April 2014
WFP branding
guidAnce
cOnTenTS
Summary
3
Examples of use
page 16
Publications
page 17
Infographics
page 18
Website branding
page 24
Stationery
page 25
Logo
page
4
Tag line
page
9
Self-identifier
page 10
Email signature
page 29
page 30
page 11
Business card and
compliments slip
Visibility - T-shirts & Caps
page 31
Visibility - Flags and stickers
page 32
Banners and signs
page 33
Internal logos
page 34
Colour
nEW
02/2014
page
Typography
page 13
Icons
page 14
nEW
02/2014
revised
02/2014
2
WFP BRanding guidance
SuMMaRY
These guidelines provide essential information
on applying WFP’s branding standards for all
audiences, with particular respect to logo,
colour, typeface, tag line, a self-identifier
statement, and publication design. These
guidelines are aimed at strengthening WFP’s
brand presence and ensuring that WFP’s
image is presented with greater consistency
globally.
2. Creation of a WFP tag line ‘Fighting Hunger
Worldwide’ for strength and coherence of
agency-wide messaging.
3. A self-identifying statement to be used
when describing the agency’s unique role:
‘WFP is the world's largest humanitarian
agency, fighting hunger worldwide’.
Please apply these branding guidelines in both
internal and external contexts.
The major elements are:
1. WFP logo now incorporates ‘wfp.org’ to
reinforce the importance of our website as
a critical communications platform.
WFP staff can download the logos from the logo collection page on WFPgo
http://go.wfp.org/web/wfpgo/logocollection
3
WFP BRanding guidance
WFP logo — eMBleM version
The emblem version is best used in
official documents, as a signature, and
when space is limited. This version
is recommended for its simplicity
and conciseness.
WFP logo — eXTended version
The extended version is preferable in
cases where space is available such as
web pages and cover pages of corporate
publications.
WFP logo — STandaRd version
The standard version combines visual
compactness and thoroughness in
communicating all elements of the brand.
It is best used when time for registering
the message is short, such as in
advertising, outdoor posters and
promotional materials.
4
WFP BRanding guidance
WFP logo — The logo must be used in WFP blue, black or reverse white as shown below.
eMBleM
eXTended
STandaRd
5
WFP BRanding guidance
WFP logo — WFP official language versions
The French, Spanish and Arabic configurations of the WFP logo are defined below. The abbreviation “WFP” remains
unchanged in English. The web address beneath the emblem promotes the different language versions of WFP’s website.
eMBleM
eXTended
STandaRd
Other language versions — For logo needs in other languages, please consult with the
Graphic Design and Publishing Unit ([email protected])
6
WFP BRanding guidance
WFP logo — Minimum spacing
H
The minimum spacing surrounding
the logo is always equivalent to half
of the height of the logo.
The same criteria should be applied
to the emblem and the extended
versions of the logo.
Smaller applications of WFP
identification should feature the WFP
abbreviation only or other official
language version.
Fighting Hunger Worldwide
1/2
of H
15
mm
15
mm
To ensure legibility, the minimum size
of the logo is 15 mm in height.
An example is the logo applied on
business cards.
1/2
of H
Jane doe
Public information Officer
communications division
Via cesare giulio Viola, 68/70, 00148 Rome, italy
Telephone: +39 066513 0000 Fax: +39 066513 0000
Mobile: +39 348 000 0000
[email protected]
10 mm
15
mm
WFP logo — Minimum size
1/2
of H
1/2
of H
1/2
of H
To protect the visual impact of the logo,
a clear space without any visual
interference or other associated
logotypes should be maintained.
Typeface: Verdana Bold 40pt
7
2,5 mm
Typeface: Verdana Bold 10pt
WFP BRanding guidance
WFP logo — incorrect logo
Wrong colour of logo
Wrong balancing of elements
Wrong density of background
Wrong choice of background
Wrong wording - “United Nations” is not part of WFP’s brand
Wrong use of sub-brands
WFP’s logo is an image file. The logo
should not be distorted or customized by
modifying the colour, shape or typeface.
WFP staff can download logo files from
the Logo Collection section on WFPgo
http://go.wfp.org/web/wfpgo/
logocollection
Particular attention should be paid to the
background against which the logo is set
by using a neutral or compact
background to maximise visual impact.
