☑ Marketing ☐ Sales ☐ Technology
☐ Web ☑ Data ☐ Graphics
eLaunchers.com
Are You Tired Of Spending Money
On Marketing Your Business And
Not Getting The Results You Want?
Imagine What It Would Be Like To Know Exactly What Is
Working And What Is Not, So You Can Get The Greatest
Return And Stop Throwing Money Away…
Let Me Show You How!
☑ Marketing ☑ Sales ☑ Technology ☑ Web ☑ Data ☑ Graphics
Dreams are made of data!
To follow your dreams,
study your data.
My FIRST lesson (2009)
from Dan Kennedy
In the “No BS Direct Marketing”
book, (Page 14, Rule Number 4)
Dan Kennedy says:
“You need real, hard facts and data
to make good, intelligent marketing
decisions. Making such decisions
based on what you or your
employees think is happening, feel,
guess, have a sense of, etc. is stupid.
Tracking means accurately
collecting all the information you
need to determine what advertising
is working and what isn’t. Which
offer is pulling and which isn’t, what
marketing has traction and what
doesn’t. Tracking leads to knowing
what your return on investment is
for each dollar”.
H
arvard Business Review
recently started talking
about Big Data and role
of a data scientist in the life of
a business. It wasn’t until after
2014 HBR.Org even mentioned
the job title ‘Chief Marketing
Technology Officer’. For the
academics world, this is a
cutting edge business science.
The truth is, we (you and I) have
been practicing big data in our
small business ever since our
business was born. We try to
figure out who is going to buy,
how to stay in touch with people
who did not say yes yet, when
will a deal ‘close’ and who is a
‘bad lead’. Business owners, sales
managers and sales executives
always studied the data in the
pipeline and kept track of ‘who
we are going to call on’. This is
how we used to do it. A sales
coordinator kept track of all
the data and we looked at it in
weekly sales meetings.
In today’s complex online and
off-line business landscape
there is just too much data
floating around for one person
to keep track of it all. Today’s
complex data environment calls
for a sophisticated system that
puts a business in compliance
with Kennedy’s Rule #4.
eLaunchers.com’s
Ultimate
Web Traffic Platform and the
science behind it is a systematic
approach to identifying what
matters most in your business
and building a data visualization
dashboard that can serve as a
decision support system for the
CEO.
If you spend money on marketing
(i.e. generating traffic) you need
to know what is working and
what is not working in real time.
This platform enables you to be
able to run the numbers for last
week, last month, last quarter or
last year.
•
One central dashboard for ALL marketing
data in one place.
• Write a comprehensive business plan or
marketing plan and track your progress
• Over 400 Key Performance Indicators
• Change date range to instantly see historic
data and compare scenarios.
01
• API connections automatically pulls traffic,
Funnel, conversion and engagement data
Can You
Double Your
Business
With Data
Intelligence?
• Integration with Quickbooks pulls
financial data in real time.
02
• Naming Systems Standardization
• File Naming Convention
• Google Remarketing Tag and Facebook Pixel
• Re-targeting Campaign Account Setup
• UTM (Urchin Tracking Module)
• Lead Source Setup (Infusionsoft)
• Lead Score Setup (Infusionsoft)
• Ryan Deiss and Half Built
Bridges
• Digital Marketer’s 73 Point
Check List & Opportunity Score
• Customer Value Optimization
Audit
03
• Identifying ONE thing that you want to do NEXT
• 2 Page Marketing Plan
• Funnel Overview and Assessment
• Five Keys to Customer Value
Optimization
•
•
•
•
•
Lead Magnet
Trip Wire
Core Offer
Profit Maximizer/Slack Adjuster
Return Path
• Dashboard Optimization and Integration
• Heat Map Analysis (if applicable)
04
• List Cleansing and Forensic Data Analysis
• Data Modeling Recommendations
• List Research and Market Segmentation
• Developing a Marketing Plan & Marketing Mix
• Creating the Perfect Marketing Calendar
Have you ever DOUBLED the size of your business in one year?
This happened to us THREE times • Each time it was a life altering experience
Businesses are born very much like human babies. People date, they mate, they become pregnant with the idea of starting a
business and one day the business is born. Instantly, it puts you in a parenting mode. You have to feed the baby, nurture the baby
and help the baby grow. One day the baby will grow up, graduate and make the parents proud and take care of the family!
Unfortunately, the infant mortality rate in this segment is too high. Most small businesses fail. Most failures are avoidable. The
truth is, if you can help a small business survive this initial critical time, the business will probably live a very long life, feed a lot of
families and do a lot of good for society. Growing a small business is a very patriotic thing to do.
When Digital Marketer declared “Double The Size of 10,000 Businesses” as their anthem, we instantly fell in love with the mission
and wanted to be part of this transformation. When you double your business, you can possibly spend more time with your family,
spend more money on your family, grow a larger team and help feed their families, do more with charities and (hopefully) do what
matters most to you.
If you want to grow your business, let us identify what is working and what is not working. Let us keep track of ALL the moving
parts that keeps your marketing machine running. Let us build your ‘Ultimate Web Traffic Platform’ which includes all four
elements of the system:
May I Help You Figure Out What
Matters Most In Your Business?
Complete this form and drop it off at the
eLaunchers booth. Schedule a call with me
at www.elaunchers.com/mindmap.
Name: E-mail: Parthiv Shah
President, eLaunchers.com
[email protected]
Mobile: 301.873.5791
Direct: 301.760.3953
Office: 301.760.4940
Ext. 801
Fax: 301.760.4941
Mobile Phone:
c Do you have Infusionsoft? Yes ________ No ________
c Have you been in current business selling current
products/services for over 1 year? Yes______ No_____
c What is your current ANNUAL (top line) revenue?
☐<$500K ☐$500K to $2.5M ☐$2.5M to $10M ☐$10M>
c Is your database current, up to date, error free and
clean? Yes______ No_______
c Do you have a bait, free report, a ‘brain dead offer’ or
a reason to reach out to them? Yes _____ No _____
c How many unconverted leads, lost opportunities & past
customers do you have? ______________
c What is an average Initial sale value? $________
c What is your back end sale value? $___________
Maryland-Virginia
c What is the lifetime value of a customer? __________
c Do you have a monthly continuity program?
Yes ____ No _____
c Do you currently use a data visualization dashboard?
No _____ Yes, We use ____________
www.elaunchers.com /mindmap
13236 Executive Park Terrace
Germantown, MD 20874
www.elaunchers.com