» BRAND AND SUSTAINABILITY
QUICK REFERENCE GUIDE
OCTOBER 2014
Babson College is committed to reducing our impact on the environment. Entrepreneurial
Thought and Action® begins with a holistic approach to people, planet, and profit; social
responsibility and community involvement are at the core of the entrepreneurial process.
Being sustainably conscious and acting in a sustainable manner are part of Babson’s core,
and therefore impact the materials and vendors we choose for marketing materials.
For more information on sustainability at Babson, visit www.babson.edu/sustainability.
PAPER TYPES
Recycled paper /
Manufactured using recycled
fiber. Recycled fibers come
from post-consumer uses or
paper waste from production
sources. Recycled paper grades
CHOOSE AN ECO-FRIENDLY VENDOR
When looking at vendors, ask about and document their practices and any pertinent
certifications. Give preference to vendors who use sustainable production practices.
And, ask what you can do in your process to be more sustainable.
SELECT SUSTAINABLE PAPERS
USE RECYCLED PAPER
is 100 percent virgin fiber. If a project
Babson prefers the use of recycled pa-
requires the use of nonrecycled paper
percent post-consumer waste.
pers for both office and promotional use.
stock, please ensure that the paper is
Our goal is to use recycled paper that
produced with sustainable methods.
Virgin fiber paper /
contains 100 percent post-consumer
Choose vendors that use earth-friendly
Manufactured without the
waste (PCW). Paper specified should
practices by verifying their certifications.
use of any recycled fibers.
contain a minimum of 30 percent PCW
Usually sourced from trees
and be chlorine free.
range from 10 percent postconsumer waste to 100
or other plants.
CHECK FOR CERTIFICATIONS
Tree-free papers /
There are project circumstances that
Manufactured with alternative
may require specification of paper that
For larger, externally facing print
projects, please consult College
Marketing on paper that is most
appropriate for your project.
materials, such as recycled
cotton, agricultural residues
(sugarcane, coffee beans)
fiber crops (hemp, bamboo),
and textile wastes.
PRODUCTION RECOMMENDATIONS
» Be specific on ordering quantities.
» Estimate accurately to avoid waste.
» Do short runs on pieces that have
timely or ever-changing information.
» Reserve larger quantities for pieces
that are timeless.
» Remove dates on printed pieces when
possible to keep them more evergreen.
» Ask vendors if changes in your order
will reduce environmental impact (for
example: Is there a recycled option?;
Will a change in size reduce waste?).
WWW.BABSON.EDU/BRANDGUIDELINES
CERTIFICATIONS
Industry certifications ensure that vendors follow certain sustainable
practices. Printers must be certified to use these logos; you may not add
them yourself. Common certifications include:
SOURCE LOCALLY
FSC CERTIFICATION
» There are three Forest Stewardship Council certifications,
including forest management, chain of custody, and
controlled wood. Each certification ensures forest
managers, manufacturers materials, and/or products
meet FSC Principles and Criteria.
Use local vendors whenever
possible. This cuts down
both on transportation cost
and pollution, while also stimulating the local economy..
RAIN FOREST ALLIANCE CERTIFICATIONS
» The Rainforest Alliance Certified™ seal marks products that
are grown and harvested using environmentally and socially
ORDERING PRODUCTS
responsible practices. Farms and forestlands must meet
Before you order products,
third-party standards of the Sustainable Agriculture Network
consider the following:
or the Forest Stewardship Council to receive the seal.
» What country is producing it?
» What are the country’s
» The Rainforest Alliance Verified™ mark is awarded to
businesses committed to reducing their environmental
labor standards?
» What are the negative
impact. The mark may be used only on off-product marketing
implications of shipping
and promotional materials.
or ordering from there?
FAIR TRADE
» The Fair Trade Certified™ label is awarded after a rigorous
global inspection and monitoring system. Products that
receive this label are socially and environmentally responsible,
and ensure that the farmers and workers behind the product
got a better deal.
College Marketing can
recommend vendors whose
practices are in line with
the College’s mission and
brand guidelines.
PRE- OR POST-CONSUMER RECYCLING?
There are two types of recycling. Pre-consumer recycling, when
manufacturing materials never reach the consumer, but are still
recycled. Post-consumer recycled materials have gone through the
market and are recycled into a product for consumers.
Paper and plastics are both produced through these methods. When
possible, we should order post-consumer recycled products with a high
percentage of recycled content.
FOR COMPREHENSIVE STYLE GUIDELINES PLEASE VISIT WWW.BABSON.EDU/BRANDGUIDELINES
SUSTAINABILITY AT BABSON IDENTITY
ADDITIONAL RESOURCES
Use this identity when holding a sustainable event or include on a sustainability-related project. The mark signifies that the event or project is produced
LOGO AND TEMPLATE FILES
in conjunction with the Office of Sustainability at Babson.
www.babson.edu/brandguidelines
BABSON STATIONERY ORDERING
http://staplesadvantage.com/
EDITORIAL RESOURCES
www.apstylebook.com
www.thesaurus.com
www.dictionary.com
This mark should be used as created and files should not be altered.
Contact Us:
If you would like permission to use the identity, please contact
SUSTAINABILITY PRACTICES
College Marketing.
Babson Sustainability Office
[email protected],
781-239-6000
BRANDING AND LOGO USE
Melissa Jolly
Art Director, Brand Operations Specialist
[email protected], 781-239-4249
EDITORIAL INQUIRIES
James Kiley
Senior Editor
[email protected], 781-239-4276
FOR PROJECT SUBMISSIONS:
https://jira.babson.edu
10/14_INSTMKT-1845
FOR COMPREHENSIVE STYLE GUIDELINES PLEASE VISIT WWW.BABSON.EDU/BRANDGUIDELINES