Do not use former versions of the logo
such as those which may incorporate
the UN name or other text. Former
versions of the logo are recognisable
by the absence of WFP’s URL.
United Nations
Wrong logo - old version
Wrong use of typeface
WFP
World Food
Programme
wfp.org
8
WFP BRanding guidance
Tag line
Fighting Hunger Worldwide is the
corporate tag line developed to
communicate WFP’s objective concisely.
The tag line may accompany the WFP
logo and should be used as much as
possible in WFP products.
We encourage use in Georgia italics
but if a sans serif font is more
appropriate please use Verdana.
The tag line should be translated
into the relevant language.
Fighting Hunger Worldwide
Lutter contre la faim dans le monde
Luchando contra el hambre en el mundo
Example of use
of tag line in
Verdana bold
uppercase
9
WFP BRanding guidance
Self-identifier
“WFP is the world’s largest
humanitarian agency,
fighting hunger worldwide.”
When communicating in speeches,
presentations and news releases, WFP
staff can use this self-identifying
statement to convey a fuller sense of
WFP’s mission.
The statement should be translated into
the relevant language.
“Le PAM est la plus grande
agence humanitaire pour la lutte contre
la faim dans le monde.”
“El PMA es la mayor agencia
de asistencia humanitaria, que lucha
contra el hambre en el mundo.”
10
WFP BRanding guidance
WFP colours
Pantone 3005 was chosen on
account of its strength, its
brightness and its versatility.
WFP bLUE
Pantone 3005
Full color separation
c 100.0
M 30.5
Y
0.0
K
6.0
PRinT
corporate colour definition
WFP bLUE
WeB, VideO and
PReSenTaTiOnS
Always refer to
international Pantone
standards.
colour palette
This range of colours is available
to complement the WFP blue in
WFP communication materials.
Drawing from this palette ensures
branding consistency.
Note that these colours should not
be applied to the WFP logo.
WFP bLUE
WFP bLUE
RgB separation
HeX websafe
R
0
g 136
B 255
0088FF
PANTONE 296
PANTONE 561
PANTONE 384
PANTONE 506
PANTONE 470
PANTONE 410
PANTONE 444
100%
100%
100%
100%
100%
100%
100%
80%
80%
80%
80%
80%
80%
80%
60%
60%
60%
60%
60%
60%
60%
40%
40%
40%
40%
40%
40%
40%
20%
20%
20%
20%
20%
20%
20%
11
WFP BRanding guidance
WFP colours
colour palette breakdowns - cMYK and RgB
Below are the colour breakdowns for the palette of corporate
colours. These should be used where it is not possible to
reproduce the Pantone specific colour. The CMYK values are
relevant for where litho print output is limited to four colours only
(CMYK). The RGB values are useful for on screen applications.
Pantone 3005
Pantone 296
Pantone 561
Pantone 384
Pantone 506
Pantone 470
Pantone 410
Pantone 444
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
100
30.5
0
6
R 0
G 136
B 255
100
46
0
70
R 0
G 45
B 86
85
0
54
52
R 0
G 104
B 88
18
0
100
31
R 159
G 166
B 23
45
100
100
15
R 138
G 37
B 41
12
0
58
100
33
R 176
G 96
B 16
0
18
21
56
R 136
G 116
B 106
15
0
15
42
R 139
G 155
B 146
WFP BRanding guidance
Georgia
Typeface
Verdana
Two typefaces are available to ensure
the identity of WFP communications,
especially for external use:
verdana, sharp and modern,
and georgia, light and elegant.
abcdefghijklmnopqrstuvwxyz
@0123456789
aBcdeFgHijKlMn
OPqRSTuVWXYz
abcdefghijklmnopqrstu
vwxyz@0123456789
abcdEFghiJkLmn
OPqrSTUVWxyz
abcdefghijklmnopqrstuvwxyz
@0123456789
ABCDEFGHIjKLMN
oPqRSTUVWxYz
abcdefghijklmnopqrstu
vwxyz@0123456789
AbCdEFgHIjkLmn
opqrSTuvWxyz
These typefaces are well known
and easily accessible.
abcdefghijklmnopqrstuvwxyz
@0123456789
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz @0123456789
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@0123456789
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz@0123456789
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
Verdana
2005 DATA
charts and tables
Numbers in charts and tables
should be set in Verdana.
