T HE BA BY
F R IEN D LY
IN IT IATI V E
UNI CEF UK BA BY FRI ENDLY I NI TI ATI VE A NNUA L CONFERENC E 2 0 1 6
UNIC E F UK
B ABY FR I E N D LY I NI T I AT I V E
ANNUAL CON FE RE N C E
3– 4 November 2016
Birmingham International Convention Centre (ICC)
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U NI C E F U K B A B Y F RIEN D LY IN ITIATIV E AN N UAL C O N F ERENCE 2016
OV E R V I E W O F T H E N E W A C HIEV IN G SUSTAIN AB ILITY STAN DARDS
U N I CE F U K B AB Y F R I E N DLY I N I T I AT IVE A NNUA L C O NFE R E NC E 2 0 1 6
CONTENTS
W E LCO M E 3
C O N F E R E N C E T I M E TA B L E
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S PE A K E R B I O G R A PHI E S 5
C HA I R B I O G R A PHI E S 7
There is a mechanism for the Baby Friendly lead/team to remain up-to-date with their education and skills
DAY 1 A B S T R A C T S 8
A Baby Friendly Guardian with sufficient seniority and engagement is in post
DAY 2 A B S T R A C T S 10
N E W R E S O UR C E S 12
T R A I N I N G C O UR S E S 13
A B O UT UN I C E F 14
E XHI B I TO R PR O F I L E S 15
N OT E S 21
C O N F E R E N C E I N F O R M ATION
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THEME 1: LEADERSHIP
For further information on
the Baby Friendly Initiative
DEVELOP A LEADERSHIP TEAM THAT PROMOTES THE BABY FRIENDLY STANDARDS
Phone 020 7375 6144
Email [email protected]
Website babyfriendly.org.uk
Twitter @babyfriendly
There is a named Baby Friendly lead/team with sufficient knowledge, skills and hours to meet
their objectives
The leadership structures support proportionate responsibility and accountability
All relevant managers are educated to support the maintenance of the standards.
THEME 2: CULTURE
FOSTER AN ORGANISATIONAL CULTURE THAT PROTECTS THE BABY FRIENDLY
STANDARDS
There is support for ongoing staff learning
There are mechanisms in place to support a positive culture, such as staff recognition schemes,
mechanisms for staff to feedback concerns and systems to enable parents’ and families’ feedback to be
heard and acted upon.
THEME 3: MONITORING
Baby Friendly audits are carried out regularly according to service needs
Sue Ashmore,
Programme Director,
Unicef UK’s Baby Friendly Initiative
All relevant data is available and is accessed
Data is analysed effectively and collectively to give an overall picture
Relevant data is routinely reported to Unicef UK.
THEME 4: PROGRESSION
CONTINUE TO DEVELOP THE SERVICE IN ORDER TO SUSTAIN THE BABY FRIENDLY
STANDARDS
There is evidence to demonstrate that the service is responsive to change
There is evidence to demonstrate that outcomes have improved
The needs of babies, their mothers and families are met through effective integrated working.
Turn to page 12 to find out about the new Achieving Sustainability guidance document
E XHI B I TO R L I S T BA CK COV ER
We’re also showcasing examples of best practice
and innovation with our poster presentations in the
main foyer.
Mechanisms exist to ensure that:
Relevant data is routinely reported to the leadership team
BA CK COV ER
W ELCOME
CONSTRUCT ROBUST MONITORING PROCESSES TO SUPPORT THE BABY FRIENDLY
STANDARDS
Action plans are developed in response to findings
F LO O R PL A N Dear all,
Thank you so much for joining us at our conference
this year and for your support over the last 12 months.
From signing up to our Call to Action campaign, to
progressing on your journey towards accreditation,
you’ve all played a part in improving the care of
babies, their mothers and families, and in creating an
environment in which breastfeeding and responsive
relationships between parents and babies are
welcomed and normalised.
We have a brilliant range of speakers and exhibitors
for you this year, bringing you the latest research and
debates around supporting infant feeding, developing
loving parent-infant relationships and ensuring
best outcomes for babies. We hope you find them
entertaining, informative and thought-provoking.
Over the past year many facilities have moved forward
in their transition towards implementing new, more
holistic Baby Friendly standards, which put babies’
physical and emotional well-being right at the heart of
services. A key aspect of this new phase has focused
on improving care for the most vulnerable babies, and
we were delighted to award the first UK neonatal unit
with full Baby Friendly accreditation earlier this year.
During the conference we’ll be looking to the future by
sharing our new Achieving Sustainability standards,
designed to support implementation of Baby Friendly
practices in the long term and ensure that this high
quality, child rights-based care can be maintained
over time.
We hope you enjoy the next two days and leave us
feeling entertained and inspired.
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CON FE R E N C E T I M E TA B L E
DAY 1 : Thursday 3 November
Chair: Morning: Linda Wolfson, Maternal and Infant Nutrition Coordinator, Scottish Government
Afternoon: Karen Thompson, Consultant in Public Health, Public Health Wales
9:30 Update and overview
Sue Ashmore, Programme Director, Unicef UK Baby Friendly Initiative
10:15 The impact of breastfeeding on maternal and child health in the 21st century: The
Lancet breastfeeding series
Dr Nigel Rollins, Department of Maternal, Newborn, Child and Adolescent Health, World
Health Organization (WHO)
11.00Break
11:45 What’s new in postpartum depression research: A 2016 review
Dr Kathleen Kendall-Tackett, PhD, IBCLC, FAPA
12:45 Bradford’s revolution: Bringing the evidence of parent-infant relationship research to
the people who matter: The story of the parent-infant relationship resource cards
Jane Dickens, Health Visitor /Parent Infant Mental Health Champion, Bradford District Care Trust
1:15Lunch
2:30 Achieving Sustainability
Anne Woods, Deputy Programme Director, Unicef UK Baby Friendly Initiative
3:15 Antenatal conversations – the journey to reaccreditation
Jacky Syme, South Essex Partnership NHS Foundation Trust (SEPT) Community Services
3:45 Break
4:30 Having a baby in prison: Women’s need to love, care for and breastfeed their baby
Laura Abbott, Senior Lecturer in Midwifery, University of Hertfordshire
5:00 A reading from her new book Nobody Told Me: Poetry and Parenthood
Hollie McNish
5:30 End of day one and drinks reception
DAY 2 : Friday 4 November
Chair: Morning: Alison Burton, National Lead for Maternity and Early Years in Public Health England
Afternoon: Janet Calvert, Health and Social Wellbeing Improvement Manager, Public Health
Agency Northern Ireland
9:30 The neuropsychological effects of sleep training and its implications for breastfeeding
Dr Kathleen Kendall-Tackett, Ph.D, IBCLC
10:30 Break
11:15 Examining psychological, social and cultural barriers to responsive breastfeeding: Who
really decides how women feed their babies and what can we do about it?
