badcheetahrun
contents
about
slogan
spacing
typography
colors
use
misuse
alternatives
app
screen shots
website
products
cards
letters
contact
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contents
bad cheetah run is a running company that specializes in
providing the best running experience possible. the cheetah
being the fastest land animal in the world, it is only fitting
that our products focus on improving speeds and overall
performance.
our main poduct, a running mobile application, has been
meticulously designed and developed to help runners track
and improve their activity. bad cheetah run goes beyond the
individual user though. much like a cheetah traveling in
groups, our company focuses on creating a community for
runners through our application, website, and physical products.
in the end, our company hopes to spread the message of
quality speed running to all.
run fast, cheetah fast.
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about
run fast. cheetah fast.
did you know that cheetahs are the fastest land animals in
the world?
they are able to run at 93 km/h and even top out at a speed
of 120 km/h. it is from this fact we draw inspiration for our
company’s slogan here at bad cheetah run.
“run fast, cheetah fast.” is a simple but catchy phrase that
embodies bad cheetah run and exemplifies our goals for all
consumers that use our products.
the slogan is to be used on certain products, such as our
mobile application and website. it should be used with the
complete logo or icon but not with just the company name.
to be used in conjunction with our brand, please contact us
for permission (details on page 21).
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slogan
badcheetahrun
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spacing
at bad cheetah run, spacing is a crucial element to our companies brand. given the simplistic nature of our logo and trademark, it is important to understand how much spacing there
should be around each element.
listed below are the specifications for our spacing relating to
images, branding, text, and overall margins.
print
margins: 1 inch
text: 1/2 inch and a blank line between paragraphs
logo
outside: no less than 1/8 of logo size
text: 1/8 of logo width
size
minimum: 1 x 1 inch
minimum (reversed): 1 1/2 x 1 1/2 inches
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spacing
Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Avenir Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
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typography
at bad cheetah run, we use one typeface for all of our products.
that typeface is Avenir in the Light and Black weights. all lowercase letters are to be used unless a proper name or noun is
used.
the spacing is to remain at the default settings and should be
in proportion to the other content. all text should be in black
(see page 9) and sizing should be no smaller than 8pts.
we feel that this typeface complements the clean, minimalistic
lines of our logo. no substitutions are allowed.
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typography
PANTONE P 39-8
C 0 M 69 Y 82 K 42
R157 G72 B35
HEX #9C4723
opacity 85%
PANTONE P 39-8
C 0 M 69 Y 82 K 42
R157 G72 B35
HEX #90340D
opacity 100%
PANTONE Process Black C
C 0 M 0 Y 0 K 100
R35 G31 B32
HEX #000000
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colors
finding inspiration from cheetahs themselves, bad cheetah run
uses two primary colors for it’s branding.
the main color is PANTONE P 39-8. this is the dark orange
color we used for majority of our products and branding. it is
used in two distinct opacities (seen on page 9) to create the
illusion of two colors being used. in addition we use black for
all text and when color cannot be used for imagery. this particular black is PANTONE Process Black C.
more details pertaining to color usage in images outline where
the colors are to be used and where they are not to be used
are explained later (seen on pages 11 and 12).
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colors
original
badcheetahrun
web safe
badcheetahrun
mono
badcheetahrun
black
badcheetahrun
reverse
badcheetahrun
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use
original
web safe
mono
black
reverse
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the original and most used
version of the logo in full
color.
identical to the original logo
but with the web safe versions of the company colors.
a monochromatic or one
color version of the logo.
because the text is in black,
this is a gray scale version.
a full black version of the
logo where all shapes are
black at 100% opacity.
the reverse or full white version of the logo. to be used
sparingly with permission.
use
strech
colors
badcheetahrun
outline
badcheetahrun
badcheet
ahrun
typeface
low res
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misuse
strech
do not stretch out the logo
or destroy the correct proportions in any way.
colors
do not change the colors to
unauthorized or unofficial
color combinations
outline
do not add additional outlines or change the weight of
the current outlines.
typeface
do not use unofficial or
unauthorized typefaces when
representing the company.
low res
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do not use a low resolution
image or logo.
misuse
without name
the logo can be used with
out the brand name in certain situations such as on
buttons, products, and business cards.
opacity
when used for decoration
(such as this style guide) the
logo may be used at an
opacity level of 25%.
