ASSOCIATION FOR INTERNET PROGRESS Invitation to Tender for the Implementation of Czech internet Audience Measurement in 2017-2020 Table of Contents 1.1. Sponsor Identification Data ..................................................................................................................... 3 1.2. Basic Information about the Market and Current Audience Measurement Methods .............................. 3 2.1. NetMonitor .................................................................................................................................................... 4 Module 1: multi-platform audience measurement (mandatory) ....................................................................... 4 Module 2: post-buy analyses (optional) ........................................................................................................... 4 Module 3: additional data (optional) ................................................................................................................. 4 2.2 Structural Research ....................................................................................................................................... 5 2.3 Monitoring of Online Campaigns’ Advertising Costs ..................................................................................... 5 7.1 Module 1: Multi-platform Audience Measurement ......................................................................................... 6 7.1.1. Measurement of Web Pages Traffic....................................................................................................... 7 7.1.2. Measurement of Streaming Content ...................................................................................................... 8 7.1.3. Specifications of Application Measurement ........................................................................................... 8 7.1.4. Multi-platform Measurement of Audience .............................................................................................. 9 7.1.5. Presentation and Publication of Measurement Outputs ...................................................................... 10 7.1.6. Measurement Quality Control .............................................................................................................. 10 7.2 Module 2: Post-Buy – Analyses of the Campaign Impact Efficiency ........................................................... 10 7.3 Module 3: Connection with Other Data Types ............................................................................................. 11 2 1. Introduction The Association for internet Progress (SPIR) is a professional association of companies engaged in online advertising in the Czech Republic. It consists of 54 members, the largest providers of advertising space and sponsors of internet advertising. One of the main objectives of SPIR is to ensure independent audit measurement of the audience of the Czech internet (NetMonitor) and provide reliable data for advertisement planning in this media type market (advertisers, media agencies, internet media and other interested parties). By means of this document, SPIR invites those interested in implementation of the next measurement wave to submit their bids and defines its basic requirements and parameters of the project. The new wave of the project will be three years long; however, it may be extended on the option basis, and will follow-up the current wave. The assumed project commencement is January 1, 2017. 1.1. Sponsor Identification Data Name Headquarters Business ID number Tax ID number Bank Contact www Sdružení pro internetový rozvoj v ČR, z.s.p.o. (SPIR) Korunní 89, 130 00, Praha 3 701 080 05 CZ701 080 05 Raiffeisenbank, bank account.: 375076001/5500 Kateřina Hrubešová, Peter Kokavec [email protected]; [email protected] http://www.spir.cz 1.2. Basic Information about the Market and Current Audience Measurement Methods1 NetMonitor is an extensive research project providing information on the internet audience and the socio-demographic profile of the audience in the Czech Republic. The current measurement is realized by the Gemius company. Research is carried out by the so-called hybrid approach measuring the respective server by measurement scripts (site-centric), as well as the user by a local application installed in computers of the panel members (user-centric). Recruitment to the panel is done online through questionnaires of the displayed samples of visitors of the measured websites. NetMonitor is supported by structural research carried out on a representative sample of Czech internet users. The target group is the Czech population aged 10+. Data of the official audience and its socio-demography are produced monthly, 15 days after the end of the respective month. The involved media and the public also have access to daily surveillance data in the online application and monthly reports. Data are available monthly, weekly, and daily in the structure of operator (media owner) – medium (website) - sections and sub-sections of media content categories - aggregates (packs). Moreover, the media have an instrument available for a web and stream analysis, with the possibility to analyse the traffic sources, visit paths etc. Measurement consists of modules of computer traffic, access via mobile devices and measurement of multi-media (streaming) content. Reports by NetMonitor are not indicative of the whole Czech internet market, they refer only to media that are included in the measurement and pay for the participation. The terms and 1 Information is valid at the date of the tender invitation publication. 3 conditions of the data sales are determined by the Sponsor. More information related to the current methodology, output format and presented data is available on our website. Size of the Czech internet Population 10+ internet Penetration Number of Measured Media Number of PVs / month 7 million 70 % Approx. 500 Approx. 