Touring internationally
and available from 2015
“This exhibition draws back the
curtain and invites people to
witness the passion, talent and
art that fuels our studio. It’s an
experience you can’t get from
a behind the scenes documentary
or ‘art of’ book and offers
something for every member
of the family.”
—
Bill Damaschke
Chief Creative Officer
DreamWorks Animation
Cover image: Pierre-Olivier Vincent for How To Train Your Dragon (2010)
This image: Dominique Louis for The Croods (2013)
CONTENTS
1. Sketch to Screen
2. The Art of DreamWorks
Animation
Character
Story
World
3.Technology
Dragon Flight
Digital Exhibits
4.Audience
Marketing the Exhibition
5. Exhibition Layout
6. About ACMI
This image: Shannon Jeffries for Madagascar (2005)
Opposite page: Craig Kellman for Madagascar (2005)
A giant 180-degree
panoramic screen
giving viewers a virtual
ride on a dragon
Over 400
art objects
SKETCH
TO SCREEN
From the makers of Shrek,
Madagascar, Kung Fu Panda and
How To Train Your Dragon, comes an
extraordinary exhibition celebrating
20 years of DreamWorks Animation!
In partnership with the Australian
Centre for the Moving Image
(Australia), DreamWorks Animation:
The Exhibition reveals the art,
technology and storytelling that has
made DreamWorks Animation the
world’s largest animation studio
This page (L-R): Pierre-Olivier Vincent for How To Train Your
Dragon (2010), Margaret Wuller for The Croods (2013), exhibition
installation detail at ACMI, Nicolas Marlet for How To Train Your
Dragon 2 (2014), Nicolas Marlet for Kung Fu Panda (2008).
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DREAMWORKS ANIMATION: THE EXHIBITION
Opposite page clockwise from middle right: Craig Kellman
for Madagascar (2005), Bill Damaschke, Chief Creative Officer
at DreamWorks Animation, Damon Bard for Kung Fu Panda
(2008), Facundo Rabaudi for Madagascar (2005), exhibition
installation details at ACMI.
Never-beforeseen concept
drawings
Engaging
interactive
displays
In-depth
interviews
Character study
sculptures
DREAMWORKS ANIMATION: THE EXHIBITION
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THE ART OF
DREAMWORKS
ANIMATION
The exhibition is divided into three parts:
Character, Story and World. Each section
features interviews, behind-the-scenes
footage, original concept art, maquettes
and more, taking viewers on the studio’s
creative path from sketch to screen.
Each section charts the DreamWorks
Animation creative journey from an original
kernel of an idea through a fully realized
animated film, while exploring the studio’s
unique twist on these three core aspects
of filmmaking.
Yoriko Ito for Madagascar (2005)
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
11
CHARACTER
The Character section reveals the
evolution of DreamWorks’ most-loved
characters, including Shrek, Wallace &
Gromit, Po from Kung Fu Panda and
the gang from Madagascar. Offering
the visitor unprecedented access to the
DreamWorks archive, the section features
47 exquisitely carved maquettes, original
concept art and sketches, plus video
interviews with illustrators, animators and
production designers.
Opposite page: Craig Kellman for Madagascar (2005)
This page (L-R): Paul Lasaine for Puss in Boots (2011),
Richard Daskas for Monsters vs Aliens (2009), Carlos Huarte
for Shrek (2001), Dan Krall for How To Train Your Dragon (2010)
Nicolas Marlet for Kung Fu Panda (2008)
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
13
JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF CHARACTER SECTION
Over 40 individual character maquettes from nearly
every DreamWorks film are displayed together as a
single installation
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DREAMWORKS ANIMATION: THE EXHIBITION
Top row (L-R): Damon Bard for Kung Fu Panda (2008),
Andrea Blasich for Shark Tale (2004), Wallace &
Gromit: The Curse of the Were Rabbit (2005), Simon
Otto for How To Train Your Dragon (2010)
DREAMWORKS ANIMATION: THE EXHIBITION
15
JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF CHARACTER SECTION
Above: Erwin Madrid for Madagascar (2005)
Bottom row (L-R): Exhibition installation detail at ACMI,
Craig Kellman for Madagascar (2005),
Left: Still from interview with Eric Darnell, co-writer
and co-director for Madagascar.
