AC 30/09/2016 Item No. 4.10 AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 101) iii) Course Title: Introduction to Indian History iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: \ vi) Lectures per unit: 15 vii) No of Lectures per week /Semester: 60 4 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Base Component Year-1 Diploma NSQF Level 5 Semester I Introduction to Indian History The objective of this course is to familiarize students with the history of India. The paper also highlights social, economic, administrative and cultural trends of this period Credits Lectures 4 60 Module Prelude to the History: Concept of History, Indus Valley 1 Civilization, Vedic Civilization 10 Module Early History of India: Early political Conditions: 2 Mahajanapadas , Mauryan Empire, Rise of Buddhism and Jainism Kushana and Gupta Empire and the Golden Age Concept, Kingdom of Harshavardhan Module India in Medieval Times: 3 Delhi Sultanate: Foundation, Slave Dynasty, Razia Sultana, AllauddinKhilji, Mohammad Bin Tughlaq Mughal Empire: Babur, Akbar, Shahjahan and Aurangzeb Maratha Empire Advent of Europeans in India 15 Module Struggle for Independence: Revolt of 1857 4 Foundation of Indian National Congress Revolutionary Movements: Rise of Aggressive Nationalism, B.G. Tilak, Bhagat Singh, Chandra Shekhar Azad, Surya Sen, Subhashchandra Bose. 15 Module Struggle for Independence : Satyagrahi Movement: Non 5 Co-operation Movement, Civil Disobedience Movement and Quit India Movement Independence of India and Partition 10 10 Select Bibliography Ayyanger S.K. - Ancient India and South Indian History & Culture, Oriental Book Agency, Pune 1941 Chakaravarti K.C. - Ancient Indian Culture & Civilization Vora&Co Bombay 1992 Chitmis, KN, Glimpses of Medieval Indian Ideas & Institutions, 2nd edition, Mrs. R K Chitnis, Pune, 1981. AC 30/09/2016 Item No. 4.10 Chitnis, K. N., Glimpses of Maratha Socio- Economic History, Atlantic Publishers & Distributors, New Delhi, 1994. Deshmukh, R.G.,History of Marathas, Nimesh Agencies, Bombay, 1993 Kulkarni C.M. - Ancient Indian History &Culture Karnataka Publishing House, Mumbai1956 Luniya B.N. - Life & Culture in Ancient India, Lakshmi Narain Agarwal, Agra-1994 Majumdar R. C - Ancient India, MotilalBanarasidas, Publishers Pvt.Ltd.New Delhi 1974 Mookerjee R. K. - Ancient India,Allahabad, Indian Press, 1956 Pande,A.B. Early Medieval India , Central Book Depot, Allahabad, 1970 Pande,A.B. Later Medieval India , Central Book Depot, Allahabad, 1970 Shrivastava,M.P. Society and Culture in Medieval Period, Chung Publication Allahabad, 1975. Chandra BipanAmalesTripathi and Barun De, Freedom Struggle, National Book Trust, New Delhi, 1971. Chandra Bipan 1989 India’s Struggle for Independence: 1857 – 1947, Penguin Book, Delhi, Chandra Bipin, Rise and Growth of Economic Nationalism in India,, Delhi, 1966. Divekar R.R. (ed.) Social Reform Movement in India, Bombay, 1991. Grover B. L. and Grover S. A New Look at Modern Indian History, S. Chand & Co. New Delhi Majumdar R.C., Comprehensive History of India, Vol. 3 (Part III) : Peoples Publishing House Nanda B.R. Making of a Nation: India’s Road to Independence, Delhi, 1998. Sarkar Sumit Modern India – 1885-1947, Mc Milan, India Ltd., 2002 AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 102) iii) Course Title: Foundation Course I iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 4 vi) Lectures per unit: 15 vii) No of Lectures per week /Semester: 60 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester I This paper aims at giving a basic understanding of the contemporary Indian society and its endemic social issues. Credits 4 Lectures 60 Module Overview of Indian Society: Understand the multi1 cultural diversity of Indian society, Understanding the concept of diversity as difference Module Concept of gender Disparity: Understanding gender 2 disparities with focus on growing violence against women, declining sex ratio 10 Module Urban‐Rural Disparities - Concept of ‘rural’, ‘tribal’, 3 ‘semi‐urban’ and ‘ urban’; unavailability of basic services like health, education, transport, electricity and employment, Module Curbing Social evils in India: Youth and Substance 4 abuse, HIV/AIDS- awareness, prevention and treatment, Child labour and child abuse – causes and remedial measures Trafficking of women- causes, effects and response Module Globalisation and Indian Society: Understanding the 5 concepts of liberalization, privatization and globalization; Growth of information technology and communication Impact of globalization on industry: changes in employment and increasing migration; 10 15 15 10 Bibliography: Michael Vaz, Madhu Nair, Meeta Seta, Foundation Course I, Manan Prakashan P.G. Shinde, Mahesh Bhagwat, NnamitaNimbalkar, Foundation Course I, Sheth Publications MeghnaShinde- Chankne, Dasgupta Samir and Kiely Ray (eds.), 2006, Globalization and After, Delhi: Sage Publication. AC 30/09/2016 Item No. 4.10 Stiglitz, Joseph, (2002) Globalization and its Discontents, New York: Norton. Bhagwati, Jagdish, (2004), In Defense of Globalization, Delhi: OUP. Jogdand PG and S.M. Michael (eds.) 2003, Globalization and Social Movements, Jaipur: Rawat Publications. Aloysius, G. (2000) Nationalism Without a Nation in India, New Delhi, OUP AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 103) iii) Course Title: Basics of Communication Skills: Verbal and Non Verbal iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: vi) Lectures per unit: 15 vii) No of Lectures per week /Semester: 60 4 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : As per University Norms 6) Special Ordinance / Resolution , if any AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester I Basics of Communication Skills: Verbal and Non Verbal This course aims at introducing key concepts of communications to build up the confidence in oral and interpersonal communication and to make the students aware of functional and operational use of language in tourism Industry. Credits Lectures 4 60 Module Concepts of Communication : Process and barrier, 1 Purpose and Types- Formal and Informal 10 Module Oral Communication : Presentation, anchoring, viva 2 voce, interview, public speaking, panel discussion, group 10 Discussion Module Leadership skills: Characteristics of effective 3 leadership, team building 10 Module Self - Improvement: Types of thinking, Errors in 4 thinking, Partialism, Time scale, Ego centric Prejudices, Adversary Thinking, Extremes, Types of Listening and Barriers to listening. 10 Module Business Etiquette, Attire, Networking, Greetings, 5 Mannerism, Electronic Etiquette, Cultural Courtesy 10 Tutorials 10 AC 30/09/2016 Item No. 4.10 Select Bibliography Andersen, Peter A. 2008. Nonverbal communication: Forms and functions. 