Keyword researching,
planning and testing guide
Firstly it is always helpful to have a look at what Google is suggesting to
search for your type of product.
This is very simple; firstly head to google.com and type in your product, our
example will be the schnabulerie cake store.
http://www.schnabulerie.com
Once we have an idea of things people are searching we will now head to the google
adwords keyword tool
https://adwords.google.com/ko/KeywordPlanner
The keyword planner has four options.
The tool that suggests keywords depending on your products and industry is the first
option.
Once you select the ‘search for new keywords and ad group ideas’ you will need to fill in
the information about your business and products
The keyword planner will then suggest ideas for ad groups and keywords to you. By
default, ad groups are suggested in the first tab.
To see the keyword suggestions click the tab keyword ideas.
Once you have clicked on the keyword ideas tab you will be able to see the
suggested keywords, how many times they are searched per month and the
competition for those keywords.
The best keywords are those with high search volumes and low or medium
competition; this is because it is going to be easier for you to be found on
search engines rather than keywords with a high rate of competition.
If you hover your mouse over the graph symbol for each keyword a box will
pop up to show you over time how that keyword has been performing.
This will allow you to see if it has always had high searches or whether it is on
an upward or downward trend.
Now you have an idea as to what keywords you should be using in your
content online. From here you can use the keyword tool to compare these
terms with other ideas you may have or those Google search has suggested.