To Discussions of
State and National
Issues
New Skills to
Improve Your Ranch
Management
The Largest
Ranching Expo
in the Region
www.cattleraisersconvention.com
Supplement to The Cattleman magazine
Live Music,
Entertainment and
Fantastic Beef Meals
High-Powered Education
Choose from a powerful lineup of educational sessions and
seminars on topics that matter to you.
• School for Successful Ranching
Choose from 33 hours of practical instruction that
will challenge you to think differently, consider new
approaches and look at your operation from a new
perspective.
• Cattle Handling Demonstrations
Innovative sessions will give you skills and information
you can immediately put into use at your home ranch.
• Learning Lounge
This interactive learning space will allow you to get
hands-on with a variety of programs conducted by
industry experts.
Cattle Raisers Expo
This year will feature the largest Expo in the history of the
Cattle Raisers Convention. You’ll see acres of equipment,
technology and information all under one roof. It’s a true
showcase of the latest and greatest from the region’s leading
agribusiness companies.
Information That Matters
Make plans to hear from our lineup of industry experts as
they provide updates on issues that have a direct impact on
your ranching operation.
• Eminent Domain in Texas
Jim Bradbury, attorney, and Gerald Nobles, rancher
and Texas and Southwestern Cattle Raisers Association
(TSCRA) director
•
The Politics of Antimicrobial Resistance
Laura Kahn, MD, author and co-founder, One Health
Initiative
•
International Trade and Export Markets
Erin Borror, economist, U.S. Meat Export Federation
•
2017 Climate Outlook
James Garriss, Browning World Climate Bulletin
•
Update on 2017 Legislative Session
Jason Skaggs, TSCRA executive director, Government
and Public Affairs
2 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
The 2017 Cattle Raisers Convention and Expo brings the best education and information to cattle
industry participants. The event is open to all ranchers, landowners and cattle industry participants.
You’re guaranteed to walk away with ideas and energy that will have a profound and profitable
impact on your ranching operation.
That’s why cattle raisers from across the region come back year after year.
Get a Global Perspective
President Trump and the Economy: How will one affect the
other?
Dr. Douglas Holtz-Eakin,
American Action Forum
president and former director of
the Congressional Budget Office
Be Informed
CattleFax Market Outlook
Randy Blach, CattleFax CEO,
returns to the Cattle Raisers
Convention to provide his
outlook on the 2017 cattle
market.
Be Encouraged
Love, Faith and Inspiration
Taya Kyle, wife of the late U.S.
Navy SEAL sniper Chris Kyle
and the author of the New York
Times bestselling book, American Wife, will close the 2017
Cattle Raisers Convention.
Come to hear a message about
hope, gratitude and joy.
Fun and Entertainment
•
•
•
Cattle Raisers Dinner and Dance
A delicious meal and dance await you at the new
Mays Family Center at the Witte Museum.
Welcome Reception
Catch up with old friends and make new friends
while enjoying drinks and great food in the Cattle
Raisers Expo.
Young People’s After Party
Pat O’Brien’s will host this annual gathering of
those who are young, or young at heart.
#CattleRaisers2017
Schedule at a Glance
Friday, March 31
8:00 a.m.
to 5:30 p.m.
School for Successful Ranching
10:00 a.m.
to 7:00 p.m.
Cattle Raisers Expo
1:30 p.m.
to 3:30 p.m.
Board of Directors Meeting and
Association Promotion Committee Meeting
4:00 p.m.
to 5:00 p.m.
Information Session: Update on
2017 Legislative Session
5:00 p.m.
to 7:00 p.m.
Welcome Reception
9:00 p.m.
to 11:00 p.m.
Young Cattle Raisers After Party
Saturday, April 1
8:00 a.m.
to 6:00 p.m.
Cattle Raisers Expo
8:00 a.m.
to 5:00 p.m.
School for Successful Ranching Sessions
8:30 a.m.
to 9:30 a.m.
CattleFax Market Outlook
9:00 a.m.
to 3:00 p.m.
Cow Camp
9:30 a.m.
to 11:30 a.m.
Spouse Tour
10:00 a.m.
to 12:00 noon
Opening General Session
1:00 p.m.
to 2:30 p.m.
Young Leadership Series Meeting
2:00 p.m.
to 3:00 p.m.
Information Session: Eminent Domain
2:00 p.m.
to 3:00 p.m.
Information Session: The Politics of
Antimicrobial Resistance
3:30 p.m.
to 4:30 p.m.
Information Session: 2017 Climate Outlook
3:30 p.m.
to 4:30 p.m.
Information Session: Update on International
Trade and Export Markets
7:00 p.m.
to 11:00 p.m.
Cattle Raisers Dinner and Dance
Sunday, April 2
7:30 a.m.
to 8:30 a.m.
Cowboy Church with Jeff Gore
9:00 a.m.
to 11:30 a.m.
Closing General Session Brunch
www.cattleraisersconvention.com ❚ 3
National Speakers Inform and Inspire
“We specialize in
communicating complicated policy data
in a way people can
understand.”
–Douglas Holtz-Eakin
Opening General Session
April 1, 10:00 a.m.
Closing General Session Brunch
April 2, 9:00 a.m.
Dr. Douglas Holtz-Eakin
Taya Kyle
American Action Forum president, former director,
Congressional Budget Office, economic and fiscal
policy expert
President Trump and the Economy: How will one
affect the other?
By April 1, the Trump administration will have been in
place for 10 weeks. From international trade and domestic energy to immigration and healthcare, the new
administration will act on countless policy priorities.
How President Donald Trump and his new administration responds to these policy questions will set the trajectory for the U.S. and global economy for generations
to come. What are the near- and long-term growth
prospects for the U.S. economy? How will key federal
policy choices in taxes, entitlements, financial sector
regulation, general regulatory policy and the decisions
of the Federal Reserve impact consumers?
Wife of the late U.S. Navy SEAL sniper Chris Kyle and
the author of the New York Times bestselling book,
American Wife
Love, Faith and Inspiration
Three years after the tragic loss of her husband Chris
Kyle, former U.S. Navy SEAL, Taya Kyle and their children have found renewed meaning through the mission of “serving those who serve others,” particularly
military and first-responder families. Read more about
the Kyle family story on page 18. Come to be inspired
by her presentation.
Holtz-Eakin will bring the American Action Forum’s
practical and sensible approach to an analysis of how
President Trump and the myriad global and domestic economic factors will affect one another and our
prosperity.
About Douglas Holtz-Eakin
Holtz-Eakin is the former director of the nonpartisan Congressional
Budget Office and the former chief economist of the President’s
Council of Economic Advisers. He is one of the nation’s top economists.
Having been involved in policy, politics, academia and government,
he is unique in his diverse, multifaceted economic background and
offers audiences a 360-degree view of the economy.
He is skilled at forecasting policy changes on the horizon and recommending sound strategies for mitigating risk.
Visit americanactionforum.org to read more about Holtz-Eakin and
his Eakinomics commentary in The Daily Dish blog.
CattleFax Market Outlook
April 1, 8:30 a.m.
Randy Blach
CattleFax CEO
Randy Blach, a foremost cattle-marketing expert, will
discuss how Cattle Raisers might consider positioning
themselves for the remainder of this decade.
4 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Information Sessions
Eminent Domain
April 1, 2:00 p.m.
