June 26, 2005
Fall 2005 / Holiday Photo Shoot
Resource Guide
Robert Edgerly
Visual & Creative Director
Shaun O’Donoghue
Senior Agency Consultant
PHOTOGRAPHER:
Peter Langone
Langone Studio
www.peterlangone.com
Lindt & Sprüngli (USA) Key Leaders
Scott Jackson, VP/Retail
Robert Edgerly
Jeanine Farinella
Dorene Olsen
Ann-Sophie Schmitt
Amy Quigley
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
2
Campaign Philosophies
B2B
HOLIDAY 2005
Campaign tag line :
Start An Old Holiday Tradition
Sub tag line :
Give Lindt
Warm reminiscent feelings of
nostalgia, families celebrating the
holidays.
Guest, and family members
bearing and unwrapping Lindt gifts.
Imagery and inferences that
engage all of the senses (ie.
Thoughts of balsam scents, fuzzy
cashmere throws, warm crackling
fires)
Campaign tag line :
Motivate. Celebrate, Reward.
Excellence.
Strategic Marketing for selling and
maintaining Business accounts.
Lifestyle photography that would
suggestively convey ideas for
giving Lindt chocolate as gifts for
recognition, thanks, celebration,
etc.
Inspiration : Working Girl, Colin
Cowie Weddings, W Hotel, Twist
Restaurant (in Atlanta)
HALLOWEEN
Campaign tag line :
Treat yourself
(there will be ghosted back
“trick or” copy)
Emphasis in adults. Adult parties
after the kids have left to go out
trick or treating. A setting that is
eerie and ominous mood, yet still
sophisticated and artful.
Inspiration : Michael Jackson’s
Thriller video meets Nightmare
Before Christmas meets
Bewitched and a nice pre dinner
martini with Darron @ 5:45 p.m.
Inspiration : Nostalgic Holiday
Films of yesteryear set in with the
trendy twist of Terence Conran
Shop, Barbara Stanwyck in
Christmas in Connecticut meets
smart, sweet, mod Rosalind
Russell in Auntie Mame.
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
3
Promotional Dates
July 2005
July 22
B2B Mechanicals Release to Printer
August 2005
August 12
August 19
B2B Marketing Materials arrives in Stores
Halloween Mechanicals Release to Printer
September 2005
September 16
September 16
September 25
September 21-23
Halloween Marketing arrives in Stores
Holiday Mechanicals Release to Printer
Halloween Promotion begins in Stores
Lindt Chocolate University
October 2005
October 3-6
October 21
October 30
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
B2B Open House in Stores
Holiday Mechanicals arrives in Stores
Holiday Promotion begins in Stores
4
Site Locations
SITE # 2
SITE # 1
SITE # 3
Hilton Garden Inn Portland
Downtown Waterfront
The Danforth
Sweetser's Apple Barrel and
Orchards
65 Commercial Street
Portland,Maine 04101
Tel:+1.207.780.0780
Fax:+1-207.780.0781
Contact : ChrisChapin
163 Danforth Street
Portland, ME 04102
Phone: 207.879.8755
Fax: 207.879/8754
Contact: Barbara
19 Blanchard Road
Cumberland, Maine 04021
Hotel Suite
• Bedroom
• Dining Area
• Living Room
Front of dwelling
Orchard
Living Room
• Fireplace
Tree stump or landscape
Restaurant
Dining Room
Office Cubicle
Salon
Phone 207.829.3074
Contact : Connie
Hallway
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
5
Arrival / Departure Schedule
Hospitality Schedule
Breakfast Vouchers
Hilton Garden Inn • Lobby Restaurant
Catered Breakfast
Vanderbloemen
Departs
Edgerly / ODonoghue
Arrives
Vanderbloemen / Howson
Arrives
Langone Team Departs
Lunch • Lobby Restaurant
Hilton Garden Inn
Catered Lunch
The Danforth
Lunch • Lobby Restaurant
Hilton Garden Inn
Howson
Departs
Goto / Nola-Rion
Arrives
Goto / Nola-Rion
Departs
Langone Team Arrives
Dinner / Lobster Bake
Inn By The Sea
06 I 26 I 05
Dinner TBD
due to late night shoot
LINDT_PHOTOSHOOT_RE002_STO
Dinner
Katahdin
106 High Street
Dinner
Natasha’s
Exchange Street
6
Production Schedule
MONDAY, JUNE 27
TUESDAY, JUNE 28
WEDNESDAY, JUNE 29
Site #2
THE DANFORTH
163 Danforth Street
Portland, ME 04102
Site #2
THE DANFORTH
163 Danforth Street
Portland, ME 04102
Site #1
Hilton Garden Inn
65 Commercial Street
Portland, ME 04101
5:00 a.m. Call time (Bouchard,
Garcia,Tracy, Talent, Select
Lindt Members)
5:00 a.m.