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
17
STORY
When DreamWorks filmmakers begin developing
stories for their films, they often look towards
traditional storytelling tropes before twisting and
subverting them. It is about finding a ‘breakthrough’
moment that captures a character’s motivations
and imbues the story with a sense of imagination
and surprise.
The central focus of the Story section is a huge
digital storyboard where filmmaker Conrad Vernon
performs, step-by-step, his pitch for the infamous
“Interrogating Gingy” scene in Shrek.
Opposite page: Recreation of Shrek (2001) pitch
This page (L-R): Pierre-Olivier Vincent for How To Train Your
Dragon (2010), storyboard from Kung Fu Panda (2008),
film still from Shrek (2001), storyboards from Shrek (2001)
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
19
JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF STORY SECTION
Opposite page: Recreation of Over the Hedge (2006) Story Room
This page: Storyboards from Shrek (2001) Below: Exhibition
installation detail at ACMI.
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
21
JOURNEY FROM SKETCH TO SCREEN:
HIGHLIGHTS OF STORY SECTION
Each diorama has its own unique
aesthetic sensibility and features
a combination of interviews, film
clips, storyboards, props and visual
development material.
Above: Max Boas for Kung Fu Panda (2008)
Bottom row (L-R): Kung Fu Panda (2008) Story Diorama,
Storyboards from Kung Fu Panda (2008)
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
23
WORLD
The final and largest section of the exhibition
explores world-building, focusing on the
collaborative work of directors, production
designers and concept artists in creating
fantastical and authentic worlds within all
DreamWorks Animation films. Concept art,
development sketches, set design, reference
images and backdrops provide a snapshot
into the development of various arcane and
futuristic landscapes, jungles, cityscapes,
gardens, seascapes and more.
Opposite page: Samuel Michlap for Sinbad: Legend of
the Seven Seas (2003)
This page (clockwise from top left): Arthur Fong for
The Croods (2013), Tang Kheng Heng for Kung Fu Panda,
Stevie Lewis for Madagascar 3: Europe’s Most Wanted
(2012), Alex Pullivand for Madagascar (2005),
Pierre-Olivier Vincent for How To Train Your Dragon (2010)
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
25
JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF WORLD SECTION
The World section is divided into
a series of immersive, semi-circular
spaces. Visitors walk around and into
these spaces, encountering unique
and diverse worlds at every turn.
Top row (L-R): Exhibition installation detail, Rabaudi
for Madagascar (2005)
Below: Exhibition installation detail at ACMI
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
27
JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF WORLD SECTION
Top row (L-R): Exhibition
installation detail, Emil Mitev for
The Croods (2013), Christophe
Lautrette for The Croods (2013).
Below: Margaret Wuller & Ron
Kurniawan for The Croods (2013)
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
29
JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF WORLD SECTION
Above: Christian Schellewald for
The Road to El Dorado (2000)
Bottom row (L-R): Christian Schellewald
for The Road to El Dorado (2000), Exhibition
installation detail at ACMI.
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
31
TECHNOLOGY
Throughout the exhibition, visitors are
introduced to the ground breaking technologies
that DreamWorks Animation has developed to
realize its animated characters and worlds.
Audiences will be immersed in Dragon Flight,
a spectacular 180 degree view of the Island of
Berk from How To Train Your Dragon. Beginning
with a simple sketch on paper, the experience
evolves through the various technical and
creative stages of building a world, ending with
a fully computer generated environment, giving
patrons a virtual ride, flying on a dragon, soaring
over Berk.
In the interactive digital exhibits, patrons of all
ages will also have hands-on experiences that
reveal DreamWorks Animation’s filmmaking
processes and technologies.
Exhibition installation detail at ACMI.
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
33
DRAGON FLIGHT
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
35
JOURNEY FROM SKETCH TO SCREEN: DRAGON FLIGHT
Exterior of Dragon Flight immersive
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DREAMWORKS ANIMATION: THE EXHIBITION
Dragon Flight title screen
DREAMWORKS ANIMATION: THE EXHIBITION
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JOURNEY FROM SKETCH TO SCREEN: INTERACTIVE DISPLAYS
INTERACTIVE DIGITAL EXHIBIT: THE ANIMATION DESK
INTERACTIVE DIGITAL EXHIBIT: LIGHTING DESIGNER
This is a digital version of a traditional
‘drawing room’ where visitors create their
own animations using a simplified version
of DreamsWorks’ ‘Pencil 2D Drawing and
Animation Tool’. Visitors learn the basic
principles of animation to create and
produce their own ‘take home’ short movie.
