AMSTERDAM UNIVERSITY PRESS
Peter Ester, Arne Maas
Silicon Valley, Planet Startup
Disruptive Innovation, Passionate
Entrepreneurship & High-tech Startups
For decades now, Silicon Valley has been the
home of the future. It's the birthplace of the
world's most successful high-tech companiesincluding Apple, Yahoo, Google, Facebook,
Twitter, and many more. So what's the secret?
What is it about Silicon Valley that fosters
entrepreneurship and innovation?
With Silicon Valley, Planet Startup, Peter Ester
and Arne Maas argue that the answer lies in
Silicon Valley's culture-a corporate culture
that values risk-taking, creativity, invention,
and sharing. Through extensive interviews
with Dutch entrepreneurs working in the area,
Ester and Maas show that Silicon Valley is
above all a mind-set: a belief in thinking, with
passion and ambition, far beyond the here
and now. Scholars and business people and
budding entrepreneurs alike are sure to find
both inspiration and illumination in the
stories and analyses Ester and Maas have
assembled here.
Peter Ester is professor of Human Capital at
Rotterdam Business School, Rotterdam University.
Arne Maas is professor of Marketing at Rotterdam
Business School, Rotterdam University.
February 2016
244 pages, 8 colour illustrations
Paperback
ISBN 978 94 6298 280 2
e-ISBN 978 90 4853 283 4
€29.95 | £24.50 | $37.50
Available to order through your local book seller or
on www.aup.nl
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