Keynote presentation: chemicals industry overview OCTOBER 25, 2012 JIM BOWERS, DANA MARTIN, JANET ARBID & GUSTAVO TAVARES, HAY GROUP Agenda 1 Chemicals Business Trends 2 US HR/compensation outlook 3 Canada business trends & HR environment 4 Mexico business trends & HR environment 5 Fortunes most admired research: Conducting business globally © 2012 Hay Group. All rights reserved 2 01 Chemicals Business trends Understanding the business: chemicals industry facts and trends Macro level Much of what we have seen this year is a repeat of the prior year, i.e. slow growth in sales and profits. Analysts believe that this trend will continue into 2013 if Europe and emerging markets do not “fall off a cliff” This is a big “if” as we see Europe recently slipping into a second recession There are a lot of mixed messages in the market right now Chemicals stocks continue to do better than the broader market Specialty chemicals lead the pack Because chemicals serve a wide array of manufacturers a look at manufacturing heath gives us a good sense of the heath and outlook of chemicals Manufacturing contraction in the U.S. with first back to back months of contraction since July 2009 Europe has had 12 straight months of manufacturing contraction Japan is at a 15 month low China is doing better but currently on the cusp between expansion and contraction © 2012 Hay Group. All rights reserved 4 Understanding the business: chemicals industry facts and trends Macro level M&A activity is up – Many companies are looking to pair up or slim down to better weather the road ahead Cytec – Selling coatings and resins business by end of 2012 PPG – Announced plans to sell off its commodity chemicals unit. Concentrating on coatings and specialty products Eastman Chemical closed on a $4.8 billion deal for Solutia Air Products – Purchased a 67% stake in Indura, bought up the other half of the JV with DuPont NanoMaterials, and sold its European Home Care assets © 2012 Hay Group. All rights reserved 5 Understanding the business: chemicals industry facts and trends Industry level - Basic Companies that serve aerospace, Ag, life sciences and/or energy are doing quite well this year Companies are benefiting from resilient Ag, food and industrials markets Those that are diversified are seeing more modest growth Some signs of improvement in construction, electrical and transportation Capital expenditures – Many are currently making investments to expand production capacity CF Industries has committed to $1billion to $1.5 billion in capital enhancements over the next 4 years. Basic chemicals will remain vulnerable because of continued weakness in the global economy © 2012 Hay Group. All rights reserved 6 Understanding the business: chemicals industry facts and trends Industry level - Specialty Companies that serve the electronics, energy, waste removal and housing markets should benefit as the broader U.S. economy recovers Housing and office building could have the most significant impact. Recent data shows an improved housing and office market as starts increase and are predicted to increase over the coming years Consolidation continues at a strong pace. Some companies making in roads into other countries via acquisition Often there are challenges with integration when following this strategy, but can be very rewarding if done right Balance sheets remain very strong and therefore can easily support these purchases Similar to basics, expansion efforts are attractive Companies have been recently able to raise prices allowing for wider margins © 2012 Hay Group. All rights reserved 7 Issues the industry continues to face Global issues relating to business conditions and business structures increase business complexity. How does one think globally and act locally? Chemical companies are centralizing around lines of business (both products and markets), clarifying matrix structure accountabilities and shifting to global management processes. However, strategies for growth and investment do vary by geographic area and estimation of potential, balanced by political and economic risk. The next logical step in globalization is to manage global talent to leverage financial investments Consolidation continues in attempt to achieve focus, scale and market share. Difficulties integrating cultures of merged companies affect success Privatization - venture capital firms see value in chemical industry and organizations look for ways to avoid costs of being a public company Co-dependency and cyclicality – industry is heavily dependent on performance and prices in other business sectors (e.g. energy, automotive, construction, consumer products and general industry) and has cycles that are driven by these and other