® FITNESS IS IN YOUR GENES® TABLE OF CONTENTS 05 WELCOME 06 MEET LEANNE 10 FITNESS COACHING 14 TESTIMONIALS 16 BODYSHOT PERFORMANCE® 20 THE OURARING 21 HEALTH MOT 22 THE HUMAN CHARGER® 23 COACHING 26 WHAT’S NEXT 27 CONTACT 4 5 WELCOME TO BODYSHOT PERFORMANCE LIMITED Bodyshot is a health and fitness consultancy that uses innovative techniques such as DNA testing, wearable tech, biohacks and bespoke coaching to transform the lives of our clients. 6 MEET LEANNE SPENCER, FOUNDER OF BODYSHOT I am often asked about why I changed careers to set up Bodyshot. My career has always been in sales, beginning at a start-up (which was a lot of fun) and subsequently in large corporates. Initially I loved what I did but as time went on, I began to realise that perhaps this type of environment wasn’t ideal for me. By the end of my City career, I was working in a job and a professional environment which I disliked, and didn’t match my personal values and standards. I had been living very unhealthily for years, and eventually found myself burned out and heading for a crash. It was reaching this low point in my life that I realised things had to change. I resigned and took some time off to reconsider what I really wanted to do with my time. THE BODYSHOT JOURNEY BEGINS I started Bodyshot Personal Training in June 2012 operating as a sole trader, and we became a limited company in April 2014. My motives were threefold: I wanted to run my own business; I wanted to help and empower other people to take control of their health; and I wanted to do something that provided me with a structure for healthy living. I am now an established speaker, coach and entrepreneur, and I’ve published two books in the last 12 months (Rise and Shine and Remove the Guesswork). It has been a period of rapid growth for Bodyshot too; we are now a team of 8 people and we have big plans to scale the business further and develop more new and exciting partnerships. 7 8 WHO WE WORK WITH We work with professional men and women who want to remove all the guesswork around their health, fitness and nutrition. Our client is typically aged between 30 and 60, has a thriving and busy career but is very time-poor, and doesn’t have time for trial and error. They will typically spend between 15 – 25% of their monthly income on their health and fitness, and will be willing to fully commit to the program we design for them. Our bespoke packages are based on the outcome not the hour, so that everyone is 100% focused on one thing; getting the right results in the agreed timeframe. Because of this, we will only work with clients who are ready to make that level of commitment, as our success depends entirely on yours. 9 10 SERVICES: FITNESS COACHING Our philosophy Our mission is to inspire our clients to prolong their healthspan through the promotion of personalised health, fitness and nutrition. We do this using innovative techniques such as DNA testing, biohacking, wearable technology and bespoke coaching. UN Global Goals In September 2015, 193 world leaders agreed to 17 Global Goals for Sustainable Development. The ultimate aim is to eradicate extreme poverty, inequalities and climate change by 2030. Bodyshot believe it is vital that we all get behind at least one of these goals, and we’ve picked #3, Good Health 11 and Wellbeing. One of our goals for 2017 and beyond is to create content, produce videos and give talks to promote awareness of the need for Good Health and Wellbeing. We want to spread our knowledge and be a positive role model for as many people as possible, all over the globe. We hope you will join us in making this goal happen by 2030. Why we’re different We base our advice and programs on your DNA, so we can create bespoke diet and exercise programs that remove the need for guesswork and get to your goals faster. This, combined with our personal experience and understanding of our core client, enables us to stand out from the crowd. We have a waiting list of clients wanting to work with us and our clients mostly come from personal referrals. How it works There is an initial consultation which takes place at your home. We will talk about you, your current state of health and physical wellbeing, and if appropriate, record your measurements using the latest 3D imaging technology. The main focus of the discussion is then your desired outcome, and that’s what we base the package on. We agree the goal, then reverse engineer back from there to understand how long we need to work together, what that will entail, and what the level of required commitment is from both sides. It’s highly effective and ensures the right result every time. 12 Why four options We recognise that not everyone comes to us with the same goals or fitness levels, so we’ve created four packages for our clients: Our Activate package includes one fitness coaching session per week based on a monthly standing order. This service is ideal for someone who is already doing a class or some form of exercise already but wants valuable 1-1 with a fitness coach to move up to the next level, provide motivation and get new ideas. Our Inspire package includes two fitness coaching sessions per week based on a monthly standing order. This service is ideal for someone who has little time to exercise outside of the sessions, and wants the guidance and expertise of a fitness coach twice a week to ensure they progress and maintain their fitness levels. 