7:00 a.m.
Set Up (Lindt Team)
7:00 a.m.
6:30 a.m. BREAKFAST Set Up on Site
(Black Tie Catering)
BREAKFAST*
Hilton Garden Inn
6:30 a.m.
7:00 a.m. Set Up (Langone Team)
8:00 a.m. Begin Shooting
9:00 a.m. Set Up (Goto, Nola-Rion)
12:30 p.m. Break Down (Langone Team,
Lindt Team)
7:00 a.m.
8:00 a.m.
Call time (Bouchard,
Garcia,Tracy, Talent, Select
Lindt Members)
BREAKFAST*
The Danforth
Set Up (Langone Team,
Goto, Nola-Rion)
Begin Shooting
8:00 a.m. Set Up (Langone Team)
9:00 a.m. Begin Shooting
11:00 a.m. Call Time (Bouchard, Garcia,
Tracy, Talent, Select Lindt
Members)
1:00 p.m.
LUNCH Set Up on Site
(Black Tie Catering)
1:00 p.m.
1:00 p.m. LUNCH Set Up at
Hilton Garden Inn Lobby
Restaurant (ALL)
LUNCH Set Up at Hilton
Garden Inn Lobby
Restaurant (ALL)
5:00 p.m.
2:00 p.m.
6:00 p.m.
2:00 p.m. Bouchard, Garcia, Tracy,
and Talent Released
2:30 p.m. Travel to Site #3 (Langone
Team, Lindt Team)
Bouchard, Garcia, Tracy,
and Talent Released
Break Down and Clean Up
(Langone Team, Lindt Team)
6:30 p.m.
Begin Shooting
Break Down and Clean Up
(Langone Team, Lindt Team)
Bouchard, Garcia, Tracy,
and Talent Released
5:30 p.m.
6:00 p.m.
*Breakfast
ALL Released
vouchers provided also
*Breakfast
vouchers provided also
Site #3 Sweetser’s Apple
Orchard
3:00 p.m. Set Up and Shoot Site #3
(Langone Team, Lindt Team)
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
7
Creative Key Contacts
LINDT / CORPORATE
PHOTOGRAPHER
VISUAL & CREATIVE DIRECTOR
Robert Edgerly
Lindt & Sprüngli (USA) Inc.
One Fine Chocolate Place
Straham, NH 03885
Direct: 603.778.3388
Cell phone: 603.540.6725
Email: [email protected]
PHOTOGRAPHER
Peter Langone
Langone Studio
215 SE 12th Avenue
Fort Lauderdale, FL 33301
Direct: 954.467.0654
Cell phone: 954.609.9096
Email: [email protected]
SENIOR LEVEL AGENCY CONSULTANT
(Formally VP/Creative, DIGITAS LLC)
for Lindt & Sprüngli (USA) Inc.
Shaun O’Donoghue
One Lincoln Plaza, Apt # 11-T
New York, NY 10023
Cell phone: 917.547.0651
Email: [email protected]
MANAGER
Beth M. Greger
Langone Studio
215 SE 12th Avenue
Fort Lauderdale, FL 33301
Direct: 954.467.0654
Cell phone: 954.494.0128
Email: [email protected]
ART DIRECTION/DESIGN/PRODUCTION
Laura Howson
67 Oak Street, #2
Somerville, MA 02143
Cell phone#: 617.921.8599
email: [email protected]
PHOTOGRAPHER ASSISTANT
Lafi Abdel
Langone Studio
215 SE 12th Avenue
Fort Lauderdale, FL 33301
Direct: 954.467.0654
SPECIAL ASSISTANT
TO ROB EDGERLY
Catherine Vanderbloemen
1029 Fairway Estates NE
Atlanta, GA 30319
Cell phone#: 843.247.0792
email: [email protected]
DIGITAL ASSISTANT
Matt Koger
Langone Studio
215 SE 12th Avenue
Fort Lauderdale, FL 33301
Direct: 954.467.0654
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
STYLISTS
VISUAL STYLISTS
Joji Goto (Agent: Ennis)
54 Hammond Street
Providence, RI 02909
Cell phone#: 401.374.7023
email: [email protected]