factors outside of the industry’s control Regulation – environmental and regulatory issues are increasingly being managed proactively through sustainability initiatives and strengthening the EHS functional strength Managing diversity – does “one size fits all” HR strategy make sense with diversity and complexity of chemical businesses (petrochemicals, building blocks, fine, specialty, agricultural, biochemistry)? © 2012 Hay Group. All rights reserved 8 Chemical Industry - five years stock performance – outperforming broader industry, but with significant ups and downs Over the past 5 years chemicals have outperformed broader industry, ending last month +30% over the period. © 2012 Hay Group. All rights reserved 9 Commodity chemical companies are not what is contributing to industry modest success Highs and lows of basic chemicals track almost in lock step with the broader S&P ending September flat for the 5 year period © 2012 Hay Group. All rights reserved 10 Specialty chemical companies up 75% over 5 years! Specialty chemicals significantly outperform the S&P 500 (+75%) over the same 5 year period © 2012 Hay Group. All rights reserved 11 Currently listed - Best performing chemical companies vs. worst over 5 years Best Performing Worst Performing % Change Ticker Newmarket Corp 399% CYT Cytec Industries Inc -4% CF CF Industries Holdings Inc 193% APD Air Products & Chemicals Inc -15% PPO Polypore International Inc 151% DOW Dow Chemical -33% GRA Grace (W.R.) & Co 120% HUN Huntsman Corp -44% FMC FMC Corp 113% AVY Avery Dennison Corp -44% Ticker NEU Company 75th Percentile Median 25th Percentile Company % Change 59% 19% 1% Excludes those companies that were delisted over the 5 year period © 2012 Hay Group. All rights reserved 12 02 US HR/Compensation outlook United States overview Economic statistics Inflation GDP Unemployment 2012 2013 2012 2013 2012 2013 2.1 2.1 2.2 1.9 8.1 7.8 Chemicals pay movement Employee level Chemicals sector organizations average salary increases Actual Forecast 2011 – 2012 2012 – 2013 All organizations – average salary increases Actual Forecast 2011 – 2012 2012 – 2013 Clerical/operative 3.0 3.0 3.0 3.0 Supervisory/Jr. Professional 3.0 3.0 3.0 3.0 Mid mgt/seasoned professional 3.0 3.0 3.0 3.0 Executive/senior management 3.0 3.0 3.0 3.0 Overall 3.1 2.9 3.0 2.9 © 2012 Hay Group. All rights reserved 14 Chemical industry pay vs. general market Base salaries are higher at the professional and management levels, but lower at the executive levels Annual incentives paid were higher for professionals and managers, but lower for executives Target incentives continue to be more conservative in chemicals than general market Target and Actual total cash is slightly higher for professional and management roles, while lower for executives Long-term incentive grant values are slightly higher for managerial roles, but less for executive roles Total direct compensation is higher at the professional and middle management levels but there is a gap at the executive level between with general market paying a modest premium. © 2012 Hay Group. All rights reserved 15 Specialty vs. basic chemicals Base salary – median salaries are very close with a modest premium within the executive population Annual incentives – basic chemical actual incentives tend to be higher at all levels, but the differences are less prominent at the executive level Total cash – total cash is very close – for both actual and target. Some differentiation at the executive level Long-term incentives – for the executive population grant values are significantly larger within specialty Total direct compensation – specialty chemicals have an edge at the executive levels, but are near even at the middle management and professional levels. Executive compensation is heavily weighted towards LTIs so the gap expressed in LTI awards carries into TDC. Also, realized gains from LTIs are likely to be higher for specialty chemicals based on the stock performance charts we saw earlier © 2012 Hay Group. All rights reserved 16 Domestic vs. foreign owned Base salary – very close to the same for domestic and foreign-owned employers Annual incentives – targets and actual incentives are generally comparable at professional and managerial levels, but domestic targets and actual incentives are significantly higher at executive levels Total cash – comparable for professionals and managers, but domestic is higher at senior executive levels Long-term incentives – domestic companies are more likely to provide long term incentives with significantly more value delivered. The heavy use of equity in the U.S. is likely a main driver of this value differential Total direct compensation – the same at professional and managerial