Dr Amy Brown, Associate Professor Child Public Health, Swansea University
12:00 Reducing avoidable term neonatal admissions: Keeping babies and mothers together
Dr Sanjeev Deshpande, Consultant Neonatologist, Shrewsbury & Telford Hospital NHS Trust
12:45 Lunch
2:00 The Baby Friendly Neonatal Standards – a Consultant Neonatologist perspective
Dr Laura De Rooy, Consultant Neonatologist, St George’s University Hospitals NHS
Foundation Trust
2:45 Scientific and factual? Challenging information provided to health professionals by the
breastmilk substitute industry
Dr Helen Crawley, Director, First Steps Nutrition Trust
3.45 Closing remarks
Sue Ashmore, Programme Director, Unicef UK Baby Friendly Initiative
4:00 End of conference
For the second year running we are hosting poster presentations at the conference. These have been
selected to showcase exciting and innovative examples of improving care for mothers and babies from
across the UK. Please visit the posters in the main foyer during break times. For full details, see the insert
in your delegate bag.
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SPEA KER BI OGRA PH I ES
DAY 1
Sue Ashmore is Programme Director of Unicef UK’s Baby Friendly Initiative. With a background in midwifery,
Sue has directed the Baby Friendly Initiative on a strategic level for 10 years, introducing new standards to
ensure that babies’ physical and emotional well-being is at the heart of the programme. Sue leads on external
and internal relations and supports facilities with implementing and maintaining the standards.
Dr Nigel Rollins joined the Department of Maternal, Newborn, Child and Adolescent Health at WHO in July
2008. He trained as a paediatrician in Belfast, Northern Ireland, and his work focuses on interventions to
improve child survival, growth and development. This includes implementation research to improve coverage
and quality of care and also the prevention of mother-to-child transmission of HIV and infant feeding. Prior to
joining WHO, Dr Rollins was professor and head of the Centre for Maternal and Child Health at the University of
KwaZulu-Natal (UKZN), Durban, South Africa, where he lived and worked for 14 years.
Dr Kathleen Kendall-Tackett is a health psychologist and International Board Certified Lactation Consultant, and
the owner and Editor-in-Chief of Praeclarus Press, a small press specialising in women’s health. Dr Kendall-Tackett
is also Editor-in-Chief of two peer-reviewed journals: Clinical Lactation and Psychological Trauma. She is Fellow
of the American Psychological Association in Health and Trauma Psychology, past President of the APA Division
of Trauma Psychology, and a member of the Board for the Advancement of Psychology in the Public Interest.
Dr Kendall-Tackett specialises in women’s-health research including breastfeeding, depression, trauma, and
health psychology, and has won many awards for her work including the 2016 Outstanding Service to the Field
of Trauma Psychology from the American Psychological Association’s Division 56. Dr Kendall-Tackett is currently
completing her 35th book, The Phantom of the Opera: A Social History of the World’s Most Popular Musical.
Jane Dickens is a health visitor and Parent Infant Mental Health Champion for Bradford District Care Trust.
During her 10 years’ experience as a specialist breastfeeding midwife at Calderdale’s Baby Café, Jane and her
team modelled compassionate ways of working to support the women who accessed the service. Over this
time she became very aware of the importance of the mother-infant relationship, as well as the influence of the
mother’s key relationships on her well-being and parenting. She decided to explore the parent-infant relationship
further; now, in her health visiting role, she works closely with the Perinatal Mental Health Lead to develop
exciting new ways of working with health professionals and families, with the parent-infant relationship being
held at the heart of service provision.
Anne Woods is a Deputy Programme Director of Unicef UK’s Baby Friendly Initiative. She is responsible
for managing the assessment procedure and providing support for healthcare facilities implementing and
maintaining the Baby Friendly standards. Anne also works as a lead assessor and facilitator of the various
courses that Baby Friendly provides. She has been heavily involved in the recent review of the Baby Friendly
standards. With a background in midwifery spanning more than 20 years, Anne has a wealth of experience in all
aspects of midwifery, including as an infant feeding coordinator, supervisor and practice educator.
Jacky Syme is the Service Development Lead for 0-19 services in Bedfordshire, with a role to implement the
Healthy Child Programme. She started out as a midwife over 30 years ago, where her passion for supporting
breastfeeding started. As a health visitor for the last 20 years she became the Baby Friendly coordinator for
Bedfordshire Community Services and set about making breastfeeding everybody’s business in Bedfordshire.
In 2013 the health visitors of Bedfordshire, with support from the children’s centres, were accredited as Baby
Friendly and reaccredited in 2015. Jacky is proud to be the National Infant Feeding Network (NIFN) Lead for the
East of England and became a fellow of the Institute of Health Visiting in 2014 for her work implementing the
Baby Friendly standards and supporting change management across the service.
Laura Abbott is a Senior Lecturer in Midwifery at The University of Hertfordshire and leads on a number of
post graduate and undergraduate modules, including complex social issues and perinatal mental health. Laura
is undertaking a professional doctorate entitled The Incarcerated Pregnancy, researching the experiences of
women who are pregnant in prison. Laura’s year-long fieldwork has included observations and interviews in
three female prisons in England. Laura received the Jean Davies award in 2014 from The Iolanthe Midwifery
Trust for her work with vulnerable women and she volunteers for the charity Birth Companions, supporting
women in prison. With Birth Companions she co-authored The Birth Charter for pregnant women in England
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CH A I R BI OGRA PH I ES
and Wales, which was published in May 2016. Laura has presented her research nationally and internationally
to a multi-disciplinary audience and has written a number of publications.
Hollie McNish is a UK poet who straddles the boundaries between the literary, poetic and pop scenes. Her
poem Embarrassed, about women’s experiences of breastfeeding, has had more than 1 million views on
YouTube and was tweeted to fans by the singer Pink. Her album Versus was released in October 2014, recorded
at Abbey Road Studios, London. Her second collection of poems, Cherry Pie, was released by Burning Eye
Books in 2015 and her latest collection of diaries and poems on parenthood, Nobody Told Me, was published in
February 2016 by Blackfriars, to five-star reviews. The Scotsman stated, “the world needs this book”.
DAY 2
Dr Kathleen Kendall-Tackett
Kathleen spoke on Day 1 – see page 5.