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alternatives
name
badcheetahrun
summary
a multifunctional mobile
application that allows runners to track, improve, and
share thier accomplishments.
with features like tips, track
run, and messages, badcheetahrun creates a community environment for runners and helps them accomlish their improvement goals.
bad cheetah
avaliability
apple store, google play,
and more coming soon.
price
free with payable option to
remove advertisments.
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app
tips
run
tips
messages
friends
settings
start run
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Head Tilt How you hold your head is key to overall
posture, which determines how efficiently you run. Let
your gaze guide you. Look ahead naturally, not down
at your feet, and scan the horizon. This will straighten
your neck and back, and bring them into alignment.
Don't allow your chin to jut out.
Shoulders Shoulders play an important role in
keeping your upper body relaxed while you run,
which is critical to maintaining efficient running
posture. For optimum performance, your shoulders
should be low and loose, not high and tight. As you
tire on a run, don't let them creep up toward your
ears. If they do, shake them out to release the
tension. Your shoulders also need to remain level and
shouldn't dip from side to side with each stride.
Arms Even though running is primarily a lower-body
activity, your arms aren't just along for the ride. Your
hands control the tension in your upper body, while
your arm swing works in conjunction with your leg
stride to drive you forward. Keep your hands in an
unclenched fist, with your fingers lightly touching your
palms. Imagine yourself trying to carry a potato chip
in each hand without crushing it. Your arms should
swing mostly forward and back, not across your
body,between waist and lower-chest level. Your
start run
screen shots
badcheetahrun
home
about
reviews
download
www.badcheetahrun.com
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website
t-shirt
badcheetahrun
sizes
unisex cotton tshirts with
sizes from xs - xxxl.
avalibility
badcheetahrun
avaliable in our online shop
at www.badcheetahrun.com/store/tshirt while
supplies last.
price
$25 each with free shipping
on orders greater than $50.
phone case
sizes
for iPhone 4, 5, 5C, 6, 6 Plus
Andriod coming soon.
badcheetahrun
avalibility
avaliable in our online shop
at www.badcheetahrun.com/store/case while
supplies last.
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products
badcheetahrun
kathryn maes
president
414 867 5309
[email protected]
badcheetahrun
kathryn maes
president
414 867 5309
[email protected]
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cards
badcheetahrun
John Doe
1234 Main St.
Waukesha, WI 53186
To Whom It May Concern,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis nisl quis
ultricies pretium. Aenean consequat eu velit a pharetra. Praesent malesuada
ullamcorper cursus. Nullam vitae congue urna. Nulla in faucibus dolor. Sed at
augue id odio placerat bibendum vel porttitor justo. Ut bibendum eget velit a
convallis. Phasellus aliquam eros id ex vestibulum fermentum. Duis ut varius nibh,
cursus sodales sapien. Integer vestibulum lectus mauris, nec pharetra odio
sollicitudin nec. Suspendisse dolor ex, ultrices et fringilla id, ultricies at massa.
Aliquam erat volutpat. Nam sed augue interdum, aliquet tellus ut, dignissim nisl.
Morbi interdum enim dui, convallis venenatis sapien laoreet at. Phasellus sed
nulla in velit condimentum hendrerit. Nulla facilisi. Nunc vel ultricies leo. Donec
lacus sem, volutpat vitae quam sit amet, fermentum bibendum lacus. Morbi ut
neque sed metus semper auctor. Duis luctus neque ut ante tincidunt imperdiet.
Mauris pellentesque velit at posuere laoreet.
Proin imperdiet vehicula urna eget aliquam. Nullam semper odio justo, eget
interdum lacus bibendum ac. Aliquam nec ornare erat, in feugiat turpis. Nulla et
cursus mi. Proin nec diam quis tortor tincidunt mattis et in quam. In euismod quis
lectus vitae mollis. Proin varius feugiat libero sit amet blandit. Fusce quis ligula
quis lacus vehicula elementum. Vestibulum vitae pellentesque tortor.
Sincerely,
Kathryn Maes
President
badcheetahrun
John Doe
1234 Main St.
Waukesha, WI 53186
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letters
at bad cheetah run, we are constantly evolving and developing our products to be the best they can be. in addition, we
believe that creating a community type of environment
where everyone has input is important.
for any further questions or comments you may have, please
contact our marketing department via one of these three
methods listed below:
website: www.badcheetahrun.com
email: [email protected]
phone: 262.867.5309
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contact us
run fast. cheetah fast.