13 Our Brain Body Reboot packages are outcome-based, and includes the Bodyshot Performance® Plus service (DNA test plus consultation), potentially other health tests and the OURAring for sleep monitoring. It’s an entirely bespoke package that covers all of your health, fitness and nutrition needs. Our Redress | Restore | Rebalance is our flagship service. This is a 6 or 12-month package which guarantees to radically change your body, your health, your mindset and your lifestyle. This is a premium service, there are selection criteria we ask you to meet first, and we only work with 3 clients at any one time. 14 WHAT OUR CLIENTS SAY “Leanne was very friendly and professional when we first met to discuss my training program. She recommended Clare, one of her coaches. It was obvious that she had thought carefully about which of her trainers would suit my personality and outlook as Clare and I got on very well and worked really well together in the sessions. I would highly recommend Bodyshot to anyone who wants to have brilliant coaching that is customised to exactly what you want and the kind of person you are.” Laura, 35 “I’ve really enjoyed my sessions with Antonia - she’s fantastic. I am definitely feeling stronger and fitter. I can run for 30 minutes now without feeling exhausted, and my knees don’t seem to suffer too much afterwards, which is amazing. I moved house a couple of weeks ago, and lifting all my boxes and furniture was so much easier than the last time I moved!” Frances, 26 “A year of weekly work outs with Leanne, has given me a real boost of energy. From sitting at a computer for 8 hours a day doing limited physical exercise and feeling depleted, I am now able to jog around the park and keep up with my 21-year old daughter’s fitness regime. The aches of middle age have been ‘worked out’, and I genuinely feel fitter, more energised and much firmer. I highly recommend Bodyshot whilst hard work, it has kick-started a ‘can do’ attitude in me, which I hope will continue. Thank you!” Lonneke, 48 15 “The best thing I have done for myself for a long time is to start training with Bodyshot. I started as an unfit asthmatic mum of two and the difference in a short space of time has been amazing. I lost some weight and some inches but more importantly to me I feel so healthy and strong. I have more energy than I have had for years and I can’t imagine my life without training now. My trainer has been just brilliant and guided/ pushed me to work so hard. I love it so much I train three times a week now!” Becca, 40 16 SERVICES: BODYSHOT PERFORMANCE® Who is it for? Why three options? Our clients are typically very busy, time poor professionals who struggling with low energy, weight management, poor sleep, poor digestion and mental health challenges (stress, anxiety, depression). They are frustrated by the one-size-fits-all approach to diet and exercise, and want to understand how they can remove the guesswork from what they’re doing. We offer three versions of the Bodyshot Performance® product - Lite, Plus and Pro. All three programs use cutting edge technology that’s revolutionising the fitness world. Gold standard testing based on DNA We use a simple and non-invasive DNA test to design highly personalised diet and exercise programs. There are three versions of the test – Lite, Plus and Pro – and there is a useful tool on our website to help you understand which version is right for you. We use what we believe to be the best test in the market, to ensure that we can deliver a high integrity of results. The Lite version is the test only, and is suitable for other fitness professionals or someone with a degree in biology or nutritional therapy. The Plus version is our most popular and includes the test and a 90-minute consultation with one of our genetic nutritional experts. The Pro version includes a 2-hour in-person consultation with one of our London-based genetic nutritional experts. 17 What is genetic testing and why is it important Bodyshot Performance® Lite, Plus and Pro incorporates the results of a genetic test that assesses two subsets of data and approximately 50 dominant genes. One subset relates to fitness and the other to nutrition. Without this kind of information, it can take longer to get to your goals, and you have to make educated guesses and assumptions about the best way to do things. Our clients have tried a lot of approaches and they like the fact that they finally have the right program that is 100% suited to their genetic profile. More importantly, it works. 18 Simple to self-administer The genetic test is self-administered using a mouth swab and takes less than a minute. You then return the sample to the DNA laboratory in the UK, where they analyse the results and then interpret them into a detailed set of reports which are sent back to Bodyshot. We then set up your online portal access and arrange the consultation (not available in the Lite version). Clear recommendations The Bodyshot Performance® products will help you understand: • • • • • • What’s the right type of diet for me – low fat, low carb, Mediterranean? How does my body respond to carbohydrate and saturated fat? What is my salt, caffeine and alcohol sensitivity? Am I optimising my workouts by training according to my genetic makeup? What is my optimum vitamin and micronutrient intake? What is my injury risk profile and ideal recovery times? 