Dr Amy Brown is an Associate Professor in Child Public Health at Swansea University where she leads the
MSc in Child Public Health. With a background in psychology, her research explores the issue of why, despite
few physiological impediments to breastfeeding, significant numbers of new mothers who express a desire to
breastfeed stop doing so in the early days and weeks, often because they feel they did not have enough milk
or were unable to breastfeed. Dr Brown seeks to understand from a psychosocial perspective why this may
be happening. In the long term Dr Brown seeks to explore how the importance of responsive feeding can be
promoted, and how women can be enabled to overcome challenges to responsive feeding.
Dr Sanjeev Deshpande has been a Consultant Neonatologist at Shrewsbury and Telford Hospital NHS Trust
for over 20 years. His research interests include neonatal metabolic adaptation, neonatal hypoglycaemia and
neonatal nutrition. He has published many research papers in these and other neonatal domains. He is also
Honorary Treasurer of the British Association of Perinatal Medicine (BAPM), and is closely involved with many
policy decisions in neonatal medicine. He is keenly interested in enhancing breastfeeding support for premature
and sick babies, and his team has achieved very high rates locally.
Dr Laura De Rooy is a Consultant Neonatologist at St George’s Hospital in London. She has worked there
since 2003. She has always been interested in neonatal nutrition, specifically in the impact of human milk
and breastfeeding on hypoglycaemia in the newborn. She worked on the Diabetes in Pregnancy Confidential
Enquiry as a member of the neonatal enquiry steering group (2007), and also as a member of the consensus
standards group for the Centre for Maternal and Child Enquiries (CMACE) and Royal College of Obstetricians
and Gynaecologists (RCOG)’s joint guideline: Management of Women with Obesity in Pregnancy (2010). She
recently obtained her MSc in Clinical Nutrition from the University of Roehampton (2015). She is passionate
about minimising mother-baby separation on the neonatal unit, and is locally known as the ’breastfeeding
bossy boots’.
Dr Helen Crawley is a registered public health nutritionist and dietitian with over 30 years’ experience in human
nutrition, research, policy development and teaching. Helen is currently Director of the public health nutrition
charity First Steps Nutrition Trust, and is Honorary Research Fellow at the Centre for Food Policy, City University.
First Steps Nutrition Trust is an independent charity that provides expert, evidence-based resources on nutrition
from pre-conception to five years, as well as resources for those working in Unicef UK Baby Friendly accredited
settings. Helen recently sat on a WHO group defining inappropriate marketing of foods for infants and children,
she lobbies at CODEX (where international food standards are set) for better standards for foods for infants
and children worldwide, and has been on National Institute for Health and Care Excellence (NICE) panels on
maternal and child nutrition and Healthy Start vitamins in the UK.
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DAY 1
Morning: Linda Wolfson
Linda works part-time for the Scottish Government to re-focus and coordinate the implementation of its
Maternal and Infant Nutrition Framework. This includes a number of work streams including preconception, folic
acid, vitamin D and Healthy Start, pregnancy and infant and child nutrition. Two of her main areas are improving
Scottish mothers’ breastfeeding experiences and outcomes and managing the Scottish Infant Feeding Survey.
She is the Scottish Government observer on the Scientific Advisory Committee on Nutrition (SACN) / Sub-group
on Maternal and Child Nutrition (SMCN) and sits on the Unicef UK Designation Committee.
She is also NHS Greater Glasgow and Clyde Health Board Lead in Maternal and Infant Nutrition. Linda became
involved with implementing Unicef UK’s Baby Friendly maternity standards from 1997 and then, as Health
Board Lead, supported six maternity units and 10 Community Health Partnerships to achieve and maintain
Baby Friendly accreditation. She is now supporting the infant feeding advisors who have now achieved Stage
2 in four neonatal units. She has also influenced and supported the development of the Scotland-wide donor
milk bank. She is still a practicing midwife and infant feeding advisor and supports women at breastfeeding and
frenotomy clinics.
Afternoon: Karen Thompson
Karen comes from a nursing background. Following nurse training at Guy’s Hospital in London she took on
roles in community and primary care, including District Nursing Sister and Breast Cancer Nurse Specialist. While
working in the community, Karen developed a keen interest in population health and prevention. As part of her
role in breast cancer care she undertook a Masters in Health Promotion and Health Education, which presented
an opportunity to move out of the clinical arena and work as a Senior Health Promotion Specialist. This
ultimately led to Karen retraining as a Public Health Specialist. She has worked as a Consultant in Public Health
for the last 8 years and recently joined the Health Improvement Division at Public Health Wales. Her portfolio
includes Early Years, Obesity Prevention, Physical Activity and Educational Settings.
DAY 2
Morning: Janet Calvert
Janet Calvert is a registered midwife who has worked in a leadership role in the area of breastfeeding in
Northern Ireland (NI) since 2002. She is currently employed as a Health and Social Well-being Improvement
Manager for the Public Health Agency NI and is implementation lead for the NI Breastfeeding Strategy. She
is also the Professional Lead for the Baby Friendly Initiative in Northern Ireland and Chair of the National
Infant Feeding Network NI. Janet is passionate about supporting best practice and continually improving the
information and support provided to parents in order to obtain the best possible outcomes for all mothers and
babies.
Afternoon: Alison Burton
Alison started her career as a nurse working in the City of London and Hackney before moving to Oxfordshire.
She went on to train as a health visitor and then a school nurse. Alison has worked in clinical practice for
over 20 years and moved into public health in 2004 as the lead for children and young people’s public health
programmes. In 2008 she was awarded a Masters degree in Child Public Health from the Institute of Child
Health University College London. Before moving to her national role in Public Health England, Alison held a
regional post in NHS England commissioning public health programmes including screening, immunisations,
Health Visiting and Family Nurse Partnerships for the Thames Valley.
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ABS TR A CT S
DAY 1
Update and overview
Sue Ashmore
This presentation will open the conference and give an overview of some significant events related to
breastfeeding and parent-infant relationships, as well as an update on the Baby Friendly Initiative’s work during
2016. Plans for new Achieving Sustainability standards and the Gold Award will be shared, a consultation on
the idea of a Baby Friendly Foundation will be launched, and new resources and services will be announced.
Congratulations to all services that have received an accreditation this year; all new accreditations will be
celebrated in the annual awards roll.
The impact of breastfeeding on maternal and child health in the 21st century: The Lancet
breastfeeding series
Dr Nigel Rollins
“It is not understanding that destroys wonder, it is familiarity.” (John Stuart Mill, 1865)
Breastfeeding is the single-most effective intervention to prevent infant and child mortality. It also profoundly
influences early health and child development and improves school attainment. The relevance of breastfeeding
to all populations is further highlighted by the growing number of premature adult deaths due to noncommunicable diseases and the potential for breastfeeding to mitigate these risks. Additionally, analyses
demonstrate the value of breastfeeding for the health of women through reducing the risk of breast and ovarian
cancer. New research is also helping to explain and provide a biological plausibility for these outcomes and to
estimate the economic gains associated with breastfeeding. Yet, despite these benefits, rates of exclusive and
continued breastfeeding have not changed substantially over the past 20 years.
