PES Institute of technology, South Campus
Dept. of MBA
Lesson Plan
Semester – I
Subject Code: 12MBA16
Subject Title: Managerial Communication
Faculty Name: Shankar Gopal
Total no of Lecture Hrs: 56
IA Marks:
50
Exam Hours: 3 hours
No of Hours / Week: 04 Hours
Exam Marks:
100
1
I
Objective - Role of
communication –
defining and classifying
communication
Outcome- Understanding
communication
Familiarity with types or
classes of
communication
Pedagogical
Tools
Lecture
Case Study
Presentation
Assignments /
additional work
# RELEVANCE OF
DISCUSSION
# SIGNIFICANCE OF
CASE STUDY
Cumulative
Coverage
Contents
Student
Learning
Evaluation
Technique
Module No
Session No.
Table - 1
Session Plan
12.5%
1
Objective - purpose of
communication –
process of
communication
Outcome –
Understanding models, 2
way communication
Lecture
1
Objective Characteristics of
successful
communication
Lecture
I
# RELEVANCE OF
DISCUSSION
# COMMUNICATION
ABILITY.
# RELEVANCE OF
DISCUSSION
Outcome – Clarity on
criteria for successful
communication
I
2
Objective - importance of
communication in
management,
Communication structure
in organization
Outcome – Students
should be able to
understand the
importance of effective
communication
Lecture
Case Study
# RELEVANCE OF
DISCUSSION
# RELEVANCE OF
CASE STUDY
2
Objective communication in
Conflict resolution,
Lecture
Case Study
# RELEVANCE OF
DISCUSSION
Communication in crisis,
Negotiation, Cross
cultural setting
Outcome –Students
should understand the
importance of conflict
resolution, negotiation
skills and working in a
cross cultural
environment
3,4,5
II
LAB 1
LAB2
6,7
III
Objective – Meaning of
Oral communication,
Principles of successful
oral communication,
Barriers to
communication,
Conversation control,
Reflection and Empathy,
Modes of Oral
communication, Listening
as a communication skill,
Non-verbal
communication
Outcome – Students
should be able to
understand significance
of Oral/Non-Verbal
communication &
improve on their oral
communication skills thru
role play and lectures
Lecture
Case Study
# RELEVANCE OF
DISCUSSION
# RELEVANCE OF
CASE STUDY
20.83%
Make students enact
and analyze the nonverbal cues
Demonstrate the
effect of noise as a
barrier to
communication
Objective - Purpose of
writing – clarity in writing
Principles of Effective
Writing, Approaching the
writing process
systematically
3X3 writing process for
business communication,
Pre writing – Writing,
Lecture
Case Study
# RELEVANCE OF
DISCUSSION
# USE OF CURRENT
AFFAIRS
# MEASURE
EFFECTIVINESS ON
CASE STUDY
EXERCISE
33.33%
Revising – Specific
Writing Features –
Coherence – Electronic
Writing Process
Outcome – Students to
become proficient in
effective writing
LAB 3
8,9
10,11
IV
Give exercises for
clarity and
conciseness in
written
communication
Objective
Introduction to business
letters – types of
business letters, writing
routine and persuasive
letters – positive and
negative messages
Writing Reports –
Purpose, Kinds and
Objectives of reports
Organization & Preparing
reports, short and long
reports
Writing proposals:
Structure and
Preparation
Writing Memos
Media Management –
Press Release – Press
conference – Media
Interviews
Lecture
Mock Drills
Student activity
# RELEVANCE OF
DISCUSSION
# USE OF CURRENT
AFFAIRS
# WRITTEN
COMMUNICATION
ABILITY.
45.83%
Outcome – Students to
get proficient writing
effective business letters,
persuasive letters, clarity
in writing, writing
effective emails, writing
meaningful reports
LAB 4
LAB 5
12,13
14
V
Group Activity: Form
Student groups and
ask them to write a
persuasive letter and
Proposal for an
innovative product or
service.
Students will be
asked to evaluate the
letters and proposal
in line with possible
responses to a letter
Objective
CASE METHOD OF
LEARNING
Understanding the case
method of learning –
Different types of cases
Overcoming difficulties of
the case method
Reading cases properly
Previewing, skimming,
scanning
Approaches – Systems,
Behavioral, Decision,
Strategy
Analyzing case – Do’s
and Don’ts for case
preparation
Lecture
Case Study
# RELEVANCE OF
DISCUSSION
# EFFECTIVENESS
OF CASE
STUDY
58.33%
Outcome – Clarity on
case method of learning,
understanding
significance of case
study
VI
LAB 6
Role play exercise
LAB 7
A suitable case is to
be selected and
administered in the
class sticking to all
the
Guidelines of case
administering and
analysis.