Jim Bradbury
James D. Bradbury PLLC
&
Gerald Nobles
Rancher and TSCRA director
The state’s population is growing
rapidly, increasing the need for land
for public resources such as energy
and transportation. But landowners
recognize that their property rights
must be better protected, not only
for themselves, but also for future
generations. The Texans for Property Rights coalition was established to combine the
resources of associations representing Texas landowners. This session will provide an update on coalition
efforts and focus on eminent domain issues in the
2017 legislative session.
Update on International Trade
and Export Markets
April 1, 3:30 p.m.
Erin Borror
U.S. Meat Export Federation economist
U.S. ranchers annually export more
than $6 billion in beef to international
markets. Maintaining a vibrant export
trade is the responsibility of the U.S.
Meat Export Federation (USMEF). Come
hear from Erin Borror, an economist with USMEF, as she
discusses emerging export markets such as China and
Indonesia, as well as growing markets like Japan and
Hong Kong.
2017 Climate Outlook
April 1, 3:30 p.m.
James Garriss
Browning World Climate Bulletin
The Politics of Antimicrobial
Resistance
April 1, 2:00 p.m.
Laura Kahn, MD
Laura Kahn, MD, MPH, MPP, FACP,
One Health Initiative co-founder,
research scholar, Program on Science
and Global Security at Princeton
University, Princeton Board of Health
vice president
Tackle the story behind the rise of antibiotic resistance. Laura Kahn, author, MD, and public health
specialist, will share her research, from more than 6
years of work, which is bringing insight into the rise
of antimicrobial resistance. Her talk will look at the
differing perspectives – from doctors and ranchers –
and the politics that have led to where we are today.
Her talk will draw upon her new book, One Health
and the Politics of Microbial Resistance, and she will
offer thoughts on what we could do going forward to
address antimicrobial resistance.
#CattleRaisers2017
The climate means everything to ranchers and landowners. Drawing upon
decades of forecasting experience and a
global perspective on weather patterns,
James Garriss will return to the Cattle
Raisers Convention to provide his insights on weather
patterns affecting cattle country.
Update on 2017
Legislative Session
March 31, 4:00 p.m.
Jason Skaggs
Executive Director, Government and
Public Affairs, TSCRA
By April, the 2017 Texas legislative
session will be in full swing. Numerous
agricultural priorities such as groundwater rights, transportation, eminent
domain, energy and wildlife issues will dominate the
2017 legislative agenda. Jason Skaggs leads TSCRA’s legislative and regulatory efforts in Austin and will provide
an update on how rancher and landowner interests are
being affected by the state legislature.
www.cattleraisersconvention.com ❚ 5
Friday
School for Successful Ranching
Sessions run from 8:00 a.m. to 5:30 p.m. and will be held at the Henry B. Gonzalez Convention Center.
Selected sessions will be repeated on Saturday, April 1.
Friday-Only Sessions
Opening Session:
Making the Cow Herd
More Efficient by 2037
Speaker: Dr. Clay Mathis,
Professor and Director, King
Ranch Institute for Ranch
Management
Beef producers will continue to be asked
to provide more pounds of beef with fewer
resources. How will our cow herds, and our
ranches, have to adapt to meet the continued
demand for beef? Help us kick off the 2017
School for Successful Ranching with a look
ahead to 2037!
Introduction to Genomics
The use of genomic data is becoming a valuable tool
for cow-calf producers when making decisions on the
ranch. Join us for a session that will introduce you to
the world of genomics and help you determine how
this management tool can work for you.
Speaker: Dr. Jared Decker, University of Missouri
Rancher Panel: Using Genomics to Make
Management Decisions
Join fellow ranchers for a practical discussion on how
they incorporate the use of genomic data into their
management decisions on the ranch.
Impacting Beef Tenderness on the Ranch
National beef quality audits have shown beef
tenderness as an area where the beef industry can
improve the consumer’s eating experience. Tenderness
is a moderately heritable trait and can be affected both
by genetics and outside influences. Learn how you can
improve beef tenderness on the ranch.
Should Your Ranch Be Incorporated or Not?
Your choice of business entity can have a dramatic
impact on your ranch taxes, insurance and
liability. There are advantages and disadvantages
to sole proprietorships, limited liability companies,
partnerships and corporations. Learn what business
structure best fits your ranch.
Generational Transfer of the Ranch
The goal for many ranch owners is to leave the ranch
to the next generation. But when that time comes,
what does the next generation really inherit? Is the
inheritance a gift or a liability? How do you prepare
the next generation for the gift the inheritance is
intended to be? In this session, we will look at the
potential inheritance from the next generation’s
perspective and identify some of the primary items
that the current generation needs to prepare them for,
in order to make the transfer of the ranch a gift and
not an overwhelming liability.
Speakers: Dr. Robert Wells and Dan Childs, Samuel
Roberts Noble Foundation
Cow and Calf Health: Start at the Beginning
A preventive medicine approach to your herd health
plan can help save you time and money by reducing
the number of sick cattle to be treated. It can also keep
your cattle performing better, longer. This session will
help you develop a preventive herd health plan and
show how the judicious use of antibiotics can support
animal well-being.
Speaker: Dr. John Davidson, Boehringer-Ingelheim
Vetmedica, Inc.
Reproductive Diseases and Prevention
Herd health protocols should be based upon risk and
sound science, not tradition. This session will review
critically important reproductive diseases with an
emphasis on bovine trichomoniasis.
Speaker: Dr. John Davidson, Boehringer-Ingelheim
Vetmedica, Inc.
Speaker: Dr. Ty Lawrence, West Texas A&M University
Cubes: What’s Right for My Situation?
Genetic and Selection Strategies for Improving
Beef Quality
Supplementation strategies are an important part
of cow-calf operations. This session will focus on
providing general recommendations for which type of
cube or other supplement is right for your operation.
In addition to cubes, it will also cover how to utilize
blocks, liquid feeds, and other supplements in an
operation.
Most ranchers keep calving records and track how
their calves gain. Buyers and beef breed associations
provide more performance data. How can you use this
information? Learn how to incorporate genetic data
with your unique environment, consumer preferences
and the beef market to optimize your beef production.
Speaker: Dr. Andy Herring, Texas A&M University
Speaker: Dr. Jason Banta, Texas A&M AgriLife Extension
Service
6 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
FRIDAY-ONLY
•
•
•
•
•
•
•
Registration Includes:
School for Successful Ranching
Friday Sessions
Cattle Raisers Expo
Learning Lounge in the Expo
Friday Sessions
Cattle Handling Demonstrations
in the Expo
2017 Legislative Update
Welcome Reception in the Expo
Young Cattle Raisers After Party
at Pat O’Brien’s
90
$
Member pricing,
on or before
March 20, 2017
Luncheon and reception beverage tickets may
be purchased separately. HBGCC offers 4 dining
options and the San Antonio Riverwalk provides numerous restaurant choices within easy
walking distance.
Solar Powered Pump System Planning
Are you considering replacing your windmill with
a solar powered pump system? There is more
involved in the decision than just buying and
installing the pump. This session will outline how
to assess your needs and compare solar pump
options.
Speaker: Eric Macias, LORENTZ
Pollinators and Native Plants:
What It Means for Your Ranch
Without pollinators, the future of agriculture and
wildlife is doomed. This session will teach you
how to manage for healthy pollinators, to ensure
that flowering forbs and woody species survive on
your ranch. Learn about the habitat requirement of
pollinators and how they can benefit your ranch.