Systematic reviews demonstrate that breastfeeding practices are highly responsive to interventions. When
health systems and communities coordinate efforts, rates of exclusive and continued breastfeeding increase
more than when interventions are delivered through one approach only; country examples also show that these
improvements can occur at scale. However, the financial interests and influence of the breastmilk substitute
industry undermine normative values towards breastfeeding and the infant feeding practices of individual
mothers, and interventions to redress these influences are extremely challenging.
Improving breastfeeding practices at population-level requires governments, health professionals, employers,
communities and families to accept a shared responsibility for protecting, promoting and supporting
breastfeeding and enabling mothers to feed their infants and young children as they would choose.
What’s new in postpartum depression research: A 2016 review
Dr Kathleen Kendall-Tackett
A 2016 review of the literature on postpartum/postnatal depression revealed some emerging trends in this everchanging field. For example, postpartum depression organisations often state that it affects 10 per cent of new
mothers. Recent studies have found much higher rates, often as high as 30 to 40 per cent. Women at highest
risk – those who are young, from ethnic minorities, and who have experienced adversity and violence – are
often not included in the 10 per cent statistic, which seriously underestimates the problem. Other groups at high
risk are immigrants, mothers who have survived natural disasters or those who are abused by their intimate
partners. Depression research is particularly relevant for breastfeeding advocates, because depression is a major
cause of breastfeeding cessation. Yet exclusive breastfeeding protects maternal mental health. Depression
during pregnancy is also concerning because it increases the risk of preterm birth – the number one cause of
infant mortality worldwide. Finally, many common birth interventions, such as epidurals, increase the risk of
both depression and breastfeeding problems.
Bradford’s revolution: Bringing the evidence of parent-infant relationship research to the
people who matter: The story of the parent-infant relationship resource cards
Jane Dickens
In Bradford we are bringing the evidence around the impact of the parent-infant relationship on the baby’s
social and emotional development directly to families and, by doing so, providing inspiration to parents and
professionals alike. We wanted to support parents to understand their baby as an intentional, responsive and
exquisitely sensitive and social being.
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This is the story of the Parent-Infant Relationship Resource Cards, which embed our Parent-Infant Relationship
Training directly into practice. The cards consist mainly of pictures of babies, some with a parent. We believe
that using a visual means of supporting parents to understand their baby in a creative and versatile way
improves professionals’ relationship-building with parents, helps build trust, and makes a subtle yet enduring
and beneficial impact on the parent-infant relationship and ultimately the child’s long term well-being.
Achieving Sustainability
Anne Woods
New and more holistic child rights-based standards relating to the care of babies, mothers and their families
were introduced by Unicef UK’s Baby Friendly Initiative in 2012 and rolled out from 2014. This conference
marks the mid-point in the transition period, which has been in place to support facilities to achieve these new
standards over a realistic time frame.
Building on these new standards, a further piece of work was undertaken to look at how to enable facilities to
maintain and improve the Baby Friendly standards in the long term – thus ‘Achieving Sustainability’. A consultation
on this was launched at last year’s conference and the results of this have already been widely shared.
This presentation will launch the Achieving Sustainability standards, which provide an organisational roadmap
for how to implement the standards in a way that is both effective in the short term and sustainable over time.
The presentation will also launch the agreed assessment process, exploring what the assessment will look
like and how this can be incorporated into current assessment timelines. It will begin the discussion about
what follows on beyond this assessment, including a suggested system for how we could reduce the need for
external assessments by developing a self-sustaining system of monitoring and support.
Antenatal conversations – the journey to reaccreditation
Jacky Syme
This talk will explore South Essex health visiting service’s journey to being reaccredited as Baby Friendly,
with particular emphasis on implementing the antenatal standards. For health visitors who lead on the
implementation of the Healthy Child Programme, antenatal contact is a gift of an opportunity to ensure that all
parents understand how breastfeeding is so much more than food for their baby.
Having achieved the Baby Friendly standards, including the antenatal standards for health visiting, it was a
shock to say the least when the antenatal conversation did not pass muster at reaccreditation. Although only
slightly under the ‘mark’ and the only standard unmet, we embarked on retracing our steps to identify what
support was needed for staff to feel competent and confident to have conversations with parents who may not
always be too keen for new information.
The decision to be formally reassessed, the need for different and wider-reaching training and the challenges
of presenting this when our staff thought they were already capable communicators, were interesting and
probably full of more don’ts than dos. The question is: “What is it like for parents to be on the receiving end of
our guidance and advice?”
Having a baby in prison: Women’s need to love, care for and breastfeed their baby
Laura Abbott
“Even though you’re pregnant and you love the baby – It’s also the biggest fear, that you might not be able keep it.”
Pregnant women make up approximately 6 to 7 per cent of the female prison population. Many of these women
have lived complex lives with difficult childhoods and have often been victims themselves. Researching the
experience of pregnant women in prison through interviewing and observing the environment has highlighted
a number of important themes when considering bonding, breastfeeding and attachment. Women who have
been given additional help from charities such as Birth Companions have benefitted from breastfeeding and
emotional support.
Each story is unique but for some women, especially those who are able to remain with their babies, prison
can be an opportunity for change. While pregnant, a number of women who chose to be interviewed talked
about the ambiguity of having a bond with their unborn baby versus the dread of potential separation. Prison is
a stressful place for a pregnant woman who may be many miles away from her family and can be left feeling
isolated. Post birth, some women, despite being separated, were able to provide breastmilk through expressing.
This talk will bring to life some of these narratives from women, usually invisible to society and hidden behind
the high walls and locked doors of the prison environment.
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ABS TR A CT S
DAY 2
The neuropsychological effects of sleep training and its implications for breastfeeding
Dr Kathleen Kendall-Tackett
Dr Helen Crawley
Breastmilk substitute companies have long known that getting brand support or endorsement from a health
professional is a priceless marketing tool. They spend a lot of time and money to ensure that health professionals
are given their side of the story in terms of product benefits, and there is no mechanism in the UK to challenge
advertising to health professionals if it is not accurate and true. If we have greater awareness of the misinformation
provided by companies, will health professionals challenge this within the organisations they are members of, and in
the literature they read?
