America Saves
ANNUAL REPORT
MARCH 2013 - FEBRUARY 2014
TABLE OF CONTENTS
Making a Case for Saving
• National Survey Assessing Household Saving
• Personal Savings Index
• New Information on Basic Savings Accounts
• Saver Survey
Reaching Savers
• By the Numbers
• The Pledge
• Improving Tools and Resources
• America Saves Website Redesign
• Saver Checklist Plan Tool
• Assess Your Savings Plan Tool
• Campaign Initiatives
• First-Time Worker Program
• Text Messages
Working with Partners
• National Savings Forum
• Partner Resource Packets
• Working with the Savings Community
• Local America Saves Campaigns
America Saves Week 2014
• Campaign Reach and Growth
• America Saves Week Across Traditional & Social Media
• Military Saves
• Working with Partners to Spread the Word
• Success Stories
1
LETTER FROM THE DIRECTOR
Friends of America Saves,
America Saves believes that savings is a cornerstone of financial stability and wealth creation. This year, a growing
number of organizations, nonprofits, government agencies, corporations, financial institutions, colleges, and
universities signed on to turn this belief into a reality for tens of thousands of families. In addition, individuals who
took the America Saves pledge said more strongly than ever how important saving is to them and their families.
The growth of America Saves this year is testimony to the way that it responded to this increased interest and
demand. We hired new staff for outreach and communications and created new products that encourage individuals
to assess their savings status and take financial action. AmericaSaves.org and MilitarySaves.org got a top to bottom
overhaul, and our reach through social media grew exponentially. We reached out to young workers, and we created
goal-based text message reminders to help stimulate greater savings. The number of local campaigns grew by over
40% and the number of organizations participating in America Saves Week reached an all-time high. Financial
institutions offered incentivized savings accounts, and employers promoted increased participation in retirement
savings plans. Government agencies at all levels used their bully pulpits to encourage employees and citizens alike
to save—particularly for emergencies. America Saves research reinforced the need and importance of emergency
savings accounts and documented the interest and desire of individuals to be able to save.
This report provides additional information about these areas. America Saves thanks all participating organizations,
particularly the funders that make our work possible. Most of all we acknowledge the 390,000 individuals who have
committed to save and are doing the hard work of building that emergency fund.
Work with us in the months ahead and join us for America Saves Week 2015 (February 23-28)!
— Nancy Register, Director, America Saves
MAKING A CASE FOR
SAVING
America Saves is a research-based campaign that uses the principles of
behavioral economics and social marketing to change financial behavior.
Each year, the campaign develops and administers a series of surveys to track the attitudes and behaviors
of savers and to report on the state of savings. These surveys help guide campaign programming, savings
messages, and material developed for both individuals and organizations.
The research on the following pages illustrates that while people still do not have the savings cushion
needed, they are interested in saving, and there are safe products available to help them save.
NATIONAL SURVEY ASSESSING HOUSEHOLD SAVING
The 7th Annual Savings Survey, released as part of America Saves Week, revealed that, despite the
economic recovery, most Americans continue to face significant personal savings challenges.
When asked if they were making progress in meeting their savings needs, only about one-third (35%)
said they were making “good” or “excellent” progress while nearly two-thirds (63%) said they were
making only “fair” or “no” progress.
Only 5 out of 10 American
households have a savings
plan with specific goals
68% spend less than
their income & save
the difference
Only 4 out of 10 American
households have a savings
plan that allows sufficient saving
64% have sufficient
emergency savings to pay
for an unexpected expense
Full Report at AmericaSaves.org/ASWeek2014
54% are building
equity in their home
or other property
PERSONAL SAVINGS INDEX
New for 2013, America Saves released the results of the Personal Savings Index (PSI). The PSI is based on a survey
of more than 1,000 representative adult Americans, which asked them to rate their interest, effort, and perceived
effectiveness of saving on a 10-point scale. The surveys showed that interest, effort, and effectiveness, declined
from September to January.