Speaker: Ricky Linex, USDA Natural Resources
Conservation Service
Managing Brush to Improve Cattle
Grazing and Wildlife Habitat
New technology is disproving myths and creating
new opportunities to combine cattle and wildlife
management techniques. Both the land and the
rancher’s pocketbook can be healthier for it. Many
landowners are looking for guidance in how to
manage for both.
Speakers: Dr. Charles Hart, Dow AgroSciences, and
Megan Clayton,Texas A&M AgriLife Extension Service
Cow Size – Does it Matter?
Cow size has increased on the ranch along with
input costs of the cow, yet weaning weights haven’t
increased. This session will address how to select
for and manage more efficient cows to increase
profitability on the ranch.
Speaker: Dr. Ron Gill, Texas A&M AgriLife Extension
Service
#CattleRaisers2017
Friday
Friday & Saturday Sessions
What Drives Profit: Things a Cow-Calf Producer Learns
at the Feedyard (Repeated on Saturday)
Cow-Calf producers rarely have the chance to see how their
cattle perform in the feedyard. Learn about what your calves will
perform in the feedyard and how management decisions from
conception to the feedyard can affect your cattle.
Objectively Valuing Feeder Cattle for Buyers (Repeated)
Information matters. Providing information on health programs,
genetics and cattle performance can help improve your cattle
from a commodity to a differentiated product. Record keeping and
understanding how your cattle perform are vital to maximizing
your marketing potential.
Speaker: Tom Brink, Red Angus Association of America
Common Traits of Successful Ranches (Repeated)
Case studies on successful ranches shows that they all have a few
things in common. In this session, hear what successful ranchers
are doing that sets them apart and learn how you can implement
these practices on your ranch.
Speaker: Dr. Rick Machen, King Ranch Institute for Ranch Management
Value of Proper Injection Sites (Repeated)
Injection sites may not be visible on the outside of the animal,
but if given incorrectly, can be doing damage to the muscle
beneath the surface. Injection location, route of administration
and product used can affect injection sites. Shots given to calves
at the beginning of their life can affect beef quality throughout the
supply chain, resulting in a poor eating experience. This session
will include the use of a cadaver calf that has received proper and
improper injections. Along with a treatment map, you’ll get to see
how those injections affect the muscle.
Speaker: Dr. Tom Hairgrove and Dr. Joe Paschal, Texas A&M AgriLife
Extension Service
Replacements: How Much Can You Pay? (Repeated)
Is it time to begin expanding your herd? When deciding on
replacements, there are many factors to consider: heifers or
cows; young or old; bred or open, etc. This session will feature
a demonstration of a cow- or heifer-buying decision tool to
determine potential profitability based on different replacement
selection, price and cost scenarios.
Speakers: Dr. Joe Paschal and Mac Young, Texas A&M AgriLife Extension
Stocking Rate: The Most Critical Decision (Repeated)
Stocking rate is the key decision landowners make regarding
a piece of land, but how do you determine the most effective
stocking rate? The session will address inventory, adjustments, and
how to arrive at the magic stocking rate that balances herd and
pasture productivity.
Speaker: Jenny Pluhar and Dale Smith, USDA Natural Resources
Conservation Service
Marketing Your Cattle: Insider Tips (Repeated)
Do you want to get the most for your calves? Join us for a practical
discussion based on years of experience and millions of cattle
marketed. Learn tips that can help you maximize the value of your
cattle.
Speaker: Ken Jordan, Jordan Cattle Auction
www.cattleraisersconvention.com ❚ 7
Saturday
School for Successful Ranching
Sessions run from 8:00 a.m. to 4:30 p.m. and will be held at the Henry B. Gonzalez Convention Center.
Selected programs are repeated from Friday, March 31.
Saturday-Only Sessions
Friday & Saturday Sessions
Water and Ranching
Ranchers need to understand their water rights
and the laws that govern the use of water in
Texas. These speakers will discuss some of the
key questions being asked about water use
in the state and possible challenges that may
change water laws.
What Drives Profit: Things a Cow-Calf Producer Learns
at the Feedyard (Repeated from Friday)
Speakers: Tiffany Dowell Lashmet, Texas A&M AgriLife
Extension Service, and Jim Bradbury, James D. Bradbury,
PLLC
Eminent Domain: Evaluating an Easement Across
Your Land
Between oil and gas pipelines, new and expanded
roadways, high-voltage power lines, and the
proposed Texas Central Railway, landowners
across the state are facing the threat of eminent
domain. Many of these land takings come in
the form of an easement. This session will cover
easement drafting, negotiation, the condemnation
process, and the proper valuation of land, offering
practical information to landowners impacted by
condemnation.
Speakers: Tiffany Dowell Lashmet, Texas A&M AgriLife
Extension Service, and Luke Ellis, Johns Marrs Ellis &
Hodge LLP
From Gate to Plate: How to Market Your Beef to
Retail and Foodservice
Marketing your cattle from gate to plate: tips, advice
and information from producers who are actively
marketing beef from their ranch to foodservice and
retail. Attendees will learn the best ways to market
and utilize the entire carcass.
Speakers: Jordan Beeman, HeartBrand Beef, and Dr.
Jessica Finck, Merck Animal Health
Cow-Calf producers rarely have the chance to see how their
cattle perform in the feedyard. Learn about what your calves
will be doing in the feedyard and how management decisions
from conception to the feedyard can affect your cattle.
Objectively Valuing Feeder Cattle for Buyers (Repeated)
Information matters. Providing information on health
programs, genetics and cattle performance can help improve
your cattle from a commodity to a differentiated product.
Record keeping and understanding how your cattle perform
are vital to maximizing your marketing potential.
Speaker: Tom Brink, Red Angus Association of America
Common Traits of Successful Ranches (Repeated)
Case studies on successful ranches shows that they all have a
few things in common. In this session, hear what successful
ranchers are doing that sets them apart and learn how you
can implement these practices on your ranch.
Speaker: Dr. Rick Machen, King Ranch Institute for Ranch Management
Value of Proper Injection Sites (Repeated)
Injection sites may not be visible on the outside of the animal,
but if given incorrectly, can be doing damage to the muscle
beneath the surface. Injection location, route of administration
and product used can affect injection sites. Shots given to
calves at the beginning of their life can affect beef quality
throughout the supply chain, resulting in a poor eating
experience. This session will include the use of a cadaver calf
that has received proper and improper injections. Along with
a treatment map, you’ll get to see how those injections affect
the muscle.
Speaker: Dr. Tom Hairgrove and Dr. Joe Paschal, Texas A&M
AgriLife Extension
For the full schedule
and details on School
and Information Session
programs, please go to
cattleraisersconvention.
com and click on the
“Schedule” button.
8 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
SATURDAY-ONLY
•
•
•
•
•
•
•
•
•
Registration Includes:
School for Successful Ranching
Saturday Sessions
All Saturday Information
Sessions
Cattle Raisers Expo
Learning Lounge in the Expo
Saturday Sessions
Cattle Handling Demonstrations in
the Expo
Reception in the Expo
Opening General Session
CattleFax Market Outlook
Young Leadership Series meeting
110
$
Member pricing,
on or before
March 20, 2017
Luncheon, reception beverage and dance tickets
may be purchased separately. HBGCC offers 4
dining options and the San Antonio Riverwalk
provides numerous restaurant choices within
easy walking distance.