© UNICEF UK/Mead
Sleep training continues to be a popular parenting philosophy with its roots in American Behaviorism. The idea
behind this approach is that if you want to stop a behavior, don’t ‘reinforce’ it, which increases the likelihood that
it will reoccur. Under this school of thought, if you pick up a crying baby, you are just reinforcing the likelihood that
the baby will cry more often – especially at night. Recent research has suggested that there is ‘no apparent harm’
to this approach. But is that true? This presentation will describe recent research in neuroscience on the importance
of responsive early parenting on brain development, and harmful effects of leaving babies to cry. Non-responsive
parenting raises babies’ cortisol levels. Cortisol is toxic to brain cells, particularly in the hippocampus. This research
is also put in the context of current American Academy of Pediatrics (AAP) recommendations to keep babies in
the parents’ room during the first six months, and how solitary sleep increases babies’ risk of Sudden Infant Death
Syndrome (SIDS).
Scientific and factual? Challenging information provided to health professionals by the breastmilk
substitute industry
Examining psychological, social and cultural barriers to responsive breastfeeding
Dr Amy Brown
Breastfeeding rates in the UK are significantly lower than in many other western countries. Many women report that
they stop breastfeeding before they are ready due to pain or physical difficulties. However, there is no reason why
physiological inability to breastfeed should be higher in the UK than elsewhere.
What is actually happening is that women’s experiences of breastfeeding are leading to high levels of physiological
difficulties due to a society that does not support responsive breastfeeding. Although we might promote
breastfeeding, we do not enable it.
Starting from a lack of funding and therefore support in the early days, women go on to experience a range of
barriers such as encouragement to get their baby into a routine, pressure to get their pre-baby lives back and
negative public attitudes to breastfeeding in public. These experiences, both direct and subtle, can all damage a new
mother’s milk supply through promoting delays in feeding or using ‘just one’ bottle to avoid negativity.
The key issue is that these barriers are not the individual mother’s fault or responsibility, yet many interventions to
promote breastfeeding focus solely on the mother. What is needed is a radical societal level public health campaign
to create a society that encourages, protects and enables breastfeeding rather than destroying the behavior it claims
to promote.
Reducing avoidable term neonatal admissions: Keeping babies and mothers together
Dr Sanjeev Deshpande
Between 2011 and 2015, the number of babies born at term in England declined by ~4 per cent; yet, the number
of term babies admitted to the neonatal unit – and separated from their mothers – increased by over 30 per
cent. Hypoglycaemia was the principle reason for admissions in one of 10 such babies admitted. This is rather
surprising since adherence to the Unicef UK Baby Friendly guidance on neonatal hypoglycaemia should have
resulted in fewer term infants having blood glucose monitoring and fewer still needing admission to the neonatal
unit. This presentation will discuss the results of the analysis of the anonymised patient-level data on term
neonatal admissions in England over a three-year period, and highlight profiles of babies at-risk of admissions for
hypoglycaemia, deviation from currently recommended guidance and variation between providers. It will outline the
opportunities for keeping babies and mothers together through evidence-based practice and service improvements.
The Baby Friendly Neonatal Standards – a Consultant Neonatologist perspective
Dr Laura De Rooy
The business of the neonatal unit (and that of the neonatal consultant) is saving the lives of sick and premature
infants. However, while recent evidence indicates that neonatal units in the UK have understood the importance
of human milk for the smallest and most vulnerable infants, there is still much work to be done in promoting and
enabling breastfeeding for all infants within the remit of the neonatal unit (and yes, that includes that poor relation,
the postnatal ward!). The new Baby Friendly standards for neonatal units encapsulate what good practice should
look like in neonatal care, both in terms of excellent medical and nursing care in the present, and care of families in
the future – for families, the story does not end on the last day that the doors of the neonatal unit close behind you
and your baby. In this talk I will explore some of the challenges faced by the team at St George’s in London at the
start of our Baby Friendly journey.
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U NI C E F U K B A B Y F RIEN D LY IN ITIATIV E AN N UAL C O N F ERENCE 2016
U N I CE F U K B AB Y F R I E N DLY I N I T I AT IVE A NNUA L C O NFE R E NC E 2 0 1 6
N E W R E S O U RC E S A ND D O C U MEN TS
TRA I NI NG COURSES
Foundation Consultation – take the online survey
NEW FOR 2016: Breastfeeding and Relationship Building: University lecturers
Achieving Sustainability Guidance Document – pilot
Embedding Baby Friendly standards in neonatal care
This document outlines a proposal for taking forward the work of the Baby Friendly Initiative. We would really like
to know what you think. Therefore, if you work with babies and their mothers in any capacity we would be grateful
if you could read this document (available from the Baby Friendly website) and complete the online survey:
www.surveymonkey.co.uk/r/bffoundation
This document will guide units through new Achieving Sustainability standards, designed to support longer-term
implementation of the Baby Friendly standards. Achieving Sustainability provides an organisational roadmap
for how to implement the standards in a way that is both effective in the short term and sustainable over time.
Services that meet the standards will be ‘Reaccredited as Baby Friendly with Sustainability’ and receive a Gold
Award. A summary of the standards is in your delegate bag, copies of the pilot document are available at the Baby
Friendly exhibition stand and at unicef.uk/sustainability, and the full guidance will be launched in 2017.
Call to Action
Our Call to Action campaign urges UK governments to take action to remove the barriers
to breastfeeding and create a supportive, enabling environment for breastfeeding. The Call
to Action document and supporting papers, available at our exhibition stand, highlight the
public health imperative of protecting, promoting and supporting breastfeeding in the UK, and
explain four key steps that governments should take to improve the UK’s breastfeeding rates.
Available free from our exhibition stand and the Baby Friendly website.
We Welcome Breastfeeding
A key part of our Call to Action campaign is recognising the role that we can all play in
creating a culture where breastfeeding is protected and normalised. These fun and colourful
badges, posters and window stickers are a great way of showing public support for
breastfeeding and helping to develop a welcoming environment for women to breastfeed.
Free badge in your delegate bag. Available exclusively to buy at conference – purchase from
our exhibition stand.
Newly designed, this booklet gives parents clear, accessible advice on taking care of their baby at night safely and
responsively. It covers getting some rest, night feeding, safe sleeping environments and helping baby to settle.
Purchase and download from the Baby Friendly website.
This course is designed to provide neonatal staff with the knowledge and practical skills they need to support
mothers to initiate and maintain lactation within the neonatal setting. There is a strong focus on the importance
of family-centred care with reference to the NHS Toolkit for High Quality Neonatal Services and the Bliss Baby
Charter Standards.
Audit workshops
These one-day workshops equip infant feeding advisors and other key workers to audit the care their facility
provides for breastfeeding mothers and babies against the Baby Friendly standards. Three different formats
are offered (maternity, neonatal and health visiting & children’s centres). All aspects of the auditing process
are considered and the audit tool developed by the Baby Friendly Initiative is used as an example to enable
participants to explore issues of questionnaire design, sampling, interviewing, scoring, presentation and
interpretation of results, as well as action planning to improve care and maintain progress.
