NABILITY - ECONOMIC DEVELOPMENT
me City, Get Connected
INVESTMENT ATTRACTION ISSUE
2015
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KNOW YOUR MAYOR / P.3
08
DIGITAL ECONOMY
/ P.6
MELBOURNE
AIRPORT / P.9
AUSTRALIAN
MADE
CAMPAIGN
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ECONOMIC UPDATE
HUME CITY COUNCIL
CONTENTS
MAYOR’S INTRODUCTION
3
Know Your Mayor
Councillor Adem Atmaca
4
Hume Business Events
The Activation of O’Shanassy
Street - Sunbury
WELCOME TO THE ECONOMIC UPDATE,
THE FIRST EDITION FOR 2015.
5
Northern GreenLight Program
6
Digital Economy and the NBN
Resources Helping to Grow Your
Businesses Faster
8
Local Manufacturers
Working Together
9
Melbourne Airport
Moving Forward with Development and Growth
10 Hume City Planning for Growth
11 Melbourne’s North Innovation
and Investment Fund
12 Major Construction Projects
around Hume City
14 Tourism
Hume’s Fourth Largest Economic Driver
16 Hume Joblink
Creating Local Employment
Opportunities for BIG W and NETEC
18 Logistics/Infrastructure
TNT Taking Advantage of Hume’s Logistical Location
19 NORTH Link
Providing Assistance through the
Entrepreneurial Infrastructure Program
As Mayor, I look forward to actively
engaging with business and investors
this year. Businesses play a key role
in driving the economy, delivering
community wide benefits and
opportunities. You can read more
about my role as Mayor on Page 3.
Hume City is home to a wealth of
innovative companies. In this edition,
read how two businesses have invested
in technology and taken advantage
of the digital space. Find out how
this has supported the development
of these businesses.
Council is strongly committed to
positioning Hume as a place for business
to prosper. Colonial Farm, a member of
Plenty Food Group, have recently moved
to Hume. Read about their plans for
growth and the partnerships they have
made which have helped them succeed.
Read also about the future growth
and the positive impact of the tourism
and visitation generated by Melbourne
Airport on the Hume economy.
Melbourne Airport continued their
growth strategy, investing a total of
$421 million in capital expenditure
throughout the year.
Quest Melbourne Airport opened
in Hume City in December last year.
Their story explores why they chose
Hume City as the place for their new
premises to locate.
Wildwood Cellar Door and Café has also
opened up its doors, hosting functions
from weddings to kids’ birthday parties.
Find out how they are benefitting from
the rise in tourism in the Hume region.
Be inspired by NETEC and Big W who
used the services provided by Hume
Joblink program to employ local people
for local jobs. Find out the benefits of
Joblink and the highlights of this service
experienced by these two businesses.
Rob Murphy and John Lochery,
AusIndustry Business Advisers, share
how the Entrepreneurs’ Infrastructure
Programme (EIP) can support your
business to grow. The EIP provides
advice to companies to help establish
goals to keep them moving forward
in the right direction.
Enjoy reading this Hume City Council
business magazine and check out
Council’s website or subscribe to
receive our Economic E-update
and unlock more features.
People in Hume
20 Michael Osborne
20 Tony Blazevic
20 Gavin Potts
Adem Atmaca
Hume City Snapshot
21 Statistics
HUME CITY COUNCIL IS A PROUD
SUPPORTER OF THE AUSTRALIAN MADE,
AUSTRALIAN GROWN CAMPAIGN
Cover: Construction underway at Melbourne Airport
If you have any comments, suggestions or stories of interest for the
Economic Update, or if you would like to receive a copy every quarter
please contact us on 03 9205 2200, or visit Hume City Council’s website
www.hume.vic.gov.au
The ECONOMIC UPDATE is designed to be used as an ongoing resource
showing trends over time, and we recommend readers keep back issues
for future reference. Produced for Hume City Council, PO Box 119,
Dallas, Victoria 3047
Designed by adz@work, Studio 104, 9-11 Claremont Street,
South Yarra, Victoria 3141
Councillor Adem Atmaca was officially sworn in as Mayor of Hume at a special
Statutory Meeting in October 2014.
As a former Mayor and Councillor
of 12 years, Meadow Valley Ward
Councillor Adem Atmaca has seen
many developments that have
improved the lives of our residents.
In his new role as Mayor, Adem is keen
to improve, develop and have a positive
impact on our residents’ lives. He wants
to support local businesses to help them
grow and bring positive change, and
believes a major factor in fixing high
unemployment and social disadvantage
is through economic growth in the city.
Adem strives for world’s best practice
and improving how we service our
community will always be a priority
to him. He has attended and spoken
at many conferences, with a focus on
economic development and investment
attraction, and the role of Councils in
creating a positive environment
for investment.
MAYOR ADEM ATMACA
In 2009, Adem was recognised for his
role in creating jobs and encouraging
economic growth, including coming
runner up in Economic Development
Australia award for the National
Economic Development Leadership.
This is a national award which is
presented to the most active elected
representative in Australia, in the field
of economic development.
Adem was also active in organising
trade missions to Brunei and Malaysia
to enhance export opportunities for local
businesses. He is also an experienced
Communication Analyst and was in
management within the IT industry for
20 years and now runs his own business.
MEET THE MAYOR
KNOW YOUR MAYOR
- COUNCILLOR ADEM ATMACA
As Mayor, Adem will continue to
advocate for better planning and
development outcomes for our city
– so our communities have the
infrastructure including road links,
sports facilities, parks, and playgrounds.
He sees Economic Development as
an important element of Hume City
Council. It’s about seeking investment
and the creation of jobs and we will
work with federal and state governments
to ensure Hume is the place to invest.
Adem looks forward to continuing to
achieve the best outcomes for our
community. He wants us to plan and
design great places for people to live
and create communities not suburbs.
Adem is committed to taking on the
important leadership role as Mayor.
He aims to help make Hume City Council
a leading Council, with its focus on
economic growth and services to the
community. He is extremely passionate
about our community, our planning,
and the creation of jobs and the
appearance of the city.
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HUME CITY COUNCIL
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HUME CITY COUNCIL
SOME OF THE MAJOR EVENTS THIS
YEAR WILL BE:
HUME BUSINESS BREAKFAST
HUME BUSINESS EVENTS
As part of Council’s support and
commitment to business, the Economic
Development Department organises and
promotes a range of networking events,
training, workshops and information
sessions across the city.
Council engages with Hume businesses,
different levels of government and various
stakeholders through the suite of events
and functions delivered.
This provides an enhanced capacity to
directly influence job and economic
growth and also encourages business
to business opportunities.
The events hosted by the Department
include the Hume Business Breakfast, the
Women in Front Networking Lunch and
the Hume Business Awards along with
a range of small business workshops
and seminars.
The events are well attended with
representation from small, medium
and large businesses across a diverse
range of industries.
Hume business events are designed to
provide businesses with the opportunity
to gain new ideas and inspiration. They
also present an excellent opportunity for
networking, expanding client bases and
hearing about other innovative businesses
in the region.
HUME BUSINESS BREAKFAST:
Friday 20 March 2015 & Friday 20
November 2015
WOMEN IN FRONT:
Business networking lunch with guest
speaker, August 2015
HUME BUSINESS AWARDS: Thursday 22 October 2015
NORTHERN BUSINESS ACHIEVEMENT
AWARDS (NBAA) BREAKFASTS:
5 March 2015, 4 June 2015, 3 September
2015 and 3 December 2015
For more information on
sponsoring and taking part in
these business events, please
visit the Council website:
www.hume.vic.gov.au/businessevents
THE ACTIVATION OF O’SHANASSY
STREET - SUNBURY
Over the last couple of years, O’Shanassy
Street has seen the development of a
flourishing café and restaurant culture,
offering a variety of cuisines. This has
also been complemented by health and
well-being operators, offering skin care,
health stores and food retailers, making
it into a real lifestyle street.
The re-vitalisation of the street has also
allowed for various community events to
take place. O’Shanassy Street has hosted
two very successful street festivals in 2013
and 2014 with numerous stalls operating
down the centre of the street including
activities such as sausage sizzles, street
buskers, face painting, children’s activities
and a silent auction which raised money
for a local charity. The festival has now
become an annual event on the calendar
and planning for 2015 is well under way.
