MEDIA KIT
Pittsburgh-based Company Set To Redefine Water Beverage Category
With Mission-Oriented Artisanal Honey Water
ABOUT BLUME HONEY WATER
At Blume Honey Water, we believe in the power of honey. We believe in its
quenching hydration and natural spike-less energy. We believe in its elegant
sweetness that kisses every drop of our refreshing artisan waters. We marvel at
the boundless benefits that come from this rich, golden nectar and the beautiful
bees that make it. In today’s world of overly sweetened, artificial beverages,
natural alternatives are few and far between.
We found the key that is pure honey; the sweetest way to savor life together.
But we don’t stop there. We think honey adds far more to life than just flavor
and function. It helps us flourish.
That is the power of honey.
That is the promise of Blume Honey Water.
That is life in full Blume.
For more on what makes us Blume, visit blumehoneywater.com
HOW BLUME BLOSSOMED
Our honey water journey began when beverage specialist, Michele Meloy Burchfield,
was approached by Joe Ross, a sports coach at a Pennsylvania boarding school,
who had been mixing honey with water to create a natural hydration and energy
alternative for his athletes. Michele was instantly intrigued with the concept and
instinctively knew there was a way to make honey water much more playful on the
palate and brought it to longtime friend and globally recognized brand strategist,
Carla Frank.
For two years, the duo studied honey, its benefits and the beautiful bees that make it.
Their joint passion soon blossomed into Blume Honey Water, a line of naturally
energizing, elegantly hydrating waters that delight the palate and build awareness
around bee sustainability. Welcome to the sweetest way to savor life together.
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Media Contact: Alex McCanna [email protected] 724-961-6444
Blume Flavors + Facts Sheet
ARTISAN WATERS CRAFTED WITH
• 100% Bee-Friendly Honey
• Natural Flavors
• Passion for Life
OUR PROPRIETARY HONEY BLEND
We craft a proprietary honey blend to avoid
single sourcing and to take advantage of the
beautifully diverse flavors and aromas that
various honeys bestow on our waters.
• Wild Blueberry
Let succulent blueberries, fragrant herbs and
pure golden honey transport your tastebuds to a
lush, sun-kissed countryside where temptation
grows wild and splendor comes by the sip.
Ingredients: water, honey, dried blueberries,
natural flavors (rosemary, black peppercorn,
grapefruit)
• Vanilla Citrus
Crisp and fresh, this captivating combination
of tastes is as curious as it is complementary to
THREE ALL NATURAL FLAVORS
the floral notes of our exclusive honey blend.
• Ginger Zest
Ingredients: water, honey, natural flavors
Ginger infused water with fresh ginger juice (vanilla, orange, grapefruit), lemon juice
creates a delicious complexity and leads the way to a lingering finish of sophisticated
SUGGESTED RETAIL PRICE
spice and invigorating natural energy.
Blume Honey Water’s suggested retail price
Ingredients: ginger infused water, honey,
is $2.49 per 10 oz. bottle.
fresh ginger juice, lemon juice, natural flavors P. 2
Media Contact: Alex McCanna [email protected] 724-961-6444
Blume Q+ A
Q: WHAT IS BLUME HONEY WATER?
A: Artisanal Waters crafted with 100% Bee-Friendly Honey, natural flavors and
passion for life.
Q: HOW IS BLUME DIFFERENT THAN OTHER FLAVORED WATERS?
A: B
lume Honey Water tastefully hydrates and energizes our bodies while
invigorating our spirits, and we use pure honey to craft every drop.
Our waters aren’t the only thing Blume stands for.
We believe in the mighty honeybee—the smallest animal with the biggest
impact on our planet.
Q: WHAT MAKES HONEY SUCH A POWERFUL INGREDIENT?
A: There’s nothing quite like honey. For centuries, entire civilizations have turned
to this natural wonder for its signature sweetness and its abounding nourishing
benefits. Blume Honey Water harnesses the power of honey in our hydrating,
energizing waters, and only 100% bee-friendly honey will do. We know your
standards are just as high as ours.
Unlike processed sugar, honey doesn’t cause drastic spikes in your blood sugar.
It supplies two stages of energy. First, your body absorbs honey’s glucose for
immediate invigoration and then the slow-absorbing fructose provides smooth,
sustained energy.
Q: WHY ARE BEES SO IMPORTANT?
A: B
ees are responsible for providing at least 30–50% of the world’s food supply,
and our survival relies on these little pollinating powerhouses. In fact, studies
show that if honeybees were to disappear, the human population could not exist
for more than four years.
