Case Study
CONNEXITY
MAXIMISES
SALES FOR
HOUSE OF
FRASER
We have recently consolidated our partner
relationships to ensure we are working with
those that deliver the best ROI, and
Connexity are one of our key performers.
With over 60 stores and an award winning online
website, House of Fraser is one of the biggest
department stores in the UK.
They have been shipping their online
offerings to over 150 countries for many years.
After 5+ years Connexity continues to deliver
solid results for House of Fraser. Our
partners play an important role in our
ecommerce marketing mix. Connexity’s vast
expertise in online retail marketing, coupled
with their highly collaborative approach makes
them an ideal partner for us.
House of Fraser began advertising on the Connexity
CPC marketplace over 5 years ago. Connexity’s
marketplace reaches millions of in market shoppers
across multiple markets each month. With profitability
at the core of House of Fraser’s business goals,
Connexity’s marketplace objectives are aligned with
their overall business structure – driving traffic to their
website at an effective cost of sale.
CLIENT
OBJECTIVE
OUR
SOLUTION
•
•
•
Increase revenue for the House of Fraser online store.
Acquire new customers for the brand.
Promote the House of Fraser product range.
•
Drive traffic to House of Fraser website at a
profitable COS utilising Connexity’s CPC marketplace.
Target customers across Connexity’s extensive
publisher network.
Extend audience reach by targeting customers on
Connexity’s owned and operated sites.
Promote HOF products in line with key online promotional
periods.
•
•
•
RESULTS
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•
•
•
www.connexity.com
Sophia Evgeniou
Head of Customer Acquisition
House of Fraser
Support House of Fraser’s multi-channel strategy.
Steady increase ROI performance.
Continue to acquire new customers to expand House
of Fraser’s market share.
Consistently strong results achieved over a 5 year period.
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