Caroline Shirley Woodward (Agent: Ennis)
94 Narragansett Avenue
Riverside, RI 02915
Cell phone#: 401.559.4438
email: [email protected]
VISUAL STYLING ASSISTANT
Tom Nola-Rion (Agent: Ennis, Inc)
Cell# 617.733.2588
MAKE UP ARTIST
Marcella Garcia
42 Sawyer Street
Portland, ME 04103
Cell phone#: N/A
email: [email protected]
HAIR STYLIST
Amanda Bouchard
201 Cate Street
Portsmouth, NH 03801
Cell phone#: 207.251.3665
email: [email protected]
WARDROBE STYLIST
Lindsey Tracey
44 Cloudman Street
Westbrook, ME 04092
Cell phone: 207.776.9267
email: [email protected]
8
Talent
Talent (with Head Shot)
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
10
Talent by Campaign
#
CAMPAIGN
ROLE
TALENT
EXPERIENCE
4
HOLIDAY
Child (male)
Ryan Van Stry
Novice
5
HOLIDAY
Child (female)
Jacqueline Van Stry
Novice
2
HOLIDAY
Mother
Jenn Van Stry
Novice
3
HOLIDAY
Father
Erik Van Stry
Novice
1
HOLIDAY
Relative
Deb Koons
Novice
6
HOLIDAY
Grandmother
Raquel Boehmer
Professional
9
B2B
Realtor
Beth Anderson
Professional
8
B2B
Husband
Scott Curley
Professional
7
B2B
Wife
Elizabeth Rose
Professional
11
B2B
Server
Natalie Liberace
Professional
1
B2B
Executive 1 (female)
Deb Koons
Novice
7
B2B
Executive 2 (female)
Elizabeth Rose
Professional
9
B2B
Executive 3 (female)
Beth Anderson
Professional
11
B2B
Executive 4 (female)
Natalie Liberace
Professional
8
B2B
Executive 5 (male)
Scott Curley
Professional
10
B2B
Executive 6 (male)
Patrick Whalen
Professional
12
TBD
TBD (female)
Madison Jackson
Novice - Intermediate
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
11
Talent by Call Times
Lindt Fall/Holiday Photo Shoot
Talent Information - CALL TIMES
#
1
1
2
2
2
3
4
4
5
6
7
7
8
8
8
9
9
9
10
11
11
12
06 I 26 I 05
Name
Deb Koons
Deb Koons
Jenn Van Stry
Jenn Van Stry
Jenn Van Stry
Erik Van Stry
Ryan Van Stry
Ryan Van Stry
Jacqueline Van Stry
Raquel Boehmer
Elizabeth Rose
Elizabeth Rose
Scott Curley
Scott Curley
Scott Curley
Beth Anderson
Beth Anderson
Beth Anderson
Patrick Whalen
Natalie Liberace
Natalie Liberace
Madison Jackson
LINDT_PHOTOSHOOT_RE002_STO
Date
27-Jun
29-Jun
27-Jun
28-Jun
28-Jun
28-Jun
28-Jun
28-Jun
28-Jun
28-Jun
27-Jun
29-Jun
27-Jun
29-Jun
29-Jun
27-Jun
29-Jun
29-Jun
29-Jun
29-Jun
29-Jun
28-Jun
Shot
L10
L9
L10
L15
L11
L15
L15
L11
L15
L15
L7
L9
L7
L9
L5
L7
L9
L5
L9
L9
L5
L15
Site
2
1
2
2
2
2
2
2
2
2
2
1
2
1
1
2
1
1
1
1
1
2
Call Time
7 a.m.
11 a.m.
7 a.m.
5 a.m.
1 p.m.
5 a.m.
5 a.m.
1 p.m.
5 a.m.
5 a.m.
5 a.m.
11 a.m.
5 a.m.
12 p.m.
ongoing
5 a.m.
12 p.m.
ongoing
11 a.m.
12 p.m.
ongoing
5 a.m.
Shot Time
10 a.m.
2 p.m.
10 a.m.
8 a.m.
3 p.m.
8 a.m.
8 a.m.
3 p.m.
8 a.m.
8 a.m.
8 a.m.
2 p.m.
8 a.m.
2 p.m.
4 p.m.
8 a.m.
2 p.m.
4 p.m.
2 p.m.
2 p.m.
4 p.m.
8 a.m.
Est Completion
12 p.m.
4 p.m.
12 p.m.
10 a.m.
5 p.m.
10 a.m.
10 a.m.
5 p.m.
10 a.m.
10 a.m.
10 a.m.
4 p.m.
10 a.m.
4 p.m.
6 p.m.
10 a.m.
4 p.m.
6 p.m.
4 p.m.
4 p.m.
6 p.m.
10 a.m.