100%
Interest
Effort
Effectiveness
90%
80%
70%
60%
50%
SEPTEMBER 2013
JANUARY 2014
Full Report at AmericaSaves.org/psi2014
NEW INFORMATION ON
BASIC SAVINGS ACCOUNTS
In a new report released in 2013, the Consumer Federation of America (CFA) revealed that basic savings accounts
remain an important savings vehicle for most Americans, especially for low- and moderate-income (LMI) families,
but that these accounts vary widely in terms of pro- and anti-consumer characteristics.
The report was based on analysis of two new sources of data – unpublished data on traditional savings accounts
from the Federal Reserve Board’s 2010 Survey of Consumer Finances (SCF) and research of the websites of the
50 largest banks (by number of branches), 50 medium-size banks, 50 small banks, and the 10 largest credit unions,
supplemented by phone calls to many of the institutions.
Nearly half of all families (49%) had a “traditional” (or basic) savings account with a
median balance of $2,400. More than one-third of all LMI families (37%) had one of these
accounts with a median balance of $800. That represented 16 million LMI families with
total balances exceeding $13 billion.
Full Report at AmericaSaves.org/basicsavings
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SAVER SURVEY
Each year, America Saves conducts a survey of our savers. Highlights from this year’s survey included:
• Savers who joined America Saves in 2010 reported saving $3,000* since joining America Saves.
• Savers of all income levels reported being able to save – including savers making less than $25,000 who
reported saving $500* since joining America Saves.
• The most important saving goals for savers include: Debt Repayment, Emergency Fund, and Retirement.
• Savers tell us that since they joined America Saves they feel more hopeful about their financial situation,
they are saving more, and they are managing their debt better.
• As a group, female savers reported saving $500* less per household than male savers.
• Married savers reported saving $1,200* vs. divorced/separated savers who reported only saving $1,000* since
joining America Saves.
*Median Value
Full Report at AmericaSaves.org/saversurvey
REACHING
SAVERS
BY THE NUMBERS
America Saves continues to support those who have taken the Savers Pledge with motivation,
advice, and resources to help them save.
•
•
•
•
•
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Over 100,000 savers receive the quarterly e-newsletter
Over 34,000 savers receive monthly e-wealth coach emails
Over 3,000 savers receive text message tips and reminders
11,300+ Followers on Facebook
5,000+ Followers on Twitter
THE PLEDGE
At the core of America Saves is the Savers Pledge. The pledge web page received a new look and feel in 2013. By
completing the pledge, individuals choose a goal, an amount to save per month, and a timeframe. The process helps
individuals create a basic savings plan and encourages them to take financial action. Those with a plan are two times
as likely than those without a plan to:
1.Spend less than they earn
and save the difference
2.Have sufficient emergency
savings
3.Be saving enough for
retirement
Since early 2013, savers have been able to
repledge to save, allowing them to renew
their savings commitment each year.
As of March 1, 2014, over 380,000 people have Pledged to Save with America or Military Saves
TOTAL PLEDGES
400,000
300,000
200,000
100,000
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
IMPROVING TOOLS &
RESOURCES
America Saves is ever evolving, and this past year implemented a series of new and innovative ways to encourage
individuals to save successfully.
With over 400,000 unique visitors per year, AmericaSaves.org is the online home of America
Saves. As an important part of our communications, the website was redesigned and rebuilt from the ground up.
In addition, America Saves created two new tools, the Saver Checklist Tool and the Assess Your Savings Plan Tool,
to engage savers and encourage them to save.
AMERICA SAVES WEBSITE REDESIGN
America Saves launched a brand new AmericaSaves.org last fall with an updated look and feel.
The new homepage features areas to highlight important information, a new tip of the day feature,
and the America Saves blog. Individuals can easily find information about their local America Saves
campaign and can take the America Saves Pledge.