Taking Baby Friendly to the next level: A course for infant feeding leads
This interactive course aims to provide guidance to support anyone involved with implementing Baby Friendly
standards to do so efficiently and effectively. One course is available for maternity and neonatal staff and
another for health visiting and children’s centre staff.
Visit the Baby Friendly website to book individual places on our courses, or to buy an in-house course for
a group of your staff email [email protected]
© UNICEF UK/Jeffs
COMING SOON: Caring for your baby at night
This new course supports university lecturers involved in midwifery and health visiting education programmes,
helping them to better understand and implement the Baby Friendly standards. This adds to the existing
Breastfeeding and Relationship Building courses for maternity, health visiting and children’s centre staff. They
focus on a mother-centred approach to care, through effective communication strategies.
COMING SOON: Co-sleeping and SIDS: A Guide for Health Professionals
This infographic and guidance is designed to support health professionals when discussing co-sleeping and
SIDS with parents. Giving an accessible overview of the risks and common misconceptions, as well as advice on
sensible, parent-centred communication, the guide helps professionals to address this complex issue and look for
practical solutions with parents. Free to view and download at unicef.uk/safesleeping
Responsive feeding infosheet
This infosheet supports health professionals to give helpful, practical advice to parents on feeding their baby
responsively and developing a strong parent-infant bond. Covering a range of topics from responsive breastfeeding
in the early days to how to bottle feed responsively, the document demonstrates how responsive feeding can help
parents build a close and loving relationship with their baby. Available free from our exhibition stand and the Baby
Friendly website.
University audit tool
This new university audit tool is designed to help universities establish whether their education programmes
for student midwives and/or health visitors/specialist public health nurses meet the standards for Baby Friendly
accreditation. Purchase from the Baby Friendly website.
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U NI C E F U K B A B Y F RIEN D LY IN ITIATIV E AN N UAL C O N F ERENCE 2016
U N I CE F U K B AB Y F R I E N DLY I N I T I AT IVE A NNUA L C O NFE R E NC E 2 0 1 6
ABOU T UN I C E F
EXH I BI TOR PROFI L ES
For 70 years, Unicef has been there for children in danger. And we will continue today and
tomorrow, until every child is safe.
Unicef was born in 1946 to help protect children from hunger and disease after World War 2. And today, we’re
still helping children in some of the world’s most dangerous places.
AMEDA® Breastpumps and Breastfeeding Accessories
Stand 5
Central Medical Supplies are the exclusive UK distributor for Ameda® breastpumps and breastfeeding
equipment. Ameda® technology has been the subject of a number of independent clinical studies since 1956,
with results published in peer-reviewed journals. Ameda® is proud to adhere to the International Code of
Marketing of Breast-Milk Substitutes. Ameda® offers a range of breastpumps suitable for both hospital and
personal use and the official Ameda® pumpsets contain a unique silicone diaphram that creates a solid barrier
protecting the pump and collected breastmilk from potential viruses and bacteria while pumping – accept no
imitations!
Over the past 70 years, Unicef has helped to vaccinate, educate and protect more children than any other
humanitarian organisation. We have kept children safe from violence, disease, hunger and the chaos of war
and disaster. We’re world leaders at influencing laws, policies and customs to protect children. And the UN
Convention on the Rights of the Child gives Unicef the responsibility to provide expert advice and assistance to
governments and others on children’s rights.
With your help, we can make the world a safer place for children.
ameda.com
As Unicef turns 70, we face the greatest humanitarian crisis since World War 2. In response, we have launched
our largest ever appeal for Syria’s children. They have been through so much. They have lost family, friends,
homes and schools. They have fled with nothing. Many have made terrifying journeys in search of safety, been
hurt and seen family killed. And now winter is here. These children face freezing temperatures, with no way of
keeping warm. Cold and frightened, without shelter and blankets these children will struggle to survive. Help us
make sure no child is left out in the cold this winter.
Ardo Medical Limited
Stand 10
Ardo has years of experience working with healthcare professionals, and our products are recommended by
many leading hospitals, children’s centres and milk banks. Ardo manufactures the innovative Carum, Calypso
and Amaryll breastpump range,developing products that offer expressing mums all the flexibility and comfort
they need. All pumpsets incorporate Vacuum Seal technology, a closed collection system that eliminates the risk
of cross contamination. Visit our stand and find out how we can help you.
01823 336362
ardomedical.co.uk
[email protected]
Visit unicef.uk/safe-warm
Association of Breastfeeding Mothers
Stand 15
We are a voluntary organisation and registered charity. Most of our members are mums who are breastfeeding
or who have breastfed their children. We train mums to become counsellors, offering skilled mother-to-mother
breastfeeding support and up-to-date information. We also provide a mother-supporter course that covers
basic breastfeeding knowledge. We are a joint partner on the National Breastfeeding Helpline, and can provide
antenatal education and other forms of training.
0300 330 5453
abm.me.uk
[email protected]
Baby Milk Action / IBFAN UK
© UNICEFUK/Schermbrucker
14
Stand 2
Baby Milk Action is a non-profit organisation that aims to protect health, save infant lives and end the avoidable
suffering caused by inappropriate infant feeding. We work within a global network to strengthen independent,
transparent and effective controls on the marketing of the baby feeding industry worldwide. We advocate
the implementation of the WHO International Code of Marketing of Breastmilk Substitutes and subsequent
relevant Resolutions which aim to protect all babies, whether breastfed or fed on artificial baby milk, by ensuring
provision of accurate, independent information. We encourage members of the public and health workers to
monitor the promotion of baby foods and to help stop harmful practices.
01223 464420
babymilkaction.org
[email protected]
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Best Beginnings
U N I CE F U K B AB Y F R I E N DLY I N I T I AT IVE A NNUA L C O NFE R E NC E 2 0 1 6
Stand 22
Best Beginnings, a growing national charity, works to reduce birth inequalities and give all children in the UK
the best start in life, whatever their background. Our focus is conception to a child’s third birthday, the critical
window of opportunity for maximising a child’s physical, emotional, language and developmental needs. We
create engaging, evidence-based digital and other resources, free to parents and professionals throughout the
UK, including the famous Baby Buddy smartphone app.
020 7443 7895
bestbeginnings.org.uk
[email protected]
Bliss
Stand 3
Febromed is one of the leading delivery-room specialists in Europe, producing equipment to support women in
labour. Research shows that giving birth in the natural, vertical position has positive effects on the mother and
the baby, including fewer episiotomies, less labour pain and less perineal/vaginal trauma. In an upright position
babies show less frequent abnormal heart rate patterns and a higher umbilical arterial pH.