12
Talent (Wardrobe)
Lindt Fall/Holiday Photo Shoot
Talent Information - Wardrobe
#
1
2
3
4
5
6
7
8
9
10
11
12
06 I 26 I 05
Name
Deb Koons
Jenn Van Stry
Erik Van Stry
Ryan Van Stry
Jacqueline Van Stry
Raquel Boehmer
Elizabeth Rose
Scott Curley
Beth Anderson
Patrick Whalen
Natalie Liberace
Madison Jackson
LINDT_PHOTOSHOOT_RE002_STO
Height
5' 5"
5' 6"
5' 8"
4'
3' 4"
5' 7"
5' 6"
6'
5' 8.5"
6'
5' 6"
N/A
Shirt
SM
SM/MD
MD
7
5
MD
SM
17
SM/MD
16.5/35
SM/MD
MD
Jacket
N/A
N/A
N/A
N/A
N/A
N/A
N/A
42L
N/A
41R
N/A
N/A
Pant
6
6
32W 30L
7
5
12, 31L
6
32W 34L
6
31W 32L
4
4
Shoe
7.5
7.5,8
7.5,8
11.5
12.5,13
9
7,7.5
10.5
8.5
11
7.5,8
N/A
Cell Phone
207.939.2227
N/A
781.718.4559
N/A
N/A
207.323.5580
617.201.1850
781.534.2600
207.322.4198
617.529.2288
N/A
N/A
13
Shot List
Spreadsheet
Insert Tabloid Spreadsheet of Shot List
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
15
Detail Shot Descriptions
SITE
SHOT #/ TITLE
CAMPAIGN
In apple orchard
Site # 3 / Sweetser’s Apple Barrel and Orchards
L1 / Pumpkin Ornament
Halloween 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
27 June 2005
PRIMARY SHOT DESCRIPTION: Shot of pumpkin tin container ornament in apple orchard
tree. Winding, abstract branches. Overall feel will be artful, ominous, eerie, abstract
PRODUCT: Approx. 48 pumpkin tin container ornaments
EFFECT: Dry Ice/smoke machine, candles
TIME OF DAY: Dusk into dark
SHOT PERSPECTIVE: Overall tree with/product; low angle up, close up on ornament,
background distorted.
ORIENTATION: Portrait 40” x 60” (finish size)
TALENT: None
Form STO_SHOTDESCR
REQUIREMENTS: generator; candles; dry ice machine; smoke machine; remote vehicle access.
OUTSTANDING QUESTIONS/ISSUES:
• How will candles be arranged (P. Langone)
• Scene arrangement direction (team discussion)
SECONDARY/ALTERNATIVE SHOTS:
a. full shot of tree with pumpkin tin ornaments
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Landscape in apple orchard
Site # 3 / Sweetser’s Apple Barrel and Orchards
P2 / Ghost Box
Halloween 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
27 June 2005
Form STO_SHOTDESCR
PRIMARY SHOT DESCRIPTION: Multiple ghost boxes arranged on designed landscape.
Overall feel with be artful, ominous, eerie, abstract.
PRODUCT: Lindt Ghost Box
EFFECT: Dry Ice/smoke machines, candles
TIME OF DAY: Dusk into dark
SHOT PERSPECTIVE: Ghost box in focus; background out of focus
ORIENTATION: Portrait 22” x 28” ; Landscape 22” x 14” (finish size)
TALENT: None
REQUIREMENTS: generator, candles, dry ice machine; remote vehicle access
OUTSTANDING QUESTIONS/ISSUES:
• How will candles be arranged (P. Langone)
• Scene arrangement direction (team discussion)
SECONDARY/ALTERNATIVE SHOTS: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
TBD
Site # 1 / Hilton Garden Inn
P3 / Ghost Truffle
Halloween 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
27 June 2005
PRIMARY SHOT DESCRIPTION: Contemporary fluted bowl filled with Ghost Truffles on
credenza with tons of white pillar candles and pumpkin with fall foliage. Overall feel sophisticated,
evening, adult party oriented.
PRODUCT: Lindt Ghost Truffle
EFFECT: Dry ice/smoke machine, candles
TIME OF DAY: Not applicable
SHOT PERSPECTIVE: Close up of Ghost Truffle in focus; surroundings are partial focus
ORIENTATION: Landscape 22” x 14” (finish size)
TALENT: None
Form STO_SHOTDESCR
REQUIREMENTS: candles, dry ice machine; smoke machine; pumpkin, fall foliage
OUTSTANDING QUESTIONS/ISSUES:
• Review scene with P. Langone and team
SECONDARY/ALTERNATIVE SHOT: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Suite, Bedroom
Site # 1 / Hilton Garden Inn
L4 / Pillow
B2B 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
27 June 2005
PRIMARY SHOT DESCRIPTION: White, sumptuous sheets, high-end duvet, with Excellence
minis placed on pillow with note.