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SAVER CHECKLIST TOOL
America Saves released a new savings tool to allow Americans
to quickly assess their savings effectiveness.
The Saver Checklist contains 15 “savings
accomplishments” that range from successful debt management
to saving for emergencies and retirement to saving automatically
and building home equity. The number of checks, 0-15,
determines how successfully one is saving. The Saver Checklist
provides motivating information about each of the 15 savings
accomplishments, as well as a one-sentence evaluation.
View the tool at AmericaSaves.org/checklist
ASSESS YOUR SAVINGS PLAN TOOL
America Saves launched the Assess Your Savings Plan Tool during America Saves Week as an annual
opportunity for individuals to review their current savings strategies and find new ways to save. The new tool allows
individuals to quickly review their savings situation by answering a simple series of yes/no questions and presents
them with the next steps to save successfully. America Saves recommends that everyone assess their savings plan
during America Saves Week each year.
View the tool at AmericaSaves.org/savingsplan
CAMPAIGN
INITIATIVES
America Saves’ mission is to go beyond educating individuals about savings by encouraging them to take financial
action. This past year America Saves created two new platforms in this area with our First-Time
Worker
Program and through goal-based Text Message tips and reminders.
FIRST-TIME WORKER PROGRAM
America Saves is promoting saving at work for young adults as one effort to increase overall
workplace saving. Through three years of pilots in Chicago, with positive results, America Saves
learned that the employee orientation process is an ideal opportunity to motivate newly hired
workers to make a savings commitment.
CLICK HERE TO PLAY
The goal is to have first-time employees save a portion of their paycheck by:
• Identifying a savings goal
• Committing to save a portion of their paycheck towards that goal
• Setting up direct deposit into an existing or new account
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America Saves successfully tested and developed an easy-to-implement program that can seamlessly
fit within any orientation process. A partnership is created among an employer, one or more financial
institutions, and Young America Saves. The employer provides direct deposit, the financial institution
provides a no-fee, low opening balance account, and Young America Saves provides employees with
a 10-minute orientation on saving automatically at work, as well as ongoing support, information, and
motivation to save regularly. This effort is generously supported by JPMorgan Chase and Experian.
TEXT MESSAGES
America Saves launched a new text message service for savers as part of Financial Literacy month. The service
keeps savers who take the America Saves Pledge motivated to save for their specific goal through text message tips
and reminders.
6,471 people have signed up to
Examples of Texts
receive text messages as of March 1, 2014.
Top goals:
1.
2.
3.
4.
5.
6.
Emergencies
General (All other goals)
Debt
House
Retirement
Education
With each savings deposit, you
are one step closer to getting out
of debt. Have you made your deposit
this month? Reply YES or NO.
Here’s what they think:
Automatically transferring $ to
your savings acct. is the fastest
way to save $500 or more
for emergencies. Set up an
auto-transfer today.
How well are they saving or
managing debt since getting
our texts?
When saving for a down payment, do
not take risks with this money. Keep
home savings in a money market or
FDIC insured account.
A 529 plan is one of the most flexible
ways to save for college & features
tax benefits. See if a 529 is right
for you. http://ow.ly/boLGQ
16%
much
better
56%
a bit
better
Rounding debt payments up to the
nearest $100 goes a long
way toward getting you out of debt
faster. Try & round up your
next payment.
WORKING WITH
PARTNERS
America Saves relies on partner organizations to reach millions of households. Together, we work to
encourage all Americans to build wealth, not debt.
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NATIONAL SAVINGS FORUM
The National Savings Forum, which explores how to encourage low-to-moderate income household savings, is a
key component of America Saves. The Forum convened twice in 2013 in Washington, DC, and included leaders of
government agencies, businesses, nonprofit organizations, academics, and local Saves campaign coordinators. These
meetings examined savings through three lenses: new research, innovative programs and products, and public policy.