Georgia
Development
GRAND TOTAL
258 884 2 282 892
SUB-SAHARAN AFRICA
Angola
Benin
Burkina Faso
Burundi
Cameroon
Relief
SO
2005 DATA
Bilaterals
Total
196 724
23
2 892 40
-
43 986
6 793
-2
50 777
2 766
833
-
100
3 699
2 124
-
1 050
942
37 603
13
951
-
1 096
-
-
2 119
-
3 067
40 818
2 001
Development
GRAND TOTAL
258 884
Relief
SO
Bilaterals
Total
2 282 892
196 724
23
2 892 40
-
43 986
6 793
-2
50 777
Burkina Faso
2 766
833
-
100
3 699
Cameroon
1 050
SUB-SAHARAN AFRICA
Angola
Benin
Burundi
2 124
-
942
37 603
951
-
1 096
-
-
2 119
-
3 067
40 818
2 001
WFP BRanding guidance
icons
oCHA has established icons to represent
humanitarian assistance and to ensure
consistency in use, these have been
shared widely with UN agencies and NGos.
on these pages, we have listed those
oCHA icons that WFP uses most frequently
in addition to a few WFP-specific ones.
The icons files can be downloaded from
http://go.wfp.org/web/communications/icons
For additional requirements please write to
[email protected]
Affected population
Earthquake
Food distribution
Airport
E-mail/contact
Food for assets
Beneficiaries
Emergency Response
Food security Cluster
Cash
Civil-military coordination
Emergency
telecommunications
Cluster
Evacuation
Conflict
Floods
Drought
Food
Gender
HIV/AIDS
IDP/refugee camp
Logistics Cluster
14
N
WFP BRanding guidance
icons continued
Medical Evacuations
P4P
Nutrition/Nutrition Cluster
Resourcing
Partnership
School Feeding
Population displacement
Security
Population return
Ship
Procurement
Truck
Protection (Cluster)
Voucher
Public Information
Warehouse
15
WFP BRANDING GUIDANCE
EXAMPLES OF USE
Content Tips
3. Avoid long, complicated sentences with
clauses. Write as if you’re explaining the
issue to your mother or father.
Leaving your audience with a positive
impression isn’t just about looks. It’s also
about content. To make the best statement,
remember:
4. Minimize jargon. Not everyone will be
familiar with MDGs, HEBs, PPROs or IDPs
— and they shouldn’t need to in order
to understand your message.
1. Don’t overload your page with text:
when conferring information, less is more.
Share only the most important facts and
don’t be afraid of “white space”.
5. Use the British style of spelling and
punctuation.
2. Keep your text as simple and clear as
possible. Use active voice (“WFP developed
the plan”), not passive voice (“The plan
was developed by WFP”).
6. When in doubt about how to present
something, defer to WFP’s Style Guide on
WFPgo at http://home.wfp.org/manuals/
StyleGuideManual/manual.asp
16
WFP BRanding guidance
WFP publications — cover page overview
1/14
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The design features of WFP’s publications
promote maximum recognition and legibility
through three recurring cover elements:
WFp logo
The logo is placed on a white background at the
base of the cover page.
Blue vertical stripe: WFP blue
Tag line in vertical blue stripe
The tag line is included on the vertical stripe on
the left-hand side of the cover whenever possible
and can appear at the top or the bottom to
balance the title and complement photos. on
publication covers, the tag line will be in Georgia
italic 13 pt in white on the blue background.
Title on horizontal blue stripe
The title text in white is placed within a leftaligned, blue horizontal box with a transparency
effect. The box will be placed in the best position
to integrate with the cover image.
It is good practice to keep titles to one line only.
Blue box (C:100-M:20-Y:0-K:0): 70% transparency
The same layout can be applied to posters,
leaflets, cards etc.
Extended logo
17
1/7
max width
of page x 1,5
1/7
max width
of page
The title will be in the foreground in the
horizontal blue banner. The length of the banner
depends on the length of the title.
WFP BRanding guidance
infographics design
When creating infographics please use
clear, simple graphics - if using
iconography please refer to the selection
of icons on page 14 of this document.
Always apply a branded header and a
footer with a link ‘for more information’.
Use colours that are eyecatching but not
overpowering.
If including pie charts or bar graphs
please ensure that the information is
easy to consume and not too complex.