GARDENING WORKSHOP
The festival has further encouraged other
community events and activities such as:
• A pop up garden (with flowers
and edible plants)
• A gardening workshop
• A Market on the Green (a market
held quarterly in the Village Green)
• An “Adopt a Bollard” competition
Hume City Council’s ongoing streetscape
works for the Sunbury Town Centre will
continue in O’Shanassy Street in 2015.
The activation of O’Shanassy Street
has been possible because of the close
collaboration between Council, the
Sunbury Business Association, Home
Grown Promotions, Sunbury Community
Health Centre, the Sunfest Committee,
the broader community and traders.
Planning is underway for another year of
events for 2015 to further enhance the
growth and development of O’Shanassy
Street, Sunbury.
Between August and December 2014,
10 manufacturing and resource recovery
businesses across Hume, Darebin and
Whittlesea were involved in the first
Northern GreenLight Program. The
program was facilitated by ECO2sys,
leaders in diagnostics and sustainable
programs for business and co-funded by
the Department of State Development and
Business Innovation (now the Department
of Economic Development, Jobs, Transport
and Resources) through the Grow Your
Business Group Programs.
This holistic and comprehensive program
provides businesses with a broader context
to evaluate their current business model
and future goals. It gives them a valuable
diagnostic tool to assess their businesses
across 21 categories including resources,
management, supply chain and reporting,
one-on-one strategic mentoring, peer
learning, best practice case studies and
the completion of a dedicated action plan.
Three participating businesses reached
bronze level certification for their efforts;
Loving Earth from Hume, Southern Cross
Recycling from Whittlesea and Mocopan
Coffee from Darebin. All of the businesses
will continue to be supported in their
efforts to reduce resource consumption
and operate more effective and resilient
enterprises. Priority actions include LED
lighting, solar PV, increased recycling,
biodegradable packaging, bulk purchasing
and greening supply chains.
The Northern GreenLight Program also
provided an opportunity for cross council
collaboration and business development,
and a second program is planned in
conjunction with Hume, Darebin and
Moreland Councils for 2015.
For more information
please visit:
www.hume.vic.gov.au/ben
LOVING EARTH PRODUCTS
The Business Efficiency Network (BEN) continues to expand
the support available to businesses through a range of
initiatives including forums, collaborative partnerships and
hands-on programs including the GreenLight program for
sustainable manufacturing, Light$mart Energy Efficient
Lighting Program and ASPIRE Industrial Ecology Program.
CASE STUDY: JEROEN RODENSTEIN,
LOVING EARTH OPERATIONS MANAGER
Q.A proportion of Loving Earth
ingredients are sourced from a global market, how is the manufacturing process kept and fostered locally?
The core philosophy of Loving Earth is
‘healthy, sustainable and fair’ which the
business is committed to for each part
of our production process. Since the
business commenced in 2007 we have
always imported ingredients for our
products, as some of our rarer ingredients
cannot be sourced in Australia. However,
Loving Earth makes a conscious effort to
manufacture everything locally at our plant
in Campbellfield and at our new facility
in Scoresby.
Q.How did Loving Earth become involved in the Business Efficiency Network and how has it improved your business?
Sustainability is one of the core values at
Loving Earth and something the business
prides itself on. When we heard about
BEN from the Council and how it could
help us to improve resource efficiency
and support our business, we became
involved immediately.
BUSINESS EFFICIENCY NETWORK
NORTHERN
GREENLIGHT PROGRAM
Through our involvement with the BEN,
we took the opportunity to participate
in the Northern GreenLight Program.
This gave us access to a diagnostic tool
to assess our productivity and measure
how well we are operating as a sustainable
business. We were able to identify that
whilst the business is performing well,
there are a number of areas for us to
continue to improve upon to reduce
our environmental impact.
Q.What benefits does Loving Earth
gain from working with the BEN
and the GreenLight Program?
Through information forums held by
the BEN and the GreenLight Program
we were able to discover resources that
could help Loving Earth grow successfully
and sustainably.
For example, through the BEN forums, we
became aware of several ways to reduce
our electricity (e.g. LED lighting), water
and waste. Making these changes in our
factories will benefit the company as well
as the environment and has become
a high priority on the agenda for 2015.
Through the support of the BEN, Loving Earth
is able to progressively move forward to fulfil
our sustainable mission with continued access
to the many resources available.
For more information on Loving Earth
visit: www.lovingearth.net
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DIGITAL ECONOMY AND THE NBN
RESOURCES HELPING TO GROW YOUR BUSINESSES FASTER
Lyn and Maurice employ a Creative
Communications Director, Melanie
Fitzmaurice, to create all their online
marketing content.
ECOMASTER DELIVERY VEHICLE
“We find our digital content very
important for building our business, both
for improving our client base by explaining
what we do and also for educating our
existing clients on how to install our
products if they wish to.
Hume City Council is implementing a
range of programs and support sessions in
the municipality to educate businesses on
how to improve their digital presence and
enter the digital space.
The Hume Economic Development
Department assisted ecoMaster to find
a perfect location which had NBN
connection, for their head office
and warehouse.
The digital economy initiatives in Hume
support businesses in the region and
training provides multiple opportunities for
businesses to increase their engagement
with a wider audience.
ecoMaster provides assistance to
homeowners to retrofit their homes with
draught proofing, insulation and secondary
glazing, which is double glazing for
existing windows. This not only creates a
temperate environment and more comfort
but also results in lower energy bills and a
more eco-friendly home with lower carbon
emissions from heating and cooling.
NBN ADVANTAGES FOR ECOMASTER
Energy efficiency assessments and solutions
business ecoMaster recently relocated
to Hume City, largely for the National
Broadband Network (NBN) connection
installed in Tullamarine in July 2014. After
relocating their business from the Macedon
Ranges in December 2014, co-founders
Lyn and Maurice Beinat learnt how much
their business was underperforming due
to slow internet.
“We knew our internet was slow, it would
take me a day to do the wages, which
is just crazy. We didn’t know how slowly
we were performing until we moved to
Tullamarine and tasks that would take
me hours, suddenly took me minutes.
We started the company in the Macedon
Ranges ten years ago and had never
experienced other internet services as
a business,” said Lyn Beinat.
Tullamarine residents are the first in Hume
to have access to the high-speed NBN
which provides internet speeds up to
100 megabits (Mbps) per second. This
fibre-optic broadband is now available
to approximately 8,300 premises in
the suburb.
Services ecoMaster perform include an
initial consultation and assessments of
people’s homes, followed by professional
installation or supporting a DIY approach.
“We really believe in what we do. My
husband and I started our business when
we returned from living in Europe and
found our home in Macedon colder than
our home overseas. We thought this can’t
be right!
“My husband and I both have an IT
background so we were confident with
research although we had no previous
experience with insulation. We set about
testing and creating the perfect, eco-friendly
insulation product. We found the perfect
product and for this reason, it is important
to us to assess a home before we suggest
a solution. We want to make sure we will
make the best initial impact for someone’s
home,” said Lyn.
“Most of our clients come to us with a
problem, they are uncomfortable in their
home and therefore are spending a lot of
money heating or cooling it. Some have
been to other companies and spent a lot
of money on double glazing, where really
they should start with minimising draught
as the most effective first step,”she said.
“We have created a product that aligns
with our own values of sustainability and
most importantly a product that people
can trust, and we can demonstrate this
through our videos,” said Lyn.
Through video tutorials, ecoMaster are
able to show people how easy the product
is to install. This results in customers being
more likely to use the product rather than
a quick fix that won’t last the longevity of
the home’s lifespan.
“One of the greatest benefits of working
online is being able to track our audience
and clients. Using our new internet service
we are able to monitor and update things
instantly. An integral part of our online
resources are our video guides. They are
large files to upload and to distribute
online. The process is so much quicker
now thanks to the NBN,” said Melanie.
“At our previous location we didn’t
have the necessary assets to promote and
market ourselves in the digital landscape.
Working in this way was nearly impossible.
I would have to upload video content
overnight otherwise I would jam our
entire internet if I tried to do it during
office hours,” she said.