Saturday
Friday & Saturday Sessions
Replacements: How Much Can You Pay? (Repeated)
Is it time to begin expanding your herd? When deciding on
replacements, there are many factors to consider: heifers or
cows; young or old; bred or open, etc. This session will feature a
demonstration of a cow- or heifer-buying decision tool to determine
potential profitability based on different replacement selection, price
and cost scenarios.
Speakers: Dr. Joe Paschal and Mac Young, Texas A&M AgriLife Extension
Stocking Rate: The Most Critical Decision (Repeated)
Stocking rate is the key decision landowners make regarding a
piece of land, but how do you determine the most effective stocking
rate? The session will address inventory, adjustments, and how to
arrive at the magic stocking rate that balances herd and pasture
productivity.
Speaker: Jenny Pluhar and Dale Smith, USDA Natural Resources Conservation Service
Marketing Your Cattle: Insider Tips (Repeated)
Do you want to get the most for your calves? Join us for a practical
discussion based on years of experience and millions of cattle
marketed. Learn tips that can help you maximize the value of your
cattle.
Speaker: Ken Jordan, Jordan Cattle Auction
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#CattleRaisers2017
www.cattleraisersconvention.com ❚ 9
Cattle Raisers Expo
Learning Lounge –
A Special Feature in the Cattle Raisers Expo
Take a seat in the Learning Lounge in the Expo and learn about some of the practical matters of ranching.
Sessions below will be repeated on Friday and Saturday during the Expo.
Conformation Matters
What do you know about animal conformation and structure? Come learn how structural properties of a calf or cow
can have an impact on your herd and the animal’s health,
movement, and quality as a beef product. We will have a
live animal as part of this interactive demonstration.
Why Bull Fertility Matters
Bull fertility is a key to high reproductive rates. This session will demonstrate how bull fertility tests are conducted
and what to look for in a reproductively healthy bull. We’ll
have microscopes as well as frozen and fresh semen available for you to see how differences in reproductive quality
can have a big impact on your breeding herd.
Branding 101
Join TSCRA Special Rangers for this overview of how to properly brand and identify your
cattle and horses. They will discuss and demonstrate good brand design, branding techniques, and other tips to help you permanently identify your livestock.
Brush Busters
Live demonstrations of brush fighting
equipment plus individual plant treatment and timing for specific brush
species make this session a must-attend.
Come learn how to fight back against
cedar and mesquite, leading to rangelands that are more productive.
Meat Cutting Demonstrations
Want to know where your meat comes
from? Come watch meat scientists break
down primal cuts into whole muscle
cuts and the retail products you buy in
the store.
10 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Cattle Raisers Expo
Cattle Handling Demonstrations in the Expo
Attendees will feel right at home as the Expo floor is transformed into a dirt arena, complete with cattle, panels, and cattle handling equipment. Open to all attendees, the cattle handling sessions are very popular and
the stands will be packed with your fellow ranchers. Sessions below will be repeated on Friday and Saturday
during the Expo.
What Are My Cattle Worth? Cattle Buyers Give Their Opinions
Have you ever wondered why two animals at the livestock market can look identical yet
bring very different prices? This is your opportunity to understand why. A panel of order
buyers and livestock marketing professionals will evaluate different types of cattle and give
you their opinions on what each is worth. Come learn how marketers are evaluating your
animals and how to top the market the next time you sell your cattle.
Safe Cattle Handling
Most ranching accidents happen when processing cattle. Learn the techniques and methods
that improve gathering, penning and working cattle on foot. When done properly, cattle
handling can be less stressful for both people and cattle. Ron Gill will bring his popular and
proven Stockmanship and Stewardship principles into the Expo and show attendees the
best way to handle cattle.
Selecting the Right Cattle Handling Equipment
Did you know that your choice of cattle handling equipment and panels can have a dramatic impact on your cattle and taxes? Come learn from the experts at Priefert Ranch Equipment as they show you how to right-size your cattle handling equipment to fit your operation. You’ll also learn how to plan for future expansion in your facility while minimizing
the tax consequences of permanent facilities.
Why Weight?
One of the most basic tools to improve herds is a simple scale. This simple upgrade to your
cattle management plan can help you better monitor cattle performance, make better decisions and ultimately lead to greater profit. You’ll see firsthand how easy it can be to weigh
cattle and set yourself up to gather the right kind of information on your cattle.
Presented by:
#CattleRaisers2017
www.cattleraisersconvention.com ❚ 11
Cattle Raisers Expo
Cattle Raisers Expo –
Plenty of Free Time for Shopping and Learning
Come ready to buy at the Expo. Exhibitors will bring supplies available for purchase on the spot. Wander through
more than 250 display booths of commercial goods, services, jewelry, clothing and more while you enjoy light hors
d’oeuvres and complimentary beverages.
Grab a seat in the bleachers to watch any of the
cattle handling demonstrations.
Relax in the Learning Lounge and enjoy half-hour
sessions on practical ranching topics.
Come Prepared to Buy!
Our exhibitors are ready to do business with you.
Cattle Raisers Expo participants include:
Animal Health Products
Apparel and Jewelry
Boots
Breeders
Buildings
Chutes
Consulting Services
Feed Additives
Feedlots
Finance and Insurance
Furniture
Hats
Hay Equipment
Herd Management
Irrigation
Real Estate
Stroll among more than 250
Scales
Seed Products
booths at the largest beef
Software
cattle expo in Texas and the
Trailers
Southwest.
Veterinary Services
Weed/Pest Control
Western Art
For a complete list of exhibitors, and to plan your Expo schedule, visit cattleraisersconvention.com. Interested
in becoming an exhibitor? Call 800-242-7820.
12 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Cattle Raisers Expo
2017 Cattle R
aisers Expo H
Friday, March
31
10:0 0 a.m. to
7:0 0 p.m.
Saturday, Ap
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8:0 0 a.m. to
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ours
Cattle Raisers Expo Welcome Reception
Cattle Raisers’ families, friends and acquaintances always enjoy the festive spirit
of the Welcome Reception in the Expo, Friday, March 31, at 5:00 p.m. Stroll
through the displays of commercial goods, live animals, services, jewelry, clothing and more while you enjoy light hors d’oeuvres and beverages.
PAC Raffle
Support the TSCRA Political Action Committee (PAC) by purchasing tickets to win 1 of 3 incredible prizes.
Raffle items
• 2016 Polaris Ranger
with 4 seats
• Santa Fe getaway weekend
at the Rosewood Inn of the
Anasazi
• 5-carat diamond tennis bracelet
from Joe Koen & Son Jewelers
Tickets are
50 each
$
or 11 tickets for $500.
The raffle drawing will be held on Sunday, April 2, 2017 during the Closing General Session Brunch.
No purchase necessary to win. TSCRA PAC solicits contributions from TSCRA members for use in federal and state elections. Contributions
to TSCRA PAC will be reported as required by federal or state law. Contributions are voluntary. A TSCRA member will not be favored
or disfavored based on amount of contribution or decision to contribute. Contributions to TSCRA PAC are not deductible for federal
income tax purposes. Contributions to TSCRA PAC are subject to the prohibitions and limitations of the Federal Election Campaign Act
and state election law.
Political ad paid for by TSCRA PAC
Expo Drawing
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#CattleRaisers2017
www.cattleraisersconvention.com ❚ 13
Schedule
Friday March 31
8:00 a.m. to 9:00 a.m.