10 billion The activity of SPIR is based on the work of thematic commissions and workgroups, in which the Implementer regularly participates. For example, SPIR commissions determine requirements for categorization of the internet content, the data structure and the unit forms, quality improvement of the project, etc. The commissions and workgroups at the same time enable the Implementer to be in contact with the media, media agencies and other relevant subjects that are helpful in the implementation of the project and facilitate implementation of its various functions. The commissions and workgroups usually meet once a month, or more often, if required. 2. Project Objectives 2.1. NetMonitor The main objective of NetMonitor is to submit independent multi-platform/multi-screen data covering the audience and socio-demographic profile of visitors (real users, RU) in internet media from all accessing screens and devices both on websites and applications. The obtained data will serve as a unified currency for planning the internet advertising campaigns and provide information related to the size and structure of the internet media audience. For the purpose of clarity the assignments are dividend into several modules. The same structure should be reflected in the submitted bids. Module 1: multi-platform audience measurement (mandatory) a) webpage audience measurement; b) measurement of audio and video content streaming (+ possibly online games measurement); c) measurement of PC and mobile device applications; d) audience of the above mentioned types of contents can be broken down according to platforms (mandatory PCs, mobile phones, tablets, possibly other devices) and the overlapping of individual platforms, including the total audience, will be possible. Module 2: post-buy analyses (optional) analyses of campaign efficiency. Module 3: additional data (optional) Possible interconnection with other additional data sources (purchase and consumer’s behaviour, secondary measurement of another media type, connection with data of other media types...) 4 2.2 Structural Research - The ongoing initial study may be based on the existing structural research or designed anew. The basic requirements include: providing information related to the size and structure of the internet population for individual platforms and correct panel set-up. - If the initial research is designed anew, the requirements include: providing recommended scope of monitored variables, data collection method, recommended size of the sample and structural research frequency. 2.3 Monitoring of Online Campaigns’ Advertising Costs Concurrently with the NetMonitor tender we invite also tenders focused on keeping records of internet advertising campaign costs (AdMonitoring). Its main purpose is to monitor and collect information related to the volume, format, time periods and ordering parties of online advertising. The output consists of information on the volume and value of online advertising in individual monitored types of campaigns. Requirements of the AdMonitoring project are available here; both competitive tendering procedures are concurrent. Applicants may, if interested, submit a bid for this project as well and make use of possible synergies (e.g. a common panel, scripts, etc.) 3. Time Schedule Tenders invited on: September 11, 2015 Bids received by the Sponsor: November 11, 2015 11-12/2015 Evaluation of written bids Personal presentation by the Bidders (approximately 1 hour of presentation and 30 minutes of 12/2015 subsequent discussion/questions) 1/2016 Clarification of specifications by SPIR, additional questions to Bidders 2/2016 Second evaluation round, announcement of the winner 3/2016Measurement preparation – (initial study), implementation of the technical solution, testing 12/2016 Testing measurement – production of parallel outputs for internal use of SPIR and the 10-12/2016 Implementer, comparison analyses, evaluation of data differences 1/2017 Commencement of the new wave of NetMonitor 1-2/2017 Production of first official data on the basis of the new methodology - In order to ensure continuity with the existing measurement, SPIR expects a nine-month preparatory period. - Bidders shall submit a time schedule of preparatory works in their bids - panel creation (if it is a part of their solution) - media scripting (if it is a part of their solution) - submission of testing results - The bid shall include description of individual implementation steps and description of expected collaboration by SPIR (e.g. script embedding, data check, etc.). - Within the preparatory period the Bidders may contact Sponsor’s representatives (at the addresses: [email protected]; [email protected]) with their questions related to the competitive tendering. SPIR will answer them within 5 working days by e-mail. - SPIR reserves the right to open more detailed negotiation with any Bidder during the whole tendering period. 5 4. Qualification Requirements In their bids the Bidders shall present: The organization, its local office and project team (project managers, statisticians, analysts, methodists, etc.). If the Bidder does not have a local office, he will describe how the office will be set up, how it will operate and which personnel will be employed. Experience of the Bidder with similar projects, referential projects including contact information of persons, who are able to provide references/recommendations. Information whether the solution has been implemented in the Czech Republic or abroad. If yes, the Bidder will describe its use and enable testing access to its outputs. Compliance with professional and ethical standards (membership in professional organizations). 