levels, but at executive levels total direct compensation is approximately 15% higher for domestic executives. This gap has narrowed slightly from prior years, likely the result of the chemical industry being a very global market for talent. © 2012 Hay Group. All rights reserved 17 Fortune most admired vs. chemical industry 2012 Fortune Most Admired Air Liquide America E. I. du Pont de Nemours Akzo Nobel Linde Group, NA BASF LyondellBasell North America Bayer -- MaterialScience SABIC Innovative Plastics US Dow Chemical Base salary – generally higher at entry and middle management levels but slightly below at executive levels Short-term incentives – targets at the professional and management levels are higher with actuals in line with the chemical industry. Executives have slightly lower targets and lower actual Total cash compensation – Higher at the professional and management levels with the inverse at the executive levels Long-term incentives – Present values were significantly higher at the professional and management levels. This premium does not exist at the executive level Total direct compensation – Slightly above for managers and professionals with the premium tapering off at the executive levels While some of the may seem surprising, we note that the sample of most admired is relatively small and also, we note that if you are a highly admired company, you likely are growing faster, providing opportunities earlier, and are not required to pay more than less admired companies. © 2012 Hay Group. All rights reserved 18 04 Canada business trends & HR environment Macroeconomic issues in Canada The outlook has been gradually improving, despite the persistent European debt crisis and consequent economic uncertainties Modest growth forecast for Canada – predicted to grow 2.1 per cent in 2013 At 7.0%, unemployment levels are less than the rates during the recession in 2009. But still not back to the rates in 2008 just before the financial crisis began CAD hovering at or near parity with USD recently – many uncertainties could affect value of dollar over the short term Interest rates? Low and staying low © 2012 Hay Group. All rights reserved 20 Canada overview Economic statistics Inflation Economic Growth Unemployment 2012 2013 2012 2013 2012 2013 2.2% 2.0% 2.0% 2.1% 7.0% 6.7% Chemicals pay movement Employee level Chemicals sector organizations average salary increases Actual Forecast 2011 - 2012 2013 All organizations – average salary increases Actual Forecast 2011- 2012 2013 Clerical/ operations (non-union) 3.2 3.3 2.9 2.8 Supervisory/Jr. Professional 3.6 3.4 3.1 2.9 Mid mgt/seasoned professional 3.7 3.6 3.1 2.9 Executive/senior management 3.5 3.4 3.1 2.9 Overall 3.4 3.4 3.0 2.9 © 2012 Hay Group. All rights reserved 21 HR issues and trends- Canada Top HR priorities for chemical organizations When we looked at the top HR priorities for chemical organizations in Canada in our Compensation Trends Survey for 2013: Employer/Employee Communications Compensation Competitiveness Interestingly, when we looked at top priorities for chemical orgs. from a regional perspective: Western Canada: Compensation Competitiveness (71%) Ontario and Quebec: Employer/employee communications (86%) In Canada, the overall chemical industry is concentrated in Alberta (29%), Ontario (43%) and Quebec (17%) © 2012 Hay Group. All rights reserved 22 Pay practices – Canada Ontario Pay Equity Act, Quebec Pay Equity Act – applies to private sector employers with 10+ employees and all of public sector. The Conservative government’s 2012 federal budget confirmed what many had expected: a plan to raise the Old Age Security program eligibility age in Canada from 65 to 67. Changes to immigration policy were announced in the 2012 budget to address growing skills shortage in construction, natural resources and similar industries e.g chemicals (new skilled trades program). © 2012 Hay Group. All rights reserved 23 03 Mexico business trends & HR environment Economic Environment Mexico within a Global Context According to 2012 IMF´s Doing Business study, Mexico is ranked as the 53th country in the world in easiness of doing business ahead of all BRIC´s and Turkey but behind of South Korea, South Africa, Chile, Colombia and Peru Also according to the same study, the projected growth of the Mexican GDP by 2013 will be the thirteenth largest among global major economies, beating Australia, Canada and Turkey. The projected Mexican GDP for 2017 will reach $ 2.24 trillion, an increase of 35% for a 5-year period, similar to the estimated average for the world's 15 largest economies within the same time frame. © 2012 Hay Group. All rights reserved 26 Internal Market Perspective Hay Group understands that