School for Successful Ranching General Session:
Making the Cow Herd More Efficient by 2037
9:30 a.m. to 10:30 a.m.
Introduction to Genomics
Should Your Ranch be
Incorporated or Not?
Cow and Calf Health:
Start at the Beginning
11:00 a.m. to 12:00 noon
Rancher Panel:
Using Genomics to Make
Management Decisions
Generational Transfer
of the Ranch
Value of Proper
Injection Sites
1:30 p.m. to 2:30 p.m.
Impacting Beef Tenderness
on the Ranch
What Drives Profit:
Things a Cow-Calf Producer
Learns at the Feedyard
Reproductive Diseases
and Prevention
3:00 p.m. to 4:00 p.m.
Genetic and Selection
Strategies for Improving
Beef Quality
Objectively Valuing Feeder
Cattle for Buyers
Cubes: What’s Right for My
Situation
4:00 p.m. to 5:00 p.m.
Update on the 2017 Texas Legislature – Groundwater rights, transportation, eminent domain, energy
and wildlife issues dominate the 2017 legislative agenda. Jason Skaggs, TSCRA
4:30 p.m. to 5:30 p.m.
Cow Size – Does It Matter?
Common Traits of
Successful Ranches
Replacements:
How Much Can You Pay?
8:30 a.m. to 9:30 a.m.
Common Traits of
Successful Ranches
Water and Ranching
Replacements:
How Much Can you Pay?
10:00 a.m. to 12:00 noon
Opening General Session – President Trump and the Economy: How will one affect the other?
Douglas Holtz-Eakin, American Action Forum president
2:00 p.m. to 3:00 p.m.
Marketing Your Cattle:
Insider Tips
Eminent Domain:
Evaluating an Easement
Across Your Land – Part 1
Value of Proper
Injection Sites
3:30 p.m. to 4:30 p.m.
Stocking Rate:
The Most Critical Decision
Eminent Domain:
Evaluating an Easement
Across Your Land – Part 2
What Drives Profit:
Things a Cow-Calf Producer
Learns at the Feedyard
Saturday, April 1
*All scheduled classes and events are current as of December 9, 2016.
Please refer to cattleraisersconvention.com or your printed handbook
for updated times and locations.
Get Inspired!
Cowboy Church with Jeff Gore
Sunday, April 2, 7:30 a.m. to 8:30 a.m.
Love, Faith and Inspiration from Taya Kyle
at the Closing General Session Brunch
Sunday, April 2, 9:00 a.m. to 11:30 a.m.
14 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Schedule
Solar Powered Pump
System Planning
Stocking Rate:
The Most Critical Decision
CATTLE RAISERS EXPO
Friday, March 31, 10:00
a.m. to 7:00 p.m.
CATTLE RAISERS EXPO
Saturday, April 1, 8:00 a.m.
to 6:00 p.m.
Learning Lounge Programs
Learning Lounge Programs
Every other hour from
10:15 a.m. to 4:45 p.m.
Every other hour from
8:15 a.m. to 4:45 p.m.
Cattle Handling
Demonstrations
Cattle Handling
Demonstrations
Every other hour from
11:00 a.m. to 5:45 p.m.
Every other hour from
9:00 a.m. to 3:45 p.m.
TSCRA Special Ranger Law
Enforcement Silent Auction
Closes at 5:30 p.m.
Saturday, April 1!
Pollinators and Native Plants:
What it Means for Your
Ranch
Managing Brush to Improve
Cattle Grazing and Wildlife
Habitat
Want to learn more about Texas and Southwestern Cattle Raisers
Association? Plan these meetings into your convention schedule.
Marketing Your Cattle:
Insider Tips
Young Leadership Series Meeting
Saturday, April 1, 1:00 p.m. to 2:30 p.m.
TSCRA Board of Directors Meeting and
Association Promotion Committee Meeting
Friday, March 31, 1:30 p.m. to 3:30 p.m.
Objectively Valuing Feeder
Cattle for Buyers
CattleFax Market Outlook – One of the foremost cattle marketing experts will discuss
how cattle raisers might consider positioning
themselves for the remainder of this decade.
Randy Blach, CattleFax CEO
From Gate to Plate: How to
Market Your Beef to Retail
and Foodservice – Part 1
Eminent Domain – The Texans for Property
Rights coalition was established to combine
the resources of associations representing
Texas landowners to collaborate on changes to eminent domain laws in the 2017
legislative session. Jim Bradbury, James D.
Bradbury PLLC, and Gerald Nobles, rancher and TSCRA director
The Politics of Antimicrobial Resistance –
More than 6 years of research sheds light on
the rise of antimicrobial resistance. Laura
Kahn, MD, MPH, MPP, FACP, One Health
Initiative co-founder
From Gate to Plate: How to
Market Your Beef to Retail
and Foodservice – Part 2
2017 Climate Outlook – What weather pattern will affect cattle country in the coming
months? James Garriss, Browning World
Climate Bulletin
Update on International Trade and Export
Markets – U.S. ranchers annually export
more than $6 billion in beef to international
markets. Maintaining a vibrant export trade
is the responsibility of the U.S. Meat Export
Federation (USMEF). Erin Borror, USMEF
economist
Add some
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fun to you
n
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experienc
#CattleRaisers2017
Young Cattle Raisers
After Party at Pat O’Brien’s
Friday, March 31, 9:00 p.m. to
11:00 p.m.
Texas Beef Council
Fun Run/Walk
Saturday, April 1, 6:30 a.m.
Cow Camp
Saturday, April 1, 9:00 a.m.
to 3:00 p.m. for our youngest
cattle raisers. Must pre-register
to attend.
Cattle Raisers Dinner
and Dance!
Saturday, April 1, 7:00 p.m. to
11:00 p.m.
Tour the San Antonio
Missions
Saturday, April 1, 9:30 a.m.
www.cattleraisersconvention.com ❚ 15
Parties
Welcome Reception
Friday, March 31,
5:00 p.m. to 7:00 p.m.
The opening night of the Cattle Raisers
Convention offers a lively reception in the
Cattle Raisers Expo. Food, drinks and local
entertainment create a setting that allows
you to catch up with old friends and make
new friends as you make your way through
the Expo.
Young Cattle Raisers After Party at Pat O’Brien’s
Friday, March 31, 9:00 p.m. to 11:00 p.m.
Where the history of the Alamo meets the New Orleans legend – Pat O’Brien’s Bar and Restaurant and its
famous Hurricane specialty drink! With everything from the signature flaming fountain to piano players entertaining in the Lounge, this New Orleans replica has definitely made its mark on the world.
After dinner on the San Antonio Riverwalk, make plans to join fellow Cattle Raisers at Pat O’Brien’s. There
you can enjoy a nightcap or make plans for whatever the evening holds.
16 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Dinner and Dance
Cattle Raisers Dinner and Dance
The Witte Museum — Saturday, April 1, 7:00 p.m. to 11:00 p.m.
Relax and enjoy the beautiful setting of the new Mays Family Center at the Witte Museum on Saturday,
April 1. A great beef dinner, stupendous desserts and plentiful beverages will help you unwind and celebrate
with family and friends after a full Saturday at the Cattle Raisers Convention.
Attendees will be able to enjoy the beautiful new addition to the Witte Museum. The Robert J. and Helen C.
Kleberg South Texas Heritage Center and George West Trail Drivers Gallery will both be open to tours, allowing guests to view the vast and remarkable collection of South Texas historical artifacts.