Visitors can play the role of Lighting
Designer by selecting one of several scenes
from a DreamWorks’ film and manipulate
the lighting with different angles,
intensities and hues.
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
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JOURNEY FROM SKETCH TO SCREEN: INTERACTIVE DISPLAYS
INTERACTIVE DIGITAL EXHIBIT: FACE POSER
INTERACTIVE DIGITAL EXHIBIT: OCEAN SIMULATOR
Visitors can engage with their favourite
DreamWorks’ characters while learning
about animating character expressions.
Users select a face that they can manipulate,
creating a short animation.
Ocean Simulator allows visitors to
manipulate the intensity and movement of
waves and provides an understanding of the
technical and creative decisions a VFX artist
makes when working with water.
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
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Gala Opening
Member Preview
Film Screenings
AUDIENCES
DreamWorks Animation: The Exhibition is
perfect for children, parents, fans, animators
and illustrators, art lovers, filmmakers, and
designers. To support marketing initiatives
targeted at these audience segments, a
turn-key marketing campaign and style
guide will be provided that includes assets
for digital, outdoor and print campaigns.
The exhibition also lends itself to a variety
of dynamic supporting programs, including
education activities, animation talks and
events, masterclasses, family days, kids’
workshops, DreamWorks Animation film
retrospectives, and gala openings.
Kids’ Gala
Kids’ Workshops
Book Signings
Business Talks
Corporate
Hospitality
Animation
Masterclass
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
43
MARKETING THE EXHIBITION
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
45
CHARACTER
EXHIBITION
DETAILS
Designed for spaces up to 1000sqm but adaptable
down to 650sqm, DreamWorks Animation: The
Exhibition showcases the studio’s creative legacy
from the past twenty years. The exhibition includes
over 400 unique objects, all immersive and
interactive digital experiences, digital content and
marketing assets. Further information can be found
in the accompanying DreamWorks Exhibition Tour
Fact Sheet or at acmi.net.au/touringexhibitions
Character
Story
STORY
World
WORLD
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
47
“As ambitious as this dream was,
I couldn’t have imagined that one day
an internationally-renowned institution
would mount a world-class exhibition
about the art of our animated movies.
All I can say is… Wow! DreamWorks
Animation: The Exhibition is absolutely
the best anniversary present I could
possibly imagine!”
—
Jeffrey Katzenberg,
Chief Executive Officer,
DreamWorks Animation
Image: Chris Brock for Kung Fu Panda 2 (2011)
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DREAMWORKS ANIMATION: THE EXHIBITION
DREAMWORKS ANIMATION: THE EXHIBITION
49
“We think about that with our films
all the time. How do we engage with
our audience? ACMI is very focused
on that experience for the visitor and
I think that’s where we connected.
They felt like our family”
— Bill Damaschke,
Chief Creative Officer
ABOUT
ACMI
Talks & Forums
Film Programs
The Australian Centre for the Moving Image
celebrates, explores and promotes the
cultural and creative richness of the moving
image in all its forms – art, film, television,
video games and digital culture.
Through a vibrant annual calendar of film
programs, festivals, major exhibitions,
live events, creative workshops, talks,
forums, education programs and collection
resources, ACMI delivers diverse audiences
with countless ways to engage with the
moving image.
www.acmi.net.au
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DREAMWORKS ANIMATION: THE EXHIBITION
Exhibitions
Education Programs
Workshops
DREAMWORKS ANIMATION: THE EXHIBITION
51
Dominique Louis for The Croods (2013)
Australian Centre
for the Moving Image
Federation Square, Melbourne
acmi.net.au
ENQUIRIES
Chris Harris
Exhibitions & Touring Manager
+61 3 8663 2376
© 2014 DreamWorks Animation LLC. All Rights Reserved.
[email protected]