Water Security –
Facing the Challenge in
Latin America
HUGO CONTRERAS
ZEPEDA
Director, Latin America,
Water Security
Water Rich
31% of world’s freshwater resources, 8% of the population
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One third already living in deserts or semi-arid areas
More people expected to live in water stressed areas
77 million
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22 million
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80% living in cities
+ 60 cities over 1 million
+ 600 M by 2030
Demand Drivers
©Scott Warren
Economic growth
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Food production
Energy generation
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Climate Change
The Big Question
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Value proposition
Use nature to secure
clean water supplies
for 25 of Latin America’s
most at-risk cities
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What we are going to do
Water Security Indicator
% Improvement
Investments:
73 MUSD
Water Funds
“Use nature to secure water
supplies for 25 most at risk
Lat Am Cities”
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Water Used in Production
% Neutralized as % of Production
Conservation
132K Has
Beneficiaries:
10K families
60.6M potential
beneficiaries
Corporate Water Balancing
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Top 25 Opportunity Cities
for Green Infrastructure Investment
WF Development Status
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Bucaramanga, CO
Curitiba, BR
Bogota, CO
Santos, BR
Maceió, BR
Salvador, BR
Sao Paulo, BR
Barquisimeto, VZ
Medellin, CO
Recife, BR
Quito, EC
Guatemala City, GT
Tijuana, MX
Joao Pessoa, BR
Brasilia, BR
San Jose, CR
Rio de Janeiro, BR
Caracas, VZ
Maracaibo, VZ
Santiago, CH
Monterrey, MX
Vitoria, BR
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Belo Horizonte, BR
Goiania, BR
Next Science Frontier:
Top Groundwater Cities
WF Development Status
Tactics
1) Policy – water cost
includes conservation
2) Corporate Practices –
risk mitigation &
neutrality
3) Public funding –
multilateral water loans
4) Public Awareness –
consumer participation
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Some results
• 44 Water Funds initiatives
in Latin America across
14 countries
• 17 created and operating,
17 in-design and 10
under evaluation by TNC
and partners
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What is our competitive edge?
Decision Oriented Science
Convening Capacity
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Challenges
Strategic
Operational
Financial
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Brand
Science
Continue
being
relevant to
our
stakeholders
Operational
Convene
Financial
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Plan
Design
Budget
Strategic
Consistency
in delivery
Report
Financial
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Communicate
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Strategic
Marketing
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Private
Consistency
in delivery
Targeted
portfolio
Service
contacts
Public
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What does success look like?
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Why is our work important?
Why is our work important?
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©Scott Warren