2d ed. Long Grove, IL: Waveland Knapp, Mark L.,and Judith A. Hall. 2010. Nonverbal communication in human interaction. 7th ed. Boston: Wadsworth Cengage. Manusov, Valerie, and Miles L. Patterson,eds. 2006. The Remland, Martin S. 2009. Nonverbal communication in everyday life. 3d ed. Boston: Allyn and Bacon. SAGE handbook of nonverbal communication. Thousand Oaks, CA: SAGE Giblin Less, Skill with People, 2011 Peace, Allen and Barbara, The Definitive Book of Body Language, Peace International AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 104) iii) Course Title: Tourism Overview iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15/20/20/10/10 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination: Internal and Semester End : 75/25 3) Special Notes if any: As per UGC Norms 3) Eligibility , if any : As per UGC Norms 4) Fee Structure : As per University Norms 5) Special Ordinance / Resolution , if any AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester I TOURISM OVERVIEW This course focuses on Origin, Growth & Development of Tourism, Socio Economic Significance, Forms & Types of Tourism and Tourism Organizations, Student will to do a Project on Map Work in this course which is for 4 credits. Module Understanding Tourism 1 Definition, Origin and Development of Tourism, Factors promoting Tourism, Scope of Tourism Credits 6 Lectures 75 20 Module Development of Tourism, Socio Economic Significance, 2 Development of Routes, Development of a Resort 15 Module Forms of Tourism, Tourism Organizations Indian: DOT 3 (b) ITDC (c) State Tourism Corporations & MTDC (d) IAAI & NAAI International: IATA , UFTAA , WTO , ICAO Importance of private sector, other tourist organizations 20 Module Travel agents and tour operators : services offered and 4 types of tours GIT FIT and others, Tourism promotion boards, Cruises 10 Module Time difference and time zones, Importance of 5 telecommunication and ICT in tourism 10 Select Bibliography Anand M.M, Tourism and Hotel Industry in India, Printice Hall of India Pvt.Ltd. New Delhi. 1976 Bhatia A.K.: International Tourism Management, New Delhi, Sterling Publishers AC 30/09/2016 Item No. 4.10 Bhatia A.K. Tourism Development-Principles and Practices, Sterling Publishers Pvt. Ltd. New Delhi. 1986 Batra K.L. Problems and Prospects of Tourism, Printwell Publisher, Jaipur. 1990 Chopra Sunita, Tourism Development of India, Ashish Publishing House, New Dehli. 1991 Halloway, J . Christopher, The Business of Tourism, MarwahJyoti, GangulyManjushri, Shetty Sushma, Travel and Tourism , Vipul Publication Matheson, Alistair and Wall Geoffery Tourism –Economic, Physical and Social Impact, Orient Longman, London. 1983 Sharma K.K, Planning for Tourism, Samp and Sons, New Delhi, 2000. Sheth, P.N., Bhat,ShethSushama, An Introduction to Travel and Tourism, Usha Bala, Tourism in India, Policy and Perspective Arushi Publishers, New Delhi. 1988 Wahab, S., Tourism Management, Tourism International Press, 1975 White, J., History of Tourism, Prentice Hall, 2001 AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i)Name of the Programme: ii) Course Code: B. Voc (Tourism and Travel Management) UGTTM ( 105) iii) Course Title: Indian Places of Tourist Attraction iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15 viii) No of Lectures per week /Semester: 75 2) Scheme of Examination : Internal and Semester End : 75/25 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : As per University Norms 6) Special Ordinance / Resolution , if any AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester I Indian Places of Tourist Attraction with Map work and Tourist Circuits The course will provide zone wise information about places of tourist interest - Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc. and training in making tourist circuits. The students will do one project on places of tourist attraction which is for 4credits. Credits 6 Lectures 75 Module India as a tourist destination, MAP Work, Importance of 1 Tourism:- Social, Economic and Impact, Basic facts about Indian Tourism , Study and mapping of tourist circuits 15 Module Zone wise Study of Tourist Interest places and Union 2 territories North Zone: Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc. 15 Module Zone wise Study of Tourist Interest places and Union 3 territories South Zone: Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc. 15 Module Zone wise Study of Tourist Interest places and Union 4 territories Eastern Zone: Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc. 15 Module Zone wise Study of Tourist Interest places and Union 5 territories Western Zone: Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc 15 AC 30/09/2016 Item No. 4.10 Select Bibliography Bhatia A, Tourism in Indian history & development, Delhi, 1978. Gupta S.P., Krishna Lal, Tourism Museums and Monuments in India, Oriental Publishers, Dehli. 1999 Insight Guides , Great Britain, APA Production,Lonely Planet Publications Fodor’s GuideBooks and C.D. Published by Marg Publication M.P Bezbaruah, Indian Tourism Beyond The Millennium Louise Nicholson, National Geographic Traveler, DK, Eyewitness Travel Guide to India South India and Kerala, Lonely Planet publications Outlook Travelers Getaway – Aasam,Chitra Garg, Travel India AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 106) iii) Course Title: Travel Consultant and Tour Escort iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15/20/20/10/10 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination: Internal and Semester End: 75/25 3) Special Notes if any: As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : As per University Norms 6) Special Ordinance / Resolution , if any AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester I TOUR Escort and Travel Consultant This course focuses on functions of a travel agent and a tour escort. The main focus would be to enable to perform on tour functions and preparation of the tour with a customer centric approach. Module Introduction to tourism and travel industry, Customer 1 profiling, Planning the itinerary for inbound and out bound tours as per customer requirements Module 2 Module 3 Module 4 Credits Supervising the tour, decision making abilities for a tour escort, analytical skills, Resolving issues, Analytical thinking and Critical thinking Performance criteria for a travel agency; knowledge and understanding about different products and tourism forms Module Service quality requirements, basic etiquettes 5 Select Bibliography SunitaRoday and Archana Biwal,Tourism operations and Management BarkatA.M.ATravel and Tourism Management A.K Bhatia-The business of Tourism 6 Lectures 75 15 15 20 15 15 AC 30/09/2016 Item No. 4.10 NirmitChoudhary -Handbook for