SPRING MEETING
On March 27, the Forum opened with the interview of a personal financial counselor from the Virginia National
Guard, who related stories of how Guard members were saving successfully toward their goals with the help of
Military Saves. Financial institution representatives from BB&T, Fidelity Investments, New York Community Bank,
and the Air Force banking division of Community Bank shared strategies for offering products that promote
savings.
Focusing on supporting good savings behavior to encourage the use of those products, the FDIC, Office of the
Comptroller of the Currency, Office of the Secretary of Defense, and USDA/National Institute of Food and
Agriculture described their initiatives to help potential savers start saving. Additionally, coordinators from four local
Saves campaigns provided best practices from their America Saves Week 2013 community outreach to promote
financial action.
FALL MEETING
The October 9 Forum presented results of research on basic savings accounts conducted by the Consumer
Federation of America. Panelists from the Doorway to Dreams Fund, Banking Up, and SaveUp presented data
on the use of a savings option on prepaid cards and explored the potential of those cards to help more individuals
save. America Saves shared results of its First-Time Worker Program pilot, which partnered with summer youth
employment programs in three cities to present during orientations the opportunity to save through direct deposit,
open an account if needed, and become a Young America Saver.
America Saves Thanks the Investment Company Institute
America Saves is grateful to the Investment Company Institute for hosting the 2013 National Savings Forums in the David Silver
Conference Room at its headquarters in Washington, DC. ICI has hosted the Forum for more than a decade, and we look forward to
our continued partnership for many years to come.
PARTNER RESOURCE PACKETS
About every six weeks, America Saves provides organizations with a resource packet that focuses on
one aspect of saving. Materials are provided to help them communicate with the public, constituents,
and other organizations about how their company or organization promotes and encourages saving.
Each packet includes:
• Guest post from America Saves
• Social media content
• Tools and resources
2013 – 2014 Themes
Overall Financial Health
Savings and Older Americans
College Savings
Credit Card Debt
Retirement
Holiday Spending
Tax Time Savings
America Saves Week
WORKING WITH THE SAVINGS COMMUNITY
America Saves works with groups to encourage all Americans to save money, including:
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•
•
•
•
•
•
•
•
•
•
•
American Savings Education Council
Clinton Global Initiative
Consumer Financial Protection Bureau
Cooperative Extension
D2D Fund – Savings Bond Working Group
Department of Defense – Financial Readiness Initiative
Federal Deposit Insurance Corporation
Conference of State Bank Supervisors
Department of Labor
National Credit Union Administration
FINRA Investor Education Foundation
SaveUp
LOCAL
AMERICA
SAVES
CAMPAIGNS
ROLE OF LOCAL CAMPAIGNS WITHIN AMERICA SAVES
Since 2001, America Saves has established
64 local community
campaigns that focus on the benefits of
a network of
saving and having a savings account, particularly
one dedicated to meeting unexpected expenses.
America Saves has developed community-based
strategies to address the savings issue with
partners such as employers, financial institutions,
government agencies, schools, and nonprofit
organizations.
America Saves local campaigns are independent
efforts linked to the national America Saves
campaign through an affiliation agreement and by
a common belief that positive savings behavior is
the cornerstone of financial stability and wealth
creation. America Saves campaigns play a key role
in creating a culture of saving that focuses on
financial action. The local campaigns participate
during America Saves Week, and promote
savings, the pledge, and financial action year
round, and work the savings message into their
regular programming.
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UPDATED ORGANIZING GUIDE
In order to better assist those interested in creating a new campaign,
America Saves has updated an Organizing Guide that takes a step-by-step
approach through the process of creating a Saves initiative and includes
lots of ready-to-use resources. If your organization and partners are
looking to increase your efforts to promote financial action, please review
the guide and contact us to get started.