PRODUCT: Excellence Minis (70% Dark; White Coconut; Extra Creamy)
EFFECT: None
TIME OF DAY: Not applicable
Form STO_SHOTDESCR
SHOT PERSPECTIVE: Close up of product, while still maintaining recognizable surrounding.
Overall feel is premium guest gratitude.
ORIENTATION: Small format, brochure, direct mail
REQUIREMENTS: Bedding enhancements/accessories
TALENT: None
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERNATIVE SHOTS:
a. Gift basket on bed/side table/coffee table awaiting premium guest arrival
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Restaurant
Site # 1 / Hilton Garden Inn
L5 / Check Tray
B2B 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
27 June 2005
PRIMARY SHOT DESCRIPTION: Couple at dinner, table semi-cleared, server in profile
placing check tray on table. Check tray has bill and Lindt truffle.
PRODUCT: Lindt Tuffles, Excellence Minis
EFFECT: Candle light, dim lighting
TIME OF DAY: Not applicable
SHOT PERSPECTIVE: Focus on check tray, talent out of focus
ORIENTATION: Small format, brochure, direct mail
OVERALL MOOD: early evening dining, candle light, wine glasses, Nouveau-American type
cuisine
TALENT: Sever, couple
REQUIREMENTS: dinner, wine bottle, food styling, place setting (table dressing)
Form STO_SHOTDESCR
OUTSTANDING QUESTIONS/ISSUES:
• Can this shot be replicated in a controlled environment or should it be done in 5-star restaurant as
focus of shot is on check with distorted background. Server profile will be in focus.
SECONDARY/ALTERNATIVE SHOT: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Suite
Site # 1 / Hilton Garden Inn
L6 / Wedding
B2B 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
27 June 2005
PRIMARY SHOT DESCRIPTION: Tabletop set with contemporary centerpiece of square glass
vases, white flowers, Lucite candle sticks, 4 place settings. Tablecloth white sheer with velvet scroll,
satin trim. Setting will have Lindt token trio gift with ribbon printed with bride and groom’s name.
PRODUCT: Lindt token trio gift
EFFECT: Interior natural light
TIME OF DAY: Not applicable
Form STO_SHOTDESCR
SHOT PERSPECTIVE: One place setting with product in focus, rest of table top out of focus
ORIENTATION: Small format, brochure, direct mail
OVERALL MOOD: Contemporary, clean, elegant, understated
TALENT: None
REQUIREMENTS: Table setting, centerpiece, table skirt, candle light, flowers
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERNATE SHOT: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Front of home
Site # 2 / TBD
L7 / Realtor
B2B 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
28 June 2005
Form STO_SHOTDESCR
PRIMARY SHOT DESCRIPTION: Realtor giving new homeowners (couple) gift basket of Lindt
product. Talent oriented, close together, realtor on left. Entry way of home in background, realtor
signage.
PRODUCT: Lindt gift basket with Congratulations Ribbon
EFFECT: None
TIME OF DAY: Daytime
OVERALL MOOD: Daytime, casual, light-hearted, sincere
SHOT PERSPECTIVE: talent and gift basket in focus
ORIENTATION: Small format, brochure, direct mail
TALENT: Couple, realtor
REQUIREMENTS: Realtor “For Sale – Sold” signage
OUTSTANDING QUESTIONS/ISSUES:
• Can we use site # 2 for this shot
SECONDARY/ALTERNATIVE SHOT: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Cubicle TBD
Site # 1 / Hilton Garden Inn
L8 / Employee Recognition
B2B 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
27 June 2005
Form STO_SHOTDESCR
PRIMARY SHOT DESCRIPTION: Employee Cubicle with various basic office styling, Lindt gift
set in chair with Appreciation note.
PRODUCT: Lindt Gift Set with Thank you Ribbon
EFFECT: None
TIME OF DAY: Not applicable
OVERALL MOOD: well lit, basic styling, stark setting
SHOT PERSPECTIVE: Focus on product and Appreciation Letter
ORIENTATION: Small format, brochure, direct mail
TALENT: None
REQUIREMENTS: None
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERATIVE SHOT: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Executive Board Room
Site # 1 / Hilton Garden Inn
L9 / Executive Board Meeting
B2B 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
27 June 2005
PRIMARY SHOT DESCRIPTION: Male and female employees around board room table with
varied attention/focus, key speakers, setting up, everyone getting settled. Bowl of Lindt Truffles on
table along with Lindt token gift on each setting, notebook, agenda.
