SUSAN G. KOMEN® - CHICAGO
RACE
FOR
THE
CURE
2015 SPONSORSHIP OPPORTUNITIES
SUNDAY, MAY 10, 2015
MOTHER’S DAY
GRANT PARK
CHICAGO
SUNDAY, SEPTEMBER 20, 2015
YORKTOWN CENTER
LOMBARD
JOIN THE FIGHT AND
MAKE AN IMPACT
BENEFITS OF INVOLVEMENT
You, and companies like yours, have helped make the
Susan G. Komen Chicagoland Area Race for the Cure
®
the largest and most influential not-for-profit event
series in the Chicagoland Area. Through your efforts,
we have raised millions of dollars in our quest to wipe
out breast cancer. But our work is not done.
Based on your level of sponsorship, your company may:
… Receive high visibility leading up to the events and
on both Race days;
… Reach a combined audience of more than 15,000
people;
… Build and retain customer awareness and loyalty; and
… Align your company with the top fund-raising events
The 2015 Komen Chicago Race for the Cure®
in Chicago.
encompasses two inspiring events to raise
awareness and engage the Chicago community in the
OUR PROMISE
fight against breast cancer:
Your support will help us fulfill our promise to save
…ĴThe Mother’s Day Race for the Cure® kicks off
lives and end breast cancer forever by empowering
in Grant Park, with a 5K/10K run or walk along
people, ensuring quality care for all and energizing
Chicago’s magnificient waterfront, on
science to find the cures.
Sunday, May 10, 2015.
…ĴThe Lombard Race for the Cure® brings together
25%
suburban communities at the Yorktown Center, for
a 5K run or walk through the streets of Lombard, on
Sunday, September 20, 2015.
75%
Combined, the races draw as many as 13,500
survivors, supporters, and volunteers, as well as
dozens of corporations and business leaders
throughout Chicago. They are an amazing show of
Up to 75% of net proceeds generated by Komen
unity, compassion and support, but we need your help
Chicago stay in the metropolitan area to fund life-
to make 2015 an even greater success.
saving breast health services while the remaining
25% supports the Susan G. Komen® Research Grants
Your sponsorship and the monies raised from the
Komen Chicago Race for the Cure® events fund:
…ĴGlobal breast cancer research;
…ĴLocal breast health education and screenings; and
…ĴLocal care navigation, treatment and treatment
support for breast cancer patients.
Race support comes in all shapes and sizes. Please
help us achieve our vision of a world without breast
cancer by becoming a part of our sponsorship team
today.
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Program.
PARTICIPANT DEMOGRAPHICS
56+
41-55
25-40
17-24
0-16
MEDIA VALUES
Komen Chicago is committed to providing visibility for your
PARTICIPANTS’ AGE BY GROUP
company and its affiliation with the Race for the Cure®. In
the past, the Race has garnered over 17,000,000 media
impressions through our sponsorships and paid
partnerships. Media coverage and exposure for 2015 series
sponsors will include:
Television*
…ĴĴ30 second commercials promoting the Race
74% FEMALE; 26% MALE
…ĴSegment on local morning news featuring interviews on Race Day
CTA Lines and Cab Tops
REACH
… 83% Registered Online
… 57% were part of a team
… 481 Breast Cancer Survivors
… 36% are from Chicago
…ĴBanners posted on top of Chicagoland area cabs for weeks
94%
ARE FROM
ILLINOIS
leading up to the race
…ĴAds on CTA LCD digital platform screens for weeks leading up to
the Race
Radio*
…ĴLive, on air and on stream promotional mentions on multiple,
Chicagoland radio stations
…ĴLinks from radio stations’ home pages to Komen’s Race page
Tribune Media Group
…ĴFull page ad in the Chicago Tribune
Yorktown Center
…ĴMailers, pole banners, e-newsletters, guest services brochures and
website information about the Race, as well as links to Komen’s
Race event page
Thorntons Inc.
…ĴRegister screen ads for a month at 40 store locations
Grassroots Marketing
…ĴMore than 40,000 email subscribers
…Ĵ4,505 Facebook Followers & 2,754 Twitter Followers
…Ĵ4,500 Posters distributed throughout the Chicagoland area
…Ĵ10,000 Save the Date postcards
*Exact number of television commercials, banners, CTA ads, and rado promotions provided for 2015 Race pending
final agreements.