19 The comprehensive PDF report includes: • • • • • • • • • Analysis of your ideal diet Carbohydrate and Saturated Fat Sensitivity Lactose & Gluten Intolerance Risk Suggested Shopping List 12 Week Eating Plan & Recipes Your Detox Ability Your Antioxidant Needs Vitamin & Micronutrient Intake Salt, Caffeine & Alcohol Sensitivity 20 SERVICES: THE OURARING The OURAring is an innovative piece of wearable tech that helps you understand how your lifestyle choices affect your sleep, and therefore your daily performance. How it works Whilst you sleep, the ring tracks your heart rate, respiratory rate, body temperature and movement. During the day, it monitors your activity and inactivity, distance travelled and number of steps, and your total calorie expenditure. When you download the data to your smartphone in the morning, it sends you personalised, actionable insights to help you plan your day and maximise performance. The app You can access your raw data and personalised insights using the app on your smartphone. Updates to the app will be automatically sent via Bluetooth as soon as you open the app. Key facts • • • • • • Waterproof to 50m Made of high-tech ceramic Scratchproof Charges in under an hour Battery life is 3 days Available in black or white 21 SERVICES: HEALTH MOT What’s involved A comprehensive set of tests that can be done at home by yourself and are easy and non-invasive. Once the test results are back, our experts will help you understand what’s going on with your body and how you can regain control over your health. The tests include: • • • • • • • Adrenal Stress Index Vitamin D3 Food Intolerances Basal Body Temperature DNA test for optimum diet Thyroid performance tests GI analysis Expert analysis The tests are recommended by a qualified genetic nutritionist (someone who has a degree in nutrition and is an expert), and they will provide the follow up care and support. We also offer coaching packages to help support you through the Health MOT process and into the future to maintain motivation levels and avoid reverting back to old habits. The Health MOT and subsequent reports will help you understand: • The potential cause of current health issues • Your blueprint for optimal health • How to modify your lifestyle for better health • How to reduce your stress levels • How to regain control of your health 22 The Human Charger® is the new generation bright light device which keeps winter blues at bay, alleviates jet lag symptoms and gives you energy whenever you need it. The Human Charger® channels bright light directly to the light-sensitive regions SERVICES: THE HUMAN CHARGER® of the brain via a comfortable set of earphones. A 12-minute dose is sufficient, and you can move around freely whilst using the device. It’s scientifically proven to work, and is another biohack you can use to improve your wellbeing, get more energy, and regulate your sleep and appetite. 23 SERVICES: COACHING Whatever your goals are in life, if you’re serious about success, you need to be working with the right coach. A coach will help you identify the obstacles that get in the way, and assist you in developing strategies to overcome them. A coach will give you real-time feedback, encourage you to dig deep, and challenge you. They will give you tools to help you find success in all areas of your life, not just health, fitness and nutrition. 24 AT BODYSHOT, WE’VE COACHED OUR CLIENTS TO SOME REMARKABLE OUTCOMES: • Full body transformation: 30kg weight loss • Reversal of type II diabetes and no further need for medication • Cancelled knee surgery due to improved strength and fitness • Career change and vastly increased happiness scores • Understanding how your personal needs drive your behaviours Coaching is an integral part of what we do, and the Bodyshot coaches all receive coaching as well, so we know exactly how vital it is to success. Many of us are unaware of how we sabotage ourselves with negative thoughts or set goals that are either too big or too small, and that’s why it’s always good to work with a coach. Coaching can progress you far quicker than you could do one your own, and that’s why elite athletes and businesspeople will have a coach on their team, even when they’re at the top of their game. 25 HOW OUR CLIENTS FEEL Our clients report many benefits from working with us; feel free to visit the Resources page of our website and download the case studies and testimonials. Here are some of the outcomes you can look forward to: • Reach your goals faster and more sustainably • Enjoy learning how you can balance your lifestyle • Improve your physical fitness and build better immunity to illness • Improve your sleep routine • Manage mood better using exercise • Enhanced confidence and self-esteem • Healthy work/life blend 26 WHAT NEXT ? If you’re ready to start making changes to your lifestyle and wellbeing, and are willing to match us effort for effort, then please get in touch to register your interest. 27 [email protected] www.bodyshotperformance.com @BodyshotPT @bodyshotperformance facebook.com/BodyshotPT www.bodyshotperformance.com
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