5.Requirements of the Bid Form and Submission - All bids, oral presentations and contract wording shall be in the Czech language. - Bidders shall submit their bids in an electronic format in two copies (MS Word and PDF format) within the given deadline, i.e. November 13, 2015 to the addresses: [email protected]; [email protected]. - E-mail containing both attached versions of the bid shall be marked in the “subject” as “Monitoring of internet Audience in the CR”. The Sponsor will confirm the bid receipt by e-mail to the Bidder’s address, from which the bid was sent. 6. Evaluation of Bids - Bids will be evaluated by an authorized commission, which will recommend the most suitable bids to the SPIR Executive Board. - Evaluation will have two rounds; the first round will evaluate electronic bids, the second round will include personal presentations and responses to additional questions. - Negotiation of the contract will be initiated with the winning Bidder. If an agreement with the selected Bidder is not achieved, the next Bidder in order will be addressed. 7. Solution Description 7.1 Module 1: Multi-platform Audience Measurement - The project goal is to deliver complete multi-platform/multi-screen data related to the internet real users’ audience in the Czech Republic and a socio-demographic profile with respect to web pages, streaming content and desktop as well as mobile applications. Main project goals: - Determination of measured population and its size (project target group). - Description and determination of RU calculation in total, for individual platforms, per each measured item (web, section, pack, etc.). - Determination of RU calculation for measured applications (on desktops and mobile devices). 6 - Use of adequate methods for filtering of non-user traffic. - Distribution of outputs in a form that is suitable for analysis. 7.1.1. Measurement of Web Pages Traffic - In this section the Bidder shall submit a detailed description of methodology related to the web pages traffic. The used technology will be selected by the supplier and the bid will specify the proposed manner of measuring (site-centric, user-centric, hybrid, other). Methodology: If the proposed solution includes a site-centric approach, the Bidder shall describe in details: – measuring scripts, their functionality, recommendations related to the measuring script embedding in a web page, speed of requirement processing, error check (e.g. incorrect embedding or functionality of scripts, more scripts on one page, etc.); - the nature and localization of hicollectors, servers to which the scripts refer, their security, reliability guarantee; - the user identification method (cookie, localStorage, registration in measurement, user identity confirmation...); - activities or types of activities that will be monitored by means of site-centric measurement (web page browsing, application use, video or audio content watching...) and to what extent; - detection and filtering of automatically generated and non-user traffic (bots, spiders, automats, autohit systems); - clarification of the manner of foreign audience calculation; - how blocking of the measuring scripts by anti-virus and other software will be dealt with. The main objective of NetMonitor is to submit independent multi-platform/multi-screen data covering the audience and socio-demographic profile of visitors (real users, RU) in internet media from all accessing screens and devices both on websites and applications. The obtained data will serve as a unified currency for planning the internet advertising campaigns and provide information related to the size and structure of the internet media audience. For the purpose of clarity the assignments are dividend into several modules. The same structure should be reflected in the submitted bids. If the proposed solution combines site- and user-centric approaches, the Bidder shall describe in details: - aggregation of data from both sources, use of both approaches (for RU calculation, sociodemography) and used algorithms for total traffic calculation. If other solution is proposed, the Bidder shall describe it in details. - Moreover, the Bidders shall define the possibility and manner of measurement of the whole internet market including unscripted media (particularly Google, Youtube, Facebook) – the possibility of their presentation in one data set, methodology combination and expected differences in outputs in relation to the site-centric and user-centric share of the measurement.. - The Bidders shall include accepted standards of measurement (e.g. IAB, SPIR, etc.). - Module 1 includes also measurement of desktop applications that is covered in details in the chapter 7.1.4. Data: The Bidders shall describe the calculation of real/unique internet users (RU, reach) in total, for each measured platform and each measured web/section. 7 They will define the supplied items/indicators and methodology of their calculation – measurement of activity, intensity, time spent by visiting/using pages, or other data suitable for targeting (interests, user’s activities, etc.). They will describe the extent and definition of high-quality socio-demographic indicators and/or other outputs. Technology: The Bidders shall specify functionality of the solution with respect to operational systems and browsers. They will also specify its functionality in case of any future possible restrictive policy applied to browsers in connection with treatment of cookies. They shall ensure the use of adequate measurement methods for web pages created by means of modern technologies and approaches, such as AJAX, html5, responsive design, etc. They shall include solutions for iframes and other cases where the characteristics of Page View cannot be simply employed. The Bidders shall describe how they will monitor development of new technologies influencing the digital space and internet traffic measurement, what percentage of penetration is important for a new technology and how they would react to new relevant technologies. They shall specify relevant trends and new challenges in the digital market that will be important from the viewpoint of traffic measurement in the coming 3-5 years and how the Implementer would respond