Another benefit of the NBN for ecoMaster
is the increased access and support for
their remote staff. Employing staff located
in rural areas such as Ballarat, means the
company needs faster internet speed for
correspondence and the smooth running
of the business.
“I am thrilled to be working in an
environment where our internet allows
us to be more productive, explore more
marketing potential and function as a
business. Now using the NBN, we’re
hoping to be completely cloud based soon
and take our operations 100% online,”
said Lyn.
For more information on ecoMaster,
visit: www.ecomaster.com.au
DIGITAL ECONOMY
KINGFIELD GALVANIZING TAKING
ON THE DIGITAL ECONOMY
THANKS TO HUME SEMINARS
Kingfield Galvanizing has taken advantage
of the Digital Training in the Hume region,
expanding their knowledge about the digital
economy and how it can help businesses.
Hume City Council organises a series
of digital economy seminars aiming to
progress the digital economy knowledge
of local businesses. Leo attended a few of
the sessions to enable businesses to learn
the fundamentals of online marketing
and website development.
Starting in 1983, the business has since
become a leading supplier of Hot Dip
galvanizing services. Customer service and
constant communication are reasons for their
strong business success and growth to date.
This has since given Kingfield Galvanizing
the boost they needed to kick start the
website. Since attending the sessions,
Leo has been able to build the company’s
website and promote the business on
an online platform.
However, the company realised they needed
to increase their reach and improve their
online presence to keep a progressive stance
in their industry. Leo Driessen of Kingfield
Galvanizing has done this through attending
digital training supported by Hume City
Council and building a new website for
the company.
The recent expansion of the company on a
new site in Somerton means the business is
now able to plan for the next 20 years both
physically and online. Through this growth,
Kingfield Galvanizing is able to progressively
move forward and complete their services
through online tracking for customers.
“Having some background knowledge
on website production was useful, but
I found the sessions to really help me
fundamentally use the appropriate
resources to put the website together,”
said Leo.
For more information on
Kingfield Galvanizing, visit:
www.kingfield.com.au
“Not a lot of people in our industry take
full advantage of what the digital space
can offer. We see a move to more digital
technology as complementing our current
business operations. Eventually we want
customers to be able to track their product
from the initial order to the delivery,”
said Andrew Stone, General Manager
of Kingfield Galvanizing.
“Manufacturing clients are loyal and through
online sales and communication, we’re able
to track our performance and capitalise on
those relationships,” said Mr Stone.
LEO OPERATING THE NEW WEBSITE
KINGFIELD GALVANIZING’S NEW WAREHOUSE
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COLONIAL FARM’S NEW FACTORY
LOCAL
MANUFACTURERS
WORKING TOGETHER
Plenty Food Group (PFG) is a food manufacturing industry
network for businesses based in Melbourne’s north. The
network centrally focuses on assisting companies in food
processing or businesses supplying products and services
to the food manufacturing industry.
Having recently relocated to
Broadmeadows, food manufacturer
Colonial Farm has strengthened their
relationship of several years with Plenty
Food Group.
Colonial Farm was established in 1985
and has grown steadily ever since. The
business is constantly evolving and in
2014 Colonial Farm moved into their new
purpose built facility in Broadmeadows.
The business currently employs about
90 people and the new facility in Hume
City has increased potential production
capacity by more than 300%.
100% Australian owned, Colonial Farm
manufactures value added frozen meal
and snack products, mainly beef and
chicken. Supplying products to the food
service industry and major food retailers,
Colonial Farm also manufactures products
under contract for many other companies
and brands.
“Moving to the new purpose built facility
in Broadmeadows has created room for
company growth, which is constantly
increasing each year,” said Mr Richard
Galloway, Marketing Manager of
Colonial Farm.
The PFG has supported Colonial Farm
by providing access to their partnerships
and networks as well as showcasing the
business in trade shows.
“Plenty Food Group has provided us with
many international leads, opportunities to
attend Business Forums and to participate
in local and international Trade Events.
These networking opportunities have
allowed us to develop contacts in Asia and
the Middle East and increase sales which
we may not have otherwise achieved”,
said Richard.
The strategic relationships built by Plenty
Food Group with key industry bodies; State
and Federal Governments and education
and employment groups have been highly
beneficial to Colonial Farm.
Recently, Colonial Farm was successful in
receiving a government grant to construct
their new manufacturing facility in Hume
which will not only increase production
capability but also create 25 new jobs.
For more information on the Plenty
Food Group or Colonial Farm visit:
www.plentyfoodgroup.com.au
www.colonialfarm.com.au
COLONIAL FARM MANUFACTURING
PFG 2014:
• Hosted a regional stand at the International Food and Beverage
week (March).
• Hosted a regional stand at Food Hotel Asia, Singapore, with products from over 20 companies. Also provided
assistance to Department of Economic Development Jobs Transport and Resources (DEDJTR) in the preparation of their space and exhibitor freight for the exhibition.
• Hosted a regional stand at Fine Food Australia Melbourne (September)
• Successfully completed DIRECT, a
free industry tool that enables food
manufacturers to understand their resources and true cost of waste, in
collaboration with RMIT University Centre for Design (funded by
Sustainable Victoria).
• Food Innovation Australia Ltd (FIAL) brought five major international buyer groups to Melbourne in June 2014. PFG teamed with DEDJTR to host
the delegation and promote the
local products.
• Hosted a R&D event at RMIT University Melbourne campus, which included facility tours.
PFG 2015:
• Support and participate in the
DEDJTR Indonesia trade mission in April.
• Showcase products and manufacturers at HOFEX in Hong Kong in May.
• Promote Foodservice Australia show in Melbourne in May.
• Plan the national showcase at the Fine Food Australia Sydney in September.
• Develop a joint promotional initiative with Retail World Magazine to promote local manufacturers.
• Assist RMIT Food Pilot Plant which is relocating to Bundoora to develop programs, initiatives and promotion.
• Update and rebuild the PFG website and electronic newsletter. This will include sponsorship opportunities.
MELBOURNE AIRPORT:
MOVING FORWARD WITH
DEVELOPMENT AND GROWTH
The number of international passengers
reached 7.8 million following a 10 per cent
growth from the previous year. Domestic
passengers grew by 4 per cent. Airlines
such as Jetstar, Royal Brunei and Air India
supported this growth by bringing the 787
Dreamliner aircraft to Melbourne Airport.
CONSTRUCTION AT MELBOURNE AIRPORT
Looking back over the last year, 2014
proved to be another successful year for
Melbourne Airport. 2014 saw works to
construct the main structure of Terminal
4 start with the project due to open in
the second half of 2015.
In 2014 Melbourne Airport continued their
growth trends including a $200 million
investment in its 220 hectare business park.
“The growth is positive for Victoria as
it brings opportunities associated with
being a globally connected centre for
business, tourism, education, culture and
major events,” said David Crawford AO,
Chairman of Australia Pacific
Airport Corporation.
Some major highlights of 2014 included:
• The total business revenue grew by
10 per cent up to $713 million.
• Total number of passengers grew by
4 per cent to 31 million people.
• Capital expenditure grew by
65 per cent up to $421 million.
Melbourne’s air freight exports grew
by 3 per cent to reach 37 per cent,
ensuring Melbourne remained Australia’s
largest air freight exporter. Melbourne
was the only major Australian airport to
increase air freight exports and imports,
highlighting the ongoing business
confidence in Melbourne Airport.
Business confidence in Melbourne Airport
was also reflected with the operating profit
growing 12 per cent to $533 million.
Melbourne Airport also continued their
growth strategy investing $421 million
throughout the year, showing the
dedication to improving their services
to becoming Australia’s gateway to
the world.
Melbourne continued to work with
government, business and key industry
stakeholders through the noise
abatement committee, the transport
committee, the planning coordination
forum and the business partner’s forum.
Melbourne’s new Terminal 4 will be
Australia’s most advanced domestic
terminal incorporating leading edge
technology and providing world class
facilities providing passengers with an
efficient, yet welcoming experience.
The 20,000 square metre terminal will
be the new home for Jetstar, Tigerair
and Regional Express.