Febromed products support the mother-to-be in any stage of labour to adopt any position she likes. And
our partner seat enables the partner to be involved in the birthing process. Febromed products are modular
constructed, designed ergonomically, flexible in use and easy to handle.
0049 (0) 2522 30532
febromed.de
[email protected]
Stand 11
Bliss is the charity that exists to ensure that all babies born premature or sick in the UK have the best possible
chance of survival and of reaching their full potential. We provide support for parents and families, work directly
with healthcare professionals to improve care and campaign to ensure the needs of babies and their families are
always heard.
020 7378 1122
[email protected]
Breast Start App
Febromed GmBH & Co KG
First Steps Nutrition Trust Stand 17
First Steps Nutrition Trust is a small national charity providing expert and independent information on the
importance of good nutrition from pre-conception to five years. All the information we produce is free and open
for all to access, and we support Unicef UK’s Baby Friendly Initiative through the provision of information on
infant milks, introduction to solids and on working within the WHO Code of Marketing of Breastmilk Substitutes.
Find out more about us at firststepsnutrition.org Contact us at [email protected] and follow us on
twitter @1stepsnutrition.
firststepsnutrition.org
[email protected]
Stand 6
Wirral Community NHS Foundation Trust’s Breast Start App has been designed to support local breastfeeding
mums. The trust’s Infant Feeding Lead, Clare Whitehead, has led on the development to ensure that it meets the
needs of newly breastfeeding mothers and the requirements of Unicef UK’s Baby Friendly Initiative.
The app can be purchased by NHS or Local Authority organisations and personalised with local data –
24 organisations to date have already purchased Breast Start. It supports many families across the UK and
has over 9,000 downloads. Many women and their families are already benefitting from the easy to use and
interactive app.
Interested? Visit the team on their stand. You can also find more information about the app on the trust’s
website wirralct.nhs.uk
wirralct.nhs.uk
Class Learning Ltd / Class Learning
Stand 7
Class Learning has been representing Jones & Bartlett Learning in Europe since 1991. We understand how
important it is for practitioners and those in the academic field to keep up-to-date with the changing face of
midwifery education. Our core subject area is breastfeeding and human lactation and we now publish a wide
range of titles suitable for both the midwifery student and the practitioner.
01278 427800
classlearning.co.uk
[email protected]
16
Infant Sleep Information Source
Stand 9
The ISIS website (funded by an ESRC grant, and created by the Durham University Sleep Lab team) provides
free access to up-to-date research-based evidence about how, why and where babies sleep, and sleep safety, in
accessible and relevant formats for UK parents and health professionals. We also provide research summaries and
responses, a cited references list, downloadable and printable materials, a free app for Apple and Android phones
and tablets, and offer safe sleep workshops to health care professionals and volunteers working with parents.
isisonline.org.uk
Lactation Consultants of Great Britain
Stand 25
The professional association for Internationally Certified Lactation Consultants (IBCLCs). We have national and
international representation, advocate for the needs of breastfeeding families, provide educational opportunities,
encourage aspiring IBCLCs, e.g. through conference scholarships and aim to raise the profile of IBCLCs.
We welcome membership applications from all with a shared commitment and interest. We are currently
undertaking a survey of the work of IBCLCs across Great Britain: please visit our stall to find out more!
lcgb.org
[email protected]
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La Leche League GB
U N I CE F U K B AB Y F R I E N DLY I N I T I AT IVE A NNUA L C O NFE R E NC E 2 0 1 6
Stand 24
LLL is a UK and international charity providing free mother-to-mother support for all breastfeeding mums at
every stage of their breastfeeding journey, via our helpline, through social media, online help forms and face-toface at local meetings. We believe that mothering through breastfeeding is the most natural and effective way of
understanding and satisfying the needs of the baby. In the last year our 239 internationally accredited volunteer
leaders (breastfeeding counsellors):
led discussion meetings in 80 groups
supported 12,000 mums face-to-face
took 10,000 helpline calls
answered 650 online help forms
facilitated 40 Facebook groups providing round the clock information and support.
Pinter & Martin Publishers Pinter & Martin is an independent publishing company based in London. We publish authors who challenge the
status quo and specialise in pregnancy, birth and parenting and psychology.
New titles for 2016 include Breastfeeding Uncovered by conference speaker Amy Brown, Why the Politics of
Breastfeeding Matter by Gabrielle Palmer and The State of Medicine by Margaret McCartney.
pinterandmartin.com
Pollenn CIC (Real Baby Milk) We also supply materials for families, breastfeeding counsellors and health professionals via our online
shop, including books on breastfeeding and parenting, reference books, study materials, DVDs and our own
comprehensive range of LLLGB published information sheets and booklets.
laleche.org.uk
Stand 14
Stand 19
Real Baby Milk (a project of Pollenn CIC) holds the Social Enterprise Mark which is proof of our commitment
to social value. 2016 again sees the launch of new products designed with our health and children’s centre
professionals in mind and we have updated and included additional content in our popular Essential Guide to
Feeding and Caring for your Baby. Come along to our stand to see our range of excellent resources, and meet
with old faces and new!
realbabymilk.org
NCT / MIDIRS
Stand 8
Stand 16
NCT provides services to commissioners for delivery to parents to help them reach local outcome targets.
These services include accredited breastfeeding peer support training, Baby Cafés and training for breastfeeding
champions within children’s centres.
seca, the global leader in medical weighing and measuring, offers a range of quality, robust and accurate
class III medically approved scales and height measures, with products specifically designed for health visitors
and midwives, whether that be portable or clinic based.
MIDIRS is a charity whose mission is to support midwives and students in providing a better birth experience.
We achieve this through disseminating high-quality, evidence-based information via MIDIRS Midwifery Digest
and MIDIRS Reference Database.
nct.org.uk
midirs.org.uk
The seca 384 – 20kg capacity / seca 385 – 50kg capacity, portable baby / infant 2 in 1 scales are perfect for
measuring babies and infants. They are lightweight and portable, with a detachable tray for weighing in a
reclining or standing position.
Newton Stovold Associates (NSA UK)
Visit the seca stand for a product demonstration and more information on our range.
0121 643 9349
seca.com
[email protected]
Stand 12
The award-winning Babybay is a bedside cot for home use, bolting securely on to a parent’s bed, ensuring that
new mums can sleep within inches of their new baby without all the associated risks of co-sleeping. The Medicare
Babybay has been developed specifically for hospital use. Height adjustable and mobile, it sits right alongside a
mum’s bed making the new baby visible and within arm’s reach at all times. The close proximity makes settling
and soothing easier and accessibility for feeding easier for mums. Babybay Medicare has been rigorously tested to
withstand chlorine based cleaning agents and is now being used at a growing number of UK hospitals and birthing
centres. Highly recommended by new mums, health visitors, midwives and infant feeding specialists, visit NSAuk
to see the Babybay and meet the team.
