ANNUAL REPORT AND BUSINESS PLAN
Fiscal Years 2015–2016
OUR ROLE
Visit Baltimore, a private, not-for-profit
corporation, is the official destination sales
and marketing organization for Baltimore City.
We generate economic benefits for the region
through the attraction of convention, group
and leisure visitors. We also work to provide a
positive experience for all guests.
Learn more about who we are, what we do,
and why it matters in the pages that follow.
FROM THE BOARD CHAIR AND PRESIDENT & CEO
Fiscal Year 2015 was a rollercoaster year for Baltimore tourism and Visit Baltimore.
We saw the largest tourism week in recent history in terms of hotel occupancy, visitation and positive
media, thanks to September’s ‘trifecta’ of a Star-Spangled Spectacular grand finale celebration matched
by major hometown wins by our Baltimore Ravens and Baltimore Orioles. We continued that positive
momentum into the new year, announcing that 2015 would be a record year for citywide conventions;
launching a ground-breaking, three-city sales partnership called Synchronicities to drive future business;
and, scoring big wins for need years such as the NAACP Convention in 2017. We also re-packaged our
sales and marketing message, unveiling a new destination awareness advertising campaign to promote
Baltimore as a leisure and meetings destination. Entitled ‘My Bmore,’ this campaign calls on the authentic
thoughts and experiences of some well-known friends and Baltimore fans to amplify our message in an
ever-cluttered marketplace.
And then we paused. The disturbing events and unrest of late April impacted everyone in our community.
We know that Baltimore, like many other American cities, is not without its challenges. They did not arise
spontaneously, nor will they be easily solved, but their existence does not negate the beauty of a city that
was, is and remains well worth visiting.
CONTENTS
Tourism Impact Report
4
FY2015 Year in Review 6
Convention Sales & Services
10
Marketing & Communications
14
Local Public Affairs
16
Visit Baltimore Education &
Training Foundation17
Membership
18
Operations
20
Baltimore Visitor Center
21
Financials
22
FY2016 Strategies
24
Leadership
26
Appendices
28
Recent events underscore the importance of a strong and healthy visitor industry. Tourism and meetings
mean business, economic prosperity, and, most importantly, jobs. Consider the 2014 numbers – Baltimore
welcomed a record 24.5 million domestic visitors, had $5.2 billion in visitor spending, and saw a 2.3% boom
in hospitality and tourism-supported employment with 82,379 jobs. Clearly tourism is essential to a strong
Baltimore with ripple-effects felt across the city, the surrounding region and the state. It’s our job to fuel
this engine and show the world that Baltimore is a great city with vibrant neighborhoods, rich culture and
history, world-class venues and inspiring people.
Moving forward we are committed to doing just that. Not unexpectedly, late April’s unrest impacted our
FY2015 numbers with a slower than usual fourth quarter (April to June typically account for up to 40% of
Visit Baltimore’s total room night bookings); however, we continue to lead our peer set in booking pace and
conversion rates. We also have a strong sales funnel in place, including several citywide groups who simply
deferred their booking decisions into FY2016. We are putting all of our energy into capitalizing on those
leads and bringing future business and visitors to Baltimore, from expanding our sales and marketing
foothold with the ‘My Bmore’ campaign to rallying behind the first large-scale, international festival of art,
music and innovation in the United States – Light City Baltimore. We are also finding new ways to give
back to and strengthen our community as well as enhance the overall Baltimore visitor experience, be it
supporting scholarships and programs offered through the Visit Baltimore Education & Training Foundation
or exploring a capital overhaul of the Baltimore Visitor Center.
Put simply, we will never be shy about delivering the message: “come to Baltimore.”
John Frisch
Chairman, Baltimore
Convention & Tourism
Board of Directors
Tom Noonan
President & CEO
TOURISM IMPACT REPORT
Not only did more people visit Baltimore in 2014 –
each visitor spent on average 1.5% more per trip. In
total, Baltimore’s visitors spent $5.2 Billion at local
businesses or on local services (+3.7% from 2013).
As Maryland’s top destination, tourism drives Baltimore’s economy and quality of life in
a number of direct and indirect ways – visitor spending, job creation and tax generation.
What follows is an executive summary of Baltimore’s meetings and tourism industry through 2014.
BALTIMORE DOMESTIC VISITORS
24.5 M
23.3 M
22.3 M
2011
2012
2013
Leisure: 51%
Friends/Relatives: 37%
Business: 12%
2014
35%
30%
27%
24%
24%
17%
Historic Places
ORIGIN OF TRIP
Contributing 5% or more | Contributing 3-5%
Cultural
Activities
BALTIMORE
Exceptional
Culinary
Experieinces
U.S. NORM
Steady gains in visitor traffic have benefited Baltimore’s hotel community, which continued to add inventory
and outperform the national average, recovering to near pre-recession levels.
NATIONAL AVERAGE
2012
2013
2014
2012
2013
2014
Occupancy %
62.8%
63.5%
66.8%
61.3%
62.3%
63.7%
Average Daily Rate
(ADR)
$137.10
$140.54
$142.65
$106.25
$110.35
$113.59
Revenue per Available
Room (RevPar)
$86.15
$89.22
$95.27
$65.15
$68.69
$72.36
4
12.9%
Food And Beverage
7.2%
Lodging
$5.2
BILLION
28.3%
$31.3 MILLION
833 HOTEL ROOMS
Baltimore City
Hotel Taxes
Collected in
FY2014
Are under construction
or in the planning
stages for 2015 and
beyond
Entertainment
Retail
Ground Transportation
$89 per
day visitor
22.7%
Air Travel
While overnight trips have the highest per-visitor $ yield, leisure visitors
for day trips represent a majority of all visitor spending in Baltimore.
Leisure: 35%
Friends/Relatives: 48%
Business: 17%
Regardless of their trip origin, while here,
Baltimore’s visitors are enjoying our historic
places, cultural assets and culinary scene at
a higher rate than in other U.S. destinations.
Baltimore’s visitors come from all over –
in particular the East Coast drive-in market.
BALTIMORE
$356 per
overnight visitor
10.2 Million
OVERNIGHT
TRIPS
(+2%)
14.3 Million
DAY TRIPS
(+ 3%)
12.7%
16.1%
Sources: Longwoods International • Tourism Economics • U.S. Travel Association • Smith Travel Research
23.9 M
At the rate of
$10,000 per Minute
The U.S. travel market grew 4% in 2014.
Domestic travel to Baltimore grew
by 2.5% to reach 24.5 Million visitors.
VISITOR SPENDING
MARKET
STAY
PURPOSE
93% Domestic
73% Day
76% Leisure
7% International
27% Overnight
24% Business
The total economic value of tourism extends far beyond direct visitor spending.