KEY PROJECTS COMPLETED OR
COMMENCED DURING 2014/2015
TRANSPORT HUB
Complementing the new domestic
terminal, the hub will provide passengers
and visitors a safe and efficient pick up
and drop off area.
This growth in services and passengers
provides increased opportunities for
businesses in the Hume region. Tourism
businesses will be exposed to more
holiday makers and business travellers
whilst local businesses can adapt their
offerings to capture these markets.
TERMINAL 4 DEVELOPMENT
This year will open many domestic
passenger opportunities for
Melbourne Airport.
DEVELOPMENT & GROWTH
AERIAL VIEW OF MELBOURNE AIRPORT
SOUTHERN APRON EXPANSION
Expansion of the southern airfield to
provide 21 new aircraft parking bays for
the new Terminal 4.
TAXIWAY SLAB
REPLACEMENT PROGRAM
The five year project to replace all the
concrete on Melbourne’s taxiways is
underway and is due for completion
in 2016.
AIRPORT DRIVE
Construction has started on the 3.3
kilometre extension of Airport Drive to
become the second major entry point
into Melbourne Airport. Planning ahead,
Airport Drive has capacity for twin rail
tracks down the centre median.
MELROSE DRIVE
Expansion of the key road to the new
domestic terminal is on schedule to open
prior to the new domestic terminal.
ELEVATED LOOP ROAD
The first stage of Melbourne’s long term
road solution is under construction as
part of the development of the new
transport hub.
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HUME CITY PLANNING
FOR GROWTH
2015
The ultimate aim is to ensure that new sustainable
communities are developed with ample opportunities
for local employment and services.
As one of Victoria’s designated Growth
Area Local Government Authorities, a
tremendous amount of work is currently
being undertaken at both a local and
state government level to ensure that
the growth of Hume City occurs in the
best possible way, while also optimising
the growth and development of existing
communities and precincts.
More information on growth area
planning is available from the
Metropolitan Planning Authority:
www.mpa.vic.gov.au
SOME KEY FORECASTS
FOR HUME CITY:
2021
POPULATION
219,285
EMPLOYMENT
102,000
POPULATION
183,263
EMPLOYMENT
81,894
2036
POPULATION
315,916
EMPLOYMENT
125,000
FUTURE
MELBOURNE’S NORTH
INNOVATION AND
INVESTMENT FUND
The Australian and Victorian Governments
established the Melbourne's North
Innovation and Investment Fund (MNIIF)
in response to the announcement by
Ford Australia that it will cease its vehicle
and engine manufacturing operations in
Australia from October 2016.
The fund for Melbourne’s North was
$24.5 million, made up of contributions
from the Australian Government, the
Victorian Government and Ford Australia.
For the purpose of the Joint
Taskforce, the member LGAs
are Hume, Whittlesea, Darebin
and Moreland.
In addition to the MNIIF, Hume was
invited by AusIndustry to establish
a mechanism in Melbourne’s North
to allow close liaison by the Local
Government Areas (LGAs) with
AusIndustry and support a response
across the affected communities.
Hume City Council took the leadership
role in guiding the establishment of
Melbourne’s North Ford Response
Joint Task Force.
The projects funded under the MNIIF
focus on new investment to create
new or additional business capacity
that results in sustainable jobs.
The Joint Task Force has provided regional
coordination for Melbourne’s North
with a whole of government response
to the impact of the cessation of Ford
Manufacturing in Broadmeadows across
issues including industry transition, jobs and
skills and employee redundancy support.
Of the 16 projects funded in
Melbourne’s North, 9 are in Hume.
These businesses will receive over
$7.5 million in funding which will
lead to the creation of 190 direct jobs.
MNIIF PROJECT DETAILS FOR HUME:
ORGANISATION
PROJECT DESCRIPTION
Sparkling Beverages Pty Ltd
Expansion and upgrade of production lines to increase
volume and diversify product offerings into glass bottle
and canned beverage production.
27
Lakeside Packaging Management Pty Ltd Upgrading of cardboard packaging manufacturing facility
to allow diversification into paper production.
26
Kitchen Innovations Pty Ltd Expansion of manufacturing operations to service
the market for stone kitchen bench tops.
15
Colonial Farm (AUST) Pty Ltd
Construction of a new manufacturing facility to
increase production capability and volume and
diversify the product range.
25
Cottage Cheese Farm Pty Ltd
Construction of purpose built cheese and yoghurt
manufacturing facility that will allow the expansion
of current operations and introduction of new product lines.
17
Baxters Foods Australia Pty Ltd
A major expansion project, establishing an Asia-Pacific
Headquarters at its Campbellfield gourmet food
manufacturing facility. The project will incorporate a
significant increase in production capability, a world class
R&D Technical Centre, and an export base into Asian markets.
39
Machinery Automation & Robotics Pty Ltd
Expansion of existing capabilities to cater for demand for
new and innovative automation systems utilising sensor
guided advanced robotics.
10
Premier Extrusion Pty Ltd Installation of new equipment to allow development of
technologically advanced foamed polyethylene products
for new markets.
ABBE Corrugated Pty Expansion to facilitate new market opportunities through the installation of a printer and re-engineering of production
and materials handling facilities.
PROPOSED NEW JOBS
6
25
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ECONOMIC UPDATE
HUME CITY COUNCIL
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ECONOMIC UPDATE
HUME CITY COUNCIL
MAJOR CONSTRUCTION
PROJECTS AROUND
HUME CITY
Across Hume City there are a wide range of major
projects either recently completed, under construction
or in the planning stage. These projects all boost
employment both through the construction phase
and then with ongoing operations. The quality of
these projects is testament to the appeal of doing
business in Melbourne’s north.
1. IKEA CAMPBELLFIELD
ESTIMATED COST:
$170 million
ESTIMATED COMPLETION DATE:
2016
DESCRIPTION: Iconic Swedish furniture retailer IKEA will make its presence felt in Melbourne’s north with this development
on the former ‘Pipeworks Market’ site near the Metropolitan Ring Road in Campbellfield. Upon completion 300-350 ongoing
jobs are expected to be created.
LOCATION:
Pipeworks Market Site, Mahoney’s Road, Campbellfield
2. EPPING FRUIT &
VEGETABLE WHOLESALE MARKET
ESTIMATED COST:
$670 million
ESTIMATED COMPLETION DATE:
ESTIMATED COST:
2015
Located just across the border in the City of
Whittlesea, this major development will replace the current
markets located in West Melbourne and will become an anchor for
associated industries looking to gain efficiencies by locating nearby.
DESCRIPTION:
LOCATION:
3. AQIS POST ENTRY
QUARANTINE STATION
Somerton Road, Epping
$379.9 million
ESTIMATED COMPLETION DATE:
2018
Works are well underway on this project. It will
see the consolidation of all the Australian Quarantine Inspection
Services (AQIS) Post Entry Quarantine stations currently spread
out across the country into a single, purpose built 144 ha site
on Donnybrook Rd, Mickleham.
DESCRIPTION:
LOCATION:
Donnybrook Road, Mickelham
ESTIMATED COST:
MAJOR PROJECTS
5. TNT TULLAMARINE LOGISTICS
AND DISTRIBUTION CENTRE
$80 Million
ESTIMATED COMPLETION DATE:
2015
The largest transport and logistics hub in
TNT’s global network is being constructed at the Melbourne
Airport Business Park. The site will be the head office for
TNT’s Southern & Western Regions and will feature a national
call centre. Upon completion there will be 860 people
working at the new site. The 38,000 square metre facility
will be capable of processing up to 18,500 parcels per hour.
DESCRIPTION:
DONNYBROOK RD,
MICKLEHAM
3.
LOCATION:
AITKEN BOULEVARD,
CRAIGIEBURN
7.
2.
SOMERTON RD,
EPPING
5.6.
4.
6. TOLL GROUP FACILITY
ESTIMATED COST:
$150 million
ESTIMATED COMPLETION DATE:
1.
The Toll Group is constructing a freight
sorting facility in the Melbourne Airport Business Park,
claimed to be the largest of its kind in Australia. The
71,000 square metre facility will be home to more than 500
operational and administrative roles and will be capable of
sorting 35,000 parcels per hour.