Please send infographics to
[email protected] for clearance
before publishing.
Click here to see examples of
infographics currently online:
www.wfp.org/wfp-numbers
www.wfp.org/stories/how-wfpresponds-disasters-emergencyinfographic
18
WFP BRanding guidance
Fighting Hunger Worldwide
Occasional Paper n° 23
Fighting Hunger Worldwide
WFP publications — cover page examples
Blue vertical stripe: WFP blue
WFP and climate change: a Review of Ongoing
experience and Recommendations for action
december 2010
Fighting hunger
Blue box
(C:100-M:20-Y:0-K:0):
70% transparency
19
Blue box
(C:100-M:20-Y:0-K:0):
70% transparency
WFP BRanding guidance
WFP publications — example of bodytext page
Assisting the
Humanitarian Community
UNHRD 2012
at a glance
50
humanitarian users
300
shipments worldwide
60
countries served
17,000
cubic metres of relief
goods transported
Top 5 items dispatched in 2012
1. Mobile Storage Units
2. Prefabricated offices/ accommodations
3. Tents
4. Medicines and medical supplies
5. Blankets
1/14
max width of page
UNHRD also fostered partnerships to support
regional emergency preparedness. In Asia, UNHRD
entered into an agreement with the Association of
Southeast Asian Nations (ASEAN) in support of its
disaster preparedness and response capacity. The
UNHRD’s facility in Subang, Malaysia is now
managing a designated stockpile of relief items for
Southeast Asia.
Due to the challenges faced by hundreds of thousands
of Syrians in need of most basic requirements such as
food, shelter and urgent medical care, humanitarian
assistance was critical. Moving supplies into a volatile
and often unpredictable operating environment requires
a swift response and good planning. UNHRD Dubai
provided both in 2012, ensuring dispatch of emergency
In 2012, the UNHRD Network managed over US$87
million worth of non-food items on behalf of its
partners in five locations worldwide. With over 17,000
cubic meters of relief goods dispatched through 300
shipments to 60 countries, the value of the cargo
procured and logistics services provided to
humanitarian partners amounted to US$28 million.
stocks and supplies within less than 48 hours of
receipt of requests. Being strategically located,
UNHRD Dubai delivered a total volume of 7,400 cubic
meters of non-food items on behalf of 19 partners.
Major users of the Dubai hub included the World Health
Organisation (WHO). Responding to the health crises
throughout Syria, WHO requested the dispatch of 150
metric tons of vital shipments of emergency health
kits, trauma kits and surgical supply kits from their
stockpile in Dubai. Another major user of the Dubai
UNHRD was IrishAid, who sent 180 metric tons of
blankets, tents, mattresses, kitchen sets, jerry cans
and other goods for the Syrian people.
Since the beginning of the Syria conflict in March
2011, UNHRD Dubai has facilitated the delivery of
46 shipments of relief items, with a total value of
US$3.8 million.
Key interventions in 2012 included emergencies in
Burkina Faso, Mali, Mauritania and Niger, during
which UNHRD Ghana dispatched 26 consignments of
medicines, supplementary food and shelter items in
response to the Sahel crisis.
In times of natural disaster and conflict, communities
easily become displaced, isolated and left without
proper access to food, water and shelter. A rapid
response can save lives, and air transport is often the
only way to quickly move humanitarian supplies and
personnel to where they are needed. Managed by
WFP, the United Nations Humanitarian Air Service
(UNHAS) provides efficient and reliable common air
services to the entire humanitarian community upon
request of the UN Country Team.
UNHRD Dubai and Brindisi facilitated over 65
shipments to support relief efforts in the Syrian crisis.
In collaboration with the Government of Spain, an
additional strategic depot was established in Las
Palmas toBody
enhance text:
emergency response in Western
Africa and
the Americas. 11 pt
Georgia:
Leading: 15 pt
In 2012, UNHAS transported 353,365 passengers and
1,958 mt of cargo for 1,297 humanitarian
organisations operating in Afghanistan, Central
African Republic, Chad, Democratic Republic of
Congo, Ethiopia, Ivory Coast, Mauritania, Niger/Mali,
Somalia/Kenya, South Sudan, Sudan and Yemen.
Serving as the only humanitarian link to many remote
and insecure destinations around the world, UNHAS
used an average of 50 aircraft per month to provide
access to vulnerable and fragile populations in more
than 270 destinations.