Tour Guides ZainadaLansangan, Ph.D, Principles and Ethics of Tour Guide Patricia J.Gagnon ,Travel Career Development Sally Scanion, Travel agent’s Complete desk reference Susan Rice, A guide to becoming a travel professional 1) Syllabus as per Credit based Semester and Grading System i)Name of the Programme: B. Voc (Tourism and Travel Management) ii)Course Code: UGTTM ( 201) iii)Course Title Introduction to Indian Culture iv) Semester Wise Course Content: As per Syllabus v)Reference and Additional References: Submitted Already Credit: 4 vi)Lectures per unit: 10/15/10/15/10 vii) No of Lectures per week /Semester: 60 2) Scheme of Examination : Internal and Semester End 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms AC 30/09/2016 Item No. 4.10 5) Fee Structure : As per University Norms 6) Special Ordinance / Resolution , if any ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester II Introduction to Culture This course attempts to identify various cultural assets of India and to provide an integral view of Indian culture from the perspective of the tourism sector. Module 1 Introduction Credits Lectures 4 60 10 Definition of Culture, Types of Cultural Assets, Influences Module 2 Architecture : Religious and Secular : Caves, Temples, Step wells, Fort , Palaces 15 Art: Sculptural Art, Paintings and murals, Iconography, artefacts Module 3 Festivals and Fairs: Religious , Cultural Museums and Art Galleries 10 Module 4 Music : Classical, Folk Music , Devotional, Modern Dance: Classical and Folk Cuisine, Handicrafts, Textile, Jewelry, Yoga, Ayurveda 15 Module 5 Select Bibliography Alkazi, Roshen, Ancient Indian Costume Art Heritage, New Delhi, 1983. 10 AC 30/09/2016 Item No. 4.10 Bose D.M., Sen S.N, Subbarayapp B.V., A Concise history of science in India , Universities Press, 2009 Chandra, Moti, Costumes, Textiles, Cosmetics and Coiffures in Ancient and Medieval India, Oriental Publishers, Delhi, for the Indian Archaeological Society, 1973; Deva Krishna: Temples of India Vol.1 and 2 National Book Trust, Delhi, 1969 David T Herbert (ed), Heritage Tourism & society, Mausell. Ghurye, Govind Sadashiv, PhDIndian Costume Popular Prakashan, Bombay, 1966 Gupta R.S.: Iconography of the Hindus, Buddhist and Jains Mumbai, D.B. Taraporevala Sons Majumdar, R.C., (ed) History and Culture of Indian People ,Vols 1-11, BharatiyaVidyaBhavan, Maity S.K.: Masterpieces of Pallava Art, D.B. Taraporevala Sons, Mumbai Majumdar R. C &Pushalkar A.D- History & culture of the Indian people, Vol. I,II& III. Nego JMS, Tourism & Travel, Gitanjali Publication house, 1998. Prentice, Richard, Tourism & Heritage attractions, Queen Margaret College. Rama Rau, Santha, & the editors of Time-Life Books The Cooking of India Time Inc., NY, 1969; Ramkrishna Mission- cultural heritage of India Vol. I,II& III. Seth Sujan: Ancient and Early Medieval History of India, Delhi, Government Publications Division AC 30/09/2016 Item No. 4.10 1. Syllabus as per Credit based Semester and Grading System i)Name of the Programme: ii)Course Code: B. Voc (Tourism and Travel Management) UGTTM (202) iii)Course Title: Communication Skills: Written iv) Semester Wise Course Content: As per Syllabus v)Reference and Additional References: Submitted Already Credit: 4 vi) Lectures per unit: 10 vii) No of Lectures per week /Semester: 60 2 Scheme of Examination : Internal and Semester End 3)Special Notes if any : As per UGC Norms 4)Eligibility , if any : As per UGC Norms 5)Fee Structure : As per University Norms AC 30/09/2016 Item No. 4.10 6)Special Ordinance / Resolution , if any ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester II Basics of Communication Skills: Written This course focuses on to impart better writing skills by sensitizing the students to the dynamics of effective writing and to enhance the students’ communication skills by giving adequate exposure in reading, writing, listening and speaking skills and related subskills. Credits 4 Lectures 60 Module Basic Language Skills: Types of Reading: Phonology 1 and Stress marking, Recognizing aspects of language particularly in Tourism industry, Vocabulary 100 Tourism words. 10 Module Grammatical structure: spelling, structure of sentences, 2 Active/Passive voice, tenses. 10 Module Social and Official Correspondence: Enquiries, 3 complaints and replies; representations, Letters of application for jobs Letters to the editor and social appeals in the form of letters/pamphlets 10 AC 30/09/2016 Item No. 4.10 Module Report Writing: Committee reports, newspaper reports 4 and activity reports 10 Module Interpretation of Technical Data: To read and interpret 5 maps, charts, graphs. To write a paragraph based on the data given. 10 Tutorials 10 Select Bibliography Anderson, Kenneth. Joan Maclean and Tony Lynch. Study Speaking: A Course in Spoken English for Academic Purposes. Cambridge: CUP, 2004. Bellare, Nirmala. Reading Strategies. Vols. 1 and 2. New Delhi. Oxford University Press, 1998. Bhasker, W. W. S &Prabhu, N. S.: English through Reading, Vols. 1 and 2. Macmillan, 1975. Blass, Laurie, Kathy Block and Hannah Friesan. Creating Meaning. Oxford: OUP, 2007. Brown, Ralph: Making Business Writing Happen: A Simple and Effective Guide to Writing Well. Sydney: Allen and Unwin, 2004. Doff, Adrian and Christopher Jones .Language in Use (Intermediate and Upper Intermediate). Cambridge: CUP, 2004. Doughty, P. P., Thornton, J. G, Language in Use. London: Edward Arrold, 1973. ELT Cell, University of Bombay. Note making and Composition Exercises, 1979 Freeman, Sarah: Written Communication. New Delhi: Orient Longman, 1977. Grellet, F. Developing Reading Skills, Cambridge: Cambridge University Press, 1981. Hamp-Lyons, L. &Heasley, B. Study Writing: A Course in Written English for Academic and Professional Purposes. Cambridge: Cambridge University Press, 1987. AC 30/09/2016 Item No. 4.10 1. Syllabus as per Credit based Semester and Grading System i)Name of the Programme: ii)Course Code: B. Voc (Tourism and Travel Management) UGTTM (203) iii)Course Title: Introduction to Principles of Management iv) Semester Wise Course Content: As per Syllabus v)Reference and Additional References: Submitted Already Credit: 4 vi) Lectures per unit: 10/15/15/10/10 vii) No of Lectures per week /Semester: 60 2) Scheme of Examination : Internal and Semester End 3) Special Notes if any : As per UGC Norms AC 30/09/2016 Item No. 4.10 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : As per University Norms 6 ) Special Ordinance / Resolution , if any ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester II Introduction to Principles of Management This course is designed to familiarize the students with the management concepts, functions and skills keeping in view their applicability in tourism. Credits 4 Lectures 60 Module Management - Meaning &definition ‐ Features – need 1 and importance - Principles of management‐functions of management ‐management skills- levels of management Management as an art, Science, Profession- management Vs. administration 10 Module Planning - Meaning and definition ‐Features- Need and 2 importance – Limitations in planning - Steps in planningEssentials of a good plan – MBO - meaning‐ Steps‐ advantages. 