the main events that may cause any potential impact on the observed compensation trends between the end of 2012 and the first half of 2013 are: The maintenance of the inflation rise trend observed throughout 2012 cumulated inflation by August´12 is the highest over the last two and a half years primarily caused by increasingly high prices of gasoline and food increased perception of detachment between "official" and "real" inflation indexes The elevated demand for highly specialized professionals Main bottleneck for the economic development of the country is essential to invest in the training of professionals, and not only infrastructure The Mexican Labor Reforms in a first moment, will address the legal formalization of hourly wages in Mexico the way it is being proposed today, will not directly affect current compensation trends © 2012 Hay Group. All rights reserved 27 Chemical Sector Industry Highlights for Mexico Chemical industry in Mexico accounts for roughly 2%, on average, of the country´s GDP over the past four years The internal demand for chemical products in Mexico has increased by 74% since 2007, reaching an overall volume of 40 million tons per year in 2011 Although Chemical companies in Mexico have reported to be producing at an average of 78% of its installed capacity in 2011, nearly 54% of the internal market demand on chemicals has been imported During this 5-year period, most of the internal demand was absorbed via imports, which grew by 65%, while internal production only grew 12% As a consequence, recent investments on the improvement of the production capacity at Chemical companies in Mexico have totaled US$ 1,43 billion in 2011, the highest amount invested since 2005 © 2012 Hay Group. All rights reserved 28 Chemical Companies Characteristics Chemical Sector Demographics in Mexico Regional Distribution 40% 38% 35% 30% 24% 25% 20% 14% 15% 9% 10% 5% 5% 5% 5% Durango Tlaxcala Veracruz 0% Estado de Mexico © 2012 Hay Group. All rights reserved Distrito Federal Tamaulipas Nuevo Leon 30 Chemical Sector Demographics in Mexico Ownership, Revenues and Size Distribution Ownership Revenues 4% 48% 52% # of Employees 5% 17% 29% 31% 38% 48% 28% Foreign Domestic © 2012 Hay Group. All rights reserved Up to US$ 80 MM Up to 400 employees Between US$ 80 MM and US$ 400 MM Between 400 and 3,000 employees Between US$ 400 MM and US$ 4,000 MM Between 1,000 and 3,000 employees Over USD 4,000 MM Above 3,000 employees 31 Chemical Companies Market Positioning Base Salary at Median Industry Ranking 120% 118% 115% 110% 104% 100% 108% 107% 104% 98% 100% 107% 104% 102% 101% 98% 94% 92% 105% 93% 99% 96% 91% 90% 92% 86% 80% 73% 70% Chemicals Pharma Executives © 2012 Hay Group. All rights reserved FMCG Managers Mining Profesionals Other Industries Services Operational 33 Average Compensation Mix Mexico Chemicals 100% 13% 80% 23% 24% 28% 23% 11% 60% 17% 16% 11% 14% 18% 17% 40% 54% 49% 45% 38% 20% 0% Executive Basic Payments © 2012 Hay Group. All rights reserved Managerial Profesional Fixed Allowances Operational STI Benefits 34 Mexico overview Economic statistics Inflation GDP Unemployment 2012 2013 2012 2013 2012 2013 3.9% 3.7% 3.9% 3.7% 4.5% 4.6% Chemicals pay movement Employee level Chemicals sector organizations average salary increases Actual Forecast 2011 - 2012 2012 – 2013 All organizations – average salary increases Actual Forecast 2011- 2012 2012 – 2013 Clerical/ operations (non-union) 5.3% 5.2% 5.1% 4.6% Supervisory/Jr. Professional 5.3% 5.2% 4.7% 4.6% Mid mgt/seasoned professional 5.4% 5.2% 4.5% 4.6% Executive/senior management 5.4% 5.2% 4.6% 4.6% Overall 5.4% 5.2% 4.6% 4.6% © 2012 Hay Group. All rights reserved 35 Hay Group chemicals industry North America list of participants Agrium Calgon Carbon FMC Air Liquide Canexus Fuller (H.B.) Air Products & Chemicals Celanese GEO Specialty Chemicals Akzo Nobel CF Industries Georgia Gulf Albemarle Champion Technologies GRUPO GIVAUDAN, S.A. DE C.V. Almatis Clariant Honeywell -- Specialty Materials Amyris Cytec Industries Houghton International Arizona Chemical DESARROLLO CORPORATIVO IDESA, Huntsman Arkema DESC CORPORATIVO, S.A. DE C.V. ICL Industrial Products Ascend Performance Materials Dow Chemical IFF Ashland Dow Corning Ineos Atotech DSM Infineum USA Baker Petrolite Dynaplast Extruco Inc. INFRA BASF E. I. du Pont de Nemours Innophos Bayer MaterialScience Eastman Chemical INVISTA Benjamin Moore & Co. ERCO Worldwide Johnson Matthey Braskem Evonik Degussa Kemira Chemicals Buckman Laboratories Firmenich KERRY Cabot © 2012 Hay Group. All rights reserved LANXESS Inc. 36 Hay Group chemicals industry North America list of participants (continued) Linde Group, NA NewMarket SYMRISE, S. DE R.L. DE C.V. Lubrizol NOVA Chemicals