PRODUCT: Lindt Tuffles, Lindt Excellence Mini
EFFECT: None
TIME OF DAY: Not applicable
OVERALL MOOD: Professional, but not formal or stuffy. Bright and contemporary without a lot of
styling. Energized workforce.
SHOT PERSPECTIVE: Overall shot of room
ORIENTATION: Small format, brochure, direct mail
TALENT: TBD
Form STO_SHOTDESCR
REQUIREMENTS: Office tablets, briefcases, agendas, flip chart (hotel provided), water glasses,
pitchers of water
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERNATIVE SHOT: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Front door of residence
Site # 2 / TBD
L10 / Front Door
Holiday 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
28 June 2005
PRIMARY SHOT DESCRIPTION: Large austere doorway of home, porch. Door trimmed with
simple balsam wreath. Blond mother welcoming guests to home. Guests bearing Lindt gifts, one
shopping bag, and tower of Lindt product (boxed).
PRODUCT: Wrapped Lindt products, packages
EFFECT: None
TIME OF DAY: TBD
OVERALL MOOD: Cheery, warm
Form STO_SHOTDESCR
SHOT PERSPECTIVE: Doorway and mother in focus, guest in shot from behind/semi profile
slightly out of focus.
ORIENTATION: Portrait 40” x 60” ; Portrait 22” x 28” (finish size)
TALENT: Jenn Van Stry (novice); Deb Koons (novice)
REQUIREMENT: Lindt gift bag with gifts, tower of Lindt gifts, Wreath
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERNATIVE SHOT: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Living Room
Site # 2 / TBD
L11 / Holiday Tree
Holiday 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
28 June 2005
PRIMARY SHOT DESCRIPTION: Mother in profile trimming tree filled with Lindt snowman
ornament. Tree peppered with small white lights, gifts, towers, bags, boxes, and trimmings
underneath tree in all bright colors.
PRODUCT: Lindt Snowman Ornament; Various Lindt holiday products
EFFECT: None
TIME OF DAY: Early Evening
OVERALL MOOD: Warm and relaxed, Nostalgic feeling of tradition
Form STO_SHOTDESCR
SHOT PERSPECTIVE: Mother with overall tree in focus, remainder of room in partial focus
ORIENTATION: Portrait 40” x 60” (finish size)
TALENT: Jenn Van Stry (novice)
REQUIREMENTS: Gifts, tree dressings, lights
OUTSTANDING QUESTION/ISSUES: None
SECONDARY/ALTERNATIVE SHOT:
a. Child handing tree ornament to mother
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Living Room / Fire Place Mantel
Site # 2 / TBD
P12 / Stocking Gifts
Holiday 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
28 June 2005
PRIMARY SHOT DESCRIPTION: Multiple row of stockings hanging on mantel over flowing
with Lindt stocking stuffer gifts; fire in fireplace
PRODUCT: Foil Wrapped Santa; Reindeer Foil Wrapped; Plush Reindeer
EFFECT: None
TIME OF DAY: Morning
OVERALL MOOD: Traditional heritage, stockings
Form STO_SHOTDESCR
SHOT PERSPECTIVE: One stocking in foreground in focus; stocking in background out of focus.
ORIENTATION: Landscape 22” x 14” (finish size)
TALENT: None
REQUIREMENTS: Custom 24” stockings
OUTSTANDING QUESTIONS/ISSUES:
• Rigging the stockings
SECONDARY/ALTERNATIVE SHOT:
a. Stockings on a banister (as alternative to mantel)
b. Child opening stocking in focus; room background out of focus
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Fireplace
Site # 2 / TBD
P13 / Santa Letter
Holiday 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
28 June 2005
PRIMARY SHOT DESCRIPTION: Alternative treat for Santa on fireplace accompanied by
Santa letter and glass of milk. Lindt Classics (out of box) on plate.
PRODUCT: Lindt Classics
EFFECT: None
TIME OF DAY: Not applicable
Form STO_SHOTDESCR
SHOT PERSPECTIVE: Close up of setting with emphasis on out of box chocolate; ensure Santa
letter is in focus enough to be identified
ORIENTATION: Landscape 22” x 14” (finish size)
TALENT: None
REQUIREMENTS: Letter from Santa, plate with Lindt product
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERNATIVE SHOTS: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Living Room
Site # 2 / TBD
P14 / Ornament Close Up
Holiday 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
PRIMARY SHOT DESCRIPTION: Shot of Snowman Ornament close up surrounded by balsam
branches from tree.
PRODUCT: Snowman Ornament
EFFECT: None
TIME OF DAY: Not applicable
OVERALL MOOD: Not applicable
Form STO_SHOTDESCR
SHOT PERSPECTIVE: Close up ornament in perspective. White lights out of focus causing soft
glow in background.