15 Decision making:‐ Meaning and definition of decision making - Steps/process in decision making‐Types of AC 30/09/2016 Item No. 4.10 decisions ‐essentials of sound decision making. Module Organization: ‐ Meaning and definition of 3 organization‐Types of organization‐formal and informal, Internal forms of organization structure-Line and staff organization - features Reasons for conflict between line and staff- suggestions to resolve the line and staff conflicts 15 Module Directing- meaning-definition- importance- scope of 4 directing – Principles – Coordination- Communicating – types of communication- barriers – measures to remove communication barriers 10 Module Delegation: ‐ Meaning ‐Barriers‐Principles of effective delegation – Centralisation – meaning- advantages and 5 disadvantages- Decentralisation- meaning- needadvantages and disadvantages- centralization of authority vs. decentralization of authority. 10 Select Bibliography Essentials of Management: An International. Perspective - Harold Koontz, Heinz Weihrich Tata McGraw-Hill Publishing Company Limited, NewDelhi, 2004. Principles of Management- Harold Koontz, Heinz Weihrich, A Ramachandra Aryasri, Tata McGraw-Hill Publishing Company Limited, NewDelhi, 2004. Management: Concepts, practices and cases - K.Ghuman, K.Ashwathappa, Tata McGrawHill, New Delhi, 2010. Management and Organisation Behaviour - K.Ashwathappa, G. Sudarshana Reddy, Himalaya Publishing House, Mumbai, 2008. Management - James A.F. Stoner, R. Edward Freeman, Daniel R. Gilbert, Jr, Prentice Hall of India, New Delhi, 2000, Sixth edition AC 30/09/2016 Item No. 4.10 The Practice of Management Paperback - , Allied Publisher , New Delhi, 2006 Management: Principles, Processes and Practices - Anil Bhat and Arya Kumar, Oxford Higher Education/Oxford University Press,2008 Management - Stephen Robbins, Mary Coulter, Prentice Hall,11th edition, 2010. Kotahri, Anurag (2011): A Textbook of Tourism Management, Wisdom Press, New Delhi-02 Agarwal, R D, (2008): Organization and Management, Tata McGraw-Hill Publishing Co., New Delhi-08 SCOTT, NOEL: Marketing of Tourism Experiences 1) Syllabus as per Credit based Semester and Grading System i)Name of the Programme: B. Voc (Tourism and Travel Management) ii)Course Code: UGTTM ( 204) iii)Course Title: Computer Application for Tourism iv) Semester Wise Course Content: As per Syllabus v)Reference and Additional References: Submitted Already Credit: 4 vi)Lectures per unit: 10/15/15/10/10 vii) No of Lectures per week /Semester: 2) Scheme of Examination : Internal and Semester End 3) Special Notes if any : As per UGC Norms AC 30/09/2016 Item No. 4.10 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : As per University Norms 6) Special Ordinance / Resolution , if any ProposedSubjects/PapersintheGeneralEducation and Skill Based Component AC 30/09/2016 Item No. 4.10 Year-1 Diploma NSQF Level 5 Semester II Computer Application for Tourism To equip the student with basic knowledge of use of technology in tourism Industry. Project for 4 credits Module Computer Fundamentals, Computer Basics: 1 Characteristics of Computers, Basic Applications of Computer, Components of Computer System, Classifications of computers The User Interface, Module Windows Setting Hands on workshop on using handheld 2 devices like Tablets, Smartphone etc. (Android and Windows) Credits Lectures 4 75 10 15 Module Working with Word: Word Processing Basic Opening 3 Documents and Closing documents, Moving Around in a Document, Using a Document/Help Wizard, Text Creation and Manipulation, Formatting the Text, Handling Multiple Documents, Table Manipulation, Printing. 15 Module Excel Spread Sheet: Elements of Electronics Spread 4 Sheet Manipulation of cells Providing Formulas Spread sheets for Small accountings 10 Module PowerPoint Basics: Creation of Presentation, 5 Preparation of Slides, Providing aesthetics, Slide Manipulation and Slide Show Email & the Web WWW and Web Browsers, Surfing the Internet Study of websites 10 ***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography Basandra S.K, Computers today Elmansic /Navathe, Fundamentals of Database Systems GaryInkpen Information technology for Tourism , Wendy, Robson Strategic Management and Information Systems Pitman Publisher 1) Syllabus as per Credit based Semester and Grading System AC 30/09/2016 Item No. 4.10 i)Name of the Programme: ii)Course Code: B. Voc (Tourism and Travel Management) UGTTM ( 205) iii)CourseTitle: Documentation iv) Semester Wise Course Content: As per Syllabus v)Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination : Internal and Semester End 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : As per University Norms ProposedSubjects/PapersintheGeneralEducation and Skill Based Component AC 30/09/2016 Item No. 4.10 Year-1 Diploma NSQF Level 5 Semester II Documentation The course aims at creating an understanding of various types of documents and other procedures to be followed by the tourist. Project: 4 Credits Module Importance of documentation for travel, Local Tourist 1 services Module Types and Requirements of Passports, Visas, Frontier 2 Formalities Module Health requirements and Medical Insurance, Passengers 3 requiring special handling at the Airport Module Customs , Taxes, , Forex, Baggage 4 Module Introduction to e-documentation, e-commerce, 5 Importance of Online Portals, Permits for Restricted Areas. Credits Lectures 6 75 15 15 15 15 15 ***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography Bhatia A.K.: International Tourism Management, New Delhi, Sterling Publishers Reilly Robert, T. Handbook of Professional Tour Management Seth, P.N., Successful Tourism Management SWAIN, SAMPAD KUMAR: Tourism. [Principles and Practices] New Delhi. Oxford University Press, 2012 Robinson H.