DOWNLOAD THE NEW LOCAL
CAMPAIGN ORGANIZING GUIDE
NEW CAMPAIGNS
Developing a local campaign involves creating new or building upon existing partnerships,
community outreach, and planning. Meeting regularly with the America Saves team, the following
14 campaigns have spent a significant amount of time over the past year organizing and planning to
develop their campaigns:
Connecticut Saves
CSUN Saves
Georgia Saves
Hattiesburg Saves
Mass Saves
Minnesota Saves
Mississippi Saves
Montana Saves
Ohio Saves
Prince George’s Saves
South Los Angeles Saves
St. Louis Saves
Virginia Saves in Central Virginia
Virginia Saves in Northern Virginia
These campaigns are run by a variety of organizations from Cooperative Extension to nonprofits
to city government. With several of the campaigns coming to fruition shortly before America
Saves Week 2014, they all participated in the week and motivated
over 1,000 people to
Pledge to Save.
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One of the strengths of becoming a local America Saves campaign is a uniformity of core services,
messages, and products that each campaign customizes to reflect their own community. Social
marketing efforts, like America Saves, can change behavior over time (several years), and we know
that efforts to motivate individuals are more effective from a local or community perspective. These
campaigns are motivating individuals to save at the local level, reaching those we could not reach if
America Saves only employed national outreach strategies.
Campaign Coordinators Meeting Recap
On the heels of a successful America Saves Week 2013, the Spring Coordinators Meeting highlighted
successes of the week and brainstormed ways to navigate the challenges. Coordinators learned how campaigns were
working with financial institutions, whether those institutions provided incentivized accounts, and how the media
was involved at the local level to help promote campaign activities.
The Fall Coordinators Meeting covered our new texting and First-Time Worker initiatives. Additionally,
the meeting covered a plan for cross-promoting America Saves and Money Smart Week after recently partnering
with the Chicago Federal Reserve. Recent changes to the Pledge to Save and the newly added Re-Pledge led to
discussions about the benefits of pledging to both an individual and the organization promoting the Pledge.
AMERICA
SAVES
WEEK
2014
Coordinated by America Saves and the American Savings Education Council,
America Saves Week provides organizations with the opportunity to empower
individuals and families to take financial action. In 2014, 1,319 organizations signed
up at AmericaSavesWeek.org across 48 states, reaching over 40 million people.
AMERICA SAVES WEEK PROVIDES
• The opportunity to participate in a national initiative that
encourages individuals, families, employees, students,
customers, members, constituents, and others to save for
emergencies, retirement, and other savings goals.
• The ability to leverage the skill, experience, and resources of
the America Saves Week team to help organizations hold events,
incentivize savings, and promote good savings behavior.
CAMPAIGN REACH
Each year, America Saves Week continues to expand and gain momentum. Since the launch of
America Saves Week in 2007, a growing number of diverse organizations have seen the value in
joining this annual event. This can be seen through the increase in organizations that sign up to
participate at AmericaSavesWeek.org, media who cover the event, and conversation on social media.
PARTICIPATING ORGANIZATION GROWTH
Organizations That Signed Up on
AmericaSavesWeek.org
1,400
1,200
1,000
800
600
400
200
0
2011
2012
2013
2014
For a full list of participating organizations, visit
AmericaSavesWeek.org/about/participating-organizations.
AMERICA SAVES WEEK ACROSS
TRADITIONAL &
SOCIAL MEDIA
HUNDREDS OF MEDIA OUTLETS COVERED THE WEEK
•
•
•
•
20 National Press Stories (Top 100 Media Outlets)
16 Press Releases
133 Blogs
45 Regional Press Stories
Just start saving, even if it’s by
collecting loose change
CHICAGO TRIBUNE
MARCH 6, 2014
Want to retire?
Double your savings rate
MARKET WATCH
MARCH 1, 2014
That’s part of the message from the folks who
But a study released during America Saves Week,
an annual event put together by organizations of the
Consumer Federation of America and the Employee ...
