Bachelor’s Degree
in Tourism
2nd YEAR
6760 Production, Operations and Processes
ECTS credits: 6
Semester: 1
Competences that the student should acquire on the module
* Problem solving
* Decision taking and adaption to new situations
* Team work
* Motivation for quality
* Sensitivity towards environmental themes
* Manage and administer the different types of tourism organisations
* Understand operational procedure in the field of accommodation
6761 Financial Accountancy
ECTS credits: 6
Semester: 1
Teaching objectives
Students will learn to distinguish the different contexts in which accounting
operates, represented by the information systems, including the legal, national
and international, ethical, social, and environmental frameworks; the accounting
profession; the firm; identification of the operator with the specific language of
accounting, as well as the presentation of ideas and reflections using
accounting terminology.
Use of the principal accounting practices in compliance with national
regulations.
Understand financial statements and make basic appraisals of the limitations of
practices and procedures for the disclosure of financial information arising from
their preparation in accordance with accounting regulations.
Master sufficient theoretical and normative knowledge for the recording and
summary of transactions and other economic events; preparation of financial
statements.
Know how to make an elemental interpretation of financial data on the basis of
financial statements.
Construct knowledge in an active way, selecting information from various
sources, organizing it into structures that are coherent and connect it with
previously acquired knowledge, both at the start of the degree and
subsequently on different modules.
2nd year
1/6
Bachelor’s Degree
in Tourism
6762 The Tourist Market: Analysis and Perspectives
ECTS credits: 6
Semester: 1
Teaching objectives
The basic objective of the module is to impart knowledge to students that will
allow them to understand different facets of tourism activity, especially in its
economic dimension, as well as awakening their interest in national and
international events that have an impact on the tourist sector.
This broad objective will lead to the following learning results:
Knowledge of the economic dimension and impact of tourism.
Knowledge of offer and demand in the tourism sector at a regional, national and
global level.
Knowledge of the economic structure of the principal tourism sectors.
Access sources of information on tourism.
Preparation of a research project.
Acquisition of critical and self-critical behaviour towards the tourism section and
the development of the tourism profession.
6763 Introduction to Mercantile Law
ECTS credits: 6
Semester: 1
Teaching objectives
The student is expected to gain a general panoramic view of Mercantile Law:
the firm –as a preliminary and organisational concept of the content of
mercantile law, its owner –the business manager- and its external activity –
business activities -.
Likewise, special emphasis will be placed on the detailed study of contracting in
the tourism sector and its particularities within the framework of mercantile law.
1. Understanding of the structure and functioning of the legal order.
2. Knowledge of the essential content of mercantile law to understand the
regulation of tourism sector.
3. Fundamental notions of the firm and the mercantile entrepreneur.
4. Basic aspects of competition law and its impact on the tourism sector.
5. Basic aspects of industrial Property.
6. Mercantile contracts: special reference to contracts applicable to the tourism
sector.
7. Legal regime of payment means.
8. Capability to work in small groups.
2nd year
2/6
Bachelor’s Degree
in Tourism
6764 Natural and Cultural Heritage
ECTS credits: 6
Semester: 2
Teaching objectives
Provide the student with basic knowledge on the concept of Natural and
Cultural heritage, and on the regulations that govern identification, definition,
conservation, diffusion and management of heritage, as well as helping the
student to analyse the constitutive elements and conservation criteria of natural
and cultural spaces.
6765 Tourism Distribution and Communication
ECTS credits: 6
Semester: 2
Teaching objectives
On this module, students will be expected to:
* Know how to apply their knowledge to their work and vocation in a
professional way and gain the competences that are usually demonstrated
through the preparation and defence of arguments and problem solving within
its area of study.
* Have the capability to gather and interpret relevant data (normally within their
area of study) to form judgments that include reflection on relevant themes of a
social, scientific and ethical nature.
* Are able to convey information, ideas, problems and solutions to both a
specialized and generalist audience.
* Have developed the necessary learning skills to undertake subsequent
studies.
* Provide the student with the tools to be able to develop a communications
plan for a firm in the tourism sector with conventional means of commercial
communication as well as other more novel forms, which are influencing the
tourism sector to a great extent.
Provide the student with the necessary techniques, in a practical way, to be
able to apply negotiating techniques and sales with success.
Know the fundamentals of tourism service firms involved in intermediation and
distribution.
Application of the basic management principles in the different functional areas
of firms involved in intermediation and distribution, as well as adapting to the
determining factors of change in their surrounding environment.
2nd year
3/6
Bachelor’s Degree
in Tourism
6766 English for Communication in the Tourism Sector II
ECTS credits: 6
Semester: 2
Teaching objectives
* Train students so that they become familiar with English for the tourism sector.