[1976]-Geography of Tourism, Mackdonald and EvenceLtd.,London. Yale,P., the Business of Tour Operation Witt, Stephen, Brooke, Michael, and BrukleyPeter,J., The Mangement of International Tourism, Wittlin Alma, The Museum, London, 1949 AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 206) iii) Course Title: MICE iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15/20/20/10/10 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination: Internal and Semester End: 75/25 3) Special Notes if any: As per UGC Norms 7) Eligibility , if any : As per UGC Norms 8) Fee Structure : As per University Norms 9) Special Ordinance / Resolution , if any AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester I MICE This course focuses on Coordination and implementation of Meetings, incentive tours, conventions and events. Credits 5 Lectures 75 Module Introduction to MICE, Different types of events1 religious, musical, sporting, personal and private, political and government, commercial and business, corporate, special events and leisure events Module Arranging a conference/ meeting. Planning large scale 2 events and identifying aims and objectives of movements Module Event planning and organizing, implementation and 3 evaluation Module Communicating with customers and customer centric 4 approach, Business etiquettes, business ethics 20 Module Understanding the importance and MICE tourism, 5 learning objectives and changing trends under MICE industry 10 ***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography SunitaRoday and Archana BiwalTourism operations and Management Barkat A.M.A Travel and Tourism Management Joe Goldblatt, The International Dictionary of Event Management Tony Rogers, Conferences and Conventions Biswanath Ghosh, Tourism and Travel Management Student Aid Publications, Careers in Travel and Tourism A.K Bhatia , Business of Tourism 15 20 10 AC 30/09/2016 Item No. 4.10 Ashok Aima and Vinay Chauhan, Contemporary trends in tourism and Hospitality management 1) Syllabus as per Credit based Semester and Grading System i. Name of the Programme: B. Voc (Tourism and Travel Management) ii. Course Code: UGTTM ( 301) iii. Course Title: Introduction to Political Science iv. Semester Wise Course Content: As per Syllabus v. Reference and Additional References: Submitted Already Credit: vi. Lectures per unit: 10/15/10/15/10 vii. No of Lectures per week /Semester: 60 4 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) 5) 6) Eligibility , if any : As per UGC Norms Fee Structure : As per University Norms Special Ordinance / Resolution , if any AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester III Introduction to Political Science The objective of this course is to familiarize students with the different political systems and provide them with basic knowledge of the Indian political system, the Constitution and the Fundamental rights of citizens. Module Introduction to political science: concept of state, nation, 1 liberty, equality and justice Credits 4 Lectures 60 10 Module Understanding the Indian Constitution: Constitutional 2 Committee, Features, Fundamental rights and duties, Directive principles. 15 Module Indian Legislature - Centre and State: Lok Sabha, Rajya 3 Sabha, Vidhan Sabha and VidhanParishad. Party System: One party, multi-party system 10 Module Union and State Executive: President – Election, powers 4 and duties. Prime Minister and Council of ministers. Governor and Chief minister 15 Module Judiciary: Introduction, composition – Supreme Court, 5 High Courts, Subordinate courts, Independence of judiciary. 10 SELECT BIBLIOGRAPHY: Jain Ashok, Indian political system Wadhwani Manohar, Indian Political Sytem BasuDurgadas, Introduction to the Constitution of India Chatterjee, P. (ed), 1997, State and Politics in India, Oxford University Press, New Delhi. AC 30/09/2016 Item No. 4.10 Brass, Paul R., 1990, (2001 reprint), The politics of India since Independence. Cambridge University Press, Delhi. DeSouza,P.R., Sridharan, E., Sudarshan, R. (eds.), 2006, India’s Political Parties, Sage Publication, New Delhi. alism and Popular Democracy. Oxford University Press, New Delhi. Hasan, Zoya (ed.), 2002, Parties and Party Politics in India, Oxford University Press, New Delhi. Hasan, Zoya and Sridharan, E. (eds.), 2002, India’s Constitution: Ideas, Practices, Controversies. Permanent Black, Delhi. Vora, R. And Palshikar, S. (eds), 2004, Indian Democracy: Meaning and Practices. Sage Publications, New Delhi. Kohli, Atul, Democracy and Development in India, Oxford University Press, New Delhi, 2010. Kothari, Rajni, Politics in India, Orient Longman, Hyderabad, 2003. Arora, Ramesh K. and Goyal, Rajni, Indian Public Administration – Institutions and Issues, WishwaPrakashan, New Delhi, Calcutta, 1995. AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: ii) Course Code: iii) Course Title: B. Voc (Tourism and Travel Management) UGTTM ( 302) Basics of Human Resource Management iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 4 vi) Lectures per unit: 10/15/10/15/10 vii) No of Lectures per week /Semester: 60 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) 5) 6) Eligibility , if any : As per UGC Norms Fee Structure : As per University Norms Special Ordinance / Resolution , if any AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester III Basics of Human Resource Management The objective of this course is to teach basics of human resources development applicable to tourism industry. Credits 4 Lectures 60 Module Introduction to Human Resources Management 1 Concept of Human Resource Management, Planning, Recruitment and Selection Process 10 Module Employment tests- methods and techniques, Interviews – 2 types and processes, Effective and innovative methods of Interviews, Induction process 15 Module Training evaluation and Management Development : 3 Steps in Training program, Training methods Techniques, Effective training processes, 10 / Module Performance Appraisal – importance and Purpose, methods of appraisal, 4 15 Module Emerging Trends in HRM - Changing environment of 5 HRM - Challenges, current issues and trends in HRM in travel and tourism industry 10 . Bibliography: Personnel Management (Management of Human Resources) by Dr. C.B. Mamoria, Himalaya Publishing House, Bombay – 1980 Designing and Managing Human Resource Systems by UdaiPareek and T. Venkateswara Rao, Oxford and IBH Publishing Co. New Delhi – 1981 AC 30/09/2016 Item No. 4.10 Human Resource Management - A Contemporary Perspective by Bearwell.I and L. Holden, MaCmillan India, New Delhi -1994 Human Resource Management: Text and Cases ( 7th Edition) by K. Aswathappa by McGraw Hill Education, 2013 Human Resource Management (12th Edition) by Dessler, Pearson India, 2011 Human Resource Management 1st Edition by S. S. KHANKA, S.Chand Publishing, 2003 Human Resource Management: Text and Cases (14th Edition) by C. B. Gupta, Sultan Chand And Sons, 2012 Human Resource Management (10th Edition)by John M Ivancevich, Tata McGraw - Hill Education, 2010 Fundamentals Of Human Resource Management by Alan Price, Cengage Learning Emea, 2011 Human Resource Management by Pande, Pearson India, 2012 AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 303) iii) Course Title: Foundation