15,16
17,18
PRESENTATION
SKILLS
What is a presentation –
elements of presentation
Designing and delivering
business presentations –
Advanced Visual Support
for Managers
Negotiation Skills
What is Negotiation
Nature and need for
negotiation
Factors affecting
Negotiation
Stages of Negotiation
Process
Negotiation Strategies
Outcome
Build effective
presentation and
negotiation skills
LAB 8
Video presentations on
body language
Lecture
Live examples
Mock Drill
Case Study
# RELEVANCE OF
DISCUSSION
# COMMUNICATION
ABILITY.
# EFFECTIVINESS OF
MOCK DRILL
75%
VII
19,20
21,22
Objective
EMPLOYMENT
COMMUNICATION
Introduction – composing
application messages
Writing CVs
Group Discussions
Interview skills
Impact of Technological
Advancement on
Business
Communication,
technology enabled
communication
Communication
Networks
Intranet, Internet, Emails,
SMS, Teleconferencing,
Videoconferencing
Outcome
Students build
interviewing,
conversational abilities
Students get familiar
using different vehicles of
communication and
choosing the right one for
the situation
LAB 9
Students will be asked
to write THEIR CVs
using word format
Lecture
Mock Drill
# RELEVANCE OF
DISCUSSION
# USE OF CURRENT
AFFAIRS
# RELEVANCE OF
MOCK DRILL
87.5%
VIII
23 thru
26
Objective
Practical Components
27,28
Students to run a
meeting with agenda
Students to do an
interview for a position
Meeting identifying
areas of concern
Role play on Business
Etiquettes
Revision
Mock Drills
# Effectiveness of
Mock Drills
# For news paper clipping, students will be asked to collect management related articles in news papers
Table – 2
Presentation Topics
\
S.No.
1
Presentation Topics
Students will be asked to give a presentation on the
below topics.
Presentation topics for Managerial Communication
1. How Colour Affects Communication
2. Audio and Visual Signals and Their Use in Communicating in Business and Industry
3. Non-Verbal Communications: Differences Between Cultures
4. Communication Problems in (xyz) Company and Solutions
5. Cutting Costs in Communications
6. How Telecommunications Will Change Management Communications
7. Techniques for Improving Listening
8. How Annual Reports Communicate to Stockholders (Specific communication tools used)
9. Developing Effective Graphic Communications (Choose a specific type of graphic)
10. How to Have an Effective Conference or Meeting
11. The Origins of Interesting Words
12. Subliminal Communications in Business
13. The Importance of Feedback for Effective Communication
14. Communication: The Effective Use of Audio-Visual Aids in Management Presentations
15. The Impact of the Computer on Communications in Business
16. The Relationship Between Communication Ability and Success in Business
17. General Semantics and Errors in Communications
18. How Business Uses Multi-Media Presentations to Communicate with (any group)
19. Semantics: How the Meanings of Words Affect Our Business Lives
20. The Office Grapevine and Management Communication
21. The Employment Interview: Making it Effective (From employee or employer view)
22. The Self-Concept and Writing Ability
23. How the Internet Aids Communication
24. How to Lead an Effective Discussion
25. Communication Networks in Organizations (or in a specific company)
26. Brainstorming as a Tool of Communications
27. Improving the Use of (punctuation, grammar, parts of speech, etc.)
28. Differences in Perception and Their Effect on Communications
29. Using Motivators in the Communication Process
30. How to Use E-Mail Effectively
31. Handwriting: The Need for Good Handwriting and How Handwriting Communicates (Handwriting Analysis)
32. Choosing the Most Effective Communication Medium for Varying Situations
Table – 3
Assignments & Additional Work
S.No.
Presentation Topics
1
Students will be asked to write the assignments on the
below topics
2
Group discussion exercise on current issues
Assignment topics for Managerial Communication
Module 1 : Introduction
1. Is the ability to communicate more important to the successful performance of a supervisor, than to the successful performance of a
company president? Defend your answer
2. Describe the network of communication in an organisation which you are familiar . Discuss and explain.
3. Give an example of a word or phrases used in business and in the news, or in our general culture and explain why it can be constructed
in several ways depending on the interpreters point of view.
Module 2 : Oral Communication
1. Recall a y of the co ersatio s i hich you participated. Did you reflect your part er’s feeli g during the conversation? If so, how did
you do that? If not discuss why you did not.
2. Recall any of the conversation in which you participated as a listener and describe that how did you communicate to the speaker that
you were listening.
Module 3: Written Communication
1. Write a clear and effective business message of about 100 words for each of the situation below:
a. The vice president of a business firm is impressed by the report submitted by her sales manager. Hence, she sends email
message appreciating the efforts of the manager.
b. You are the senior manager, HR, of your company. You are away from Mumbai for important conference in Delhi. Just the day
before you plan to return, you receive an important assignment at Dehradun. Now draft a message to be sent to the chairman of
your company.
