A 100-mile relay race through the
beautiful north Georgia mountains
SEPTEMBER 24, 2016
ABOUT THE RACE
The General 100™ is a 4- or 7- member team running relay covering 100 miles of beautiful,
challenging terrain beginning in Kennesaw, Georgia. The course primarily follows scenic
country roads winding its way through North Georgia’s historic sites to the finish line
in Ringgold, Georgia.
The race route faithfully parallels the railroad from Kennesaw to Ringgold following
the route of the famous “Great Locomotive Chase.” On April 12th, 1862, Union soldiers
stole “the General” locomotive and several train cars in Big Shanty (Kennesaw) and
headed north for Chattanooga. They were quickly pursued with a separate locomotive,
by hand-car and finally on foot by the General’s resourceful conductor.
Only 1 team member will take the road at a time. While this individual is completing his
or her leg of the relay, the remaining team members will travel by vehicle to the next
timing station/exchange point. There will be 18 exchange points. Distances will range
from 3 to 7 miles between each exchange.
So leave the kids with Grandma, strap on your boots, and pack your ruck sacks!
The General 100 is a Ringgold Telephone Company (RTC) event. With help from Scenic City Multisport, the race will
be professionally timed, managed and executed.
All proceeds benefit the Evitt Foundation.
| general100.com
THE PROCEEDS
The mission of the Evitt Foundation is to promote child welfare and
education to the greater North Georgia and Chattanooga area.
COLLEGE SCHOLARSHIPS
Promoting Higher Education
We continue to promote the value of
education with our annual scholarship
contest for students.
EDUCATION TECHNOLOGY
Advancing the Classroom
GIVING BACK
Helping the Community
We supplied much needed updates for
local schools including tablets and
consultation services.
Our purpose is to support our community
by helping provide brighter futures
for children.
In 2004, The Evitt Foundation, a 501(c)(3), was established to honor the memory and legacy of Ringgold Telephone Company
founder, Jim Evitt Sr. During his lifetime, Jim Evitt Sr. was not only the local pharmacist, a Catoosa County Superior Court
Clerk, and entrepreneur, he was also an instrumental part of numerous projects that made Ringgold a better community.
Evitt consistently looked for opportunities to make a difference in the lives of those less fortunate. Today, the Evitt
Foundation’s mission is one which strives to keep Jim Evitt Sr.’s legacy alive. The Foundation works toward promoting child
welfare and education in the Catoosa County community, as well as in underprivileged areas throughout the world.
1
CHOOSE YOUR GENERAL
Every successful unit needs a strong leader to take charge and help prepare for an
upcoming battle. Let’s be honest, 100 miles is no easy feat! Your job? Pull together
a group of men and women who are as passionate about running
as you are.
Each team General will serve as a liaison between the General 100 crew and
your team. Get your team registered. Have each member sign up and register
themselves under said team. You pay the entry fee. They pay you. We have a lot of
important information to tell you; we trust the General can handle it!
2
ASSEMBLE THE TROOPS
You want me to do what?! Typical response we hear when prompting our friends to do
such an intense and agonizing activity. Only kidding!
To organize your team, gather up 4 or 7 people, depending on the length that each person
would like to run. Don’t know 4 or 7 people crazy enough to run that far? (It’s okay. We
are not looking for normal people.) We can help! We have a team-matching feature on
our website for you to petition other runners to join your team.
3
You will also need a mode of transportation. See website for details.
100 MILES OF RUNNING
After months and months of training for the General 100, it is time to go to
battle! All of that hard work will pay off as you and your friends defeat over 100
miles of some of the most beautiful countryside in the U.S.
We recommend and encourage team costumes and decorations for your car!
When you and your team cross the finish line, we will welcome you with
entertainment and food straight from our local food trucks. If that’s not worth
running 100 miles, we’re not sure what is.
| general100.com
SPONSORSHIP
THE GENERAL
$20,000
Recognition as Presenting Sponsor
Exclusivity in Industry
Banner at Starting Chute
Banner at Finishing Chute
VIP Tent
After Party
Billboard Advertising
Social Media Promotion
Goody Bag
Race Expo Booth
1 Complimentary Team Entry
Logo Inclusion:
Race Bibs
Website
Emails
Print Media
Billboards
Race T-Shirts
(4 or 7 Person Team)
SPONSORSHIP
THE LOCOMOTIVE
$10,000
Banner at Starting Chute
Banner at Finishing Chute
Banner at Timing Stations
Social Media Promotion
Goody Bag
Race Expo Booth
Logo Inclusion:
Website
Emails
Print Media
Billboards
Race T-Shirts
| general100.com
SPONSORSHIP
THE CONDUCTOR
$5,000
Banner at 9 Timing Stations
Banner at Finishing Chute
Logo Inclusion on Emails
Goody Bag
Logo Inclusion on Website
SPONSORSHIP
THE CAPTAIN
$3,000
Banner at 3 Timing Stations
Logo Inclusion on Event Banners
Product Distribution in Event Bags
THE PORTER
$1,000
Logo Inclusion on Event Banners
Banner at 1 Timing Station
| general100.com
RINGGOLD
TUNNEL HILL
VILLANOW
POCKET
WILDERNESS
ADAIRSVILLE
KINGSTON
CARTERSVILLE
EMERSON
RACE START
KENNESAW
For sponsorship opportunities or inquiries, contact
Marcy Kernea at 706.965.1249 or visit general100.com.
evitt | foundation
| general100.com