to them. 7.1.2. Measurement of Streaming Content The goal of streaming content measurement is to provide information on the audience of video and audio streams as well as on-lime games. - Measurement of streaming content audience has similar criteria as measurement of the web audience; the Bidders shall submit a detailed description of methodology, focusing particularly on the following: Description of measurement methodology (scripts and their implementation in a player, functionality for individual platforms and players). Description of the panel use, if it is included in the solution. Description of reported indicators and units, specification of the scope of the sociodemographic profile of streaming content audience. Description of the technical solution for various types of streams (live streaming, VOD…). Description of inter-connecting the measurement of streaming content with that of website and application audience. Clarification of time availability of streaming data outputs. Description of analytical instrument for real-time analysis of streaming data (if available). Proposed categorization of video/audio content. 7.1.3. Specifications of Application Measurement - In this section the Bidders shall describe measurement of consumption (use) of applications (desktop, mobile and possibly others). The priority is PC platforms (desktops, notebooks) and mobile devices (smartphones, tablets). - Measurement of applications has similar criteria as measurement of web audience; the Bidders shall submit a detailed description of methodology, focusing particularly on the following: Description of measurement methodology for applications in the PC and non-PC part (description of a site-centric, user-centric, hybrid approach). Specification of applications for which the solution is functional (e.g. instant messaging, video and audio players, news applications, etc.) and how. Specification of devices (and their types) for which the solution is functional (e.g. smartphones, tablets, smart TVs, games consoles, readers…). 8 Definition of measured indicators and activity types that will be affected by measurement. The minimal required scope is the number of users, active users and time spent. The Bidders shall propose other measurement units for sample application types (e.g. number of start ups, users’ actions, etc.). Description of the total audience calculation (for web and applications). Description of measurement in respect of application use in the off-line mode, i.e. reporting activities during the off-line operation. Definition of preconditions based on which an application may be included in measurement. Proposed categorization of applications. 7.1.4. Multi-platform Measurement of Audience - Measurement of internet audience of the specified types of content (web, streaming, applications) from both PCs (desktops and notebooks) and mobile phones and tables, possibly other devices, is a mandatory part of Module 1. - The goal is to provide information on the number of users, their consumption, intensity, frequency and their socio-demographic profile according to individual devices (PCs, smartphones, tablets, possibly “smart” TVs and other devices). - Multi-screen: the bid shall include a detailed description of aggregation and deduplication of data from different devices and screens including calculation of the total audience (the total impact) and audience at least at the level of media and operators. - The Bidders shall submit a detailed description of methodology, focusing particularly on the following: Definition of the target group in measurement of audience from different types of devices (platforms). Definition of the data source for determination of PC, mobile population or, as the case may be, users of other devices. Description of the size, structure and administration of the panel (if it is a part of the solution). Description of the site-centric part (if it is a part of the proposal) – description of scripts and their functionality, differentiation of mobile and other traffic and differentiation of individual devices. Description of identifying users of individual devices. Description of provided indicators. Description of functions of the measuring application or local meter on individual platforms (if it is a part of the solution). Description of solution in cases that one user utilizes more devices/browsers or more users utilize one device. Description of the mobile measurement shall include possibility of differentiating the access to the web through Wi-Fi vs. mobile data connection. Consumption via mobile application is dealt with in the chapter 7.1.3. Moreover, the Bidders shall: - Describe correction of measurement with respect to the use of more devices/browser by one user or one device by more users. - Describe the manner of measuring time spent on the internet by one user in more browsers, more windows, etc. - The minimal requirement for dividing the audience: ČR, foreign, total. The Bidders shall describe based on which data they will differentiate ČR and foreign audience. - The Bidders shall specify other possible differentiation, e.g. at home vs. outside, etc. 9 7.1.5. Presentation and Publication of Measurement Outputs In their bids the Bidders shall present instruments for data presentation and analysis, describe in details their analytical possibilities and functions (local installation vs. online access), and possibly submit examples and testing accesses. They shall clarify, which data will be available and provided to customers, submit a full list and description (definition) of output data and measurement results for PC, non-PC and streaming content. They shall clarify how data will be presented (total audience, division by screens, platforms). The preferred solution is reporting of total deduplicated audience and per individual platforms (PC, non-PC, streaming content and applications) in one analytical instrument. The Bidders shall define availability of