ETHOS, PATHOS,
AND
LOGOS
Aristotle’s Triangle
of Rhetoric a.k.a
What a Speech
should sound like to
your audience!
WHAT DO YOU THINK?
LOGOS
ETHOS
PATHOS
WHAT DO YOU THINK?
LOGOS
ETHOS
PATHOS
WHAT DO YOU THINK?
LOG
ETH
PATH
Ethos, Pathos, and Logos
ETHOS - SPEAKER
Ethical, Credible, Trustworthy
LOGOS-INFORMATION Logical, Emotions
Consistent,
PATHOS-AUDIENCE
Feelings,
A little You Tube Help?
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Ethos, Pathos, Logos help from You Tube...
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ETHOS??????
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PATHOS????
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LOGOS?????
Rational Appeals (logos)
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appeal to logical reasoning ability of
readers
facts
case studies
statistics
experiments
logical reasoning
analogies
anecdotes
Emotional Appeals (pathos)
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appeal to beliefs and feelings
HIGHER EMOTIONS
 belief in fairness
 love
 pity
 etc.
LOWER EMOTIONS
 greed
 lust
 revenge
 avarious
 etc.
Ethical Appeals (ethos)
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sense you (author) gives as being
competent/fair/authority
trustworthiness
credibility
reliability
expert testimony
reliable sources
fairness
Think of how one speaks to an opponent:
For example on the floor of the Senate in
hearted debate the speaker would refer to
"My honorable opponent." This is why one
refers to the "manner of delivery."
YOUR ENTIRE SPEECH MUST…
Convince your audience by using
all three aspects of the TRIANGLE
of RHETORIC…
So your audience feels…
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1-SAFE and COMFORTABLE
2-TRUSTS WHAT YOU SAY
3-UNDERSTANDS WHAT YOU
MEAN THE ENTIRE SPEECH!
What is it?
What is it?