How accurate is the term “Roaring
Twenties”?
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Industry
Agriculture
Entertainment
Racism
Crime
Sexism
“You can have any colour you
want, as long as it’s black”.
Henry Ford, Ford Motor Company
Owner.
“You can have any colour you
want, as long as it’s black”.
Henry Ford, Ford Motor Company
Owner.
Henry Ford
• Ford grew up on a small
farm in rural Michigan.
• At the age of 16, he
headed to the nearest city
– Detroit – to make a
living.
• By 1903, he had built up
his own motor company
and by 1920 he had
revolutionized industry.
Mass Production
• The Ford Motor Company
was one of the first
industries to use the
method of “Mass
Production”.
• This meant assembly
lines were set up with
every worker doing a
simple job time and time
again.
• Many unskilled workers
could find jobs for the first
time and had a steady
wage.
How did this affect people?
• Many working class
people were getting a
steady wage.
• Business owners like
Ford were making huge
profits.
• Because production was
fast (a car finished every
10 seconds) they were
cheap to buy so many
Americans had luxuries
for the first time. A Model
T Ford was just $295 in
1920.
Cycle of Prosperity
Increased
production
Increased
employment
Increased demand
for consumer
goods.
More money
available to spend
on goods.
Who didn’t prosper?
• People living in cities like Detroit were
much better off, but not everyone was
affected.
• Many businessmen still had racial
prejudices and would only take on white
workers.
• Ford, himself, was anti-Semitic.
Henry Ford and Mass Production
Task 1: Give definitions for these terms:
(a) Mass Production (b) Model T Ford
Task 2: Copy the Cycle of Prosperity from page
223.
Task 3: Explain how the following people
benefited/ failed to benefit from Mass
Production:
- Factory Owners
- Unskilled Workers
- People living in urban areas.
- Black people