Entertainment will be provided by
Jake Hooker and the Outsiders. Wear
your western finery and enjoy the
music and dancing.
Ladies, the varied ground conditions at the Witte Museum can be a
challenge to high heels, so plan on
wearing your best boots for dancing
the night away.
Sponsored by
About the Mays Family Center, South Texas
Heritage Center and Witte Museum
The Mays Family Center features a majestic
10,000-square-foot space, which unites the historic
views of Broadway Street with the ancient panorama
of the San Antonio River. The adjoining Zachry Family
Acequia Gardens is the most historic spot on the Witte
campus and dates to 1719. The Acequia Madre, or
Alamo Acequia and Diversion Dam, were built by Mission Indians during the Spanish Colonial period. They
carried water through diversion ditches to the acequia,
traveling the same route as Broadway to the Presidio,
to irrigate crops near the San Antonio missions.
#CattleRaisers2017
www.cattleraisersconvention.com ❚ 17
Closing Session Brunch & Cowboy Church
Closing General Session Brunch
April 2, 9:00 a.m.
Taya Kyle
Wife of the late U.S. Navy SEAL sniper Chris Kyle and
the author of the New York Times bestselling book,
American Wife
Love, Faith and Inspiration
In early 2013, Taya Kyle and her husband, Chris, were
the happiest they had ever been. Their decade-long
marriage had survived years of war that took Chris
away from Taya and their 2 children for agonizingly long stretches while he put his life on the line in
many major battles of the Iraq War. After struggling to
readjust to life out of the military, Chris had found new
purpose in redirecting his lifelong dedication to service
to supporting veterans and their families. His story is
told in his book and the Academy Award-winning motion picture, American Sniper. Their love had deepened
and, most special of all, their family was whole, finally.
Then the unthinkable happened. On Feb. 2, 2013, Chris and his friend Chad Littlefield were killed while
attempting to help a troubled veteran. The life Chris and Taya fought so hard to build together was shattered.
In an instant, Taya became a single parent, a widow, a young woman facing the rest of her life without the
man she loved.
Three years later, Taya has found renewed meaning and connection to Chris by advancing their shared
mission of “serving those who serve others,” particularly military and first-responder families. She and the
children embrace a new future that honors the past and looks forward with hope, gratitude and joy.
Mrs. Kyle will be signing copies of her book, American Wife, immediately after the brunch.
Proceeds from this session will benefit the Chris Kyle Frog Foundation. The mission of the Chris Kyle Frog
Foundation (CKFF) is to honor God, country and those who serve by providing experiences that strengthen
military and first responder marriages and families.
Cowboy Church
Sunday, April 2,
7:30 a.m. - 8:30 a.m.
Join your friends for singing and encouragement
with Jeff Gore, cowboy minister.
18 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Texas CattleWomen and Spouse Event
Texas CattleWomen Social and Annual Meeting
Thanks to the good work of the Texas CattleWomen, the facts about beef’s
nutritious contributions to a healthy diet and lifestyle are being told to consumers and young people are supported in their agricultural educations. Make
plans to join the Texas CattleWomen for a weekend of fun and information.
The Central Market Cooking School chefs have prepared a fun demonstration
class and tasting menu designed exclusively for Texas CattleWomen. They will
demonstrate the preparation of several beef appetizers, perfect for enticing and
exciting consumers about beef.
Texas CattleWomen Activities
Friday, March 31
4:00 p.m. – 6:00 p.m.
Social at Central Market
Saturday, April 1
8:30 a.m. – 9:45 a.m.
Texas CattleWomen Board of Directors Meeting
1:00 p.m. – 5:00 p.m.
Texas CattleWomen General Session
Early Registration for the
Central Market Social
$
55
Early Registration for the
Texas CattleWomen Meetings
$
40
Spouse Tour of Mission Concepción and Lunch at Casa Rio
Saturday, April 1 9:30 a.m. to 11:30 a.m.
Join other TSCRA spouses for a fun and
educational tour of one of the oldest
missions in San Antonio.
Tour participants will travel by bus to
Mission Concepción, the oldest unrestored stone church in the U.S. Established in 1716, the mission is designated
as a National Historic Landmark and
United Nations World Heritage Site
and bears significant architectural and
cultural significance. Experience the
strength of the friars who Christianized
the Indians and view the original frescos
still visible within the rooms of the
mission.
The group will also enjoy a
relaxing lunch at Casa Rio.
Guests will be welcomed by
delicious, fresh, mexican food
served along the beautiful San
Antonio River Walk. With its
large, colorful umbrellas and
natural beauty, Casa Rio is one
of the most photographed places
in San Antonio.
#CattleRaisers2017
Early Registratio
25
$
n
Includes transportation and
tour of Mission Concepción.
Lunch is optional and will
be dutch treat.
www.cattleraisersconvention.com ❚ 19
Additional Events
Texas Beef Council Fun Run
Grand Hyatt Lobby
Saturday, April 1, 6:30 a.m. to 7:30 a.m.
Join fellow TSCRA members, Texas
Beef Council staff, and Texas BEEF
Team members for a fun walk/run.
Distances from 1 to 3 miles are available for all ability levels. Start and
finish at the Grand Hyatt Lobby and
enjoy a safe, marked course. Those
who pre-register and attend will receive a Beef Loving Texans gift pack.
The Texas BEEF Team is a group of
beef-loving fitness enthusiasts supported by the Texas Beef Council and
130,000 cattle ranchers across Texas.
These athletes are committed to living active, healthy lifestyles and are dedicated to serving their community and helping others lead healthier lives. Search “Texas BEEF Team Video” on YouTube to learn more about
the BEEF Team.
Learn more about Beef Loving Texans and the exciting promotional programming being done by the Texas
Beef Council at the TSCRA Board of Directors Meeting, Friday, March 31, 1:30 p.m. to 3:30 p.m., or visit the
Texas Beef Council booth in the Cattle Raisers Expo.
Reconnect With Your Classmates!
Cattle Raisers are proud of their alma mater and the major universities
help their alumni gather at the Cattle Raisers Convention.
Be sure to look for your classmates at:
Texas A&M University Reception
Texas Tech University Reception
TCU Ranch Management Alumni Reception
Young Leadership Series Meeting
Saturday, April 1, 1:00 p.m. to 2:30 p.m.
Calling all young leaders! Hosted by the Young Leadership
Series (YLS) Steering Committee, the YLS annual meeting
will feature a panel of young ranch managers who will share
their perspectives on what it takes to get a head start on a
successful career in the cattle business.
20 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Don’t Miss...
Crystal Hinshaw
Client Service/Operations
Manager
Michele Woodham
Executive Director,
Insurance Services
Samantha Ristau
The Cattle Raisers Insurance team will be on hand
to help you find a plan that’s right for the way you live
and the challenges you face on the ranch every day.
Client Service Manager
The Cattleman magazine
will have a handy charging station for
your electronic devices.
While your devices charge, spend a few
minutes with The Cattleman staff.
GET SOCIAL
Share your experienc
es with your friends
and catch up on the
latest information at
the
Cattle Raisers Conven
tion.
We’re online and hope
you will be too!
#CattleRaisers2017
Need a TSCRA jacket or cap?
Find TSCRA merchandise at the
Cattle Raisers Trading Company
at the entrance to the Expo.
#CattleRaisers2017
www.cattleraisersconvention.com ❚ 21
Silent Auction
TSCRA Law Enforcement Silent Auction in the Expo
Opens Friday, March 31
Bidding Closes Saturday, April 1, at 5:30 p.m.
