CO
Contacts: Marisa Arellano, Arvizu Public Relations, cell 602-486-1931 or [email protected]
Mary Cruz Jacobson Arvizu Public Relations, cell 480-560-7183 or [email protected]
FOOD CITY CREATES ARIZONA’S LARGEST BAG OF CHIPS
AND JAR OF SALSA FOR CINCO DE MAYO FESTIVAL
- Attendees Can Guess the Weight of Each to Win a $100 Food City Gift CardARIZONA – MAY 1, 2008 – At 11 feet tall and 8 ½ feet wide, Arizona’s largest bags of tortilla chips – along
with an accompanying four-foot-tall jar of salsa – will be hard to miss at this year’s Cinco de Mayo Festival.
While event organizers are quick to share dimensions of each, they won’t disclose how much these items
weigh. That’s for Cinco de Mayo event attendees to guess.
On Saturday, May 3 and Sunday, May 4, Food City will display a “larger than life” bag of chips and jar
of salsa at the Cinco de Mayo Festival in downtown Phoenix. “We decided to have a little fun with this year’s
festival by bringing in Arizona’s largest bag of chips and jar of salsa,” said Cisco Echeverria, Vice President of
Merchandising for Food City. “It’s something fun for families, and it’s representative of the thousands of tortilla
chips and warm tortillas made fresh everyday at the tortillerias in our Food City stores.”
Event attendees will have an opportunity to guess the weight of the chips and salsa throughout the twoday festival. The individual who submits a guess closest to the actual weight of the bag of chips will win a
$100 gift card from Food City. Same goes for the individual who submits the guess closest to the actual weight
of the jar of salsa. Winners will be announced on Saturday, May 3 and Sunday, May 4 at 5 p.m.
This year’s Cinco de Mayo Festival, which takes up nine city blocks in the heart of downtown Phoenix,
is expected to draw more than 200,000 people. The event will feature plenty of specialty Mexican foods
including carne asada, burritos, beans, carnitas and fresh homemade tortillas. Families will enjoy a variety of
activities, and over 29 bands will perform on two separate stages throughout the weekend.
Cinco de Mayo commemorates the victory of an indigenous Mexican army over the French army at the
Battle of Puebla in 1862. Now in its 14th year, the Cinco de Mayo Festival is Phoenix’s largest outdoor family
festival.
Food City has been part of the Arizona community for more than 50 years. Bashas’ Family of Stores
acquired Food City in 1993. Since then, the family-owned and -operated company has invested more than $70
million to remodel Food City stores. Today, there are 62 Food City stores statewide. Recently named a Best
Places to Work, Food City is committed to providing excellent customer service, quality products and low
prices to every neighborhood it serves. For more information, visit www.myfoodcity.com.
###