Tessenderlo LyondellBasell Occidental Chemical Corporation Total Petrochemicals & Refining USA MacDermid Orion Engineered Carbons, LLC Tronox MANE PB Leiner Umicore (N.V.) Materis Potash Corporation of Saskatchewan Valent McCORMICK PESA, S.A. DE C.V. PPG Industries VPL Enterprises Ltd. MeadWestvaco - Specialty Chemicals Praxair Westlake Chemical Methanex Corporation Pyosa Williams Companies MEXICANA DE LUBRICANTES Rhodia Yara Belle Plaine Inc. Mexichem Derivados Coatzacoalcos Roquette America Zeon Chemicals Mexichem Flour Matamoros SABIC Innovative Plastics US Zep Mexichem Resinas Vinílicas Sasol North America Michelman Shepherd Chemical -- Shepherd Color Millennium Inorganic Chemicals Siegwerk Mitsubishi Sika Canada Inc. Mitsubishi Polycrystalline Silicon America Solutia Momentive Specialty Chemicals Solvay Mosaic Stepan © 2012 Hay Group. All rights reserved 37 05 Fortunes Most Admired Research – Conducting business globally Keys to Global Success Research topic: Operating across geographic boundaries is becoming more and more essential for companies competing in an economy that is increasingly global We set out to determine how leading companies structure and manage their organizations to succeed globally As Effectiveness in Conducting Business Globally is one of the attributes on which companies are evaluated for the World’s Most Admired Companies list, the study provides insights into factors that drive both reputation and performance in this area © 2012 Hay Group. All rights reserved 39 Keys to Global Success Strategy, process, and people are the three key pieces to the global effectiveness puzzle Strategy: Achieving competitive differentiation and managing market entry decisions Process: Coordinating operations across a dispersed organization and managing performance to ensure execution People: Developing talent globally and effectively matching people to opportunities © 2012 Hay Group. All rights reserved 40 Strategy: Achieving Competitive Differentiation Global Leaders are more successful on all fronts Peer Group Global Leaders We are effective in integrating operations globally to exploit economies of scale. 85 68 We do a good job of providing local units with the flexibility needed to respond to the needs of local markets. 85 79 We do a good job of developing new approaches centrally and diffusing them worldwide. 64 53 We have effective mechanisms for capturing local innovations/best practices and sharing them globally. 69 55 0 10 20 30 40 50 60 70 80 90 100 % Agree © 2012 Hay Group. All rights reserved 41 Coordination: Managing Performance Global Leaders manage performance from the center Peer Group Global Leaders We have a clearly defined global approach to performance management. 93 74 We have a clearly defined global compensation strategy. 81 70 Our compensation strategies have been effectively communicated to line managers. 83 63 Our compensation structures are centralized (emphasizing internal consistency in market comparators, positioning strategy, and incentive eligibility). 0 83 55 10 20 30 40 50 60 70 80 90 100 % Agree © 2012 Hay Group. All rights reserved 42 Developing Leaders: Fostering a Global View Breadth of leadership perspective is critical in global companies Global Leaders and their peers alike report that global experience is viewed as a key criterion for advancement to senior management positions However, Global Leaders are much more likely to make use of planned career assignments to develop global experience Global Leaders are also more likely to have international experience represented in their executive teams and boards © 2012 Hay Group. All rights reserved 43 Developing Leaders: Fostering a Global View Global Leaders benefit from the global perspective of their Peer Group Global Leaders leadership In our company, international experience is viewed as a key criterion for advancement to senior management positions. 66 67 75 In our company, we make use of planned career assignments to develop global experience. 59 Most of the members of our executive team have held positions outside of their home countries. 57 48 48 Our board of directors is diverse in terms of members’ nationalities. 37 0 10 20 30 40 50 60 70 80 90 100 % Agree © 2012 Hay Group. All rights reserved 44 Developing Leaders: Identifying Talent Global Leaders are more effective in leveraging talent globally Our research has consistently shown that Most Admired Companies take a “hands on” approach to developing talent – Accordingly, it is not surprising that Global Leaders report that they have more effective mechanisms for identifying talent on a global basis Global Leaders and their peers report that leadership positions in business units/subsidiaries are most often staffed by parent-country nationals or host-country nationals – Third-country nationals (i.e., managers neither from the parent country nor the host country) are much less frequently used © 2012 Hay Group. All rights reserved 45 Developing Leaders: Identifying Talent Global Leaders are more effective in leveraging talent Peer Group Global Leaders globally We have effective mechanisms for identifying leadership talent within the company on a global basis. 