Feel Great Snacks
INTRODUCTION
Emily Crisps are absolutely delicious healthy treats
that combine the goodness of real fruit
and vegetables with the proper crunch of a crisp.
PRODUCT
Our proprietary pressure-cooking method significantly reduces
the absorption of oil, ensuring that all the vitamins,
nutrients, colour and most importantly
the glorious taste of our ingredients are preserved.
The low moisture content of the finished product results
in a longer shelf life without resorting to preservatives.
HACCP and ISO22000 certified manufacturing facilities
APPLE
BANANA
Our apples are carefully
selected for their taste and
texture to make sure they
have the perfect crunch.
Our bananas are picked at the
perfect moment of ripeness
and give just the right amount
of crunchiness with a sweet
and creamy flavour.
PINEAPPLE
The pineapples we use are
always exceptionally juicy
with a brilliant, vibrant
tropical taste – sweet with
a little tangy sourness.
GREEN VEG
ROOT VEG
Our light and fresh
combination of crispy
French Beans, snappy
Sugar Snap Peas and
nutty Black Edamame
Beans is full of fibre and
protein and is the very
taste of Spring.
Our earthy and delicious
combination of the best of
Winter root vegetables naturally sweet Carrot, rich
Beetroot and creamy Sweet
Potato - is packed with
nutrients and vitamins.
PRODUCT RANGE AND FORMATS
TARGET CONSUMER
The biggest part of healthy living comes down to simply making healthy
choices. Our target consumer is female, an ABC1 professional with a high
disposable income who is looking for brands that make those choices easy
without having to compromise either on taste, quality or convenience.
She knows that having a balanced healthy lifestyle also means including
treats and gravitates towards products with authentic, intrinsic health
GRAB-N-GO
ORIGINALS
MULTIPACK
15 /18g packs -
30 /35g (fruit) and 24g (veg)
the perfect size
for impulse, meal deals
and travelling
of crunchy deliciousness are
more than enough to get you
through the afternoon.
4 x 15 /18g packs –
the convenient way to buy
for kid’s lunchboxes
or for sharing
benefits that are desirable, accessible, and fun.
‘Fruit crisps could look to challenge popcorn as an on-the-go snack amongst this group’
‘Regardless of salt/sugar/fat content, consumers view fruit and veg crisps as ‘healthy’
Mintel, Jan 2015
IN - STORE : HEALTHY INDULGENCE
Emily Crisps offer a real point of difference for retailers in
terms of both the quality of the product and its packaging,
crossing over between ‘better for you’, ‘no guilt’ snacking and
the indulgence of potato crisps and confectionary treats.
The highest rate of sale is achieved when Emily Crisps
are placed next to popcorn or fruit snacks as
an impulse purchase near the front of store.
We have achieved outstanding results at Holland & Barrett
and Whole Foods in Ambient Snacks and Food-to-Go.
UNIQUE SELLING POINTS
Unlike freeze-dried or air-dried fruit
or vegetable crisps, Emily Crisps are
simply bursting with flavour.
no added sugar
no preservatives or additives
1 of your 5 a day
gluten free
vegan friendly
low fat
kosher & halal
only 99 cal (veg packs)
OUR STORY
At its heart, Emily is something of a modern love story.
Emily and Alex are partners in life as well as business.
They met in London and fell in love travelling all over the
world together, sharing their passion for all things foodie.
Alex, ever the incurable romantic, named the brand after
Emily so – as it says on the handwritten note on the back of
the pack – ‘I could see your name wherever I went’.
And now everyone is falling in love with Emily Crisps
We are one of the fastest growing independent snack brands in the UK
and these are just some of the wonderful places you can now find us:
“The next way to consume your
five-a-day, they have become an
instant hit with the Bazaar team”
“Compared to some pot-pourri
like offerings, Emily Fruit Crisps
are astonishingly good”
virgin atlantic
“Incredibly tasty”
“We are giving the awrd
for this summer‘s prettiest snack
to Emily Fruit Crisps”
“SURPRISINGLY MOREISH”
“Grab a healthy snack on the go
with gluten and preservative-free
Emily Fruit Crisps”
“Super Snacks. Feeling Peckish?
Step away from crisps and chomp on
Emily Fruit Crisps intead...De-lish.”
“Seriously good apple chips.
I mean like AWESOME.”
Lorraine Pascale Model & TV cook