Page1of3
Because Customer Loyalty is everything
Customer Loyalty is a vital part of a sustainable and robust business strategy. NPS.Today is a
uniquetoolthatmakesitpossibletoeasilygatherdataonyoucustomers’experienceandloyalty.
It is based on Net Promoter Score (NPS®), which gives you and overall score of your business
performance in terms of customer Loyalty, based on a rating of a single question and added
comments.NPS.Todayallowsyoutoquicklysendoutcustomizablesurveys,thatareansweredin
straightinthee-mail,receivereal-timeactionablefeedbackandexploredatabasedontheentire
business performance or individual employees, teams, departments or industries. NPS.Today
givesyouacompleteoverviewofyourcompany’scustomerloyaltyandmakesitpossibletotake
proactiveactionstowardsamoresustainablebusinessstrategy.
WhatisNetPromoterScore?
NPS is the leading measure of customer loyalty and one of the leading growth indicators. It has
becometheinternationalstandardformeasuringcustomerloyaltyduetoissimplicity,thatmakes
iteasyforeveryonetounderstandandpossibletoshareandcompareresults,andtheextensive
researchthathasshownalinearrelationshipbetweenNPSandgrowth.
NPSisalsocalled“TheUltimateQuestion”becauseitasksasinglequestion:
Howlikelyisitthatyouwouldrecommend…toafriendorcolleague?
Usinga0-10scale,respondentsaregroupedasfollows:
Promoters(score9-10)areloyalenthusiastswhowillkeepbuyingandreferothers,
fuelinggrowth
Passives(score7-8)aresatisfiedbutunenthusiasticcustomerswhoarevulnerableto
competitiveofferings.
Detractors(score 0-6) are unhappy customers who can damage your brand and
impedegrowththroughnegativeword-of-mouth.
Subtracting the percentage of Detractors from the percentage of Promoters yields the Net
PromoterScore,whichcanrangefromalowof-100(ifeverycustomerisaDetractor)toahighof
100(ifeverycustomerisaPromoter).
Page2of3
HowdoesitworkinNPS.Today?
WehavecreatedasoftwarethatembodiestheentireNetPromoterSystem,whittonsoffeatures
in3easysteps.
Step1:Createcampaign
Customizeyourownsurveyswithyourownlogoandcolors,
anddecidewhetherthecustomershouldbeallowedtoadd
further comments, categorize the response or be
anonymous and set alarms in case of negative (or positive)
response,thatwillmakesurethatunsatisfiedcustomersare
handledprobably.
Step2:Sendsurvey
ItiseasyandquicktocreatethecustomersinNPS.Todayby
importingcustomersfromanexcel-file,whichallowsyouto
createmultiplecustomersatonce.Youwillalreadyhaveyou
customers in NPS.Today should you choose to integrated
NPS.Today in you current business system or directly in
DynamicsCRM.Afterimportingorcreatingyourcustomers,
yousimplychoosewhichcustomersorcustomergroupsthatshouldreceiveyourNPS-surveyand
whothesendershouldbe.
Step3:Real-timefeedback
All responses are received instantly, when the customer
respond. The responses are group and the NPS Score is
updated every time you receive a new response. The
responsesareshowninadashboardwitheasyinterpretable
graphs showing the performance of employees, teams,
departments or industries and you are able to view every
singleresponse,sharethemacrossyourbusinessandtakereal-timeproactiveactions.
Reports(step4)
Wehavecreatedsomestandardreportsthatyoucanexportfromthesystemtokeeptheentire
organizationandstakeholdersupdatedaboutthecompany’sperformanceandcustomerloyalty.
Reportsmakeitpossibletoexportdatasoyouhavesomethingtoshowcase.
Italsomakesitpossibleforyoutokeepamoremanageableoverviewofthegatheredcustomer
data.
Page3of3
Integrations
We have a web solution, where you access your account by logging in on our webpage. This is
currentlythemostcommonwaytouseNPS.Today.Itiseasytogetstartedandtakesnotechnical
know-how.JustsignupandsendoutyourowncustomizedNPSsurveys.
Make sure that you have all your customer data gathered in the same system by integrating
NPS.TodaydirectlyinMicrosoftDynamicsCRM.Thisfurtheroperationalizescustomerloyaltyand
makesiteasyforallcustomerstoaccessallrelevantcustomerdataanduseitintheirdailywork.
All information is right at hand and it is easy to send out surveys, create campaigns and much
more,withinyourDynamicsCRMsystem.
Ourwebhooksallowyoutobuildorsetupintegrations,whichsubscribetocertaineventsin
NPS.Today.Ifyouforinstancewantacertainalarmtriggeredinyoursystemwhensomeonegive
specificresponses,ourwebhookwillcallyourservicetotriggerthatalarmandsendrelevantdata
totakequickactionsoncertainevents.
OurAPIallowsyoutosetupautomaticactionsinNPS.Today.YoucanforinstancetriggeraNPS
survey 2 days after a customer bought something on your webpage or is added to your CRMsystem.ItalsoallowsyoutointegrateNPS.TodayinyourownCRMorERPsystem.However,fully
integratingNPS.TodayinyourownsystemusingourAPItakesquitealotoftechnicalknow-how.