82,379 JOBS
Created or Sustained
7.4% of all
Baltimore area
employment
$2.7 BILLION pumped back into the
community through salaries earned
Driving $9.4 BILLION in total Tourism Industry Sales
56,919
Directly
Employed
25,460
Indirectly
Employed
Or enough people
to fill up M&T Bank
Stadium & Royal
Farms Arena
Which support vital community services
Schools
Healthcare
EMS
Generating
Saving $630 in tax contributions
PER BALTIMORE HOUSEHOLD
$377 MILLION
in State
Taxes/Fees
$272 MILLION
in City
Taxes/Fees
5
YEAR IN REVIEW
When reflecting on our FY2015 activities, several initiatives and achievements stand out.
Star-Spangled Spectacular
September 10-16, 2014
Experiential Products
Growing the Group Tour Market
A Diverse Baltimore
Our Commitment to Diversity & Inclusion
Synchronicities
Three-City Partnership
Baltimore, MD
Visit Baltimore is committed to raising awareness amongst
visitors and locals alike about Baltimore’s rich history and cultural
heritage, and, to promoting Baltimore as a premier destination in
the diversity meetings market. In FY2015, we secured key bookings
including the NAACP for 2017 and the Ancient Egyptian Arabic
Order Nobles Mystic Shrine (‘Black Shriners’) for 2019. We also
introduced a new Diversity Initiative to local government and
community stakeholders, a program designed to increase minority
business participation in the tourism industry and offers free/
reduced membership.
Capping off a three-year commemoration of the Bicentennial of
the War of 1812, Visit Baltimore flexed its marketing and PR muscle
to promote Baltimore as the birthplace of our flag and national
anthem during Star-Spangled Spectacular. Tall ships, Navy vessels,
festival villages and performances by the Blue Angels drew an
estimated 1.43 Million visitors over seven days with even more
watching a nationally televised, two-hour PBS broadcast featuring
celebrity guests and fireworks. Together with hometown stands
by the Ravens (vs. the Steelers) and Orioles (vs. the Yankees),
Spectacular was the largest tourism week in Baltimore’s history.
$
$33 MILLION Free,
Positive Earned Media
2.2 BILLION
Circulation
Impressions
75.8%
Visitors
From
Outside
Baltimore
City
A new Experiential Tourism program is helping visitors get beneath
the surface and behind the scenes when discovering the Baltimore
story. A collection of initially 14 immersive experiences, its activities
range from the art of Neapolitan pizza making and the science of
wine to an investigation into the life and legacy of Edgar Allan Poe.
The program is perfect for group tour operators, reunion planners,
destination weddings, meetings and locals alike – anyone looking to
experience the City’s top attractions from a different perspective.
#1 Top Group Event in America - the American Bus Association
STAR-SPANGLED GROUP TOUR PROGRAM:
Attracting 50 overnight motorcoach groups
Providing private Tall Ship Tours to 2,200
6
San Antonio, TX
DREAM BALTIMORE: A HERITAGE GUIDE
Awarded Best Destination Guide of 2014 by the
Maryland Tourism Coalition
$96.5 MILLION Visitor & Vendor Direct Spending
83.8%
AVERAGE
OCCUPANCY
Inner Harbor
Hotels
Anaheim, CA
GROUP TOUR & TRAVEL HIGHLIGHTS
HOSTING 6
INTERNATIONAL FAMS
groups from France,
Brazil, Germany
HOLDING 270 1:1 SALES
APPOINTMENTS
with tradeshow tour
operators
+2,000 attended Visit Baltimore’s 2nd Annual
FAMILY REUNION EXPO
Presented in partnership with greiBO Entertainment
7 MEDIA OUTLETS
Participated in
our first-ever
LGBT Modern Family
press tour
3 AFRICAN AMERICAN
MUSEUMS
Featured in a series
of special (sold-out)
Legends & Legacies
Heritage Bus Tours
offered in recognition
of Jubilee 1864 and
Black History Month
$27 MILLION estimated Economic Impact from a dozen inhouse and citywide MULTICULTURAL MEETINGS BOOKED
Visit Baltimore has joined forces with San Antonio and Anaheim
in a new, three-city partnership designed to assist meeting
professionals in maximizing ROI and add a competitive edge to the
sales proposition of each destination. Synchronicities offers a coastto-coast, year-to-year knowledge transfer ensuring consistent
service (thanks to a customized convention services platform) and
customized attendee engagement opportunities to deliver bottomline value.
7 CITYWIDE BOOKINGS to date
Worth 72,176 ROOM NIGHTS
$
$38.9 MILLION
In Economic Impact
7
YEAR IN REVIEW
“My Bmore”
Destination Awareness Campaign
Visit Baltimore launched ‘My Bmore,’ a new
advertising campaign showcasing Baltimore
through the genuine experiences and reflections
of well-known personalities with significant ties to
the city.
Designed for print, digital, radio and video, ‘My
Bmore’ offers natural logo extensions for leisure
messages like “Play More,” “Explore More” and
“Discover More” as well as the trade execution of
“Meetings with More,” which speaks to Baltimore’s
high value rankings among meeting planners for
service, convenience, and ROI.
Personalities in round one include actors Josh
Charles, Johnathon Schaech and two-time Emmy
winner Julie Bowen; Oscar, Golden Globe and
Grammy award winner Common; TV personality
Mike Rowe; BSO Music Director Marin Alsop;
former Harlem Globetrotter Choo Smith; Hall of
Famer Cal Ripken, Jr.; and business leader Kevin
Plank. More famous faces and Baltimore fans will
be added in future cycles, each explaining what
they love about the city.
In addition to a look into the ‘Making of’ the campaign, ‘My Bmore’ personality Mike
Rowe featured Fort McHenry National Monument and Historic Shrine, Fluid Movement,
David Keltz’s portrayal of Edgar Allan Poe and the Maryland Zoo in a series of Baltimore
segments on his CNN show Somebody’s Gotta Do It.
Why do I take my family to Baltimore?
What makes Baltimore my scene?
Because I have three kids—and I want to show them everything.
Never before have I been so warmly embraced by a city than
The sharks at the Aquarium. The dinosaurs at the Science Center.
when I filmed my movie in Baltimore. I’ve discovered some great
I’m watching the O’s play in Camden Yards. Because the American
Chessie the paddleboat. The art at the Walters. And the whole wide
restaurants here, but it’s the people that really make this place
Visionary Art Museum is a unique and mind-blowing experience.
world at the Irvine Nature Center. Because I want their days to be full
come alive. Every neighborhood has its own unique personality.
Because I know my favorite table is waiting for me in Little Italy.
of excitement, activities and fun. And I want their nights to be full of
Historic. Artsy. Soulful. Fun. I’ve made friends here that will be a
Baltimore is special, but don’t just take my word for it. See for yourself.
wonder and lightning bugs—just like mine were. Baltimore knows
part of my life forever.
Why do I visit Baltimore?
Because I can take the train from New York and in just over two hours
Josh Charles
Common
just how special a day out with your family can be.
Artist, Social Conscience
Actor, Native Son
Julie Bowen
Actress, Cool Mom
Experience
Baltimore knows all about great teams.