Course II iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 4 vi) Lectures per unit: 10/15/10/15/10 vii) No of Lectures per week /Semester: 60 2) Scheme of Examination : Internal and Semester End (75/25) 2) Special Notes if any : As per UGC Norms 3) 4) 5) Eligibility , if any : As per UGC Norms Fee Structure : As per University Norms Special Ordinance / Resolution , if any AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester III Foundation course II – Human Rights, civil and consumer rights, violations and redressal This course aims at creating social awareness among students by acquainting them with the concept of human right and the various agencies for redressal in case of violation of human rights Module Human Rights- concept, definition and scope. U.N.O and 1 human rights – UDHR Credits 4 Lectures 60 10 Module Types of human rights violations, Constitutional 2 provisions and redressal- The National Human Rights Commission (NHRC) 15 Module The SC/ST Commission, the National Commission for 3 Women; the Minorities Commission 10 Module Right to Health and Education – origin and contemporary 4 challenges, physical and mental well‐ being; food security, adequate nutrition, safe drinking water and sanitation, healthy environment and working conditions, availability of healthcare and medical services Module Significant Rights of Citizens 5 Rights of Consumers, Right to Information, Public Interest Litigation, Bibliography: Shivananda, J.Human Rights. Alfa Publications, New Delhi, 2006 15 10 AC 30/09/2016 Item No. 4.10 Rajawat, M.Human Rights and Dalits.Anmol Publications, New Delhi, 2005 Kaushal, R.Women & Human Rights in India; Kaveri Books, New Delhi, 2000 Bajpai, A.Child Rights in India; Oxford University Press; New Delhi; 2003 Biju, M.R. Human Rights in a Developing Society; Mittal Publications, New Delhi, 2005 Prakash Kumar &Rai, K. B.Right to Know; Vikas Publishing House, NOIDA, 2008 Naib, SudhirThe Right to Information Act,2005: A Handbook; OUP, New Delhi;2011 Sathe, S. PJudicial Activism in India; OUP; New Delhi, 2002 AzimPremjiFoundationThe Social Context India;2004.www.azimpremjifoundation.org/; of Education in Chaterjee, C, &Sheoran, GunjanDatta, Prabhat Health and Human Rights; Vulnerable Groups in India, CEHAT, MumbaiMay 2007 Kundu, AmitabhThe Great Indian Divide; Frontline;Volume 21 ‐ Issue 14, Jul. 03 ‐ 16, 2004Rural Urban Economic Disparities in India: Database and Trends AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 304) iii) Course Title: Tourism planning iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 10/15/20/15/15 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Semester III Tourism Planning The objective of this course is to familiarize students with basic concepts of tourism planning. The paper also highlights the importance of why tourism development has to be planned and the new making them acquainted with new upcoming trends in the destination. Module Concept of Tourism Planning and tourism Promotion, 1 Characteristics, Product Lifecycle PLOG and Butler with case study Module Importance of Planning in tourism and its stages, 2 Coordination in planning, Planning process, Tourist demand and supply, Establishing objectives, Territorial planning, Basic Infrastructure, Financial planning, Admin Structure, Time factor, monitoring progress, Promotions Economic Feasibility of a project: Identify markets, cost benefit analysis, cost estimation Credits 6 Lectures 75 10 15 Module Impact of tourism and environmental protection, 3 Demonstration effect: Economic, environmental, social, cultural, political impacts Measures to regulate impact Tourism Legislation 20 Module Attraction Planning and development: 4 Need for planned development Various levels at which tourism is planned Theme parks as attraction 15 Module Emerging trends in tourism 5 Need for trained staff, Environmental Concerns and concept of Sustainable tourism 15 AC 30/09/2016 Item No. 4.10 Select Bibliography SunetraRoday, Archana Biwal, Vandana Joshi, Tourism Operations and management A.K Bhatia Tourism Development TanejaRanjitTourism Planning Kamra and Krishna K, Managing Tourist Destination Sampad Kumar Swain (Author), Jitendra Mohan Mishra, Tourism Principles and Practices Sashiprabha Sharma, Tourism Education: Principles, Theories and Practices A.K Bhatia, The Business of Tourism Paul S. Biederman, Travel and Tourism an Industry Primer NishantSingh,IshitaKirar,MaheshkumarBairwa, Rajat Gupta, Hospitality and Tourism KCK Rakesh Kadam, A Text Book of Tourism and Hospitality Management Stephen J. Page, Tourism Management: An Introduction by John R. Walker, Josielyn T. Walker – Tourism Concepts and Practices AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 305) iii) Course Title: Domestic Tour Operations iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Semester III Domestic Tour Operations The objective of this course is to familiarize students with actual working and knowhow of travel agency, tour operators and airlines. The paper also focuses on actual preparation of itineraries and essentials of itinerary costing which can be implemented in practical work place. Module Travel Agency and its functions, tour operators 1 Logistics to be handled for tours, setting up of a travel agency, Guides and escorts Module IATA accreditation procedure for a travel agency, 2 Airlines departments and functions, Passengers requiring special handling at the airport, Facilities at the airport, inflight services Credits 4 Lectures 60 15 15 Module Tour Development and components of a tour package, 3 Highlights of a tour brochure, Preparing itinerary and Costing the itinerary (GIT and FIT) Day wise and city wise (domestic only) Computing costs and mark up to earn profits 15 Module Inventory management and coordination with suppliers 4 15 Module Comparative study of different products for the same 5 destination, importance of blogs for destination promotion 15 ***THIS COURSE IS NOT TEXT DEPENDANT AC 30/09/2016 Item No. 4.10 Select Bibliography Gupta S.P., Krishna Lal, Tourism Museums and Monuments in India, Oriental Publishers, Dehli. 