2. Critically analyze the given websites:
a. http://www.infosys.com
b. www.bits-pilani.ac.in
Give Comments on homepage, headings, use of colour, reader friendliness.
What changes if any, would you recommend?
Module 4: Business Letters and reports
1. Write a persuasive letter to your customer to buy your product.
2. Write a rejection/ refusal letter for the same as a customer.
3. Assume the role of HR manager in your company. You feel the need for introducing a refresher program for the secretaries of all
managers. You need funds for running this programme. Prepare the proposal for the same.
Module 5: Case method of Learning
1. A case will be given to the students and will be asked to solve the case.
Module 6 : Presentation and Negotiation Skills
1. Assume that you must prepare the speech on the importance of making good grads for an audience of college students. Develop some
attention –gaining ideas for the introduction of this speech. Do the same for a climactic close for the speech.
2. O e’s a er of dress, choice of hairstyle, physical characteristics a d the like are perso al. They should ha e o i flue ce on
Presentation. Discuss.
Module 7 : Employment Communication & Impact of Technology
1. List 5 text messaging shortcuts (B4, BTW, B2U) that you use or know of along with your meaning. Then ask 5 different people to tell you
what each shortcut means. Write a short report of your results.
2. What can we expect to see in future technological developments that will affect business communication?
3. Find a newspaper article about negotiation between two parties. Explain the situation and the process of negotiation and conclusions
reached.
Module 8 Group Communication
1. You are the CEO of Johnson & Johnson. In a recent press release, reports of your baby powder has been released. It was stated that on
lab investigations, cancer causing chemicals were found in your product. You are required to mange media. Explain how you will do it.
Table – 4
References & Additional Readings
S.No.
Mod. No.
Particulars
1
1, 2, 4, 5 & 7
2
3
3
1, 2, 4, 5 & 7
4
6&8
5
Reference
6
Reference
7
Reference
8
Reference
Business Communication : Concepts, Cases And
Applications – P D Chaturvedi,
Mukesh Chaturvedi Pearson Education , 1/e, 2004
Business Communication , Process And Product
– Mary Ellen Guffey –
Thomson Learning , 3/E, 2002
Basic Business Communication – Lesikar, Flatley
TMH 10/E, 2005
Advanced Business Communication – Penrose,
Rasberry, Myers Thomson
Learning, 4/e, 2002
Effective Technical Communication By M Ashraf
Rizvi .- TMH , 2005
Business Communication Today by Bovee Thill
Schatzman – Pearson &
Education, 7th Ed, , 2003
Contemporary Business Communication – Scot
Ober – Biztanntra, 5/e
Business Communication – Krizan, Merrier ,
Jones- Thomson Learning, 6/e, 2005
Table – 5
IA Pattern


Test
Presentations
Assignments
60%
20%
20%
Both the tests are mandatory.
For Internal Evaluation average of T1 and T2 marks will be considered.
.
Question Bank
12MBA16: MANAGERIAL COMMUNICATION
3 Marks Questions:
1. Explain the meaning of business communication?
2. What is a business letter?
3. What do you understand by complementary clause? Give examples.
4. How is hearing different form listening?
5. What is teleconferencing?
6. What are graphics aids? Give examples.
7. What is a flow chart?
8. What is coherence?
9. Describe various approaches of listening?
10. Does memo differ from letter?
11. What is negotiation?
12. What is an adjustment letter?
13. What is a presentation? Explain different types in sentence or two?
14. What is grapevine?
7 Marks Questions:
1. Enumerate and explain the objectives of communication?
2. Explain briefly the principles to prepare a report?
3. What are the essentials of a good business letter?
4. Are seminars different from meetings? Give reasons.
5. Briefly explain the various types of reports?
6. Elaborate on the important features of a paper release?
7. List the different channels of communication and identify when they are most appropriate?
8. Is downward communication more important than upward communication in an organization?
9. Explain the procedure involved in arranging formal meeting?
10. Discuss 3 X 3 writing process?
11. How can various types of visual aids and their medium facilitate communication?
10 Marks Questions:
1. What is an interview? What are the different types of interviews?
2. The business world has become smaller with communication technology. Comments?
3. Describe the communication process and identify its key parts. Explain with an example how this process operates in
oral and written messages.
4. What are the components of a long formal report?
5. What is a report? What are the steps involved in report writing? Explain in detail.
6. What is a group communication? What are the factors in the group communication? Explain different stages of group
decision making?
7. How have advances in communication technology benn beneficial? What are the limitations?
8. Non verbal communication is often more significant than verbal communication. Comment elaborating on various
types of non verbal communication?