, W D O \
% U L Q G L V L
8
$ (
6 S
D L Q
/ D V 3 D O P D'VX E D L
3 D Q D PD
K
D Q
3 D Q D P D & L W \*
$F F U D
D
0
D O D \
6 X E D Q J
V L D
UNHAS 2012 at a
glance
12
country operations
1,297
humanitarian organizations
served
1,958
metric ton of cargo
transported
353,365
humanitarian passengers
transported
1/14
Anyone who has flown in an UNHAS aircraft has
probably noticed a few things. Airstrips are often
found in dusty or remote locations. Booking in
advance is essential because, most of the time, flights
1/7
1/7
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20
WFP BRanding guidance
Fighting Hunger Worldwide
WFP brochures — example of cover and text pages
Working Together
to Solve hunger
21
WFP BRanding guidance
WFP publications — example of fact sheet
• WFP is the world’s largest humanitarian agency
fighting hunger worldwide. Each year, on average,
WFP feeds more than 90 million people in more
than 70 countries.
• WFP is also the UN logistics lifeline, saving lives
through fast, efficient and effective emergency
response. At any given time, WFP has 40 ships at
sea, 60 aircraft in the sky and 5,000 trucks on the
ground, moving food and other assistance to where
it is needed most.
• WFP has developed sophisticated early warning
techniques to assess the need for food and nutritional
support, meaning that its assistance is targeted to the
poorest and most malnourished people.
• WFP is funded entirely by voluntary donations.
In 2011, WFP raised almost US$3.8billion.
• WFP is scaling up the use of cash and vouchers that
allow hungry people to purchase food themselves.
Cash and vouchers are particularly useful where food
is available in the marketplace, but people lack the
resources to buy it. The number of these projects has
increased from five in 2008 to 51 in 2011, reaching
4.4 million people. WFP is currently implementing
cash and voucher programmes in 38 countries.
• In 2011, WFP procured over 2.4 million metric tons
of food valued at US$1.2 billion from 87 nations.
About 71 per cent of this food was purchased in
developing countries.
• WFP is forging innovative partnerships to deliver and
manage food assistance, including the use of debit
cards, mobile phones and online facilities.
• WFP partners with more than 2,100 non-governmental
organizations to distribute food.
August 2012
Fighting Hunger Worldwide
22
WFP BRanding guidance
WFp led
publication
Third party led
publication
The WFP logo
should be
positioned on
the left with
partner next
to it
The WFP logo
should be
positioned in
accordance with
the guidance
provided by
lead partner
2012
WFP publications — examples of logo use in joint publications
The State of
Food Insecurity in the World
For further clarification please contact [email protected]
23
WFP BRanding guidance
WFP external website branding WFP’s new branding has been applied to the website as shown below.
For web guidance, please see the WFP online Branding Guidance on WFPgo.
Home page
24
WFP BRanding guidance
WFP stationery - letterheads and envelopes
Combatte la Fame nel Mondo
Fighting Hunger Worldwide
letter - multi language
letter - double
language (english
+ local language)
110mm
20.5mm 12
letter - single
language
1/14
of W
210=W
22
mm
Fighting Hunger Worldwide
1/14
of W
The logo has been applied to the corporate stationery as in the examples below.