MAHONEY’S RD,
CAMPBELLFIELD
LOCATION:
4. MELBOURNE AIRPORT
– INFRASTRUCTURE IMPROVEMENTS
ESTIMATED COST:
$500 million over next year ($10 billion over
next 20 years)
ESTIMATED COMPLETION DATE:
2015
Work is well underway on the new domestic terminal
and ground transport hub which will include pick-up and drop-off
bays for the general public, a car park and facilities for taxis, buses and
Skybus. Other major improvements will be made to the International
Terminal, road infrastructure and freight handling infrastructure. (More
details on the Melbourne Airport development can be found on Page 9).
DESCRIPTION:
Melbourne Airport
2015
DESCRIPTION:
MELBOURNE
AIRPORT
LOCATION:
Melbourne Airport Business Park
Melbourne Airport Business Park
7. CRAIGIEBURN PARK
ESTIMATED COST:
$48.5 million
ESTIMATED COMPLETION DATE:
2017
Hume City Council’s state of the art development
on a 12 hectare site adjacent to Craigieburn Central and the
Craigieburn Global Learning Centre will feature a range of
quality facilities including a regional athletics facility, a regional
Aquatic and Leisure Centre and surrounding parklands. Works
are anticipated to run over 2015 and 2016 with the opening
expected in 2017.
DESCRIPTION:
LOCATION:
Aitken Boulevard, Craigieburn
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ECONOMIC UPDATE
HUME CITY COUNCIL
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ECONOMIC UPDATE
HUME CITY COUNCIL
TOURISM: HUME’S FOURTH
LARGEST ECONOMIC DRIVER
The tourism sector in Hume City is showing growth in employment and output contributing
to the economic prosperity of the city. This growth highlights the important role of Hume City
Council in supporting local tourism through the delivery of the Hume City Council Tourism
Strategy 2011-2015. It is also a great way to showcase Hume’s liveability to potential residents
and business investors.
“We have found the venue to be quite
popular with visitors not only locally, but
also from other regions across Victoria,
making Don Piero a rapidly growing
tourism destination in Hume,” said David.
To find out more about Don Piero
Restaurant and Wedding Reception
call (03) 9745 2249
QUEST MELBOURNE AIRPORT
Tourism has moved up from the fifth
largest economic driver for the region
in 2012 to the fourth in 2013.
In the calendar year ended 2013,
Hume hosted an estimated 1.310
million visitors (Source: Data Insights,
Travel to Daylesford and Macedon
Ranges, December 2013). The estimated
output generated by tourism in Hume
is $1.487 billion, an increase of $300
million from 2012. In addition the sector
employs over 4,500 people, an increase
of 554 employees from 2012.
“Council is committed to providing both
new and existing tourism businesses
with information and access to various
training, networking and professional
development opportunities. These
initiatives encourage businesses
to collaborate, stay informed, be
innovative, develop their staff and
provide visitors with high quality
experiences,” said Tourism Development
Officer, Emanuela Camera.
We explore some of the more recent
tourism businesses choosing to invest
in Hume and reasons why Hume has
become an ideal place to do business.
DON PIERO RESTAURANT AND WEDDING RECEPTION
DON PIERO RESTAURANT
AND WEDDING RECEPTION
Owner of Don Piero Restaurant and
Wedding Reception, David Ishaya chose
to invest in Hume as he has lived in
the region for the past 35 years and
has a connection with the local area.
When the opportunity came to takeover
Marnong Homestead and develop
a restaurant and wedding reception
venue, David jumped at the chance.
Marnong Homestead has a history
spanning 120 years. In recent years,
it has been re-developed to incorporate
a reception, accommodation and
restauranteur, which has added value
to the property as a destination for
business, families and leisure events.
“I wanted to provide a unique
experience that isn’t offered elsewhere
in Hume. Due to my experience as a
restauranteur, I knew I could invest and
develop the space at the homestead,”
said David.
Investing in Hume also meant that
David was able to take advantage
of the environmental surroundings.
The majority of produce used
in the kitchen is grown on site,
or sourced locally.
QUEST MELBOURNE AIRPORT
Quest Apartments opened in December
last year at Melbourne Airport and
Nicholas County, General Manager,
has invested in the new business as
a franchisee. Joining other strong
accommodation groups in the region,
Nicholas decided to invest in Quest
Melbourne Airport because of its
close proximity to the airport.
“I own another Quest Apartment
in Moonee Valley, so I was familiar
with the business. Investing in
Quest Melbourne Airport has been
a great opportunity.
“The big difference for this business, in
comparison to other Quest Apartments
is that you have Melbourne Airport,
a tourism based landmark on your
doorstep that drives much of our
business. If you look at the other 150
Quest properties across Australia, there
are not many that have the luxury of
a landmark that brings in as much
tourism as Melbourne Airport does,”
said Nicholas.
Located only 1.5 kilometres from
Melbourne Airport, Quest Apartments
offer a different type of accommodation
to other operators in the area. Providing
one to three bedroom serviced
apartments is their point of difference.
Due to the increasing amount of people
visiting the city, the requirement for
more hotels and tourism experiences
in the area has grown.
Most of our collaboration with businesses
has been facilitated by Hume City Council.
Through these forums information is
freely exchanged and businesses share
ideas, which has never happened to me in
another business environment. It has been
a great positive for us, as a new business
to see how closely the Hume business
community works together. It’s been a
pleasant surprise!
“Businesses in the area receive
accommodation bookings from similar
markets and there is more than enough
demand. The two key markets are:
business or leisure travellers staying
before or after their flight and also the
business created from flight delays as
we are located so close to the airport,”
said Nicholas.
With surrounding destinations such
as Macedon Ranges, there is an
opportunity for Quest Apartments
to increasingly accommodate these
visitors as a secondary business market.
Quest Apartments aims to attract more
travellers that want to spend a day or
longer in the region, exploring what the
region has to offer before their flight.
“We want to give our visitors more
than just a bed, we want to facilitate an
experience and there are many tourism
experiences in the region to promote
to our guests,” said Nicholas.
“We also decided to invest in this
property in the Sunbury Wine Region
because we live in Craigieburn and it is
very close. We wanted to create a family
owned place for the local community,
my community, where they could come,
relax and be looked after, that was our
vision. It has taken a lot of work to
bring that vision to life but we opened
on 14 February 2014 and have been
going from strength to strength since
then,” she said.
Assistance from the Hume City Council
Economic Development Team and the
Sunbury and District Grape Growers
Association (SDGGA) has made
promoting and growing the business
possible. Wildwood also aims to support
local businesses, sourcing produce
locally where possible.
Part of the Sunbury Wine Region, the
closest wine region to Melbourne’s CBD,
Wildwood Cellar has joined the SDGGA,
working with surrounding wineries and
participating in monthly meetings to
discuss business opportunities for the
region. Through this connection, all the
wineries are able to support each other.
“The business support has been
great. Through the SDGGA we have
been able to collaborate and plan
events to encourage visitation to the
region and our wineries. There are
current talks of expanding the events
calendar, adding to the successful
annual Sunbury Wine and Food
Festival in October,” said Effie.
Since opening the doors, the
winery has hosted 44 private
functions. Wildwood works in a
unique way and don’t just offer
the standard ‘packages’ many other
venues do. Through sitting down
and talking about an event with
people, they are able to tailor make
the events to suit varied budgets.
TOURISM
Quest is committed to working
collaboratively with the surrounding
business community. Every quarter,
Hume City Council coordinates the Hume
Accommodation Forums specifically
targeted to the accommodation operators
in the region and Quest has participated
in these forums.
“The community support has
been incredible. The majority of our
visitors at the restaurant are locals;
however we are starting to see 20%
of customers coming from places
further afield. Together at the cellar,
we’re a big family that love food,
love entertaining and love having
friends over – that’s why people really
enjoy coming here, it’s our point of
difference,” said Effie.
The venue lends itself to every season
with an open fire and wide open spaces.
On site there is a petting zoo, which
has proved to be popular among
the children.
“Last year, we had 25 first birthday
parties. In our petting zoo, there are
plenty of baby animals. This gives
parents some time to themselves while
the children can go play,” said Effie.
Wildwood are planning to grow their
offering down the track, potentially
introducing B&B style accommodation
which would provide an opportunity
for visitors to stay longer in the region.
