ST. JOHN’S STUDENT WINS “UNITE AGAINST BULLYING COMMERCIAL CHALLENGE” DALLAS, TEXAS, February 21, 2014 – St. John’s Episcopal School eighth grader Lauren Bush is winner of USA Network and R&R Partners Foundation Flip the Script “Unite Against Bullying Commercial Challenge,” a nationwide contest for middle and high school students to submit their ideas for a television ad to help stop bullying. As the contest winner, Bush has participated in the creation of an anti‐bullying Public Service Announcement (PSA), which is based on her original video submission. The PSA is airing on USA Network and charactersunite.com. Bush also appeared on a February 21, 2014, TODAY show segment as a guest of Kathie Lee & Hoda. Bush created her submission in a film elective with St. John’s drama specialist Tom Parr. Says Parr, “A major project in the class was for each student to create an inspirational film. Lauren’s creativity and clear voice exceeded my expectations.” According to Bush, she selected the bullying topic because she wanted to show that one person can make a difference. Most of her original video is black and white, with only the last scene brightened by color. Bush says, “People are so scared of what others will think about them that they don’t listen to themselves. They blend into the crowd just to fit in. Color shows diversity and that it’s ok to be different.” St. John’s will use Crusader Live, its daily video broadcast to students and faculty, to share Bush’s work and message with all students. Counselor Jamie Copaken says, “Lauren’s video brings to life exactly what we hope all students at St. John’s will do: to look beneath surface labels, to be brave enough to help when someone is left out, and to build each other up with positive words and actions. Through the video, students of all ages can see how black‐and‐white bleakness is transformed to full‐color feeling of joy and relief thanks to empathy, social awareness and kindness.” Video Links: Word Play by Lauren Bush http://bcove.me/pwrwm8ct USA Network and Characters Unite Public Service Announcement: http://www.charactersunite.com/unite‐against‐bullying/ About St. John’s Episcopal School St. John’s Episcopal School is a pre‐k through eighth grade co‐educational school in East Dallas. Created as an outreach of St. John’s Episcopal Church in 1953, St. John’s is the oldest Episcopal school in Dallas and celebrates its 60th anniversary this year. The school remains committed to the five tenets of an Episcopal education: Academic excellence Corporate worship (Episcopal/Christian chapel) Religious studies based on basic biblical content Meaningful and integrated community service and service learning projects An inclusive community where the dignity of every human being is respected About Characters Unite Characters Unite, USA Network’s award‐winning public service campaign, was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network’s iconic “Characters Welcome” brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to combating prejudice, discrimination and intolerance while promoting understanding and acceptance ‐‐ on‐air, online and in communities around the country. About R&R Partners Foundation The R&R Partners Foundation is the nonprofit 501(c)(3) affiliate of R&R Partners, a marketing communications/government affairs firm based in Las Vegas, with seven offices across the West and in Washington, D.C. The Foundation is an expression of R&R’s belief that creative ideas, which spring from the talent and volunteer spirit of its employees, can transform lives and affect positive change in the communities where it does business and beyond. About USA Network The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. Characters Welcome. Contact Pam Jordan Director of Communications St. John’s Episcopal School 214‐328‐9131 x223 http://www.stjohnsschool.org XXX
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