The template files are available on WFPgo at this link: http://go.wfp.org/web/wfpgo/publishingtools
12
small envelope
Lutter contre la faim dans le monde
reverse of envelope
Via Cesare Giulio Viola, 68/70, 00148 Rome, Italy
Telephone: +39 0665131
230mm
Fax: +39 066590632/7
Via Cesare Giulio Viola, 68/70, 00148 Rome, Italy
Telephone: +39 0665131
Fax: +39 066590632/7
25
Via Cesare Giulio Viola, 68/70, 00148 Rome, Italy
Telephone: +39 0665131
Fax: +39 066590632/7
WFP BRanding guidance
WFP stationery - envelopes
templates
S
The template files are available on WFPgo at this link: http://go.wfp.org/web/wfpgo/publishingtools
Standard dL envelope - 23 x 11cm
12 mm
12 mm
Via Cesare Giulio Viola, 68/70, 00148 Rome, Italy
logo - 24 x 89.5mm
Font for address line - Verdana regular 8pt
17.5 mm
63 mm
Fighting Hunger Worldwide
F
text - 17.5 x 63mm
Scale 1:1.75
Font for ‘Fighting Hunger Worldwide’ - Georgia italic 12pt
26
WFP BRanding guidance
WFP stationery - envelopes templates
The template files are available on WFPgo at this link: http://go.wfp.org/web/wfpgo/publishingtools
Standard c5 envelope - 23 x 16cm
12 mm
12 mm
Via Cesare Giulio Viola, 68/70, 00148 Rome, Italy
logo - 24 x 89.5mm
Scale 1:1.5
Font for address line - Verdana regular 8pt
27
WFP BRanding guidance
WFP stationery - envelopes templates
The template files are available on WFPgo at this link: http://go.wfp.org/web/wfpgo/publishingtools
Standard c4 envelope - 33 x 23cm
17 mm
17 mm
Via Cesare Giulio Viola, 68/70, 00148 Rome, Italy
logo - 34 x 128mm
Scale 1:1.5
Font for address line - Verdana regular 12pt
28
WFP BRAnding guidAnce
Email signature sample
While not required, the use of e-mail
‘signatures’ is recommended especially
for external communications and
administrative messages.
Identification of the sender should be
made clear by inserting the following
information under the body of the
e-mail message in text form: first and
last name, title, office, organization,
telephone number(s), FoodSat and
mobile, and e-mail.
We encourage use of the WFP website
address and tagline 'Fighting Hunger
Worldwide'. See sample here.
Go to WFPgo to download the email
signature template.
This directive from IT gives further
guidance on the use of corporate IT
systems.
29
WFP BRanding guidance
business card and compliments slip
Fighting Hunger Worldwide
Jane doe
Public information Officer
communications division
Via cesare giulio Viola, 68/70, 00148 Rome, italy
Telephone: +39 066513 0000 Fax: +39 066513 0000
Mobile: +39 348 000 0000
[email protected]
Communications Division
TITLE OF CD
85 mm
Fighting Hunger Worldwide
With the compliments of
148 mm
Fighting Hunger Worldwide
53 mm
WFP’s business cards and compliment
slips have been redesigned to give
a stronger visual impact.
wfp.org
Via Cesare Giulio Viola, 68/70, 00148 Rome, Italy
Telephone: +39 0665131 Fax: +39 066590632/7
E-mail: [email protected]
optional reverse sides including url and qR code. For personalised options
of the above please contact the Graphic Design and Publishing Unit.
30
105 mm
WFP BRanding guidance
Visiblity T-shirts and caps
WFP encourages the use of the
following revised visibility items to
promote its image and messages.
This page shows examples of logo
applications on t-shirts and caps.
The same can be produced in the logo
colour options as defined on page 5.
To order t-shirts and caps please
contact:[email protected]
To produce your own t-shirts
locally please see:
go.wfp.org/web/wfpgo/
logocollection to download the
correct version of the logo.
31
WFP BRanding guidance
Visiblity Flags and stickers
Examples of English flags and stickers are set out below. These can also be produced in the other language version
logos and in the reverse white on WFP blue option. To order flags and stickers please contact UNHRD customer service at
[email protected]
Flags
Stickers
In difficult security situations, for immediate
identification, the WFP abbreviation can be
used in the appropriate language.
32
WFP BRanding guidance
banners and signs
Examples of signage using the new branding.
Vivres pour l’Education de base:
«alimenter l’espoire d’un avenir meilleur»
120.000 bénéficiaries à travers le mali
Lutter contre la faim dans le monde
Large scale banner
Ministère de l’Éducation
de l’Alphabétisation et
des Langues Nationales
Road side signage for Mali Co
33
WFP BRanding guidance
internal logos
In trying to create a unified identity for WFP, the
use of internal ‘logos’ is now no longer encouraged.
If you feel that your division/unit needs an
‘identifier’ that works with the current WFP branding
then please contact [email protected]
34
branding guidance, the logo collection and WFp
stationery can be found on WFpgo. Select goguide, publishing
Tools and the items can be found in the branding section.
http://go.wfp.org/web/wfpgo/publishingtools
cOmmUnicaTiOnS diViSiOn
WORld FOOd PROgRaMMe
Via c. g. Viola, 68/70 - 00148 Rome, italy
e-mail: [email protected]