When I go to the Inner Harbor, I’m surrounded by people enjoying
Explore
Enjoy
Baltimore inspires me.
For the big game, I go to Baltimore.
Baltimore puts on a show.
I’ve traveled all over the world as a member of the Harlem Globetrotters,
themselves. It’s like I never left the ballpark. You can feel the
Seeing football live turns me into a kid again. The sound of the
What makes Baltimore special is the excitement and vibrancy of our
but I always come back to Baltimore. You can’t help but feel energized
excitement in the air. The families, the convention crowds—everyone
crowd at M&T Bank Stadium is crazy—you’re going to be swept up
here. Look at our world-renowned African-American museums, filled with
is having a good time. Maybe it’s because Baltimore has a special
in it. Doesn’t matter which side you’re rooting for, in Baltimore you
stories of triumph over adversity. Look at our colorful neighborhoods—
cheer harder, work harder and play harder. And after a game, I’m
member, as a theatergoer and as a patron of the Walters and the
the creativity in the art, the food, the culture. Baltimore is a place to
walking to the Inner Harbor for seafood. The best blue crabs, crab
Baltimore Museum of Art. Baltimore nurtures its avant-garde—there’s
learn, discover and be inspired. You owe it to yourself to visit.
cakes, soft-shell crabs and oysters anywhere! A day in Baltimore fills
a spirit of risk-taking, an edginess that reminds me of SoHo thirty
my heart, my soul— and my plate.
years ago. The energy is here. Come and experience it for yourself.
team that goes the extra mile to ensure a positive visitor experience.
Trust me, to win big, you need the right players. Baltimore knocks it
out of the park every time.
Choo Smith
Cal Ripken, Jr.
Former Harlem Globetrotter, Motivator
Hall of Famer, Hometown Hero
Why do I do business in Baltimore?
Because Baltimore is all about building underdogs into big dogs. So when
arts community. I’m not just saying that because I’m the conductor
Under Armour needed a home, this is where we put down roots—because
of the Baltimore Symphony Orchestra. I’m saying that as an audience
Johnathon Schaech
Actor, Kid at Heart
we wanted to build a big business, and more importantly, something
special. It’s got a lot to offer the out-of-towner, too. Not only does it have
world-class hotels, Baltimore’s a centrally located sports town with a
harbor that’s become an extraordinary location for our first Brand House.
If it’s about building something great, if it’s about exceeding expectations,
Marin Alsop
if it’s about getting the job done right, then it needs to happen here.
BSO Music Director, Trailblazer
Kevin Plank
Entrepreneur, Risk-Taker
Meetings with
Play
Inspire
Baltimore.org/more
Applaud
Meetings with
Baltimore.org/more
VB_Brand_ChooSmith_R5.indd 1
Shortly after launching ‘My Bmore,’ a series of events and unrest sparked a protracted negative information flow
Giving Back | Our Community Commitment
about Baltimore.
Visit Baltimore loves Baltimore. Here are just a few of the ways we supported our community this year.
Visit Baltimore’s response was strategic and swift, shifting from sales and marketing to a focus on service so that our customers
and visitors were provided the latest information. As the situation calmed we added resources, like an enhanced Convention
5 YEARS
5 STUDENTS
Welcome Program and a Meeting Planner toolkit complete with video messages and client testimonials. We also reached out to
Sponsoring
Employed/Placed
as part of
Hire One Youth
the media to tell the Baltimore story from a tourist perspective.
After a brief pause, we re-launched ‘My Bmore’ advertising in June 2015. We started with a ‘thank you’ message to the industry.
We also embraced a greater emphasis on mass media including expanded drive-in market advertising to spread a positive word
and remind everyone of all
8
3/13/15 12:36 PM
the great reasons to visit and meet in Baltimore.
THE JOURNEY
HOME
Baltimore’s Plan to
make Homelessness
Rare & Brief
4 YOUTH
LEADERS
Sponsored as part of
The Inner Harbor
Project
$5,000
In academic
scholarships awarded
through the new
VISIT BALTIMORE
FOUNDATION
See page 17 for more
9
FY 2015 SALES BY THE NUMBERS
DEFINITE ROOM NIGHT GENERATION
BY FISCAL YEAR
500,000
424,115
398 EVENTS
$263 MILLION
Room Nights
Through 2032
44 BCC • 22 Citywides • 376 In-House
In Future
Economic Impact
503,686
ATTENDEES
400,000
FY 2015 ACTIVITY BY THE NUMBERS
300,000
200,000
CONVENTION
SALES & SERVICES
ACHIEVEMENTS
The Sales & Services team
drives economic impact to the
city of Baltimore and the region
by creating and confirming new
100,000
167
2,135 sales
49 Sales trips to other
7 sales missions in
prospective
client site
inspections
appointments
& presentations
markets to meet with
(citywide) leads
other markets
16 promotional
trips to bolster
meeting professionals
53 services
2010
2011
2012
2013
2014
2015
total
495,896
457,051
475,554
477,764
461,247
424,115
BCC
387,091
340,020
341,887
305,283
321,106
225,777
CW
340,020
301,074
293,025
264,560
270,316
185,696
BCC = Baltimore Convention Center
CW = Citywide; 1,200+ Room Nights on park; may or may not touch BCC
through Visit Baltimore
hosted events
attendance for groups
in the 2105 rotation
site inspections
0
Reaching 1,642
Visit Baltimore provided customized
services and welcome program benefits to
26 CONVENTIONS &
249 NON-CITYWIDE MEETINGS
17 Postconvention
review meetings
with citywide
customers
Launched an ENHANCED CUSTOMER
TESTIMONIAL PLATFORM
4 VIDEOS now available at
baltimore.org/testimonial
highlighting Baltimore’s UVP,
business opportunities at the
Baltimore Convention Center
(18 months out), the Baltimore
Arena, area hotels and other
venues. Implementing a strategic
focus on both citywide and
convention center-related
business as well as short-term
The unrest of April 2015 and resulting negative media attention was felt in a
slower than usual Q4 sales figure, with several major citywide groups deferring
their booking decisions to FY2016.
However, and while total room nights booked in FY2015 fell below prior
years, Visit Baltimore is still outperforming our competitive set and booking
convention center business at a rate to maximize the BCC’s impact.
as well as key vertical and feeder
103% vs 80%
34% vs 26%
THROUGH
2022
105%
45%
Booking Pace
Conversion Ratio
for convention center business
ATTRACTING HIGH-VALUE MARKETS
for customers to return with
Baltimore continues to perform well with corporations and associations in
the Scientific, Technical, Health/Medical and Educational markets – bookings
representing approximately one quarter of our total annual business.
