BRAND PROFILE 2017
NEON – THE SENSE OF LIFE
OF AN AWARE GENERATION
NEON – THE YOUNG UNISEX MAGAZIN
NEON is the magazine for creative and trendy lateral thinkers.
A magazine from the STERN group, it is a guarantee for entertaining and
informative journalism at the highest level. NEON writes about all the
circumstances facing its readers – always in close contact with a young
target group that is hungry for experience. The thematic spectrum ranges
from relationships to career, politics to travel, fashion to society, and pop
culture to psychology.
NEON stands for intelligent entertainment and emotional authenticity.
INSPIRING FASHION IN NEON
Every issue of NEON is dedicated to fashion, because fashion and style
are an integral part of NEON readers’ daily lives. They use fashion as a
way of communicating and expressing their individuality.
A wide variety of fashion topics is scheduled for 2017. In spring and
autumn, the latest season’s fashions will be showcased. Other fashion
topics in NEON in 2017 will include swimwear, watches and jewellery,
shoes, fragrances and gifts. Meaning lots of creative fashion for NEON
readers.
THE GENERATION NEON – ONLINE AND MOBILE
NEON.DE: A SUCCESSFUL COMMUNITY WITH DEPTH
NEON.de is the user-generated-content portal for young adults in the Internet. Like the print magazine, NEON.de also covers all the topics that
interest the „NEON generation“. It looks at pop music, but also at politics, university, jobs, their first salary, their first car, their first thoughts
about pensions, and their grief at losing their second great love.
On NEON.de users can get in touch with NEON‘s journalists and all its
authors; it offers in-depth treatment of topics from the print title which
it expands and supplements with authentic reports about users‘ experiences.
With more than 800,000 fans NEON plays an important role on Facebook. There is hardly any other magazine in Germany with so many
fans. In addition, there is the extremely popular Facebook site „Unnützes Wissen“ (= German for random knowledge) from NEON with more
than 514,000 fans!
FACTS AND FIGURES
AMBITIOUS AND URBAN READERSHIP
Keeping track of an increasingly complex world. Making decisions for a life in which opportunities seem to
be unlimited – at work, in love, in plans for life. NEON
is a young unisex magazine which has its finger on the
pulse of an open-minded, cosmopolitan, brandaware
generation. The core target group of NEON is persons aged 20 to 35. What they have in common: They
want to be taken seriously with their issues, are also
interested in the world behind their horizon – and even
times of crisis can´t spoil their party.
READERSHIP FIGURES
Structure
in %
Coverage
in million
Women
58.0
0.53
Men
42.0
0.38
14 - 19 years
9.1
0.08
20 - 29 years
34.7
0.32
30 - 39 years
20.8
0.19
40 - 49 years
14.9
0.14
50 years and older
20.6
0.19
A levels, no univ. degree
28.7
0.26
Univ. studies w. degree
31.6
0.29
Less than € 2,000
31.3
0.29
98
Page Impressions*
€ 2,000 to € 2,999
22.4
0.20
82
€ 3,000 or more
46.2
0.42
Visits*
Unique User**
Index:
Total= 100
MEDIA FIGURES
Gender
114
NEON
85
Age
132
252
150
89
42
School education
251
197
Household net income
114
Launch year
Cover Price
Frequency
2003
€ 3.70
Monthly
Paid circulation*
105.327
Trim size
Ad rate (inner)
Ad rate in the fashion special
Coverage**
212 x 287 mm
Single page: € 24,300
Single page: € 12,900
0.91 Mio.
*Source: IVW III/2016; ** Source: AWA 2016
NEON.de
0.56
million
0.49 million
0.35 million
*Source: WebTrekk 2016-12
Source: AWA 2016
G+J International Media Sales
Gruner + Jahr GmbH & Co KG
Phone +49 (0) 40 / 37 03-29 40
Fax +49 (0) 40 / 3703-17 2940
E-Mail [email protected]
www.gujmedia.com
Austria and South Tyrol
Gruner + Jahr Verlagsges. mbH.
Phone +43 (0) 1 / 5 12 56 47 - 0
Fax +43 (0) 1 / 5 12 56 47 - 20
E-mail [email protected]
Belgium, Luxembourg,
Netherlands
G+J International Media Sales bvba
Phone +32 (0) 9 / 2 35 02 10
Fax +32 (0) 9 / 2 35 02 11
E-mail [email protected]
France
G+J International Media Sales
c/o Prisma Media
Phone +33 (0) 1 / 73 05 65 32
Fax +33 (0) 1 / 47 92 67 25
E-mail [email protected]
Italy (excl. South Tyrol)
G+J International Sales Italy Srl
Phone +39 02 / 2 05 26 71
Fax +39 02 / 20 52 02 10
E-mail [email protected]
Switzerland
Gruner + Jahr (Schweiz) AG
Phone +41 (0) 44 / 2 69 70 70
Fax +41 (0) 44 / 2 69 70 71
E-mail [email protected]
United Kingdom, Ireland
Gruner + Jahr Limited
Phone +44 (0) 20 / 74 37 43 77
Fax +44 (0) 20 / 74 37 43 78
E-mail [email protected]
MC-0287_NEON_1001020_2017-01-20
CONTACT