2015 KOMEN CHICAGO RACE FOR THE CURE®
PRESENTING SERIES SPONSORSHIP BENEFITS
BENEFITS BY LEVEL*
Title Series
Sponsor
Presenting
Series Promise
Sponsor
Presenting
Series Hope
Sponsor
Presenting
Series
Courage
Sponsor
$150,000
$100,000
$75,000
$50,000
Main Stage Banner (on side of stage) with Logo signifying
sponsorship of the main stage
…
…
Head listing with logo, as Title Sponsor on
all printed Race-related materials
…
Representative to speak on main stage following
survivor procession, prior to Race start
…
Signage at all Race events
…
…
Main Stage & VIP Green Room Sponsor
Photo opportunities with all VIPs including
Race Chairs, dignitaries, speakers
…
One of three targeted opportunities
(Start Line, Finish Line, Survivor Café)
Recognition on 13,500 Race bibs (CHI = 10K, LOM = 3.5K)
Representative to speak onstage Race day
Spotlight in Komen Chicago newsletter
Rotating banner on KomenChicago.org
…
…
…
…
…
…
…
…
…
Opportunity to select one targeted opportunity
(not including t-shirt sleeve)
Opportunity to have breast health awareness program for
company
…
…
…
…
…
Year-round media coverage regarding Race
Opportunity to include company gift in survivor gift bag
(CHI = 1K, LOM = 500)
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
Opportunity to include company gift in packet pick-up bag
(CHI = 3K, LOM = 1K)
…
…
…
…
Team tent in teams’ tailgate area
…
…
…
…
…
…
…
…
…
…
…
…
13,500 Race T-shirts (CHI = 10K, LOM = 3.5K)
Logo
Logo
Logo
Logo
4,000 Race Posters distributed throughout Chicagoland Area
(CHI = 3K, LOM = 1K)
Logo
Logo
Logo
Logo
10,000 Race Postcards (CHI = 7K, LOM = 3K)
Logo
Logo
Logo
Logo
Logo/Name in print/electronic media**
Logo
Logo
Logo
Logo
Logo & Link
Logo & Link
Logo & Link
Logo & Link
20x20
20x20
10x20
10x20
15
10
7
5
6 Total
Banners
5 Total
Banners
4 Total
Banners
4 Total
Banners
25
20
15
10
Opportunity to select one targeted opportunity (< $5,000)
Opportunity to use official Komen Chicago RFTC logo
Listing on komenchicago.org with link to sponsor’s website
Live PA announcements recognizing sponsor’s support
Logo on Main Stage Banner (on side of stage)
Recognition in post-event thank you ad
Opportunity to attend Komen Chicago special events
Company Logo/Name/Link on Race website
Race day booth with product sampling
Company mentions on Komen Chicago Facebook and Twitter
Banner at Start & Finish (banner provided by sponsor)
Complimentary Race registrations
(# of codes per race ) ***
*Series Sponsorship closes 2/28/2015.
** Inclusion in editorial and advertising dependent upon media sponsor negotiations.
***The value of complimentary entries will be deducted from the total amount that is acknowledged for federal tax purposes.
2015 KOMEN CHICAGO RACE FOR THE CURE®
SPONSORSHIP BENEFITS
Platinum
Sponsor
Gold
Sponsor
Silver
Sponsor
Komen
Friend
SERIES BENEFITS BY LEVEL*
$30,000
$15,000
$7,500
$5,000
CHICAGO BENEFITS BY LEVEL
$25,000
$10,000
$5,000
$3,500
LOMBARD BENEFITS BY LEVEL
$15,000
$7,500
$3,500
$2,500
Team tent in teams’ tailgate area
(applicable to cash sponsor only)
…
Name on 10,000 Race Postcards* (CHI = 7K, LOM = 3K)
…
Logo/Name on Main Stage Banner (on side of stage)
…
Name
Logo/Name in print/electronic media**
Logo
Name
13,500 Race T-Shirts* (CHI = 10K, LOM = 3.5K)
Logo
Logo
Name
4,000 Race posters distributed throughout
Chicagoland Area* (CHI = 3K, LOM = 1K)
Logo
Name
Name
Company Logo/Name on Race in e-newsletter
Logo
Name
Name
Live PA announcements recognizing sponsor’s
support
…
…
…
…
Opportunity to include company gift in survivor gift
bag (CHI = 1K, LOM = 500) (Affiliate approval required)
…
…
…
…
…
…
…
…
Recognition in post-event thank you
…
…
…
…
Opportunity to have breast health awareness
program for company
…
…
…
…
Company Logo/Name/Link on Race website
Logo
Logo
Name
Name
Race day booth/table with product sampling
10x10
10x10
10x10
1 Table in
Friends of
Komen Tent
5
4
3
1
2 Total
Banners
1 Total
Banner
1 Total
Banner
10
7
5
Opportunity to include company gift in packet
pick-up bag (CHI = 3K, LOM = 1K)
(Affiliate approval required)
Company mentions on Komen Chicago Facebook
and Twitter
Banner at Start & Finish
(banner provided by sponsor)
Complimentary Race registrations
(# of codes will be per race)***
* Sponsor must meet the following deadlines in order to be included in the listed benefit:
- CHICAGO = 2/28/2014
- LOMBARD = 7/1/2014
** Inclusion in editorial and advertising dependent upon media sponsor negotiations.
***The value of complimentary entries will be deducted from the total amount that is acknowledged for federal tax purposes.
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IN-KIND SPONSORSHIP
Our goal is to underwrite Race expenses through both cash and in-kind contributions. This ensures that more
money can go directly to fight breast cancer. Over $1 million worth of products and services are donated to the
Race, which helps to offset costs and expenses. We welcome partnerships in a variety of areas, including the
following products and services:
…ĴAdvertising (print, television, radio, online, billboards)
…ĴSecurity
…ĴPrinting, production and/or copying services
…ĴDecorations (tablecloths, streamers, balloons)
…ĴBanners and signage
…ĴSound Systems
…ĴĴIncentive prizes for pledges and teams such as
…ĴStaging
gift cards, electronics, or hotel stays
…ĴTents/Tables/Chairs
…ĴEntertainment
…ĴWalkie Talkies
…ĴAwards
…ĴSurvivor Gifts
…ĴPorta-potties
…ĴFood
…ĴPostage and Mailing Services
…ĴOther
…ĴVideo Production
Non-essential in-kind donations of products or services are
categorized at half of the retail value for sponsorship purposes.
The Race Committee must approve all in-kind donations.
THANK YOU TO OUR 2014 CHICAGO RACE FOR THE CURE
LOCAL SPONSORS!
PRESENTING SERIES - PROMISE SPONSORS
PRESENTING SERIES - COURAGE SPONSOR
ENTERTAINMENT SPONSOR
PLATINUM SPONSOR
GOLD SPONSORS
SILVER SPONSORS
…ĴĴFood 4 Less …ĴĴIllinios Ford Dealers …ĴĴLangham Hotel
Medieval Times Dinner and Tournament …ĴĴorganicgirl …ĴĴPlatinum Flash Photo Booth
Remax …ĴĴSuperior Ambulance …ĴĴWells Fargo Private Bank
California Walnut Commission
ABOUT SUSAN G. KOMEN
SUPPORTING OUR MISSION
Nancy G. Brinker promised her dying sister, Susan G.
Susan G. Komen® - Chicago has awarded over $15
Komen, she would do everything in her power to end
million towards the fight against breast cancer since
breast cancer forever. In 1982, that promise became
its inception in 1997. In 2014, we funded nearly $1.3
Susan G. Komen®, the world’s largest breast cancer
million to 17 organizations providing lifesaving breast
organization. With more than $2.4 billion invested to
health services in our 5 county service area of Cook,
date, the organization is the largest source of non-
DuPage, Kane, Lake and McHenry counties.
profit funds dedicated to the fight against breast
cancer. For more information, visit komen.org or call
As a result of the money raised by the 2014 Race for
1-877 GO KOMEN.
the Cure®, thousands of Chicagoland Area women and
men, who could not otherwise afford breast healthcare, were able to get necessary care and treatment.
By becoming a sponsor of the 2015 Race for the Cure®
you can help save even more lives. Join us today!
2014 SERVICE AREAS
The Running Ribbon is a registered trademark of Susan G. Komen.
SPONSOR.
FORM A TEAM.
REGISTER.
DONATE.
WWW.KOMENCHICAGO.ORG
Interested in sponsoring our race?
Contact Stephanie Chan Vo:
E: [email protected]
P: (773) 444-0061 x.111
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