LinkedIn Profile Checklist
Complete Profile Requirements =
1.
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4.
Photo
Target Industry & Location
Skills (3+)
Current Position & Description
5. Two Previous Positions
6. Education
7. Minimum 50 Connections
Background Photo
● Upload an image that represents your personal brand, 1400 x 425 pixels
Name
● Can list acronyms for credentials or accreditations beside name
Photo
● Professional looking, high resolution headshot; dress appropriately for target
industry
● Not cropped from group shot, avoid dark or busy backgrounds, smile!
Headline
● Add industry keywords to showcase abilities and personal brand
● Could indicate Twitter handle
Target Industry & Location
Minimum 50 Connections
● Colleagues, employers, classmates
● Contacts from volunteer, extracurricular, networking or social events
Public Profile URL
● Customize URL to first and last name
● Can add to e-mail signature, résumé, business card, Twitter bio
Twitter
● Add link if you use Twitter to share professional interests, ideas and topics
Website Link(s)
● Personal blog / website / e-portfolio
● Work or extracurricular group website
Summary
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Professional profile, can be written in first person
Highlight relevant experiences, skills / strengths, qualifications, achievements
Include industry keywords
Indicate field-related interests and career goals
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Skills (3+)
● Add up to 50 skills - list both hard and soft skills
● Use industry keywords
Endorsements
● Come from 1st degree connections
Current Position & Description
● Highlight skills, experiences and achievements from role
● Write accomplishment statements:
Action Verb
Duty
+
Result
+
● Qualify (relevant details) and quantify (#, %, $)
Two Previous Positions
● Match employment dates, titles, and details to résumé
● Highlight skills, experiences and achievements from role
Education
● Post-secondary education
Add Sections
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Projects
Volunteer Experience
Organizations
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Certifications
Honors & Awards
Courses
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Languages
Publications
Test Scores
Patents
Recommendations
● Former employers / managers, colleagues, classmates, subordinates
Groups (Up to 50)
● Alumni, companies, professional disciplines, industries, networking groups
Status Updates
● 80/20 rule
LinkedIn Learning Center: help.linkedin.com
LinkedIn Blog: blog.linkedin.com
* Originally developed for Ryerson University by Tang Choy
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