BCC Events represent 34%
of all short-term bookings
– including 7 Citywides
arriving in 2016 or 2017
ROOM NIGHTS
Short-Term Buinsess
(2014–2017)
424,115
42%
7%
178,862
ROOM NIGHTS
Long-Lead Buinsess
(2018–2025)
Health, Medical & Pharmaceutical
4%
Educational
344,352
75%
Other
FY2014
GENERATING A STRONG CALENDAR
OF ARRIVING CITYWIDES
2015
2016
citywides
citywides
30
627,290
Room Nights
28
7,060
2%
64,494
14%
245,324
58%
33,396
Scientific, Techinical & Engineering
markets. Our ultimate goal is
FILLING NEED
PERIODS
AND DRIVING
SHORT-TERM
BUSINESS
10
CONVERSION RATIO
OUR BCC BATTING AVERAGE
IS EVEN BETTER
ROOM NIGHTS BOOKED BY MARKET
team focuses on top accounts
individual travel.
BOOKING PACE
*Charlotte, Philadelphia, Pittsburgh, Washington, D.C.
We are also driving business where it counts the most
self-contained meetings, the
future meetings and for
BALTIMORE CONTINUES TO LEAD ITS PEERS* IN
19,005
62,063
15%
333,229
79%
333,229
5%
21,833
79%
FY2015
THE POWER OF CITYWIDE BOOKINGS
22 or 6% of events booked in FY2015 are responsible for:
2017
21
citywides
$426 MILLION
in Economic Impact
$.47 of each
$1 Generated
in Economic
Impact
43% of Total
Room Nights
200,000+
Attendees
11
CONVENTION
SALES & SERVICES
ACHIEVEMENTS
FY2015 CONVENTION HIGHLIGHTS | Visit Baltimore hosted 364 events
479,600 ATTENDEES
319,305 ROOM NIGHTS
Including the following citywides, each generating 4,000+ Room Nights and/or an
Economic Impact exceeding $4 Million
Here’s your itinerary for a city that
blends modern with vintage and
quaint with compelling. Start with
a salute to America on a tour of Ft.
McHenry. Sample one of the 500
Matisses at the Baltimore Museum
of Art. Head for fresh seafood at
a harborfront restaurant. Stroll a
historic neighborhood, and top off
the day with the Orioles at Camden
Yards. Home run!
The city’s distinguished venues are
the perfect fit for any size gathering…
– Destinations Magazine
–Mid-Atlantic Events
– Black Meetings and Tourism
The selection of accommodations in
Baltimore has never been better.
$230,276
Advertising
equivalency of
positive editorial
coverage secured in
trade media
14,264,047
Circulation
impressions
STRATEGIC SALES PARTNERSHIPS
American Society of Association
Executives (ASAE)
Conference Direct
12
Association Forum
of Chicagoland ™
HelmsBriscoe
Professional Convention
Management Association (PCMA)
International Association of
Exhibitions and Events (IAEE)
ORGANIZATION
DATE
ATTENDANCE
TOTAL
ROOM
NIGHTS
SouthComm | 2014 Firehouse Expo
7/10/14
7,682
4,481
$10,980,096
American Association for Justice | 2014 Annual
Convention
7/23/14
2,400
5,961
$3,172,056
Lunar Solis Corporation | Bronycon 2014
7/30/14
9,607
5,270
$4,738,733
Otakorp, Inc. | Otakon 2014
8/4/14
33,852
9,255
$10,252,139
New Hope Natural Media
2014 Natural Products Expo East
9/13/14
23,545
14,380
$17,404,816
Sweet Adelines International
2014 International Convention and Competition
10/31/14
7,716
12,529
$8,677,606
National Association For Gifted Children
2014 Annual Convention & Exhibition
11/10/2014
2,570
4,210
$3,274,061
Public Responsibility in Medicine and Research
2014 AER Conference
12/1/14
2,454
5,422
$2,485,200
Mid-Atlantic Nursery Trade Show
2015 Winter Show
1/11/15
11,030
4,958
$4,045,674
Biophysical Society | 2015 Annual Meeting
2/4/15
4,824
8,948
$5,274,635
Achieving the Dream, Inc. | Dream 2015
2/14/15
1,915
4,602
$2,037,664
Association of Equipment Manufacturers
World of Asphalt Show & Conference
3/12/15
7,623
5,072
$3,882,345
Association of Fundraising Professionals
2015 Annual Convention
3/25/15
3,672
6,100
$3,107,647
SPIE | DSS 2015
4/15/15
5,118
5,710
$3,579,595
Islamic Circle of North America | 2015 Convention
5/22/2015
19,219
3,599
$7,622,406
Society of Nuclear Medicine and Molecular Imaging
2015 Annual Meeting
5/30/15
6,890
12,380
$5,924,689
Association of Certified Fraud Examiners
26th Annual Global Fraud Conference
6/10/15
2,936
6,111
$4,291,950
National Sheriffs’ Association
2015 Annual Conference
6/24/15
2,564
4,252
$2,152,781
American Association of Collegiate Registrars and
Admissions Officers | 2015 Annual Meeting
4/09/2015
2,154
4,491
$2,163,782
ECONOMIC
IMPACT
13
SPECIAL PROMOTIONS | Filling need periods
In addition to out-of-market promotion of annual city events and festivals
including the African American Festival, Artscape and Book Festival, Visit
Baltimore partnered in the creation and execution of several promotions
to drive a year-round tourism calendar.
BALTIMORE IN THE MEDIA
Visit Baltimore generated a record $38.75 MILLION in free,
positive editorial coverage of Baltimore
40
30
1,078,660,156
MARKETING &
COMMUNICATIONS
ACHIEVEMENTS
The Marketing & Communications
WINTER FESTIVAL & IT’S
A WATERFRONT LIFE
SUMMER
RESTAURANT WEEK
German Christmas Village, Ice
Rink, Seasons Eatings
& New Year’s Eve Fireworks
$43,000
CIRCULATION
IMPRESSIONS
IN FY2015
20
We hit
FY15
FY14
FY13
FY12
team promotes a positive
Included $31.7M in Star-Spangled Spectacular coverage
image of Baltimore as a top
Included $11.9M in Super Bowl coverage
Included $14.4M in Star-Spangled Sailabration coverage
East Coast travel destination
ABSOLUTELY FEBULOUS
through targeted advertising,
Enhanced offerings including
an interactive social media
hub, 360° virtual tour of the
Baltimore Convention Center and
a responsively designed Baltimore
Buzz e-newsletter drove record
website traffic to the new and
improved Baltimore.org.
10
0
in Earned Media
WEB AND SOCIAL MEDIA
The Digital Download
2,278,036
TOTAL WEB VISITS
From
1.82 MILLION
UNIQUE VISITORS
promotions, visitor publications,
and public relations efforts. Our
campaigns leverage the power
of partnerships for maximum
reach and resonance in both
Baltimore
Hotel Week
15 Hotels
+
Winter
Resturant Week
108 Restaurants
+
Museum Week
20 Attractions
Baltimore among Top 10
Budget US Trips for 2015
Baltimore on list of 7 most
underrated American Food Cities
7 PLATFORMS
Baltimore and encouraging
highlighted Baltimore’s new and
116,401 FANS
and growing on
changing the conversation about
visitation. Recent efforts
We have
PROMOTIONAL PARTNERS
Baltimore among top 20
charming American Cities
unique offerings, culinary scene,
historic commemorations, and
Feature on new 30 Minute
PBS travel program
the ‘My Bmore’ campaign, to
name a few.