Bees are basically the hardest workers on the planet. Without them, we
wouldn’t have fresh produce, flowers or our personal favorite, honey. But
it’s not all sweetness and happy hives for the honeybee. A phenomenon has
emerged called Colony Collapse Disorder (CCD), and it’s claiming the lives of
bees in record numbers. CCD is likely caused by pesticides, mites and stress,
and up to 42% of the earth’s bees have been wiped out.
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Media Contact: Alex McCanna [email protected] 724-961-6444
BLUME TAKES ACTION
We Listen. We Learn. And Together, We Can Make This Right.
WE’RE GOING LOCAL
Our pop-up apiary program brings awareness to a local level. Come sample
products, see our glass-front bee hive and get educated by a local beekeeper
on the importance of responsible beekeeping and community support.
WE’RE EDUCATING
100% natural, bee-friendly honey is our gold standard. By proving the difference
that pure honey makes (its health benefits, rich taste and environmental impact),
we can create awareness and influence action.
WE’RE GARDENING
Gardening is one of our favorite pastimes—second to making Blume Honey
Water, of course. Our co-founder Michele will have backyard hives in her
vegetable and flower gardens next spring, so you can see, our passion is personal.
WE’RE GIVING BACK
We partner exclusively with humane beekeepers and apiaries that treat their bees
like the royal treasures they are. We’ve also identified organizations that we are
proud to support for their environmental efforts.
JOIN US IN ACTION:
• Watch our social media to see where we’ll pop up next. Buy local produce
pollinated by local bees to support your local farmers and ecosystem.
• Support companies that support the honeybee. Do your research, read labels
and vote with your dollars.
void pesticides and plant healthy flower gardens to help feed your
• A
local bees.
• Donate to organic beekeepers and bee health research organizations.
WHAT DOES 100% BEE-FRIENDLY HONEY MEAN?
• Batch traceable from humane beekeepers
• Calm, healthy environment for bees
• Bees are not overworked or mistreated
• Bees are not fed high-fructose corn syrup
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Media Contact: Alex McCanna [email protected] 724-961-6444
Meet The Creators Of Blume Honey Water
MICHELE MELOY BURCHFIELD, CO-FOUNDER
CARLA FRANK, CO-FOUNDER
The beverage category is Michele’s playground. As a
sales and marketing expert with 25+ years of experience,
Michele knows the industry inside and out. She spent
nearly 15 years at the Boston Beer Company where
she helped build the Sam Adams brand before starting
her own consulting business. Simply put, Michele
never loses sight of what really matters for a beverage
brand: the liquid inside the bottle. That’s why it’s no
wonder she’s helped so many brewers and distillers
successfully bring their brands to market. Today, Michele
is one half of the force behind Blume Honey Water.
She is also an avid cyclist, skier and tennis player and
a green-thumbed outdoorswoman with the backyard
gardens to prove it.
Carla lives for beautiful design and good food.
It works out well too, because they happen to be her
expertise. Carla was the Founding Design Director
of the most successful magazine launch in history,
O, The Oprah Magazine, and is also the award-winning
Creative Director responsible for the repositioning of
Cooking Light magazine into a successful lifestyle brand.
She also redesigned and repositioned Glamour Italy
magazine while she lived on-site in Milan. Authenticity
and passion are in Carla’s blood, and she believes that the
strongest brands ignite the emotions and imagination of
their audiences. She also believes in the power of high
quality food to open one’s heart and mind to provide a
deep sense of personal and communal well-being.
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Media Contact: Alex McCanna [email protected] 724-961-6444
Everything’s Blossoming At Blume
Blume Honey Water Co-Founders, Michele Meloy Burchfield and Carla Frank.
“We are thrilled to introduce Blume Honey Water to the market. We set out to
bring a new level of authenticity to the marketplace and Blume fills an elegant
space in the natural beverage market, a superior product that promises to inspire
consumers. In addition to offering a naturally energizing source of hydration,
every batch of our artisanal waters contributes to our commitment to help the
honeybee, a core part of our mission.”
– Michele Meloy Burchfield, Co-Founder
ARE YOU AS
PASSIONATE AS
WE ARE?
Follow our journey…
we hope to inspire you as
much as we’ve been inspired
through this process.
@BlumeHoneyWater
“Throughout my career I have looked to put products into the world that have
meaning and connection. There is such beauty in the story of honeybees and a
rich history of honey. Together, we recognized a way to celebrate these elements
through our artisanal waters. Michele and I are so proud to introduce Blume
Honey Water as something consumers can feel good about; a product with
integrity, purpose and passion.”
– Carla Frank, Co-Founder
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@BlumeHoneyWtr
@blume_honeywater
Media Contact: Alex McCanna [email protected] 724-961-6444