How to start saving more now
U.S. NEWS & WORLD REPORT
FEBRUARY 20, 2014
And third, if you launch your savings plan now,
you’ll be in good company. America Saves Week,
an annual event with more than 1,000 participating
organizations, officially kicks off next week…
organize America Saves Week — an annual
opportunity for retirement savers, financial advisers and
even the Social Security Administration to encourage
people to assess their savings strategies…
Getting into the saving habit
WASHINGTON POST
FEBRUARY 18, 2014
To help people understand the importance of savings,
many organizations are planning events for
America Saves Week, Monday through March 1.
The slogan for the nationwide effort is
“Start Small. Think Big.” It’s appropriate. I know that
for many Americans…
REACHING INDIVIDUALS THROUGH SOCIAL MEDIA
TWITTER #ASW2013 VS #ASW2014
1.5k contributors
5.9k tweets
16.3 M impressions
2014
1.2k contributors
4.4k tweets
8.5 M impressions
2013
FACEBOOK 2013 VS 2014
273,860*
2014
244,214
*
2013
* : The number of unique users who have seen any content
associated with the America Saves Page over 28 days.
MILITARY SAVES
Military Saves Week is a dedicated opportunity for installations, financial institutions, nonprofits
organizations, and government agencies to motivate servicemembers and their families to reduce
debt and build wealth. 2014 saw the largest participation to date. 471 organizations signed up to
participate or reported participating. Those organizations included 316 installations, commands, and
detachments, 80 financial institutions, and 53 non-profit organizations.
Total Number of Organizations
participating in Military Saves Week 2014
650
Military Saves Pledges
from 2007-2013
35,000
600
29,307
30,000
550
3,153
25,000
500
21,047
20,000
2,226
450
15,000
400
10,000
350
5,000
300
0
0
2007
2012
2013
2008
2009
2010
2011
2012
2013
2014
2014
= PLEDGES
= REPLEDGES
SOCIAL MEDIA PLATFORMS:
Facebook Likes
15,000
Twitter Followers
1,600
2014 MILITARY SAVES FINANCIAL INSTITUTION AWARD WINNERS
Military Saves selected two banks and two credit unions to receive awards for outstanding participation in Military
Saves Week 2014.
•
•
•
•
Armed Forces Bank, MacDill AFB, FL (over $1 Billion)
First Arkansas Bank & Trust, Little Rock AFB, AR (under $1 Billion) Two-time winner
Navy Federal Credit Union, Miramar, CA (over $1 Billion)
Pacific Marine Credit Union, Marine Corps Recruiting Depot, CA (under $1 Billion) Two-time winner
Military Saves funding is provided by FINRA Investor Education Foundation and Wells Fargo Bank.
Military Saves Week 2015 will be Monday, 23 February through Saturday, 28 February.
Please visit www.militarysaves.org for more information or contact us at [email protected]
WORKING WITH PARTNERS TO SPREAD THE WORD
Each year, America Saves staff participate in a number of webinars to encourage individuals and families to save
money and to share how America Saves encourages that saving; especially through America Saves Week. If you
would like an America Saves staff member to present at your upcoming workshop or webinar, please email Katie
Bryan at [email protected].