ALSO FEATURED IN
ARTS, CULTURE & HISTORY | Marketing Highlights
From the final year of the 150th Anniversary of the Civil War and
Lincoln’s Funeral Train to the bicentennial of the Washington
Monument, Visit Baltimore promoted a year of historic Baltimore
events. We also leveraged milestone anniversaries, major renovations
and new exhibits at a number of our leading institutions to champion
Baltimore’s arts and cultural offerings, from co-op ads featuring
The Walters Art Museum and Baltimore Museum of Art to an arts and
culture themed media tour.
14
Including
Huffington Post
Fodor’s
Budget Travel
Conde Nast Traveler
AAA World
CNN
135,935
E-SUBSCRIBERS
and
5
53
3,843
Desk-side Media
Appointments
Journalists/Travel
Writers Hosted
Positive
Baltimore Stories
5 BALTIMORE
BUZZ BRIGADE
MEMBERS
Coverage in Japan, France, Germany, UK & Canada
15
VISIT BALTIMORE
EDUCATION & TRAINING
FY2015 ADVOCACY REPORT
Be it navigating the 2015 Session of the Maryland General Assembly,
or guiding tourism-friendly public policy at the City level, Visit Baltimore
scored high marks for tourism advocacy in FY2015.
FOUNDATION
REPORT
A 501(c)(3) charitable organization founded to promote and support
Baltimore, a core mission of the Visit Baltimore Foundation is to nurture
a strong and diverse tourism workforce by funding educational and training
opportunities for Baltimore City students and residents.
CASUAL FOR A CAUSE | National Tourism Week
Testifying at
2 BUDGET HEARINGS
LOCAL PR &
PUBLIC AFFAIRS
ACHIEVEMENTS
A fundraising and public awareness campaign for Tourism Week,
Casual for a Cause challenged members of the tourism and
downtown business community to rally behind the Foundation –
make a $10 donation and dress casual for work.
$4:$1 ROI
in support of
Figure used in support of
State upholding its share
of the BCC’s operating subsidy
$12.4M IN
STATE FUNDING
$7,730
Raised
of tourism promotion
20
This team drives communication
with key stakeholders including
and regional business leadership
Sold to individuals
Participating
Companies
35
the local media, city and State
government and elected officials,
320 BUTTONS
Baltimore City tourism professionals
attended Tourism Day in Annapolis
to position Visit Baltimore
MEET OUR 2015 SCHOLARSHIP WINNERS
and our President & CEO as a
trusted resource and respected
thought leader in the tourism and
hospitality industry as well as
on public policy discussions and
22 BALTIMORE CITY SENATORS/DELEGATES
Hundreds of Hours & Dozens of Meetings with
15 CITY COUNCIL MEMBERS
VISIT BALTIMORE
FOUNDATION
“A motto I follow is, ‘the more you know the
more you grow.’ This is why I’ve dedicated
so much time and energy into school.”
“Through hospitality management I am
able to provide excellent service while
building lasting relationships…”
economic development initiatives.
These efforts garner support
Jodi Radebaugh
Morgan State University
Hospitality Management
Graduating 2016
for our work and a broader
understanding of how tourism
drives Baltimore’s economy and
quality of life.
LOCAL MEDIA COVERAGE
# OF POSITIVE
STORY PLACEMENTS
FY15
810
FY14
397
16
Brianna Williams
Morgan State University
Hospitality Management
Graduating 2017
AD EQUIVALENCY
FY15
$4.07M
FY14
$1.3M
BOARD OF DIRECTORS
CHAIRMAN
John Frisch
Miles & Stockbridge P.C.
VICE CHAIR
Thomas Noonan
Visit Baltimore
Danielle Rembert
National Academy
Foundation School
Gregory Brown
The Land of Kush
TREASURER
J. Michael Riley
M&T Bank
SECRETARY
Marianne Rowan-Braun
University of Maryland
Medical Center
Ellis G. Brown, Jr.
Morgan State
University
EXECUTIVE DIRECTOR
(EX-OFFICIO)
Allison Burr-Livingstone
Visit Baltimore
VISIT BALTIMORE
EDUCATION & TRAINING
FOUNDATION
17
FY2015 BY THE NUMBERS
MEMBERSHIP BY REGION
Visit Baltimore’s members span both the city and the state.
13%
MEMBER
2
ACQUISITION RATE
2
n 551 BALTIMORE CITY
n 62 BALTIMORE
COUNTY
704
TOTAL MEMBERS
87%
MEMBER
n 38 ANNE ARUNDEL
(including BWI)
551
11
NW:
96 MEMBERS
4
62
5
NE:
86 MEMBERS
38
2
10
n 27 GREATER
RETENTION RATE
BALTIMORE METRO
MEMBERSHIP
ACHIEVEMENTS
n 11 HOWARD COUNTY
SW:
263 MEMBERS
+ 15 NON-MARYLAND
SE:
106 MEMBERS
Membership in Visit Baltimore
18 MEMBERS
means more business
opportunities. This team oversees
a host of benefits and programs
BALTIMORE
CITY
Featured in the first-ever Season’s Eatings program with interactive
cooking demonstrations at the Visitor Center
to help members market their
products and services to leisure
and convention visitors. By
building a collaborative, engaged
and informed hospitality and
services network, we can help
66 MEMBERS
Participating in Show your Badge, providing greater exposure
for our members and a better convention attendee experience
211 MEMBERS
Visit Baltimore’s members represent all types of businesses.
are from
more people discover our city and
10 MEMBER EVENTS
ensure the best possible visitor
experience when they are here.
Offered for industry information sharing and networking
STRATEGIC PARTNERS
CORPORATE PARTNERS
Horseshoe Baltimore
Baltimore
Water Taxi
Amtrak
ZBest Limosine
Centerplate
Weddings 411
Ripken Baseball*
Flowers & Fancies
Pepsi
Cruises on the Bay
by Watermark
Host Baltimore
The Ivy Hotel*
Cruise Maryland*
NIGHTLIFE
17 Members
2%
ACCOMMODATIONS
69 Members
10%
RESTAURANTS
145 Members
22%
7 STRATEGIC
NEIGHBORHOOD
PARTNERSHIPS
Harbor East
Charles Street Corridor
SERVICES including transportation
117 Members
19%
ATTRACTIONS & ENTERTAINMENT
132 Members
17%
Party Plus Rentals
Entertainment
Cruises
Supershuttle/
ExecuCar
18
MEMBERSHIP BY CATEGORY
Hampden
The Gallery
Harborplace
AGENCIES/NON-PROFITS
41 Members
6%
RETAIL
183 Members
25%
Pigtown Main Street
Village of Cross Keys
AAA
*denotes new partner
19
HOUSING BUREAU & LEISURE CALL CENTER
47,722 INQUIRIES
fielded for hotel,
transportation, restaurant &
attraction information
OPERATIONS
ACHIEVEMENTS
30,748
RESERVATIONS
booked for
46 CONVENTION
GROUPS
of finance, human resources,
Visit Baltimore operates and is responsible for the upkeep
of the Baltimore Visitor Center, located along the Inner
Harbor waterfront.