To find out more about Wildwood
Cellar Door and Café call (03) 9307 1118
WILDWOOD CELLAR DOOR AND CAFÉ
To find out more about Quest
Apartments Melbourne Airport
call (03) 8340 8400
WILDWOOD CELLAR
DOOR AND CAFÉ
Another business to recently open in
Hume is Wildwood Cellar Door and
Café. Owners Andrew Pattichis and Effie
Dimitriou acquired the property when
they discovered it as an overgrown,
deserted vineyard, seeing the potential
for a great winery destination space.
“We have been here a year and a half and
it has taken a lot of work to get to where
we are. As soon as we saw the property
we decided to invest. I had always wanted
to do something in the hospitality space,
it’s in my blood, and when I saw the
property, I immediately could see the
potential,” said Effie Dimitriou.
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ECONOMIC UPDATE
HUME CITY COUNCIL
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ECONOMIC UPDATE
HUME CITY COUNCIL
HUME JOBLINK: CREATING LOCAL
EMPLOYMENT OPPORTUNITIES
FOR BIG W AND NETEC
Local investment in the Hume economy directly benefits other businesses in the area.
This investment leads to employment and creates opportunities for local residents.
Hume Joblink is a Hume City Council run program, linking local residents with
local jobs in the Hume Local Government Area.
This fantastic initiative by Hume City
Council is continuing to be a successful
program that has led to many job
opportunities in the area.
The program began in 2012 and has been
supported through funding from both the
Australian and Victorian Governments.
One of the facets that Council has
heavily leveraged through the Hume
Joblink program is the Employer Led
Information Sessions.
The Employer Led Information Sessions
are held monthly to engage with the
community seeking any job opportunities.
Candidates are invited to attend, listen
and speak with their potential employers
in a collective manner.
Helping to remove the mystery around an
organisation, these sessions provide the
opportunity for job applicants to have their
questions answered directly by the person
in charge of recruitment at an organisation.
This also allows potential applicants a
chance to gain an understanding of the
interview process and working conditions
of the organisation.
Pauline Tonizzo, Big W Craigieburn Store
Manager, was invited to be the guest
speaker at an Employer Led Information
Session to explain the employment
opportunities at BIG W at the time
of the Craigieburn store opening.
“I believe people need to be given a
chance and the opportunity to work in a
meaningful way and Hume Joblink provides
that opportunity,” said Pauline Tonizzo.
“Our ‘Big Purpose’ as an organisation is to
‘Make it easier for families to live better.’
We have a strong emphasis on our people at
Big W, both customers and employees. I felt
this ethos was reflected in the information
sessions and there was strong engagement
with the whole process,” she said.
Ms Tonizzo started her career with Big W
eleven years ago as a register operator.
As the current Store Manager, she found
that being placed in different roles across
the business, quickly taught her the
different aspects of the business.
I believe people
need to be given
a chance and the
opportunity to work in
a meaningful way and
Joblink provides that
opportunity Pauline Tonizzo
“Big W has supported me to the position
I am in today. From start to finish, we
engage in conversation and feedback
with our applicants. BIG W listen and
support their employees, delivering
on their promise to make it easier for
families to live better; not only through
their products but also their lifestyles.
“The whole process has been really great,
both for our organisation in recruiting
talent but I can see it has also given the job
seekers a lot of confidence,” she said.
Shane Borderick, Owner and Global Director
of Business at NETEC, became aware
of Hume Joblink at a business seminar
around 12 months ago. NETEC, a family
owned manufacturer of brass components
for electrical terminals has celebrated its
25th year and is now the only remaining
specialised manufacturer of electrical
terminals in Australia.
“The biggest benefit of using the Hume
Joblink resource was the time effectiveness,
because much of the pre-interview is
managed by the Hume Joblink Team. We
are a family business so hiring new people
commands a lot of our limited resources,”
said Shane Borderick.
“The Hume Joblink Team took the time to
understand our needs and the qualities we
require in potential applicants. This was
very helpful as they provided a shortlist of
applicants for us,” he said.
“In this supportive environment, who
we employ is really important to us, as is
finding the right applicant that matches
the job requirements. It was great to
meet a pool of deserving applicants at
the information sessions. There were also
many applicants who we couldn’t employ
at the time at our store, but I asked their
permission to pass their details onto
other stores and I’m really pleased
they are now successfully employed,”
said Pauline.
Another benefit of the program is that
most applicants are from within the Hume
region, which has benefits for both the
employer and employee. Having recently
gained two staff through Joblink, Mr
Borderick is happy with the services
provided by Hume City Council.
“There are a few people who have asked
to be kept on file so that when a position
becomes available I can contact them.
I have also mentored many people after
meeting them at the employment session
into other roles.
Strong feedback on the recruitment
process highlights how the Hume Joblink
program successfully assists employers
with saving time and resources when
looking to hire locally.
“It has definitely been positive and I will
be using the service again. I encourage
employers to try this service and people
seeking employment to register,” said Shane.
For more information on Hume Joblink
please email: [email protected]
EMPLOYMENT
It has definitely
been positive and I will
be using the service
again. I encourage
employers to try this
service and people
seeking employment
to register Shane Borderick
BIG W CRAIGIEBURN STORE
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ECONOMIC UPDATE
HUME CITY COUNCIL
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ECONOMIC UPDATE
HUME CITY COUNCIL
LOGISTICS/INFRASTRUCTURE
TNT TAKING ADVANTAGE OF
HUME’S LOGISTICAL LOCATION
CONSTRUCTION UNDERWAY AT THE TNT SITE
TNT is responding to the need for better
resources for logistics in Tullamarine as
a result of the expansion of Terminal 4
at Melbourne Airport, currently under
construction and due for completion
mid-2015.
A strategic move by TNT has seen
the development of a new $80 million
Tullamarine depot that will address capacity
constraints and growth in demand, which
is expected to meet the business’ projected
needs for the next 15 years.
TNT is one of the world’s largest express
delivery companies, operating road and
air transportation networks in Europe,
the Middle East and Africa, Asia-Pacific
and the Americas.
The new 38,000m 2 state-of-the-art facility,
is big enough to house more than five
soccer pitches and is due for completion
in July 2015. The new depot is part of
TNT’s broader investment in its operations
around Australia.
“TNT strategically selected the site due to
the close proximity to the airport and the
major arterial roads that connect Hume
with the city, ports and regional locations.
By consolidating our road, international
and priority services into this one super
hub, it gives our customers greater access
to a more efficient and connected global
TNT network”, said Regional Director
Southern & Western, Rod Barnes.
“Combining our current facilities in
Melbourne into the new Tullamarine
depot will enable TNT to keep up with
an ever-changing and competitive market
with greater access to major arterial roads
and a domestic and global air network,”
he said.
The construction of the new facility has
enabled TNT to utilise new technologies,
such as a new automated parcel sortation
system that will be able to process up to
18,500 parcels per hour – a 60 per cent
increase on TNT Melbourne’s current capacity.
The new facility at Tullamarine will serve
as a super transport depot and will
accommodate TNT’s priority, road and
international business. The extension of
Airport Drive from Sharps Road through
to the airport, feeding directly from
the Western Ring Road, as well as the
realignment of the Link Road is allowing
for the continued development of
Melbourne Airport’s Cargo Estate.
The move to Hume means TNT can
improve efficiencies, earlier delivery times,
on time service performance, reduced
misdirects and damages, and most
importantly the size of the depot allows
for a significant increase in capacity for
long term growth.
The new facility is a significant investment
in the local area and will enable TNT to
provide its customers with the level of
service they demand. A consolidation of
existing locations in Hume and other sites
elsewhere in Melbourne, TNT’s new hub
will require more than 860 jobs, including
logistics roles, drivers, warehouse staff,
management and will employ 55 people
directly in the call centre.
This will go a long way towards stimulating
business and employment growth in the
municipality and offsetting redundancies
being made elsewhere.
PLANS FOR THE NEW TNT SITE
Introduced in 2007 by the Liberal
Government as the Australian
Productivity Centres, over several
changes of Government, the program
has changed, now called the
Entrepreneurs’ Infrastructure Programme
(EIP). EIP is an Australian Government
initiative to build and develop business
competitiveness and productivity for
businesses at the highest level.