85 71 Leadership positions in business units/subsidiaries are frequently staffed by parent-country nationals. 61 53 Leadership positions in business units/subsidiaries are frequently staffed by host-country nationals. 66 69 Leadership positions in business units/subsidiaries are frequently staffed by third-country nationals. 21 12 0 10 20 30 40 50 60 70 80 90 100 % Agree © 2012 Hay Group. All rights reserved 46 Developing Leaders: International Assignments Global Leaders make more extensive use of international assignments than their peers Global leaders are more likely to staff leadership positions in business units/subsidiaries through: – Temporary project assignments (i.e., short-term assignments focused on the achievement of specific tasks) – Expatriate assignments (i.e., assignments with clear plans to repatriate managers at some point in the future) – Open-ended international assignments © 2012 Hay Group. All rights reserved 47 Developing Leaders: International Assignments International assignments are used to develop the organization and develop people Global Leaders report that decisions regarding international assignments are driven by: – Coordination requirements (i.e., diffusing corporate standards, policies, vision and culture) – Leadership requirements (i.e., bringing needed skills and technical know- how to local markets) – Staff development (i.e., cultivating management skills of high-potential leaders) © 2012 Hay Group. All rights reserved 48 Developing Leaders: International Assignments Global Leaders rotate talent to meet organizational and individual needs Peer Group Global Leaders 62 We frequently make use of temporary project assignments. 48 79 We frequently make use of expatriate assignments. 51 38 We frequently make use of openended international assignments. 19 0 10 20 30 40 50 60 70 80 90 100 % Agree © 2012 Hay Group. All rights reserved 49 Developing Leaders: International Assignments Global Leaders enjoy greater success with international assignments While the research literature would suggest that expatriate assignments are often problematic for organizations, Global Leaders report that they have a strong track record in this area The effectiveness of Global Leaders in managing international assignments is supported by: – Clear criteria for evaluating potential candidates – Established procedures for determining both the total cost and the return on investment associated with international assignments © 2012 Hay Group. All rights reserved 50 Developing Leaders: International Assignments Global Leaders carefully manage international assignments Peer Group Global Leaders We have a strong track record of success in achieving the objectives of international assignments. 70 55 We have established clear criteria for evaluating potential candidates for international assignments. 70 49 We have established clear criteria for determining the total cost of international assignments. 77 57 We have established clear criteria for evaluating the return on investment in international assignments. 48 37 0 10 20 30 40 50 60 70 80 90 100 % Agree © 2012 Hay Group. All rights reserved 51 Summary: Keys to Global Success Global Leaders exhibit a global perspective The Global Leaders don’t merely operate internationally – they function as true global companies To compete effectively worldwide, Global Leaders: – Integrate operations to foster economies of scales and efficient internal knowledge transfer, while also promoting responsiveness to local markets – Coordinate activities by aligning business units/subsidiaries around a common strategic vision and corporate culture – Drive execution through performance management and compensation systems that promote global consistency and emphasize enterprise-wide as well as local objectives – Actively manage talent to meet organizational needs and develop an adequate breadth of leadership perspective © 2012 Hay Group. All rights reserved 52 Questions? Jim Bowers Hay Group Philadelphia 215.861.2303 [email protected] Janet Arbid Hay Group Toronto 416.815.6326 [email protected] Dana Martin Hay Group Chicago 312.228.1824 [email protected] Gustavo Tavares Hay Group Mexico City 5255.53406637 [email protected]
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