400
ATTENDANCE
322,803
300
16,912 Tickets Sold
$394,810 Total Revenues
including
290,245
$40,422 In Merchandise sales
272,164
200
Most popular item sold?
Fulfilling 25,853 REQUESTS for publications
The Operations division provides
day-to-day support in the areas
BALTIMORE VISITOR CENTER
100
Leading to a ↑ 40% in attraction ticket sales
Baltimore postcards
0
administration, technology and
research for Visit Baltimore.
FY15
In FY2015, this team completed
FY14
FY13
a comprehensive salary review
for the organization, including
updated job descriptions and
TEMPORARY CONVENTION STAFFING SERVICES
8
Since opening in April 2004, the Visitor Center has welcomed
Daily Showings of
3.8 MILLION PATRONS
THE BALTIMORE
EXPERIENCE
salary grades. The technology
department also continued a
multi-year series of IT upgrades,
installing new HP desktop
13,233 STAFF HOURS for 48
Convention Groups
Worth more than $216,521 IN
BILLABLE REVENUES
and Microsoft Surface laptops
while donating all 30+ old
IBM computers to the National
Academy Foundation High
School.
HOSPITALITY
PROFESSIONAL DEVELOPMENT & TRAINING
VISITOR CENTER VOLUNTEERS
25+ years of service
10+ years of service
5+ years of service
Up to 4 years of service
In partnership with the Maryland Center for Hospitality Training,
Visit Baltimore provided customized Certified Tourism Ambassador ®
certification training to 11 organizations, hospitality and public
safety partners.
Boyce Flora
Sonny Freiman
Sydney Bass
Howard Cornblatt
Gideon Stieff
Jerry Katz
Charles Kachalo
Howard Davidov
Connie Taylor
Bonnie King-Rose
Esther Krasevac
Daniel Locke
Isabel Levin
Lois Mannes
Daryl Garfinkel
Stanley Levin
Gilbert Ruddie
Nelly Greene
Leonard Monfred
Sharon Ruddie
Bill Krulak
Rae Margolis
Phillip Sagal
Jane McConnell
Rebecca Tucker
Leonard Schuman
Carol Mondshour
Mel Valentine
Mary Sturm
Nicole Piccardi
20+ years of service
Miriam Nathanson
14 Networking mixers
& discovery days
coordinated
185 New CTAs
474 Active CTAs
Samuel Ruddie
Sandra Thoman
3,918
VOLUNTEER
HOURS
Worked in FY2015
Josef Rosenblatt
Martin Taudenfeld
20
21
FINANCIALS
In 1997, the Maryland General Assembly enacted legislation allotting 40% of Baltimore City’s hotel tax to Visit
Baltimore for tourism promotion – a tax paid by those convention and leisure visitors that we work so hard to attract
– with the remainder going to the City of Baltimore to support general fund services. This legislation is in effect for
five years at a time and was last renewed in 2012 (through 2017).
FY16 BUDGETED REVENUE
FY15 FORECASTED REVENUE
88.2% OCCUPANCY TAX
88.7% OCCUPANCY TAX
3.5% CONVENTION SERVICES/HOUSING
3.3% CONVENTION SERVICES/HOUSING
2.7% MEMBERSHIP
2.4% MEMBERSHIP
$16,114,100
2.5% STATE FUNDING
$15,844,780
1.2% SPONSORSHIPS/PARTNERSHIPS
1.1% SPONSORSHIPS/PARTNERSHIPS
.7% OTHER
.9% OTHER
.8% PROMOTIONAL PARTICIPATION
.8% PROMOTIONAL PARTICIPATION
.4% ADVERTISING
.3% ADVERTISING
FY15 FORECASTED EXPENSES
32% LEISURE MARKETING
32.4% CONVENTION/TRAVEL
35.2% CONVENTION/TRAVEL
TRADE SALES & MARKETING
TRADE SALES & MARKETING
8.6% CONVENTION SERVICES & HOUSING
22
FY16 BUDGETED EXPENSES
34.4% LEISURE MARKETING
10.4% ADMINISTRATION/OTHER
2.5% STATE FUNDING
$16,081,990
8.2% ADMINISTRATION/OTHER
8.9% CONVENTION SERVICES & HOUSING
6.0% VISITOR SERVICES
6.3% VISITOR SERVICES
5.4% COMMUNICATIONS/PR
6.2% COMMUNICATIONS/PR
2.8% MEMBERSHIP
3.2% MEMBERSHIP
$16,209,080
23
LOOKING AHEAD
Our Priority Strategies For FY2016
In addition to building upon all of the programs and great progress made to date, Visit Baltimore will focus on
the following priority strategies and new initiatives to grow Baltimore’s tourism industry while ensuring a strong
meetings calendar complete with a solid foundation of high-impact, citywide business.
#4 | Enhance the visitor and client experience through key investments in our facilities and systems
Upgrade the Baltimore Visitor Center to better meet patron expectations and expand the facility’s
revenue-generating potential – eventuallu becoming a 100% modular space that is equally as functional
as a high-tech information center as it is attractive for meetings and special events.
#1 | Counterbalance the information flow and amplify the message about Baltimore as a top meetings and
tourism destination in the region and nationally.
Invest in the ‘My Bmore’
campaign by adding more
well-known personalities to our
roster of Baltimore fans and
advocates.
Deliver an expanded leisure
campaign in key feeder markets
including a Stay + Play Local (a
regional ‘staycation’ ) promotion
with deal-based messages to
drive visitation all summer long.
Launch a multi-faced culinary
program highlighting food and
beverage offerings – because
Baltimore is much more than
just crab cakes.
Enhance the user experience
on Baltimore.org with new
online content.
• Photo tours
• Top ten listings
Advance key IT upgrades
at Visit Baltimore’s offices
including moving to a cloudbased email server, Office 365
products, and new analytics
tools for reporting.
• Articles reflecting
key interest areas
Special offers
on baltimore.org
New partnership with
Ripken Baseball
Provide permanent
administrative and
customer service staff at the
Motorcoach Parking Facility
for the Baltimore Parking
Authority and Department of
Transportation.
#5 | Find new ways to give back to our community while continuing to advocate for Visit Baltimore and
promote a healthy and visible Baltimore tourism industry at the City and State level.