ORIENTATION: Landscape 22” x 14” (finish size)
TALENT: None
REQUIREMENTS: Tree styling and trim
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERNATIVE SHOT:
a. Artisan ornament
b. Red Reindeer ornament
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Living Room
Site # 2 / TBD
L15 / Family Portrait
Holiday 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
28 June 2005
PRIMARY SHOT DESCRIPTION: Mother, father, young son and daughter, sister, grandmother
(tbd) in living room. Children perusing gifts under tree. Adults sitting in various positions around
room. Family dressed casually.
PRODUCT: Variety
EFFECT: None
TIME OF DAY: Morning
OVERALL MOOD: Nostalgic, Christmas morning, casual, happy
SHOT PERSPECTIVE: Overall room shot
ORIENTATION: Portrait 22” x 28”
Form STO_SHOTDESCR
TALENT: Erik Van Stry (novice); Ryan Van Stry (novice); Jacqueline Van Stry (novice); Deb Koons
(novice); TBD
REQUIREMENT: Glasses with egg nog, plates of hors d’oevres, packages
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERNATIVE SHOT: None
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
SITE
SHOT #/ TITLE
CAMPAIGN
Dining Room
Site # 2 / TDB
P16 / Dining Room
Holiday 2005
BUDGET LINE
SHOT DATE
description
LOCATION
Langone
DETAIL SHOT
PHOTOGRAPHER
28 June 2005
Form STO_SHOTDESCR
PRIMARY SHOT DESCRIPTION: Dining room table set for holiday dinner with Lindt product
being used as place card.
PRODUCT: TBD
EFFECT: None
TIME OF DAY: Not applicable
OVERALL MOOD: None
SHOT PERSPECTIVE: Close up of place setting with product in focus
TALENT: None
ORIENTATION: Landscape 22” x 14”
REQUIREMENTS: Dining room table styling, flowers, product placement
OUTSTANDING QUESTIONS/ISSUES: None
SECONDARY/ALTERNATIVE SHOT:
a. Product tied with Happy Holiday Ribbon
LINDT & SPRÜNGLI (USA) INC.
ONE FINE CHOCOLATE PLACE
STRATHAM, NH 03885
TEL: 603.778.8100 FAX: 603.772.2257
Hospitality / Lodging
Hospitality / Lodging
LAST NAME
FIRST
ROLE
LOCATION
CHECK-IN
CHECK OUT
CONFM#
CELL PHONE
ABDEL
LAFI
Photographer Assistant
Hilton
SUN 6/26
THR 6/30
3214089917
EDGERLY
ROBERT
Visual & Creative Director
Hilton
SUN 6/26
FRI 7/1
3206915702
603.540.6725
GOTO
JOJI
Visual Stylist
Hilton
SUN 6/26
TUE 6/28
3214089917
401.374.7023
GREGER
BETH
Photographer’s Agent
Hilton
SUN 6/26
THR 6/30
3214089917
954.494.0128
HOWSON
LAURA
Art Director/Production
Hilton
SUN 6/26
WED 6/29
3214089917
617.921.8599
KOGER
MATT
Photographer Assistant
Hilton
SUN 6/26
THR 6/30
3214089917
LANGONE
PETER
Photographer
Hilton
SUN 6/26
THR 6/30
3214089917
954.609.9096
NOLA-RION
TOM
Assistant Visual Stylist
Hilton
SUN 6/26
TUE 6/28
3214089917
617.733.2588
ODONOGHUE
SHAUN
Senior Agency Consultant
Hilton
SUN 6/26
FRI 7/1
3206915702
917.547.0651
VANDERBLOEMEN
CATHY
Assistant to Rob Edgerly
Hilton
SUN 6/26
THR 6/30
3214089917
843.247.0792
All meals, hotel, taxes, and valet parking charges are covered under expense policy and/or pre-arranged agreement with the facility. Each
team member shall be personally responsible for any additional incidental or personal expenses incurred unless pre-authorized in writing by
Rob Edgerly. Per diems for meals outside the team sponsored meals is available and must be pre-arranged with Rob Edgerly.
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
35
Entertainment / Dinner Events
Entertainment / Dinner Events
INN BY THE SEA
Audubon Room
40 Bowery Beach Road
Cape Elizabeth, ME 04107
Tel: 207.799.3134
Scheduled event: Sunday, June 26th @ 9 p.m.
Lobster Bake (Steak upon request)
FUJI JAPANESE STEAKHOUSE
Lower Level
29 Exchange Street
Portland, ME 04101
Tel: 207.773.2900
Scheduled event: Thursday, June 30 @ 8 p.m.(TBD)
Full menu (hibachi style) and sushi
NATASHA’S
82 Exchange Street
Portland, ME 04101
Tel: 207.541.3663
Scheduled event: Wednesday, June 29th @ 7:30 p.m.
