Joshua R. Iverson
P: 617-933-5477
F: 781-350-5492
[email protected]
Advertising Sales
Advertising Overview/Rate Card
Audience
• 8MM monthly uniques, almost 500MM pageview
• 75K+ HHI, 60% Female Age 40+, Boomer Audience
• Top Hobby/Lifestyle site
• Users subscribe to services
• 20 days/per member/month on Ancestry
(nationwide using the internet at all is 20 days per
person/month)
• 22 minutes/sessions
Source: comScore October 2008
About Us
• The Generations Network owns a family of
sites that offer products and services that
enable their users to discover who they are
and where they come from
• Largest provider of family history
information on the web
• The Generations Network was formerly
known as MyFamily.com, Inc.
• Unique ad products allow brands to reach
users across our family of sites.
Why Advertise?
• Your ads tap into new buckets of unique users
• Premium inventory at performance prices
• High impact IAB placements 300x250, 728x90, and
160x600
• Our performance and brand experts will be monitoring
your campaign to ensure peak performance
• Peace of knowing that your brand will be on trusted, well
known websites
• We can create custom “Brand Genealogy” pages that
make the history of your brand personal to your
customers
Source: comScore October 2008
Ancestry.com
• Very active and engaged community
– user-contributed trees…7.2 Million
– people added to family trees…1.1
Billion
– photos uploaded…12 Million
– And still growing everyday!
• Domestic & International sites
– United States (Ancestry.com)
– England, Scotland, Ireland and Wales
(Ancestry.co.uk)
– Canada (Ancestry.ca)
– Germany (Ancestry.de)
– Australia (Ancestry.com.au)
– Italy (Ancestry.it)
– France (Ancestry.fr)
Genealogy.com
• Offers a wide range of family
and local histories, vital
records, military records and
much more.
MyFamily.com
• By offering a variety of easyto-maintain family websites,
MyFamily.com gives families
all over the world a unique
venue for keeping in touch and
strengthening relationships.
RootsWeb.com
• Rootsweb is the world’s
oldest and largest online
free community dedicated
to family history. It’s a
place to collaborate with
other users interested in
discovering and sharing their
family story.
Additional Opportunities
• We understand that the most exciting
advertising solutions come from
collaborative efforts
• We will help create and host a custom
microsite connecting your products to family
history interests
• Numerous multimedia opportunities: web,
podcasts, books, etc.
• Custom integrations
Premium Inventory
Unit
RON
Ancestry
Genealogy
Rootsweb
MyFamily
Roadblocks
X
X
X
X
X
Specific Database
categories
X
X
X
X
X
Geo-targeting based
on IP address
X
X
X
X
X
Photos & Videos pages
X
X
X
Age & Gender
targeting
X
X
X
Military/hero pages
X
X
eCPM ~ $4
Rate Card
•
Joshua R. Iverson
P: 617-933-5477
F: 781-350-5492
[email protected]
Advertising Sales
Standard Placement Costs:
– Targeted Impressions
• $8 CPM for Premium Placements (728x90, 160x600,
300x250)
• $12 CPM for heritage-targeted media (specific to TGN
database) (728x90, 160x600, 300x250)
• ~$4 CPM for RON (all 4 sites, all sizes)
– Targeted Keyword Search for 6 months – $12 CPM
– Newsletters (160x600 fixed placement)
• Ancestry Weekly Journal (~150,000 subs) - $3,500
• RootsWeb Monthly Review (~250,000 subs) - $5,000
– Custom Integration Pages starting at $10,000 per month