logos
CROPPING refers to the removal of the outer parts of an
image to improve framing and focus on the subject matter.
Depending on the application, this may be performed on an
artwork, photograph, or film footage.
For your project, you’re going to
find a logo and crop it to the shape
of a square.
CROP so part of the main logo goes
out of ‘the square’
CROP so it is still a mystery,
featuring key elements of the logo,
but in a way that forced the viewer
to stop, thin, and try to recognize
the popular candy.
Gridding Demo
DRAW and PAINT WHAT YOU SEE,
not what YOU THINK you see.
1. FIND A LOGO on the computer – you may have to work in pairs because there aren’t
enough computers.
2. COPY & PASTE the logo into a WORD document (don’t you dare print from the
website – that could be disastrous!)
3. Check…image should be LARGE and NOT blurry at all!
4. SAVE SAVE SAVE SAVE to your H: Drive!!!!!!!! I can’t stress this enough!
5. Print out ONE COPY to room 122
6.Draw one 3 inch square with a one inch grid around part of the logo. *CROP so part of
the main logo goes out of ‘the square’. CROP so it is still a mystery, featuring key
elements of the logo, but in a way that forced the viewer to stop, thin, and try to
recognize the popular candy.
7. Draw 3 inch square with a one inch grid on your newsprint/scrap paper
TUTORIAL : how to use a grid to enlarge an image while drawing
grid method works!
Name: ______________
Period: ______
Logo Hard-Edge Painting
Crop #1
Crop #3
Crop #2
8. Using the “grid method” of transferring images, draw the logo you SEE in the
grid on your newsprint/scrap paper. Show me when you’re done.
9. Ask for final paper.
10. Using a pencil, lightly make a 6 inch grid on your final paper.
11. Using the Grid Method (remember the worksheet “squaring up” when you had
to ZOOM in and blow up the tiger image to a larger size??
12. Draw the logo on to your final paper. (what you SEE in the first square on logo
is what you DRAW in the first square on your final paper.)
13. Look at it and make finishing touches
14. Paint!