Hot Tips from the Training Department
Multi-Question Reporting – New features of Vovici 6.1
Topic Description: When analyzing survey results, what Vovici 6 Reporting Manager features
can I use to compare responses from several questions?
The Short Answer: Perhaps you noticed when your environment was upgraded to Vovici 6.1
that new selections have been added to the Report Manager, including ‘Single Question Banner’
and ‘Cross Tab Analysis’. These are just two of the reports and elements useful for analyzing the
relationship between two or more survey questions. In this article, we will explore these new
reports and discover the report elements that may be used to express multiple question
relationships in survey responses.
Multi-Question Reports - Cross-Tab Chart
A more detailed answer: As you have probably discovered, the prepared reports in Vovici 6.1
make it easy to express survey results with a single click of a button. The Standard,
Comprehensive and Verbatim reports for instance, produce a chart or table for each question in
your survey.
Multi-Question Reports: With several reports, you can apply a demographic question as the
banner, basis or cross reference for other questions on the survey. In these reports, tables are
created in which response calculations are broken down by the elements of the demographic. In
the following screen, a table has been created in the Single Question Banner Report in which
responses to a survey question have been broken down by a respondent demographic – in this
example, the respondent’s job title has been used as the banner question.
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Sample chart from the new Single-Question Banner Report
The Single Question Banner report creates a table for every question in the survey, breaking
down responses with the choices of a selected demographic question. To create a Single
Question banner report, click the corresponding button on the Reports page, assign a name and
click OK. From the Banner selection dialog, click the desired demographic, select the desired
percentage type and click OK.
Single Question Banner – Selecting the Banner Question
The generated report is divided into pages; one for every question, and is expressed in the form
of a Cross-Tab table containing the count and percentage calculations, broken down by choices
of the selected banner question. The following illustration represents a portion of the Single
Question Banner report. It is important to note that only questions of Choose-One and ChooseMany type may be used as Banner questions.
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Single Question Banner Report
The Single Question Banner report may be distributed in a range of file formats, including PDF,
Microsoft Word and Microsoft PowerPoint.
The Summary of Means report creates a table for every question in the survey, breaking down a
set of calculations with the choices of a selected demographic question. To create a Summary of
Means report, click the corresponding button on the Reports page, assign a name and click OK.
From the Banner selection dialog, click the desired demographic, select the desired calculations
to display and click OK.
Summary of Means Report – Selecting the Banner Question
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The generated report is divided into pages, one for every question, and is expressed in the form
of a Cross-Tab table containing the selected calculations; broken down by choices of the selected
banner question. The following illustration represents a portion of the Summary of Means report.
It is important to note that only questions of Choose-One and Choose-Many type may be used as
Banner questions.
Summary of Means Report
The Single Question Banner report may be distributed in a range of file formats, including PDF,
Microsoft Word and Microsoft PowerPoint.
The Cross-tab Analysis report is a powerful addition to the list. It creates multi-question crosstab tables for any number of question combinations. To create a Cross-tab Analysis report, click
the corresponding button on the Reports page, assign a name and click OK. From the Rows and
Columns tab, check as many questions you wish to display in each of the Rows and Columns
lists. You can check the ‘Include all Questions’ box at the base of either list to include all
questions.
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Cross-tab Analysis Report – Selecting the questions for Rows and Columns
Next, click the Properties tab to define the label, significance and other display properties. To
apply significance testing, select ‘On’ for the testing option and set the confidence interval.
Select the desired display values, set the number of decimal places and click the OK button to
create the report.
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Cross-tab Analysis Report – Selecting the questions for Rows and Columns
The resulting report is generated in the form of a scrollable worksheet divided into the selected
row and column questions. Cautions and Proportions messages are displayed at the base of the
report. Scroll bars are used to navigate the table to view data for each row-column combination.