data from various sources for the analysis. They shall clarify frequency of data reporting and time structuring of the outputs; the minimal requirement being monthly, weekly and daily. They shall clarify the structure of measured items: Operator, Medium, Section, Sub-section, other... and define the manner of media or section aggregation into packs as well as affiliation of media to operators, media representations and advertising networks. The bid shall include an example of analytical or planning options of instruments for data processing. The minimal requirement is the possibility of analyzing affinition of target groups based on the socio-demographic profile of measured units. They shall define access to reporting instruments, authorization, licence, set-up of rights. They shall describe the scope of public, paid and, as the case may be, private outputs. They shall submit description and an example of web-analytical and stream-analytical instruments (if available). They shall describe the manner of media categorization into content categories and decisionmaking powers with respect to defining the content tree and categories. The preferred alternative is the existing categorization; however, alternative proposals are welcomed. They shall clarify possibilities of data import to local analytical software that are usually available in the market (e.g. access via API, transfer of ASCII data, etc.). They shall clarify for how long data are stored and may be analyzed and how long they will be available after the project termination. The bid shall include proposed training, workshops for clients in order to make them familiar with data outputs and analysis options. 7.1.6. Measurement Quality Control With respect to the quality control of measurement the bids shall include: Description of data quality control in individual stages of the project (collection, production, publication). Description of submitted reports related to the measurement status, panel, possible problems, etc. Description of methods that filter the total traffic from non-user activities, a detailed description of filtration, the expected scope and success rate. Methodology changes and on-going analyses will be consulted with the Sponsor. The Bidders shall clarify how they will enable the Sponsor to control the quality (measurement audit). 7.2 Module 2: Post-Buy – Analyses of the Campaign Impact Efficiency - Apart from the module of multi-platform audience measurement the Bidders may also propose an instrument for a post-buy analysis of the campaign efficiency. It is assumed that this module will be available only to subjects interested in this type of measurement and that outputs will be delivered based on an individual order. - The Bidders shall define the manner of the campaign impact efficiency measurement, the manner of data collection, the manner and scope of presentation (how many and which people have been 10 impacted by a certain campaign or specific ads). The minimal required scope is the reach, number of contacts and socio-demographic profile of impacted people. The Bidders shall specify any other analyses (e.g. effect on the awareness, purchase motivation, etc.). - They shall describe for which types of campaigns or advertising objects the solution is functional (display, video banners, video in players…). - They shall describe methodology of the RU calculation and determination of the socio-demographic profile of people addressed by the campaign, the panel use and combination with site-centric data. - They shall clarify whether and how the campaign efficiency measurement would be performed in media, which are not included in NetMonitor, and how they plan to deliver data related to the total impact and socio-demographic profile of the campaign. - They shall describe detection and solution of possible errors (e.g. during incorrect filtration or double scripts, etc.). - They shall describe filtration and steps that would eliminate non-user traffic. - The Sponsor requires the Module 2 as an independent measurement, i.e. the post-buy analysis data of campaigns are available also to other ad serving systems. 7.3 Module 3: Connection with Other Data Types - The Bidders may propose delivery of additional data types or inter-connection with existing data sources (e.g. with respect to purchase behaviour, consumption behaviour, lifestyle, interests, etc.). - Another separate area is provision of information on cross-media activity of internet users – additional information related to TV consumption, newspaper and/or radio audience, impact of campaigns on more media types. - If delivery of cross-media data is proposed, the Bidders shall specify: The method of obtaining cross-media information (a separate study, secondary measurement of another media type, by means of a sub-panel, data fusion, statistic modelling, etc.). Description of performance (e.g. combination of a site-centric and user-centric approach, the size of the panel, manner of connection of other data to the NetMonitor outputs). The levels of delivered data and analyses: o Operators, media o Advertising campaigns Description and definition of data outputs and monitored variables. Manner of cross-media data presentation, description of analysis options. Timetable of cross-media solution implementation. 8. Price Bid - The price shall be indicated without VAT and broken down as per individual parts of the proposal: - External research related to determination of the internet universe (if it is a part of the bid). - The total and monthly price of multi-platform measurement (at least from PCs, mobile phones and tablets) (Module 1). a) measurement of web pages consumption; c) measurement of streaming content consumption; d) measurement of internet content consumption via applications. - Module 2 price – an instrument for the campaign post-buy analyses. - Module 3 price – inclusion of additional data in outputs. - The Sponsor accepts another price breakdown if the bid structure does not allow for the above mentioned breakdown. 