Alliance for Economic Inclusion – MS
Federal Deposit Insurance Corporation - NY Region
America Saves Week for Community Engagement Officers America Saves Week for Banks, Community
October, 2013
Organizations and Local Government
February, 2014
Conference of State Bank Supervisors
America Saves Week for Bank Supervisors
Department of Labor
November, 2013
Webcast for Students & Young Workers
February, 2014
National Community Tax Coalition
America Saves Week for NCTC Members
The Federal Deposit Insurance Corporation
December, 2013
America Save Week for Indiana banks,
Community Organizations, and Local Government
New York Community Bank
February, 2014
America Saves Week for CRA Officers
December, 2013
Bank of America
America Saves Week for Non-profit Leaders
Federal Deposit Insurance Corporation February, 2014
Chicago Region
America Saves Week for Banks, Community Organizations Texas Guaranteed Student Loan Corporation
and Local Government; and First-Time Workers Program America Saves Week for Financial Aid Administrators
for government and nonprofit employers
February, 2014
January, 2014
Ohio Bankers League and Federal Deposit Insurance
The Federal Deposit Insurance Corporation
Corporation
America Saves Week for Financial Institutions
America Saves Week for Ohio Financial Institutions,
February, 2014
Nonprofit Organizations, and Government Agencies
February, 2014
The Federal Deposit Insurance Corporation –
Mid-Atlantic
America Saves Week for Economic Inclusion Partners
February, 2014
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SUCCESS STORIES
Over 1,300 organizations joined in America Saves Week efforts to promote good savings behavior and offer a
chance for individuals to take financial action and assess their savings. For a full list of participants visit
http://americasavesweek.org/about/participating-organizations.
Below are a few highlights from this year’s events.
M&T Bank
• M&T Bank was successful at getting over 17,650 people to share the details of what they were already or would
like to start saving for. M&T contributed $3,000 towards one of these randomly selected savings goals.
• In addition, M&T actively encouraged savings during America Saves Week and throughout March 2014 by
sending 589,000 savings emails to customers, distributing 75,000 branch flyers, and messaging its 57,900
social media followers.
• Also, over 15,000 M&T employees received multiple savings communications that provided financial
educational tips for starting and growing savings. This education and special focus helped to strengthen and
increase its volume of customer conversations regarding savings.
• Through the America Saves Week effort, the bank established more than 3,000 new savings relationships
with customers.
Liberty Bank
• Liberty Bank in Middletown, Connecticut used in-branch signage and social media to open 771 new accounts.
They also asked employees to take the America Saves Pledge to Save.
Microsoft Benefits
• Microsoft reached out to more than 50,000 employees in the U.S. with personalized emails highlighting the
most important next step needed to maximize their 401(k) savings and improve their financial wellness. These
personalized messages drove 2x higher results compared to previous campaigns.
MICROSOFT EMAIL PROMOTION
USA.gov
• Reached over 100,000 people with savings messages through the USA.gov blog and email blasts.
Certified Financial Planner Board of Standards (CFP Board)
• CFP Board Consumer Advocate, Eleanor Blayney, CFP® and 9 other Certified Financial Planner™
professionals discussed the importance of saving and making a financial plan in a radio media tour featuring
on-air interviews across national, regional, and state networks in top market stations.
• Around 25 live and taped interviews were conducted reaching a total listenership of 12,296,428.
Ball State University
• University Professor Daniel H. Boylan encouraged students to choose a savings goal and create a plan to
achieve their goal as part of a Ball State University personal finance class.
• As of March 1, 2014, 2,296 students have pledged to save $11,194,794.00 through Boylan’s class.
Cooperative Extension
• Cooperative Extension programs reached 175,726 people with 10,361 setting up a savings goal.
OUR FINANCIAL SUPPORTERS
America Saves' work to improve saving behavior is generously supported by a number of partners.
• Bank of America Charitable Foundation • The Investment Company Institute
• Capital One
• USAA
• Experian
• Visa
• JP Morgan Chase
• Wells Fargo
• The Foundation for Financial Planning
AMERICA SAVES TEAM
The America Saves team thanks the thousands of organizations and individuals who work with us to encourage and
support successful saving during America Saves Week and throughout the year.
Nancy Register
Annie Cromwell
Director, America Saves
Communications Associate, America Saves
George Barany
James Lander
Director, Financial Education and Young America Saves
Director, Military Saves
Katie Bryan
Anna Marie Lowery
Communications Director, America Saves
Meeting and Program Manager
Sara Cooper
Joanne Martonik
Project Director, America Saves
Campaigns and Outreach Associate, America Saves
April Crews
Associate, Military Saves