Cross-tab Analysis Report
The Cross-tab Analysis report may be exported to Microsoft Excel for distribution. While this
report is optimally viewed within Vovici 6, the resulting Excel workbook retains the display and
navigation features of the Vovici report.
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Cross-tab Analysis Report – Excel format
The power of Vovici 6 multi-question banner reports is found in the convenience and speed in
which a formatted, ready to print summary of survey results can be created. Once the initial
report is created, you can modify any part to suit your needs. The elements of the report may be
modified and formatted as desired, filters may be applied to the report as well as to individual
charts, and you can add additional report elements such as descriptive text, question displays and
supporting charts.
Multi Question Report Elements: As we have seen, the ready-made reports use certain Vovici
6 report elements to provide comparative analysis with two or more questions. These elements
may also be used on an individual basis in any report, even in reports you create from scratch.
Each multi-question report element is created by selecting two or more questions in a prompt
similar to the reports we have just explored. Let’s take a look at each of these elements.
The Summary Table is used to express the mean of responses broken down by two
demographic questions. This report element may be used with questions of the following types:
Fill-in Fields of number type, Choose-One, Choose-Many, and Matrix Sides.
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Summary Table
To add a Summary Table, click the appropriate button and select the desired question for the
Row and Column lists and then select the Question to be analyzed.
Selecting Questions for the Summary Table
The Summary of Means is used to express the mean of responses broken down by one
demographic question. This report element may be used with questions of the following types:
Fill-in Field, Choose-One, Choose-Many, and Matrix Sides.
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Summary of Means
To add a Summary Table, click the appropriate button and select the question to be analyzed,
select the desired demographic for the ‘Broken Down By’ list and click Select.
Selecting Questions for the Summary of Means
The Cross-tab presents the count, percent and local maxima for a comparison between two
survey question responses. This report element may be used with questions of the following
types: Fill-in Field, Choose-One, Choose-Many, and Matrix Sides.
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Cross-tab
To add a Cross-tab table, click the appropriate button and select the desired questions for Row
and Column. Click the Select button to create the report element.
Selecting Questions for the Cross Tab
The Correlation is a single number between -1.0 and 1.0, which describes the degree of
relationship between two variables, or survey questions. In the case of Vovici 6 reporting, the
Correlation is presented as a table with the mean and count of the second variable listed
compared to the first variable. This report element may be used with questions of the following
types: Fill-in Fields of number type, Choose-One, Choose-Many, and Matrix Sides.
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Correlation
To add a Correlation table, click the appropriate button and select the questions for variables 1
and 2. Note that individual question fields of Fill-in type and individual topics of Matrix type
may be selected for Variable 1 while the full host question or matrix may be selected for
Variable 2.
Selecting Questions for the Correlation
The Gap is a calculation of the difference between the mean of two survey questions. Used
normally to compare planned versus actual market or performance measurements, this report
element is often used to compare multiple sides of the same matrix question. This report element
may be used with Fill-in fields of number type and Matrix sides of the Choose-One and ChooseMany type.
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Gap Table
To add a Gap table, click the appropriate button and select questions for the Basis and
Comparison. Only number type fill-in question fields and matrix questions may be used with the
Gap table. Gap analysis is usually accomplished with comparison between two sides of a single
matrix.
Selecting Questions for the Gap Table
The Top Box Cross-tab presents top box measurement of multiple choice and matrix question
responses, broken down by the elements of a demographic question. This report element may be
used with questions of the following types: Fill-in Field, Choose-One, Choose-Many, and Matrix
Sides.
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Top Box Cross-tab
To add a Top Box Cross-tab table to your report, first click the appropriate button and select the
question to be analyzed. Next, select the desired demographic for the ‘Broken down by’ list and
click Select to create the table.
Selecting Questions for the Top Box Cross-tab Table
In this article, we explored several new reports that are useful for analyzing the relationship
between two or more survey questions. We also discovered report elements that may be used to
express multiple question relationships in survey responses. Happy reporting!
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