The TSCRA Law Enforcement Silent Auction helps to raise funds for the advanced training the special rangers need to remain current in law enforcement techniques. Funds also provide the special rangers with better
equipment, such as communications and surveillance devices.
Generous TSCRA members and supporters donate items that ranchers want and need — stock trailers, livestock feed, bits, spurs, jewelry, artwork and more.
The TSCRA special rangers are solely supported by TSCRA member dues and do not receive state or federal
funding. Take advantage of this fundraiser auction and the opportunity to bid on some great items for your
ranch and family and support the TSCRA law enforcement division.
Past donations to the TSCRA Law Enforcement
Silent Auction include:
FIVE-MINUTE
•
Domestic hunts and international safaris
•
Award-winning wines
•
Hand-made leather goods such as rifle scabbards, chaps, portfolios
•
Framed works of art
•
Tools and toolboxes
•
Cattle feed, mineral and hay
•
Animal health products
•
Equipment such as round bale feeders, stock
trailers, grill guards and branding irons
•
Exotic leather boots
•
Top-quality hats
•
Hand-made bits and spurs
FRENZY!
xpo to
attle Raisers E
C
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th
in
e
m
ti
Plan your
al bidding!
te-frenzy of fin
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Saturday, Apri
22 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Youth Activities
Cow Camp
Saturday, April 1, 2017 – 9:00 a.m. to 3:00 p.m.
Join us for Cow Camp at The Witte Museum in San Antonio. The event is hosted by the Texas and
Southwestern Cattle Raisers Foundation.
Saturday, April 1, 2017
9:00 a.m. to 3:00 p.m.
Ages 5 to 10
Sponsored by
$35 per child on or before March 20
$45 per child from March 21 to 27
$55 per child after March 27
Young attendees will get to participate in fun activities and explore
the Robert J. and Helen C. Kleberg South Texas Heritage Center,
sthc.wittemuseum.org, when they join this year’s Cow Camp.
Registration can be completed when registering for the Cattle Raisers
Convention. Register your youngster early because space is limited
to the first 50 cowpokes. Registration includes lunch, snacks and
camp supplies.
The Witte Museum is located at 3801 Broadway in Brackenridge
Park, in close proximity to the convention headquarters hotels.
Young Artists, Writers
and Photographers
Invited to Compete
TSCRA will host several contests
for youth. Stop by the Cattle Raisers
Expo to see the contest entries and
enter your vote for Best of Show
Youth will compete by age groups –
5 to 8 years, 9 to 13 years and 14 to
18 years.
For more information on the
Youth Contests and Cow Camp,
call 800-242-7820.
#CattleRaisers2017
www.cattleraisersconvention.com ❚ 23
Lodging
Hotel Information
The reservation cutoff date for all hotels is March 7, 2017. Please make your reservations by this date
to secure the preferred rates.
Grand Hyatt San Antonio
Menger Hotel
(adjacent to the Convention Center)
600 E. Market Street
San Antonio, Texas 78205
210-224-1234
Room Rates: $199 per night
(.5 mile to the Convention Center)
204 Alamo Plaza
San Antonio, Texas 78205
800-345-9285
Room Rates: $139 per night
efer to Texas and Southwestern Cattle Raisers Association
R
or reserve online at cattleraisersconvention.com.
La Quinta – Convention Center
(.2 mile to the Convention Center)
303 Blum
San Antonio, Texas 78205
866-527-1498, Select option 1
Room Rates: $159 per night
Refer to TSCRA 2017
Refer to Texas and Southwestern Cattle Raisers Association
Westin Riverwalk Hotel
(.5 mile to the Convention Center)
420 W. Market Street
San Antonio, Texas 78205
888-627-8396
Room Rates: $199 per night
efer to Texas and Southwestern Cattle Raisers Association
R
or reserve online at cattleraisersconvention.com.
All meetings and educational programs will be held at the Henry B. Gonzalez Convention Center. Transportation will
be provided from all convention hotels to The Witte Museum for the Cattle Raisers Dinner and Dance.
Please note that all rates shown here are based upon the availability of rooms at each property and the reservation cutoff
dates at each hotel. Rates may be higher depending upon when you book your room.
Beware of Housing Pirates - We would like to make you aware that there are various companies, going by a number of
names (such as Global Housing Services or Convention Housing Unlimited, etc.), that are representing themselves as the
housing vendor for the Cattle Raisers Convention or authorized by TSCRA.
These companies reach out to exhibitors and attendees and disguise themselves as our housing entity. They are claiming
they can get better rates or they often use pressure tactics implying a housing shortage or impending deadline. They are
careful what they claim in writing and often want to make arrangements by phone to avoid a paper trail. Beware of such
unsolicited or unofficial housing claims because they often confuse and disappoint attendees and exhibitors and can lead
to hidden penalties or no reservations at check-in as well.
We strongly recommend you do not book housing from any company that calls you directly. We do not release attendee
names to any third parties to contact attendees for housing.
Cancellation, Refund and Substitution Policy: All registration cancellation and refund requests must be made in writing by Monday, March 20,
2017. A refund of all fees will be given for cancellations received by March 20, 2017. No refunds will be granted for requests received or postmarked on or after March 21, 2017.
Transfers of registrations are permitted prior to the convention by written request to [email protected]. On-site transfers must be accompanied
by proof of the original confirmation letter or email. The individual submitting the transfer request is responsible for all financial obligations and
balances due associated with that substitution. Badge sharing, splitting, and reprints are strictly prohibited. TSCRA regrets that refunds will not
be given for no-shows.
Early and Advance Registration Payments: All early registrations must be paid in full by Wednesday, March 22, 2017. If full payment for a
registration is not received by March 22, 2017, the registration will be canceled. If the attendee registers after their registration is canceled due to
non-payment, the attendee will be charged the registration fee assessed for the new registration date. All online registrations made after March 22,
2017, will require a credit card to complete the registration.
Special Offers/Discount Codes: Use of discount codes is only valid at the time of the initial purchase/registration. Non-members using a discount
code are not eligible for discounts in conjunction with their registration. Refunds will not be authorized for existing registrations where the special
offer was received after the initial purchase.
Discount codes cannot be applied to already reduced/discounted registrations. Limit one (1) special offer/discount code per registration.
Consent to Use Photographic Images: Registration and attendance at or participation in TSCRA meetings and other activities constitutes an
agreement by the registrant or attendee to TSCRA’s use and distribution (both now and in the future) of the registrant or attendee’s image.
Confirmation: If you register online, you will immediately receive an electronic confirmation of your registration from TSCRA. If you fax or mail
your registration form and do not receive a confirmation letter within 10 business days, please contact TSCRA at 800-242-7820 or registration@
tscra.org.
24 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
#CattleRaisers2017
Registration
Registration Information
Based upon attendee input and growth of the Cattle Raisers Convention we have made several changes to the
registration process:
•
chool and Convention programs are now open to all attendees. You will no longer be required to register
S
for School programs separate from Convention. School attendees may attend all convention programs and
convention attendees may attend all school programs.
•
Meal tickets are not included in Friday-only or Saturday-only packages. See registration options.
•
o ensure your registration is received and entered accurately, all registration is now online. You may
T
register individuals, groups and students online. If you require a paper registration form, please contact our
office at 817-332-7064 or [email protected].