11 9. Other Requirements - The new Implementer shall commence the measurement before the end of the existing project wave; parallel production of data with non-public publication of outputs with the goal of correct setup of project parameters for a period of 3 months. During the testing period measurement parameters may be partially improved before the actual start (e.g. by means of the panel expansion). In terms of the transition to the new measurement SPIR assumes a single data “seam”. - Data ownership: the gross measured data as well as the output aggregated data shall be owned by the Sponsor and the Sponsor shall be authorized to use them for commercial or marketing purposes and to make them available to third parties. If a new panel is created, it shall be owned by SPIR. The possibility to use an existing panel of the Bidder (if it is available) shall be specified in the bid. SPIR assumes it will have access to databases, if it is necessary for the check of measurement correctness. - The project of the Czech internet audience measurement has an exclusive character. During the term of the project the Implementer may not carry out identical activities in the Czech Republic, process the same type of project or offer a product, which is similar to the project, to another client with the exception of cases agreed upon by the Sponsor. Without the Sponsor’s consent the Implementer may not use a panel (if it does not use the Sponsor’s existing panel) and measuring scripts embedded into pages and media objects for other purposes than the object of this tendering. - The Sponsor reserves the right to decide on selection of the measured media regardless of the methodology employed (e.g. scripted or unscripted media). The methodology, however, should allow for measurement of the whole internet market including unscripted media. - The project implementation shall include high-quality client service that is able to solve various methodological and technical problems locally (including measuring scripts embedding, measuring application introduction, presentation platform functionality, access assignment, communication with developers, client training on request, etc.). We also expect a proactive approach to technological challenges that will occur during the research stage. SPIR’s commissions and workgroups shall collaborate with the Implementer in the course of on-going improvement of measurement. The basis of cooperation between the Sponsor and the Implementer shall be set up by a Service Level Agreement (SLA) defining the extent and level of provided services. This agreement will stipulate the rules of communication between the Sponsor and the Implementer, guaranteed availability of the Implementer's personnel, the manner of continuous information on the status of the project, etc. The Bidders shall submit their SLA drafts that will include: - the extent and guarantees for storage, availability and delivery of data; - functionality of measuring scripts, analytical SW, etc.; - minimal size of the panel, proposed sanctions for non-compliance with the minimal size of the panel; - participation of the representatives of the Implementer in meetings of the SPIR committee and workgroups (approximately 4 times a month), including timely delivery of reports, - information on the project status, e.g. by means of regular written reports and personal meetings, participation in PR presentations; - availability and readiness of the Implementer's personnel for problem resolution, the possibility of day-to-day communication, guaranteed response times; - information on problems, planned changes, etc., sufficiently in advance, timely notifications in case of application malfunction, etc.; - preparation of billing documents on a regular basis. 12 - The Implementer may delegate a part of the project to its subcontractor; however, he retains the same responsibility as if he realized this part himself. The Sponsor requires that the Bidder’s bid specifies which part of the project is to be delegated to one or more subcontractors. Nevertheless, SPIR will communicate only with the Implementer that is responsible for the whole project in compliance with provisions of the SLA and the contract. Bidders, who will implement a part of the project with subcontractors, shall specify identification and contact data of the subcontractor in their bid and enclose the subcontractor’s references and binding written statement on future cooperation. - The winning Bidder shall be bound to implement the project. Any subsequent modifications to the solution are possible if approved by the SPIR Executive Board. - SPIR requires that implementation of the project shall be in compliance with the Czech law including personal data protection. Any disputes between the Sponsor and the Implementer shall be solved in the Czech Republic. - The Bidders shall specify in their bids whether their solutions are in compliance with European legislation relating to personal data protection in the digital environment. They shall also note any possible complications stemming from more strict regulation of the internet and state how they would respond to any possible changes in this context. The Sponsor reserves the right to: amend or modify the wording, conditions and terms of the tendering proceudre; change the specified dates of the tendering procedure; cancel the tendering procedure without giving any reason; refuse all of the submitted bids; request additional information and amendments of the submitted bids; verify the data stated by the supplier in the bid; negotiate about the final form of the project and the wording of the contract with the Bidder /Bidders with the most appropriate bids; not cover the costs that the Bidders incur in respect of participation in the existing competitive tendering; not return received bids. 13
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