01483 527799
nsauk.com
[email protected]
18
Seca
Sterifeed
Stand 13
We are the market leader for safe Human Milk Pasteurisation equipment with over 250 installations in donor
milk banks and hospitals around the world. In addition to our equipment range we offer breastmilk collection
and storage bottles, infant feeding cups and obstetric products which include the U-bag, Cord Clamps/Clipper
and Amnihook.
Human milk for preterm babies is our priority and our products are designed to assist in the safe collection,
storage and use of this precious milk. As part of our range we offer a complete barcode tracking system,
human milk analyser, refrigeration and warming equipment. If you would like further information on any of our
products we would like to invite you to visit our stand.
sterifeed.com
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U N I CE F U K B AB Y F R I E N DLY I N I T I AT IVE A NNUA L C O NFE R E NC E 2 0 1 6
NOTES
The Breastfeeding Network
Stand 18
The Breastfeeding Network was established in 1997 to offer independent support and information to
breastfeeding women and their families. We run 17 projects across England and Scotland encompassing peer
supportand training. We manage the National Breastfeeding Helpline in partnership with the Association of
Breastfeeding Mothers (ABM), offer helplines in other languages and a webchat service. We are very proud
of our Drugs in Breastmilk service, providing information for families and health professionals on the use of
medication during breastfeeding.
National Breastfeeding Helpline: 0300 100 0212 (open 9.30am-9.30pm 365 days a year)
0844 412 0995
breastfeedingnetwork.org.uk
[email protected]
The Practising Midwife
Stand 20
TPM is the leading publication for health professionals connected with pregnancy, birth and beyond. Our
challenging themes support practising midwives and subscribers benefit from a wide range of eLearn (CPD
certificated) modules on our website to help you at every stage of your education and career, as well as
community discussion, blogs and archives of past articles.
practisingmidwife.co.uk
The Royal College of Midwives (RCM)
Stand 1
The RCM is the only professional organisation and trade union dedicated to serving midwifery and the whole
midwifery team. We provide workplace advice and support, professional and clinical guidance and information,
and learning opportunities with our broad range of events, conferences and online resources. The RCM is
committed to supporting members to help women give every baby the best possible start in life.
rcm.org.uk
United Kingdom Association for Milk Banking (UKAMB)
Stand 21
The United Kingdom Association for Milk Banking (UKAMB) is a charity working to support the provision of
rigorously-screened, safe donor breastmilk for all babies who need it. Breastmilk is vital for the survival of sick
and premature infants, reducing the risk of contracting serious infections and complications such as necrotizing
enterocolitis (NEC). Please see the UKAMB website for further information on the work of UK Milk Banks.
ukamb.org
[email protected]
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U N I CE F U K B AB Y F R I E N DLY I N I T I AT IVE A NNUA L C O NFE R E NC E 2 0 1 6
© UNICEFUK/Schermbrucker
N OTE S
LE AV E A SA F E R W O RLD F O R C H IL DREN
Right now, millions of children are in
danger. They face violence, disease,
hunger and the chaos of war and
disaster. Together we have the power
to change that.
The support you give to Unicef during your lifetime is
invaluable. It helps us to keep children safe, wherever
they are and whatever they need. But how can you
protect the children of the future?
By leaving a gift in your Will, you can make a real
difference for tomorrow’s children. We cannot
predict the conflicts and dangers that destroy
children’s lives, but your legacy gift can help us be
prepared for them. A gift of any size will help us
continue our vital work and transform the lives of the
world’s most vulnerable children.
Unicef supporter Iain Place says: “I will not be alive
to witness my biggest donation to Unicef, but after
I have gone, somewhere in this world I hope I might
help Unicef give the gift of life to a child, or educate
them, or maybe just make them forget the horrors
that surround them for an all-too-brief time,
and play.”
Find out more at unicef.uk/legacies
CONFERENCE I NFORMATI ON
Cash machine
A cash machine is located next to the cloakroom.
Certificates
Certificates of attendance are available in the main
foyer at the end of the conference (or end of day 1 for
delegates attending that day only).
Cloakroom
The cloakroom is located just off the main concourse
of the ICC – delegates can deposit items free of charge.
Delegate badges
Please ensure badges are worn at all times.
Delegate notice board
A board for messages and notices will be located in
the exhibition area – the full delegate list will also be
displayed here.
Evaluations
Delegates are invited to complete this online
evaluation of their conference experience:
surveymonkey.co.uk/r/bfi2016conf
This link will also be emailed to delegates at the end
of the conference.
22
First aid
Please notify a member of the ICC hosting team if
assistance is required. There is a first aid room – in
case of a medical emergency you can dial Ext. 2222
from any of the venue phones.
Mother and baby room
A room is available for delegates with babies to watch
the conference presentations. It is located in the media
suite close to the auditorium.
Photography and mobile phones
Please ensure mobile phones are off or on silent
during all conference sessions and please refrain
from using flash photography. There will be an official
conference photographer attending, if you don’t wish
to be photographed please let them know.
WiFi
WiFi is provided free of charge for all delegates.
Select the ICC Free WiFi network.
Follow us on Twitter: @babyfriendly
Use the hashtag:
#bfconf
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TH E FLOOR PL A N
E X H IB I T IO N A R EA
24 23
25 22
16 15 14 13
17 18 19 20 21
12
11
10
3
1
2
5
4
9
6
7
8
E X H I BI TOR L I S T
Exhibitor display name
Stand no
Ameda Breastpumps & Breastfeeding Accessories 5
NCT / MIDIRS
8
Ardo Medical Limited
10
Newton Stovold Associates (NSA UK)
12
Association of Breastfeeding Mothers
15
Pinter & Martin Publishers
14
Pollenn CIC (Real Baby Milk)
19
2
Baby Milk Action
Best Beginnings
22
seca
16
Bliss
11
Sterifeed
13
Breast Start App
6
The Association of Tongue-tie Practitioners
23
Class Publishing Ltd / Class Learning
7
The Breastfeeding Network
18
febromed GmbH & Co KG
3
The Practising Midwife
20
First Steps Nutrition
Infant Sleep Information Source
La Leche League GB
Lactation Consultants of Great Britain
17
9
24
25
The Royal College of Midwives
UKAMB
Unicef UK and Baby Friendly Initiative 1
21
4
With
thanks to
Next year’s annual conference will take place at the Telford International Centre on 22-23 November 2017