#2 | Support Baltimore’s transformation as
a global hub for innovation, leading all
marketing efforts for the inaugural
Light City Baltimore.
March 26–April 3, 2016
The first large-scale,International
light festival in the U.S.
#3 | Leverage unique industry partnerships to
drive more business opportunities.
Our first major Synchronicities booking is coming to
Baltimore in December 2015. An event for meeting
professionals and convention planners, IAEE Expo!
Expo! is a special opportunity to showcase the
Baltimore experience to thousands of potential
clients who will be in our city at one time.
In addition to collaborating on a range of ‘buy’,
‘shop’ and ‘play’ local promotions, execute a new
Meet Local campaign challenging everyone to
bring one more meeting or social event home.
Grow participation by local W/MBE owned
businesses in the city’s tourism industry through
a new Diversity Membership Initiative, providing
free or reduced membership contingent on active
participation in Visit Baltimore’s events.
Support the Visit Baltimore Education & Training Foundation as it strives to achieve an even greater impact.
More scholarship opportunities including
a new Professional Development track
i
Year-round training and jobs program for
young people as part of our Convention
Staffing services.
IAEE Expo! Expo! Audience Breakdown
2,500 Attendees = Future Baltimore Buyers
Association Show/
Event Organizer
46%
4 Major Festival Components:
IndependentShow/
1. Illuminated artworks, displays and sculptures in
public spaces
Event Organizer
6%
2. Distinctively curated musical concerts
3. Live performances with light components
4. An innovation conference, Light City U
24
37%
11%
Corporate Show/
Event Organizer
Consumer/Public
Engage partners and support to grow Baltimore as a modern visitor destination – one that is in
tune with the emerging sharing economy and with competitive convention and meeting facilities.
Organizer
25
LEADERSHIP
VISIT BALTIMORE STAFF
BALTIMORE CONVENTION &
TOURISM BOARD OF DIRECTORS
CHAIR
John Frisch*
Miles & Stockbridge P.C.
Gene-Michael Addis
Lord Baltimore Hotel
Delegate Curt Anderson
Maryland House of Delegates
Chad Barnhill
Horseshoe Casino
Jim Britton
Class Act Catering
Edie Brown
Edie Brown & Associates, Inc.
Greg Brown
Hilton Baltimore
William H. Cole IV
Baltimore Development Corporation
Mary Ann Cricchio
Da Mimmo’s Italian Restaurant of Little Italy
Peggy Daidakis*
Baltimore Convention Center
Azikiwe DeVeaux
Events4GoodPeople, LLC
Salvatore Ferrulo
Centerplate
Vanessa A. Finney*
Mid-Atlantic Nursery Trade Show
Mike Gill
Maryland Department of Business
& Economic Development
Bill Gilmore
Baltimore Office of Promotions
& The Arts
Alison Jones
Days Inn Inner Harbor
Michael Frenz
Maryland Stadium Authority
Donald Fry*
Greater Baltimore Committee
Amy Calvert
Senior Vice President of
Convention Sales & Services
Chuck Tildon*
United Way of Central Maryland
Mark Wasserman
University of Maryland Medical Systems
Thomas Noonan*
Visit Baltimore
Elena DiPietro
Baltimore City Law Department
Carlos Plazas
Planned Parenthood of Maryland
*Executive Committee Member
John Racanelli
The National Aquarium
Frank Remesch
Royal Farms Arena
J. Michael Riley*
M&T Bank
Marianne Rowan-Braun
University of Maryland Medical Center
Dr. Skipp Sanders
Reginald F. Lewis Museum of
Maryland African American History & Culture
Christie Buckley
National Sales Manager
Colin Tarbert
Office of the Mayor
COUNSEL
Steve Bers
Whiteford, Taylor & Preston
Kirby Fowler
Downtown Partnership of Baltimore
Sam Rogers
Executive Vice President & Chief
Marketing Officer
Ron Melton
Chief Operating Officer
Shawn King
Under Armour
Ed Rudzinski
Marriott Waterfront Hotel
Sally Sutera
Regional Director of Sales,
Northeast Regional Office
Shelonda Stokes
GreiBO Communications
Kevin Kennedy
Hyatt Regency Baltimore
Tony Foreman
Foreman Wolf Group
EXECUTIVE STAFF
Tom Noonan
President & CEO
Sara Warfield
Vice President of Communications
Dionne Joyner-Weems
Vice President of Marketing
Bon Whiting
Vice President of Membership &
Business Development
Holland Millham
Executive Assistant to
the President & CEO
CONVENTION SALES
Chad Chappell, CMP
Director of Sales
Kim Allison, CAE, CASE
Associate Director of Sales
Amra Elmore
Regional Director of Sales
Susanne Tunney
Regional Director of Sales, Chicago/
Midwest Region
Laurie Nelson-Choice
Director of Diversity and
National Sales
Jennifer Sullivan
Senior National Sales Manager
Onahlea Shimunek*
Baltimore Marriott Inner Harbor
at Camden Yards
Sheila Provenzano
Senior National Sales Manager,
Chicago/Midwest Region
Alex Smith
Atlas Restaurant Group
Kathryn Bryer
National Sales Manager
Alexis O’Connor
National Sales Manager, Mid
Atlantic & Sports
VISIT BALTIMORE ADVISORY COMMITTEES
Thank you to the members of our volunteer Cultural Tourism, Group Tour, LGBT and Membership Advisory
Committees for your time, consideration, creativity and efforts on our behalf!