1999 Lonely Planet Publications Fodor’s GuideBooks and C.D. Published by Marg Publication DK, Eyewitness Travel Guide to India South India and Kerala, Lonely Planet publications Oxford Atlas, Oxford Publications 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM (306) iii) Course Title: World geography iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 25/15/25/10 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Semester III World Geography II The objective of this course is to familiarize students extensive study of different places of tourist interests in the world and different circuits. The paper also highlights the importance of profiling a destination on internet and profiling of international clientele. Module Continent wise study of places of tourist interest: 1 manmade, natural, amusement parks and popular circuits Module Upcoming trends for international travel and new 2 emerging concepts related to popular destinations Module 3 Module 4 Comparative study of different itineraries by different travel agencies Study of blogs and tourism board policies for different destinations through case study Destination Profiling on internet, Profiling of different customers ***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography Lonely Planet Credits 6 Lectures 75 25 15 25 10 AC 30/09/2016 Item No. 4.10 Travel Magzines – Outlook Traveller, Lonely Planet Brian Boniface, Worldwide destinations: The Geography of Travel and Tourism Nona Starr, Exploring the World Parragon Books, My Travel Journal Lonely Planet Europe 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 401) iii) Course Title: Introduction to Sociology iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 4 vi) Lectures per unit: 10/15/10/15/10 vii) No of Lectures per week /Semester: 60 Scheme of Examination : Internal and Semester End (75/25) 2) Special Notes if any : As per UGC Norms AC 30/09/2016 Item No. 4.10 3) Eligibility , if any : As per UGC Norms 4) Fee Structure : 5) Special Ordinance / Resolution , if any As per University Norms ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester IV Introduction to Sociology The objective of this course is to make students understand the concept of, Sociology, Indian society and the Indian social system in particular Module Nature of Sociology: concept and definition, scope and 1 Uses of Sociology Credits 4 Lectures 60 10 Module Introduction to Indian Society: Tribal, Rural and Urban 2 communities, Social institutions in India - Caste, family, marriage 15 Module Social changes: Industrialization, Westernization, 3 Urbanisation, Modernisation, Democratization 10 Module Major social challenges in India: population, health, 4 unemployment, and gender inequality. 15 AC 30/09/2016 Item No. 4.10 Module National Integration: meaning and definition, challenges 5 to national integration, measures to promote national integration. 10 Select Bibliography: Dhanagare, D. N. (1993) Themes and Perspectives in Indian Sociology, Jaipur, Rawat Publications. Jaffrelot, C. (2005) Dr.Ambedkar and Untouchability: Analysing and Fighting Caste, Cambridge University Press, C. Hurst. Oomen, T.K. and Mukherjee, P. N. (1986) Indian Sociology: Reflections and Introspections, Bombay, Popular. Aloysius, G. (2000) Nationalism Without a Nation in India, New Delhi, OUP. Chaudhuri, Maitreyee (ed.), (2004) Feminism in India, Women Unlimited, New Delhi Bose A. (1991) Demographic diversity in India, B.R.Publishing Corp, Delhi Sharma, R. (1997) Demography & Population Problems, Atlantic Publishers. S.M. Dahiwale, (1998) Understanding Indian Society: Perspectives from Below, Delhi, Rawat Publications. Harry Gold (1982) Sociology of Urban Life, Prentice Hall, Englewood Cliffs KuriakoseMamkoottam, (2003) Labour and change, Essays on Globalisation, Technological Change and Labour in India , Response Books, New Delhi. Lalit k. Despande, AlakhN.Sharma, AnupK.Karan, Sandip Sarkar, (2004) Liberalisation and Labour, labour, flexibility in Indian manufacturing, Institute for Human Development, New Delhi. Parkin, Robert (1997) Kinship : An Introduction to Basic Concepts, Blackwell, Oxford. Parkin, Robert and Linda Stone (ed.) (2004) Kinship and Family : An Anthropolgical Reader, Blackwell Publishing, USA. Patel, Tulsi (ed.) (2005) The Family in India : Structure and Practice, Sage Publications, New Delhi. AC 30/09/2016 Item No. 4.10 Uberoi, Patricia (ed.) (1993) Family, Kinship and Marriage in India, Oxford University Press, Delhi Robinson, Victoria and Diane Richardson (ed) 1997, Introducing Women’s studies: Feminist Theory and Practice, Macmillan, London Walby, Sylvia, (1997), Gender Transformations, Routledge, London 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 402) iii) Course Title: Basics of Accounting iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 4 vi) Lectures per unit: 10/10/15/15/10 vii) No of Lectures per week /Semester: 60 2) Scheme of Examination : Internal and Semester End (75/25) AC 30/09/2016 Item No. 4.10 Year-1 Diploma NSQF Level 5 Semester IV 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Introduction to Accounting In this course student will learn basics of accounting Credits 4 Lectures 60 Module Basic Accounting terms 1 Transactions, Types of Accounts , Accounting Process 10 Module Books of original entry, Subsidiary Book , Ledger 2 Accounts, Ledger Posting - General Ledger- Sub-Ledger (Customers’ Ledger, Suppliers Ledger, Employees ledger) 10 AC 30/09/2016 Item No. 4.10 Module Primary financial statements-I Trading Account, 3 Profitability /Income statement, income statement terms ( revenue, operating Expenses, operating income, net income), Basic Profit and loss statement terms Sales/Revenue, Profit and Loss Appropriation Accountmeaning 15 Module Balance sheet, Introduction to Assets and Liabilities, 4 Capital - Types of Share capital, Types of Shares, Reserves and Surplus, Networth –meaning and importance -Importance of balance sheet 15 Module Primary financial statements-III 5 Statement of Cash flow – meaning- importance Statement of Working Capital - Introduction – importance- factors affecting working capital – inventories (raw materials, work in progress, finished goods)- accounts receivables (debtors) – accounts payable (creditors) – cash - gross working capital – net working capital. Ratio Analysis • Ratio Analysis – Meaning and definition Balance Sheet Ratios- Current Ratio - Liquid Ratio Debt Equity Ratio Revenue Statement Ratios - Gross Profit Ratio - Net Profit Ratio 10 Select Bibliography Double Entry Book Keeping Financial Accounting - Along with Project Work (1st Edition) by T. S. Grewal, Sultan Chand, 2014 Advanced Accounts (Complete) (18th Edition) (Hardcover) By S C Gupta, M C Shukla, T S Grewal, S. Chand, 2008 Fundamentals of Accounting for CA-CPT Common Proficiency Test (1st Edition) by Sripal Jain, Mahipal Jain, Pearson India, 2013 Financial Management: Theory and Practice (12th Edition)by Eugene F. Brigham, Cengage Learning India Pvt Ltd, New Delhi , 2011 AC 30/09/2016 Item No. 4.10 Double Entry Book Keeping: Accounting for Partnership Firms and Companies Class-12 (1st Edition) by T.S. Grewal's Sultan Chand & Sons, 2014 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 403) iii) Course Title: Fundamentals of Public Relations iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already AC 30/09/2016 Item No. 4.10 Credit: 4 vi) Lectures per unit: 10/1510/15/10 vii) No of Lectures per week /Semester: 60 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5 Semester IV Fundamentals of Public Relations The objective of this course is to give students a basic understanding of Public Relation skills in relation to tourism industry. Credits 4 Lectures 60 AC 30/09/2016 Item No. 4.10 Module Public Relations – concept, definition, Scope and 1 Functions, Organisation of P.R. for Corporates 10 Module Selection, Development, Training of P.R. Personnel, 2 Important etiquettes and body language of P.R. personnel. 