The program has evolved since then
and now forms a part of the Australian
Government’s new industry policy
outlined in the Industry Innovation
and Competitiveness Agenda. This
Agenda is a business-focused element
of the Australian Government’s broader
Economic Action Strategy and enables
companies to be scaled against each
other in a positive manner.
In the program, each business undergoes
a holistic Business Evaluation that relates
to business direction and strategy,
industry standing and market position
along with business performance.
The national program consists of over
100 business advisers Australia wide
of which 23 are based in Victoria.
NORTH Link delivers the Australian
Government EIP Program in Melbourne’s
north which encompasses the Hume
region. Business Advisers working in
the Hume Region include John Lochery
and Rob Murphy.
In order to qualify for a business
evaluation, businesses must fall under
a certain industry sector criteria; either
advanced manufacturing, food and
agribusiness, pharmaceuticals, energy
resources or provide any enabling
technologies that service these sectors.
Another requirement of the program
is for the company to have an annual
turnover between $1.5 and $100 million,
in the current or two preceding
financial years.
“We are there to point out issues from a
holistic point of view,” said Rob Murphy,
AusIndustry Entrepreneur Development
Business Adviser.
NORTH Link also work with businesses
that have the potential to progress
successfully but need extra assistance,
for example when they don’t know
how to deal with the expansion of the
business and the steps to move forward.
“We have an advantage when
we’re advising businesses, because
it’s an honest conversation. As we
are a government funded initiative,
our services are free of charge for
companies we work with who meet
the program requirements.
“All our business advisers have held
successful business roles in large national
or multinational companies. Our role
as advisers is to apply this experience
we have gained in our field and help
businesses establish their goals moving
forward in the right direction. That’s
the main goal of the Entrepreneurs’
Infrastructure Programme,” said Rob.
A large amount of Hume City
businesses participate in the EIP program,
accounting for 25% of the reviews
conducted in the northern region
each year.
INFRASTRUCTURE
NORTH LINK PROVIDING
ASSISTANCE THROUGH
THE ENTREPRENEURIAL
INFRASTRUCTURE PROGRAM
“We are really grateful for the way the
Hume City Council involves our services
with the greater community, suggesting
we get in contact with businesses they
know or passing our information onto
businesses that might benefit from our
support. As well as our services being
an asset to the community, Council is
an important resource for us as well,”
said Rob.
“We also provide a mentoring
service for companies who may not
be making the profit turnover they
wish to achieve. We will look after
them until they get to that point
and then we can professionally move
forward with them, implementing our
other business strategies,” said John
Lochery, AusIndustry Entrepreneur
Development Business Adviser.
“Through all of the different companies
we advise, we are able to see changes
within different industries and track
those changes. Our aim is to help each
of the businesses across the range of
sectors to become competitors on a
global scale, which then benefits the
economy and employment within
the Hume area,” he said.
For more information
on the EIP please visit:
www.business.gov.au/advice-andsupport/EIP/Pages/default.aspx
SUSSEX TAPS, A BUSINESS WORKING WITH
NORTH LINK THROUGH THE EIP PROGRAM
“If we hear of a business that is struggling,
we’ll intervene at the right time to avoid
any issues. Some companies are oblivious
to the fact they are experiencing risk and
are missing out on certain opportunities.
/ 19
ECONOMIC UPDATE
HUME CITY COUNCIL
PEOPLE IN HUME
MICHAEL
OSBORNE
Michael Osborne has always had a
keen interest in helping the Hume
Business Community. His own business,
McMahon Osborne Group has been
providing accounting, taxation and business
development advice to the area since 1988.
Michael has been the President of the
Sunbury Business Association (SBA) for
the past four years. Working closely with
Hume City Council, the SBA runs a series
of networking events to facilitate businesses
and community representatives to
work together.
McMahon Osborne Group and the SBA
work to develop close ties with local
businesses, community groups and
associations. In a community orientated
area such as Sunbury, there is mutual
benefit in doing so.
“As a business we are able to connect
community organisations with small
businesses and at the same time keep
small businesses in touch and aware of
the local community requirements and
needs. Representatives from our firm or
the SBA serve on various committees from
Community Banks, Jobs & Skills Taskforce,
Sunbury’s Helping Hand to name a couple,”
he said.
Michael finds the benefits of working in
the Hume area to be unique because of
the constant support shown to business
of all sizes.
“We have been very well supported by the
residents of Hume and Hume City Council,
for both the SBA and from the point of
view of McMahon Osborne Group. They
have been very supportive of the programs
we run in the areas of management
and growth,” he said.
TONY
BLAZEVIC
GAVIN
POTTS
Tony Blazevic has a holistic view of the
Hume area. Employed by the MAB
Corporation for over 14 years, he was
promoted to the new role of Director of
Business Parks last year.
Gavin Potts’ role as Development Manager
within Melbourne Airport’s Property
Development team involves developing
the airport’s Business Park in line with the
organisation’s long term business plan.
Prior to taking up the new role, Tony was
involved with the sales and marketing of
MAB Business Parks including a number
within the City of Hume. He established
some great relationships with local
businesses and developers within Hume
City and the broader northern region.
Before starting at the airport Gavin was a
Project Manager working on the Australian
Federal Police House and Long Term car
park within the airport precinct.
“My primary role is to manage and lead the
team to facilitate industrial projects across
metropolitan Melbourne including industrial
land subdivision offering companies land
and building packages for sale or lease.
“The planning and development journey
is long and challenging and can only work
with a collaborative effort between both
the Council and the development sector,”
he said.
Over his 14 years with MAB, Tony has
been involved with the successful delivery
of four major employment precincts
within Hume City covering a land area
of approximately 227 hectares. These
projects include Northcorp Industry Park
(Broadmeadows), National Business Park
(Campbellfield), Global Business Park
(Tullamarine) and Translink Business Park
(Tullamarine/Keilor Park).
Currently, Tony and his team are working
on Hume City’s (and Victoria’s) largest
Business Park project to date, Merrifield.
At 300 hectares the site forms part of a
750 hectare mix-use development located
on the corner of the Hume Freeway and
Donnybrook Road, Mickleham.
“I have worked for Melbourne Airport
since August 2012 as a Project Manager on
the airport’s new transport hub and roads,
moving into my current role with the airport
in 2013,” said Gavin.
Gavin’s current role involves working with
projects in the Business Park from start to
finish. From this information Gavin develops
plans, scope of works and commercial terms
for the client, working with customers to
determine their business needs.
Once the project has secured funding,
Gavin’s role moves onto managing the
tendering and contract selection process
for project works.
“Melbourne Airport is the largest
employment site in the region and we have
benefitted significantly from Hume City
Council’s proactive approach to business
development,” said Gavin.
The next 20 years at Melbourne Airport
will see a $10 billion investment to improve
and expand its infrastructure. These new
projects will see a number of new jobs
created at the airport across a number of
industries, providing great employment
opportunities for the residents of Hume.
HUME CITY SNAPSHOT
No. of Residential Properties by Precinct
Facts at a Glance
December Quarter 2014
Total number of residential properties in Hume
62,635
Number of Residential Lots Released
890
Number of Planning Permit Applications
299
September Quarter 2014
Number of Property Sales
Hume City Unemployment Rate (%)
December Quarter
Average Minimum Daily Temperature (°C)
2013
Average Maximum Daily Temperature (°C)
Craigieburn14,051
Dallas/Coolaroo3,218
0.2%
2014
3,238
3.5%
Greenvale4,211
2.5%
Meadow Heights
4,577
3.6%
Mickleham/Yuroke/Kalkallo636
1.9%
Oaklands Junction
154
3.1%
Roxburgh Park
5,702
11.9
10.8
Sunbury/Diggers Rest
24.7
23.6
Tullamarine/Melbourne Airport/Keilor
6.6
1.4
134
125.8
13,573
2,989
Westmeadows2,264
Hume City
62,635
Source: Hume City Council
Source: Bureau of Meteorology.
Note: Weather information recorded at Melbourne Airport monitoring station.