26
Eric Masterton
Director of Group Tour/Travel Sales
and Training
Jessica Lehrer
Convention Sales Coordinator
Monika Anderson
Administrative Assistant to Sales
Annie Davis
Administrative Assistant to Sales
Jason Lessard
Administrative Assistant to Sales
CONVENTION SERVICES
Aurelia Welsh
Director of National Sales &
Services
Lindsay Ruocco
Associate Director of Convention
Services & Events
Olivia Puglisi
Senior Convention Services
Manager
Tasha McDougle
Convention Services Manager
Camille Spilker
Administrative Assistant to
Convention Services
ADMINISTRATION & HR
Kyla McConnell
Human Resources Manager
Anastasia O’Donnell
Administrator
Jason Goggins
Fulfillment Specialist
Janice Stewart
Office Manager
FINANCE
Craig Vay
Director of Finance
WC Harvey
Staff Accountant
RESEARCH & TECHNOLOGY
Andreas Weissenborn
Manager of Information
Systems & Technology
Peter Tran
Research & IT Coordinator
Kevin Lynch
Database Report Writer
Vacant
Business Analysis Coordinator
HOUSING & CALL CENTER
Tammy Davison
Director of Housing & Call Center
Operations
Charlyene Grimes, CMP
Sr. Manager of Housing
Alexis Perry
Convention Staffing Manager
Ledora Cornish
Manager of Housing & Fulfillment
Rayne McAndrews
Call Center & Housing Coordinator
Chandler Williams
Call Center Information Specialist
Trena Carter
Call Center Information Specialist
Eboni Kirkland
National Group Housing Assistant
MARKETING
Brendan Janishefski
Director of Web Marketing
COMMUNICATIONS
Allison Burr-Livingstone
Director of Public Affairs
Monee Cottman
National Public Relations Manager
Christina Perry
Public Relations Manager
Deanna Martino
Communications Assistant
MEMBERSHIP
d. Ricklin
Director of Member Relations &
Sales
Pamela Pennington
Member Services & Events
Manager
Tia Wilson
Administrative Assistant to
Membership
VISITOR CENTER
Frank Riggio-Preston
Director of Visitor Center
Operations
Jennifer Anderson
Manager of Visitor Center
Operations
Chuck Boyd
Visitor Center Supervisor
Keith Shuey
Visitor Center Supervisor
Peggi Powell
Visitor Center Supervisor
Bridget Weininger
Director of Meetings & Conventions
Marketing
Katie Crowe
Publications & Promotions Manager
Amy Quarles
Graphics & Production
Manager
Matt Colly
Web & Social Media Manager
Marsha Valentine
Assistant to the Executive Vice
President
27
APPENDIX A
APPENDIX B
KEY GROUPS BOOKED IN FY2015 FOR 2016 AND BEYOND
TRADESHOW/EVENT CALENDAR FY2016
TOTAL
ROOMS
PEAK
ROOMS
ECONOMIC
IMPACT
TRADESHOW/EVENT NAME
DATES
LOCATION/VENUE
EVENT NAME
EVENT
START
CESSE Annual Meeting
July 14-16, 2015
Norfolk, VA
TFN Camps & Clinics | GBNA Nationals
7/22/15
3,600
1,200
$2,323,372
MPI World Education Congress
August 1-4, 2015
San Francisco, CA
2016 All Star Challenge
4/7/16
3,440
1,400
$2,090,807
Experient E4 Conference
August 2-5, 2015
Austin, Texas
American Homebrewers Association
National Homebrewers 2016 Annual Conference
ASAE Annual Meeting & Exposition
August 11-15, 2015
Detroit, MI
6/3/16
5,528
1,400
$3,853,721
SportsLink
August 25-27, 2015
Pittsburgh, PA
Islamic Circle of North America | 2017 Annual Convention
4/12/17
3,455
1,800
$4,454,077
Connect Marketplace
August 27-29, 2015
Pittsburgh, PA
National Association for the Advancement of Colored People
2017 Annual Convention
CDX15 (Conference Direct)
August 31-September 3, 2015
Toronto, Canada
7/18/17
8,700
1,630
$6,109,897
HSMAI Meet National
September 8-10, 2015
Washington, DC
Lunar Solis Corporation | Bronycon 2017
8/7/17
7,100
2,000
$6,996,337
ASAE 5-Star
September 24-27, 2015
Palm Beach Gardens, Florida
Blackbaud, Inc.| BBCON 2017
10/13/17
12,950
3,500
$6,059,608
CIC CMP Conclave
September 27, 2015
Reno, Nevada
A T Expositions | 2017 American Towman Trade Show & Expo
11/14/17
3,880
1,270
$3,666,402
NASC Market Segment
September 28-30, 2015
Colorado Springs, CO
Islamic Circle of North America | 2018 Annual Convention
3/28/18
3,455
1,800
$4,543,748
ASAE Summit Dinner
September 30, 2015
Washington, DC
Lunar Solis Corporation| Bronycon 2018
7/16/18
7,100
2,000
$7,105,136
S.P.O.R.T.S
October 5-8, 2015
Shreveport-Bossier, LA
American Association of Diabetes Educators
2018 Annual Meeting & Exposition
IMEX America / Hall of Leader Gala
October 13-15, 2015
Las Vegas, NV
8/12/18
10,830
3,000
$4,676,355
Rejuvenate Marketplace
November 2-4, 2015
Dallas, TX
Mid-Atlantic Nursery Trade Show Inc.
2019 Annual Winter Show
1/6/19
5,263
1,790
$3,899,252
AMC Institute - Accredited Forum
November 12-13, 2015
Vancouver, BC
National Coalition of Black Meeting Planners
November 19-22, 2015
Newport Beach, California
Lunar Solis Corporation | Bronycon 2019
7/29/19
7,100
2,000
$7,211,774
IAEE Expo! Expo! Annual Meeting
December 1-3, 2015
Baltimore, MD
Association of Public Safety Communications Officials
2019 Conference & Exposition
8/3/19
9,824
2,260
$5,236,210
Sports Congress
December 7-9, 2015
Fort Worth, Texas
Ancient Egyptian Arabic Order Nobles Mystic Shrine
2019 Imperial Council Session
Association Forum of Chicagoland Holiday Showcase
December 15, 2015
Chicago, IL
8/14/19
17,864
3,000
$10,916,480
Network of Latino Meeting Professionals
TBD
American Bus Association
January 9-12, 2016
Louiseville, KY
Mid-Atlantic Nursery Trade Show Inc.
2020 Annual Winter Show
1/5/20
5,263
1,790
$3,909,015
PCMA Convening Leaders Annual Meeting
January 10-13, 2016
Vancouver, BC
New Hope Natural Media | 2020 Natural Products Expo East
9/19/20
14,616
4,594
$9,679,756
National Tour Association Marketplace
January 31-February 4, 2016
Atlanta, GA
PMPI MACE
February 2016
Washington, DC
United States and Canadian Academy of Pathology
2021 Annual Convention
3/11/21
9,720
1,900
$5,303,272
CDX16 (Conference Direct)
TBD New Hope Natural Media | 2021 Natural Products Expo East
9/18/21
14,616
4,594
$10,080,328
Experient EnVision
TBD
American Association of Diabetes Educators
2022 Annual Meeting & Exposition
PCMA, Mix and Bowl
TBD
8/8/22
10,830
3,000
$5,086,307
NASC Symposium
April 3-7, 2016
Grand Rapids, MI
United States and Canadian Academy of Pathology
2025 Annual Convention
3/20/25
9,720
1,900
$5,343,156
PCMA Foundation Dinner
April 27, 2016
Washington, DC
IAEE’s Women’s Leadership Forum
April 27, 2015
TBD
Association of Public Safety Communications Officials
2025 Annual Conference & Exposition
7/19/25
10,842
2,400
$6,598,755
ASAE’s Springtime Expo ‘16
April 28, 2016
Washington, DC
Helmsbriscoe Annual Business Conference
TBD - May 2016
US Travel Association’s Pow Wow
June 2016
Collaborate Marketplace
TBD
PCMA Education Conference
TBD - June 2016
Association Forum of Chicago - Honors Gala
TBD
DIVERSITY MEETING
28
SCIENTIFIC, MEDICAL, EDUCATIONAL MEETING
FILLING NEED PERIODS - JANUARY, MARCH,
APRIL (EASTER) AND JULY
New Orleans, LA
29