•
I f you are paying by check you can still register online. Simply select the “Check” payment method and an
invoice will be emailed to you.
New for 2017 – Meetings and Expo Day-Only Packages From $90
We have listened to Cattle Raisers who want to learn in the meetings and stroll through the Expo.
Take advantage of special Friday and Saturday Meetings and Expo Only registration packages starting at $90.
Tickets for the daily luncheons and beverages at the daily receptions are available separately, or you can enjoy the
dining options in the Henry B. Gonzalez Convention Center, or the unique eateries along the San Antonio River Walk!
Registration Sponsored by
Registration Options
Attendees may register for convention by selecting one of three options:
1. F
ull Registration: Includes all convention events, dinners, and social functions.
If you select this option, you will not need to purchase any additional tickets.
2. D
aily Registration: Includes all convention programs for either Friday or Saturday. *NOTE: Meal tickets
are not included in Day-Only Registration packages. Purchase as individual tickets or explore the many
dining options in close proximity to the Convention Center.
3. Individual Tickets: You may purchase individual tickets to ticketed events such as lunches or the Cattle
Raisers Dinner and Dance.
Student Discounts
•
Students 18 and Under: These students will receive 50% off the selected registration options.
•
Students 19 and Over: Full-time college students will receive 25% off the selected registration options.
REGISTER
TODAY!!
Online: www.cattleraisersconvention.com Phone: 800-242-7820
If you want to pay by check, please register online and select the “Check”
payment method. An invoice will be emailed to you.
To request a paper registration form, please email [email protected] or call 800-242-7820
#CattleRaisers2017
www.cattleraisersconvention.com ❚ 25
Registration
Full Registration
The full registration package offers access to all Cattle Raisers Convention events and sessions:
• School for Successful Ranching Classes
BEST VALUE
• All Information Sessions
• CattleFax Market Outlook
• Admission to the Cattle Raisers Expo
• Learning Lounge in the Expo
• Cattle Handling Demonstrations in the Expo
• 2 Luncheons in the Expo
350
!!
$
• Opening General Session
P
e
r
Person
When
you purchas
e before
March 20
• 2 Receptions in the Expo
• Young Cattle Raisers After Party
• Young Leadership Series Meeting
• Cattle Raisers Dinner and Dance
• Closing General Session Brunch
TSCRA members will receive
discounted pricing on the Full
Registration.
Discounts will be applied when
registering online.
Member Registration
Non-Member Registration
Before March 20
Before March 20
March 21-27
March 21-27
350
$
400
$
450
400
$
450
$
500
$
$
On-site (After March 27)
On-site (After March 27)
For groups of three or more people, an additional 10% discount will be applied starting with the third registrant.
Friday-Only Registration
90
$
• Meal and Drink Tickets Are Sold Separately
•
School for Successful Ranching Friday Sessions
•
Cattle Raisers Expo
•
Learning Lounge in the Expo Friday Sessions
•
Cattle Handling Demonstrations in the Expo
•
2017 Legislative Update
•
Welcome Reception in the Expo
•
Young Cattle Raisers After Party
at Pat O’Brien’s
Before March 20
90
$
26 ❚ 2017 Cattle Raisers Convention • March 31 to April 2 • San Antonio, Texas
Per Person
W
hen you purc
ha
before March se
20
March 21-27
115
$
On-site (After March 27)
140
$
*Non-Members add $50
#CattleRaisers2017
Registration
Saturday-Only Registration
110
$
• Meal and Drink Tickets Are Sold Separately
•
School for Successful Ranching Saturday Sessions
•
All Saturday Information Sessions
•
Cattle Raisers Expo
•
Learning Lounge in the Expo
Per Person
W
hen you purc
ha
before March se
20
Saturday Sessions
•
Cattle Handling Demonstrations in the Expo
•
Reception in the Expo
•
Opening General Session
•
CattleFax Market Outlook
•
Young Leadership Series meeting
Before March 20
110
$
March 21-27
135
and Inspiration from Taya Kyle.
60
$
March 21-27
85
$
On-site (After March 27)
110
$
*Non-Members add $50
60
Per Person
W
hen you purc
ha
before March se
20
*Non-Members add $50
Individual Tickets: Member/Non-Member
Friday Lunch & Drink Tickets
Saturday Lunch & Drink Tickets
Cattle Raisers Dinner and Dance – Saturday
Closing Session Brunch – Sunday
Cow Camp (Ages 5-10)
Expo Day Pass (Friday or Saturday)
Spouse Tour & Lunch
School for Successful Ranching
Proceedings Book
Texas CattleWomen Meetings
Texas CattleWomen Central Market Social
#CattleRaisers2017
$
$
Closing General Session Brunch, featuring words of Love, Faith
Before March 20
160
$
Closing General Session Brunch
•
On-site (After March 27)
Early Registration
Until March 20
Advance Registration
March 21 - 27
50
$
50
$
110
$
60
$
35
$
10
$
25
$
25
75
$
75
$
135
$
85
$
45
$
10
$
25
$
30
$
40
$
55
$
$
40
$
55
$
On-site
After March 27
100
100
$
160
$
110
$
55
$
10
$
25
$
35
$
$
40
$
55
$
www.cattleraisersconvention.com ❚ 27
The first time we attended the Cattle Raisers Convention, my wife Karen and I
learned how to control mesquite on our ranch with techniques that we still use today.
At every convention we have had fun, made lifetime friends and have taken new
knowledge and information back to our ranch.
We invite you and your family to join us to have the same experiences.
Join us March 31 to April 2, in San Antonio, to learn about managing and
protecting your land and cattle operation and to enjoy the fellowship of the ranching
community. If you take care of land or livestock in Texas and the Southwest, then
this event is for you.
For as little as $90, you will have access to instructional classes and cattle
handling demonstrations, to the largest ranching Expo of the year and more.
Come to hear national leaders who will inform us about the issues facing the
agriculture economy, globally and domestically. Learn from beef industry experts
who will teach management techniques that you can start using right away. Be
inspired by the heroic life story of Taya Kyle, our Sunday brunch speaker.
And have fun at the Cattle Raisers Dinner and Dance. Once again, we’ll be treated to
Jake Hooker and the Outsiders while we enjoy the great surroundings of the new Mays
Family Center at the Witte Museum.
It is my privilege to serve as president of this great association and to invite you to
attend the Cattle Raisers Convention. Come learn, come shop, come grow, and don’t forget
to come have fun.
Sincerely,
Richard Thorpe, Winters
TSCRA President
President Trump and the Economy:
How will one affect the other?
“We specialize in communicating
complicated policy data in a way
people can understand,” says Dr.
Douglas Holtz-Eakin, American
Action Forum president.
Love, Faith and Inspiration
CattleFax Market Outlook
Taya Kyle, wife of the late U.S. Navy
SEAL sniper Chris Kyle and the
author of the New York Times bestselling book, American Wife.
Randy Blach, CattleFax CEO, is one
of the foremost cattle marketing
experts.
FULL CONVENTION REGISTRATION – BEST VALUE!!
Including all meals, drink tickets at the receptions, the Cattle Raisers Dinner and Dance, and
transportation to and from the Witte Museum
Early Registration
Advance Registration
On-site Registration
Jan. 1 to March 20
March 21 to 27
March 28 to April 2
350
$
400
$
450
$
Registration packages available from $90 – Classes and Expo, see inside for details.
www.cattleraisersconvention.com