Commercial/Retail
Campbellfield/Fawkner1,718
989
Total Rainfall for the Quarter (mm)
June Qtr 2014
Domestic/Residential
Bulla/Wildwood/Clarkefield369
10.1%
Average Daily Rainfall (mm)
Building Work
Broadmeadows/Jacana4,901
Gladstone Park
December Quarter 2013
Consumer Price Index, Melbourne (% change from previous quarter)
Weather Information
December Quarter 2014
Attwood1,034
Hume City
Melbourne
No. of
Building
Permits
Value of
Building
Work ($’000)
% of Melbourne
No. of
Building
Permits
Value of
Building
Work ($’000)
No. of
Building
Permits
Value of
Building
Work
350
$35,531
4,568
$1,244,509
7.7%
2.9%
32
$23,738
579
$351,564
5.5%
6.8%
Industrial
1
$200
59
$61,864
1.7%
0.3%
Other
9
$5,428
212
$113,179
4.2%
4.8%
Total
392
$64,898
5,418
$1,771,115
7.2%
3.7%
Source: Victorian Building Authority
The value of all building works in Hume City during the three months to June 2014 was $64.9 million, representing 3.7% of the value of all building works in the Melbourne Metropolitan area. Domestic/Residential
works amounted to $35.5 million and Commercial/Retail works $23.7 million. A total of 392 building permits were issued in Hume City in the three months to June 2014, 7.2% of the Melbourne Metropolitan total.
/ 21
ECONOMIC UPDATE
HUME CITY COUNCIL
/ 22
ECONOMIC UPDATE
HUME CITY COUNCIL
Melbourne Water Reserves
January 2015
January 2014
Vol (ML)
Reservoir
Thomson
Waste
% Full
Vol (ML)
December Quarter
Domestic Waste Collection
% Full
881,075
82.5%
827,065
77.4%
Cardinia
177,302
61.8%
179,625
62.6%
Upper Yarra
2013
2014
10,891
- Total waste collected (tonnes)
13.5
13.3
9,748
10,502
- Kilograms per household per week (kg)
Waste weighed at Council landfills (tonnes)
11,093
152,906
76.2%
150,491
75.0%
Sugarloaf
92,496
96.1%
88,691
92.1%
Silvan
35,374
87.5%
35,498
87.8%
Tarago
35,260
93.8%
37,574
100.0%
Yan Yean
27,594
91.2%
26,694
88.2%
Greenvale
18,405
68.6%
17,430
64.9%
September Quarter
Melbourne Airport
Maroondah
21,939
98.9%
13,570
61.2%
Passengers (no.)
1,896,739
2,066,731
O’Shannassy
2,448
78.4%
2,045
65.5%
Freight (tonnes)
60,441
61,430
1,444,799
79.7%
1,378,683
76.1%
Aircraft Movements (no.)
9,595
10,339
Total
Source: Hume City Council.
International Air Traffic
Source: Melbourne Water
2014
2013
Source: Air Transport Statistics – International Airlines, Bureau of Infrastructure, Transport & Regional Economics
Property Sales
Source: Hume City Council
COMMERCIAL/RETAIL VACANT
INDUSTRIAL VACANT
median price
no. of sales
2
median price
no. of sales
800,000
700,000
35
700,000
350
700,000
600,000
30
600,000
300
600,000
500,000
25
500,000
250
500,000
400,000
20
400,000
200
300,000
15
300,000
150
200,000
10
200,000
100
100,000
5
100,000
50
0
0
229
1
147
no. of sales
0
DEC MAR JUN SEP
13
14
14 14
median price
no. of sales
700
700,000
60
600,000
600
50
500,000
500
400,000
400
400,000
300,000
300
300,000
200,000
200
200,000
100,000
100
100,000
46
36
30
28
20
5
0
0
SEP
13
DEC MAR JUN SEP
13
14
14 14
634
700,000
605
70
584
800,000
676
800
603
800,000
10
0
SEP DEC MAR JUN SEP
13
13
14
14
14
100,000
0
RESIDENTIAL IMPROVED
median price
38
14
11
10
500,000
200,000
80
40
1,000,000
400,000
300,000
SEP
13
INDUSTRIAL IMPROVED
50
1,500,000
0
7
2,000,000
5
12
20
22
25
2,500,000
10
10
median price
15
0
SEP DEC MAR JUN SEP
13
13
14
14 14
COMMERCIAL/RETAIL IMPROVED
no. of sales
17
SEP DEC MAR JUN SEP
13
13
14
14
14
12
0
288
400
257
800,000
254
40
800,000
1
RESIDENTIAL VACANT
median price
no. of sales
0
600,000
500,000
0
SEP
13
DEC MAR JUN SEP
13
14
14 14
MEDIAN PRICE OF RESIDENTIAL PROPERTY SALES BY PRECINCT
June Quarter 2014
Vacant
Suburb
Attwood
September Quarter 2014
Improved
Vacant
Improved
$285,000
na
na
$522,500
Broadmeadows/Jacana
$315,000
$345,000
$350,000
$340,000
Bulla/Wildwood/Clarkefield/Oaklands Junction/
Yuroke/Mickleham/Kalkallo
$186,900
na
na
$311,500
Campbellfield/Somerton
Craigieburn
na
$343,750
$227,000
$350,000
$211,500
$340,000
na
$282,500
na
$307,750
na
$400,000
Dallas/Coolaroo
Gladstone Park
Greenvale
na
$395,000
$248,000
$592,500
$259,000
$542,500
na
$330,000
na
$309,000
na
$377,500
Meadow Heights
Melbourne Airport
na
na
$225,000
$355,050
Roxburgh Park
$265,000
$345,000
na
$375,000
Sunbury/Diggers Rest
$252,500
$345,000
na
$378,000
na
$382,500
$189,900
$622,000
$1,249,000
$390,000
na
na
$228,000
$350,000
$234,000
$363,250
Tullamarine
Westmeadows
Total
Source: Hume City Council.
Note: ‘na’ denotes not available due to an inadequate number of sales or incomplete data. Excludes ‘Rural’ sales.
RESIDENTIAL LOTS RELEASED
no. of lots
no. of lots
1000
1000
900
900
800
800
700
700
600
600
500
500
400
400
300
300
200
200
100
100
0
Source: Hume City Council
Note: ‘Lots Released’ refers to the number of lots which have been
completed to the satisfaction of Council and issued with a Statement
of Compliance.
There were 890 residential lots released was
during the December Quarter 2014; this was an
increase of 1.8% on the previous quarter (874 lots
released). Craigieburn had the highest number of
lots released (268) during the December Quarter
2014. This was followed by Mickleham (254 lots)
and Greenvale (213 lots).
0
DEC MAR JUN
10
11
11
SEP DEC MAR JUN
11
11
12
12
SEP
12
DEC MAR
12
13
JUN
13
SEP DEC MAR
13
13
14
JUN
14
SEP DEC
14
14
Unemployment
%
%
20
20
Source: Small Area Labour Markets, Department of Employment
18
18
16
16
14
14
12
12
10
10
8
8
6
6
4
4
The unemployment rate for Hume City increased
to 10.1% in the September Quarter 2014. Hume
City’s unemployment rate remains higher than both
the Greater Melbourne (6.6%) and Victoria (6.5%).
Unemployment for Hume City is higher than the
same quarter last year, when the unemployment
rate was 8.1%.
2
2
0
0
MAR
13
JUN
13
SEP
13
DEC
13
MAR
14
JUN
14
SEP
14
KEY
H - Hume City
M- Melbourne Statistical Local Area
V -Victoria
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/ 23
ECONOMIC UPDATE
HUME CITY COUNCIL
HUME CITY,
GET CONNECTED
183,263
RESIDENTS
12,556
BUSINESSES
DO YOU RUN A BUSINESS LOOKING TO INVEST
IN HUME CITY FOR THE FIRST TIME OR AN
EXISTING HUME BUSINESS LOOKING TO EXPAND?
TALK TO OUR ECONOMIC DEVELOPMENT
DEPARTMENT AT HUME CITY COUNCIL WHO
CAN ASSIST YOU THROUGH THE PROCESS.
PH: 9205 2200
E:[email protected]
www.hume.vic.gov.au/getconnected