American-Asian Fusion (Beef, Fish, Port, Vegetarian)
KATAHDIN RESTAURANT
109 High Street
Portland, ME 04101
Tel: 207.774.1740
Scheduled event: Tuesday, June 28th @ 8:30 p.m.
Full menu (Nouveau-American)
EASTLAND PARK HOTEL
Top of the East
157 High Street
Portland, ME 04101
Tel: 207.775.5411
Scheduled event: TBD
Cocktail reception with hors d’oevres
Note: Dinner events subject to change without notice due to production schedule. Additional entertainment events will be added, schedule permitting.
Check the PINK SHEET for updates!
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
37
Product Collection
Halloween 2005
Pumpkin Ornament & Ghost Box
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
39
Holiday 2005
Snowman Collection
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
40
Holiday 2005
Artisan Collection / Foil Wrapped Products
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
41
Holiday 2005
Fabric Bag & Ornaments
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
42
Holiday 2005
Classic Collection
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
43
Holiday 2005
Home For The Holidays
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
44
Holiday 2005
Foil Wrapped Santa
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
45
Holiday 2005
Four Pack Icicles
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
46
Holiday 2005
Reindeer Plush
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
47
Miscellaneous Services (Portland area)
Service Type
Company
Address
Phone No.
Car Service
Bay Limo
Excaliber
Portland, ME
Portland, ME
207.878.2292
207.317.8256
Messenger
CD&L
General Courier
Portland, ME
Portland, ME
207.772.6766
207.767.6004
UPS
UPS
(Acct # X46630)
211 Marginal Way, Portland, ME
207.761.0173
FEDEX
(Acct # 13003545)
50 Monument Sq, Portland, ME
207.773.3177
Office Center
Kinko’s
50 Monument Sq, Portland, ME
207.773.3177
Late Nite /
24 Hour Diner
Bill’s Pizza (til 3am)
Denny’s
Rosie’s
117 Commercial Street, Portland, ME
1091 Congress Street, Portland, ME
330 Fore Street, Portland, ME
207.774.1886
207.774.6166
207.772.5656
FEDEX
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
48
Two-Way Radio Designators
Quick Reference
Radio ID#
Assigned to
Role
Alternate Contact #
1
Edgerly, Rob
Visual & Creative Director
603.540.6725
2
O’Donoghue, Shaun
Senior Agency Consultant
917.547.0651
3
Greger, Beth
Photographer, Agent
954.494.0128
4
Koger, Matt
Photographer, Digital Assistant
None Indicated
5
Abdel, Lafi
Photographer, Assistant
None Indicated
6
Goto, Joji
Visual Stylist
401.374.7023
7
Vandervloemen, Cathy
Assistant to Rob Edgerly
843.247.0792
8
Garcia, Marcella
Make-Up Artist
None Indicated
9
Howson, Laura
Art Director / Production
617.921.8599
10
Unassigned
Group paging will transmit to all Nextel two-way radios or select the desired number for private–to–private
communication with the desired individual. Please use “appropriate” radio etiquette when using the Nextel
two-way group function.
06 I 26 I 05
LINDT_PHOTOSHOOT_RE002_STO
49
Addendum
Final Photography (Combined Photo Shoot), June 2005
B2B, Holiday 2005 & Halloween 2005
Photographer: Peter Langone (www.peterlangone.com)
Photographer’s Agent: Beth Greger
Creative Director / Visual: Robert Edgerly
Creative Director / Strategy / Art Buyer: Shaun O’Donoghue
B2B Photography
05| 17 | 05
LINDT_B2B_RE001_STO
83
B2B Photography
05| 17 | 05
LINDT_B2B_RE001_STO
84
B2B Photography
05| 17 | 05
LINDT_B2B_RE001_STO
85
B2B Photography
05| 17 | 05
LINDT_B2B_RE001_STO
86
Holiday 2005 Photography
05| 17 | 05
LINDT_B2B_RE001_STO
87
Holiday 2005 Photography
05| 17 | 05
LINDT_B2B_RE001_STO
88
Holiday 2005 Photography
05| 17 | 05
LINDT_B2B_RE001_STO
89
Holiday 2005 Photography
05| 17 | 05
LINDT_B2B_RE001_STO
90
Halloween 2005 Photography
05| 17 | 05
LINDT_B2B_RE001_STO
91
Halloween 2005 Photography
05| 17 | 05
LINDT_B2B_RE001_STO
92