15 Module Public relations strategy - Marketing, damage control, 3 public meetings and event management 10 Module P.R. Communication – Process for customer care, 4 Electronic media coverage, sales promotion, trade fairs, Feedback analysis, Information management Module Ethics, morals and values in P.R. - Selection and 5 importance of Brand Ambassadors, Outsourcing P.R. 15 10 Select Bibliography: Romeo Mascarenhas, Public Relations Management, Vipul publication Excellence in Public Relations and Communication Management - James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White; Lawrence Erlbaum Associates. Strategic Planning for Public Relations - Ronald D. Apr Smith; Lawrence Erlbaum Associates. Corporate Public Relations: A New Historical Perspective - Marvin N. Olasky; Lawrence Erlbaum Associates. Public Relations techniques that work - Jim Dunn; Crest Publishing House. Principles of Public Relations - C.S. Rayudu and K.R. Balan; Himalaya Publishers. A Handbook of Public Relations and Communication - Lesly Philip; McGraw Hill Education. Public Relations : The profession and the practice - Dan Latimore, Otis Baskin, Suzette Heiman, Elizabeth Toth; McGraw Hill Education. AC 30/09/2016 Item No. 4.10 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 404) iii) Course Title: Introduction to GDS AC 30/09/2016 Item No. 4.10 iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Semester IV AC 30/09/2016 Item No. 4.10 Introduction to GDS The objective of this course is to familiarize students with emerging role and importance of GDS in the industry. The course also aims at practical hands on experience for operating and understanding GDS where students can efficiently use the same in their job roles. Module Role of GDS and basic functions of GDS, GDS atlas 1 and its uses Credits Lectures 6 75 15 Module 2 Numerals associated with PNR creation, Basic PNR creation, terminologies related to the system, Concept of fares in correlation with child infant, SSR : Meal requests, wheel chair, different requests by agents 15 Module 3 OSI filed, Remarks and its importance in PNR creation, important entries 15 Module 4 Importance of Queues, Important pages, Passport entries, division of a PNR, Emailing an itinerary through the system, Frequent flyer number 15 Module 5 Fare Quote basic understanding 15 ***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography GaryInkpen Information technology for Tourism Wendy, Robson Strategic Management and Information Systems Pitman Publisher 1) Syllabus as per Credit based Semester and Grading System i) Name of the Programme: B. Voc (Tourism and Travel Management) AC 30/09/2016 Item No. 4.10 ii) Course Code: UGTTM ( 405) iii) Course Title: Introduction to Tourism Marketing iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms ProposedSubjects/PapersintheGeneralEducation and Skill Based Component AC 30/09/2016 Item No. 4.10 Year-1 Diploma NSQF Semester IV Introduction to Tourism marketing The objective of this course is to familiarize students with the basic marketing concepts and its effect and importance in the tourism industry. It will also enable students to understand selling the product like tourism and approach towards market and consumer, Module 1 Credits Lectures 6 75 Definition, Scope and Importance of Tourism Marketing, Marketing Segmentation Product marketing vs Service Marketing Marketing Cycle, Marketing mix, Marketing of Services, Types of Marketing, Promotions , PR, Selling techniques, advertising and branding, TA fairs Role of govt and Private agencies in Marketing 15 Module 3 Electronic Marketing - benefits and demerits Types of Electronic Marketing 15 Module 4 Sales Approach Consumer Approach, Consumer Motivation, Maslow’s Theories for Motivation 15 Module 5 Case studies and Brochure analysis as a tool for Tourism Marketing 15 Module 2 ***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography AK Bhatia ,Tourism Development Kotler Philip,Marketing Management J. Christopher Holloway, Marketing for Tourism Victor Middleton, Marketing in Travel and Tourism Clayton Burrows, Introduction to Management in hospitality Industry 1) Syllabus as per Credit based Semester and Grading System 15 AC 30/09/2016 Item No. 4.10 i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 406) iii) Course Title: International Tour Planning iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already Credit: 6 vi) Lectures per unit: 15/15/15/20/10 vii) No of Lectures per week /Semester: 75 2) Scheme of Examination : Internal and Semester End (75/25) 3) Special Notes if any : As per UGC Norms 4) Eligibility , if any : As per UGC Norms 5) Fee Structure : 6) Special Ordinance / Resolution , if any As per University Norms AC 30/09/2016 Item No. 4.10 ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF level 6 Semester IV International Tour Planning The objective of this course is to familiarize students with actual working and knowhow of tour operators and airlines. The paper also focuses on actual preparation of itineraries and essentials of itinerary costing which can be implemented in practical work place. Module Travel Agency and its functions, tour operators 1 Logistics to be handled for international tours Module 2 Module 3 Credits 6 Administration of company operations, planning and controlling of financial operations, understanding the organizational concepts, budget and standard procedures and rules, financial analysis and budget Preparing itinerary and Costing the itinerary (GIT and FIT) Day wise and city wise (international only) Computing costs and mark up to earn profits Lectures 75 15 15 15 Module 4 Comparative study of different products for the same destination, importance of blogs for destination promotion 20 Module 5 Manage clients and develop business, communication with customers and colleagues, 10 ***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography Brian Boniface, Worldwide destinations: The Geography of Travel and Tourism Nona Starr, Exploring the World Parragon Books, My Travel Journal SashiPrabha Sharma, Tourism Education: Principles, Theories and Practices
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