* Know the grammatical structures of the language to level B2.
* Give the student the structures for written communication in English.
* Practice oral communication in English in a professional tourism context.
6767 Management and Production of Accommodation and Intermediation
Firms
ECTS credits: 6
Semester: 2
Competences that the student should acquire on the module
* Information management capability
* Work in an international context
* Team work
* Entrepreneurial initiative and spirit
* Motivation for quality
* Management and administration of the different types of tourism organizations
* Application of communication techniques
* Knowledge of operational procedure in the accommodation context
* Analysis of the impacts generated by tourism
* Needs identification of tourism installation and infrastructure planning
techniques
6768 Tourism Administrative Law
ECTS credits: 6
Semester: 2
Teaching objectives
The teaching objectives of this module include the following skills, capabilities
and attitudes that a student should have and be able to develop after having
completed this module.
Objectives of the module in relation to inherent aspects of the study of Law
* Master the consultation and selection of legal information.
* Resolve specific problems of identifying the applicable regulations in each
case.
* Understand the importance of a theoretical approach for the interpretation and
application of positive Law.
Objectives related to the specific contents of the module
2nd year
4/6
Bachelor’s Degree
in Tourism
The module seeks to bring students closer to the legal world, by imparting
knowledge on basic legislation applicable to their professional activity,
understanding the regulation of its legal relations, as well as the intervention of
the Administration in the tourism sector.
* Understand the regulations that apply to tourism firms and activities, knowing
the legal framework that regulates tourism activity.
OPTIONAL COURSES
6769 French for Communication in the Tourism Sector I
ECTS credits: 6
Semester: 1
6770 Chinese Language and Culture I
ECTS credits: 6
Semester: 1
Teaching objectives
I.- General teaching objectives
1. An understanding of the basic materials related to the students and their daily
lives. Capability to repeat, reproduce and write words (characters) or sentences
without errors.
2. Awaken an interest in the Chinese language and confidence in learning it.
3. With the guidance of the teacher, start to gain knowledge of didactic,
communicative, and interdisciplinary strategies, as well as those relating to
learning and resources. At this initial stage, students will also start to develop an
interest in Chinese culture and acquire intercultural awareness and global
perspectives.
II. – Introduction to the study of the Chinese language. The languages of China.
Linguistic geography of the Chinese language.
1. Spoken languages: Hanyu, Guānhuà, Guo Yu, Pǔtōnghuà, and Bo Po Mo Fo
(BPMF) the national phonetic system of Taiwan.
2. Written language: sources and evolution of the written language. Basic
strokes of the characters.
Analysis of the elements of the character. Simplified and traditional characters:
Wényán Wén and Báihuà.
3. Linguistic policy: Linguistic reforms. Standardization of the spoken language.
Transcription systems: Pinyin and Wade-Giles.
Problems surrounding the application of occidental grammatical categories to
the Chinese language.
4. Phonology: phonology of modern Chinese. The dialect of Beijing as a model
for pronunciation. Tones, Initial and final vowels and consonants. Intonation.
2nd year
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Bachelor’s Degree
in Tourism
5. Morphology: structure of written Chinese characters. Principles of character
formation. Etymology of the radicals. Basic characters, pictograms and
ideograms, phonetic compounds and other types of characters. Number of
characters. Traditional and simplified characters. Number of characters.
Principles of word formation: monosyllables, polysyllables, neologisms.
6. Syntax: typological characteristics of the Chinese language: Subject-verbobject; adjective-noun; classifiers-numbers. The simple sentence. The
affirmative sentence. The negative sentence. The interrogative sentence.
III.- Cultural awareness:
Cultural awareness:
1. Basic knowledge of China and its territory relating to its achievements in
education and culture.
2. Learn about Chinese cuisine and dress, which form part of its material
culture.
3. Learn some Chinese stories and their allusions and connotative meanings.
4. Gain knowledge of linguistic and extralinguistic communicative functions in
Chinese culture.
5. Learn Chinese customs and etiquette in social contact.
6. Learn something about interpersonal relations in Chinese culture.
Cultural understanding:
1. Broaden interest in Chinese culture.
2. Gain awareness of fundamental aspects of Chinese culture and learn about
the relations between linguistic study and culture.
3. Gain experience of value in Chinese culture.
4. Gain knowledge of the plurality and permeability of cultures.
Intercultural awareness:
1. Investigate and study the homegeneity and the heterogeneity of Chinese and
Spanish culture
2. Understand the importance of intercultural awareness through Chinese
culture.
Global Perspective:
1. Begin to observe Chinese and Spanish cultural phenomena.
2. Through the study of the Chinese language and its culture, be aware of the
importance of observing and analysing the world from different perspectives.
3. Start to develop awareness of global citizenship.
2nd year
6/6