Titling Biological Papers for Proper Storage and Retrieval By VIRGINIA S. WOLF Entomology Research Division, Agr. Res. Serv., USDA, Beltsville, Maryland The title you give your paper is as important as the content. This statement may jolt you a little. I meant it to. A good title helps the reader to know whether he should take the time to read your paper. A bad title wastes his $10-an-hour time. The first significant word in a good title also informs the librarian where to file and how to index and cross reference your paper. Such a service is very valuable to you because your paper is the culmination, the end product of your particular research endeavor. A bad title wastes the librarian's time, too. And this is sad because, to paraphrase the song, her time is your time; she is serving you. But these days a good title must do another job: this idea even further, it is conceivable that a scientist might even be recommended for the Nobel prize on the basis of his Shelf-Space Quotimt(SSQ). In composing titles, then, we must set up guideposts that are clearly marked, with messages that are telegraphically brief but cannot be misinterpreted. Titles are not easy to compose. They take considerable thought. But they are important because they not only point the way for those traveling through unfamiliar research territory but also for those who have been there before. You will no doubt all be acquainted with the paper by Dethier, Browne, and Smith entitled: "The Designation of Chemi- It cals in Terms of the Responses They Elicit from Insects," must label the end product for storage and retrieval in a computer system or on microfilm. And if the label is minus a detail or two, the product cannot be adequately stored, much less retrieved. For example, suppose that you have written a paper that includes data pertaining to the influence of weather on the effectiveness of insecticides and that for some reason or other you have left out the word weather in the title. This seemingly slight omission may hinder your career for the rest of your scientific days. Why? Because inadvertently you will have failed to provide a key word for indexing; thus, 10, 50, or maybe even 1000 people searching the literature will not find your paper listed under the word weather, where indeed it belongs. Chances are that without the presence of this one word, these people will never get around to reading your paper and will not discover the significance of your data. which was published in the JOURNAL OF ECONOMIC ENTOlliOLOGY in February 1960. This paper is something of a landmark in entomology. Countless entomologists have referred to it and included it in their References Cited. Yet it has a very poor title for indexing purposes. In fact, I searched the index of the 1960 JOURNAL for 15 minutes without finding a single reference to the paper. Why was my effort to no avail? Because the title is almost impossible to index owing to misplacement and misuse of the word Terms. I have rephrased this title to demonstrate how its indexing could have been simplified: I may have exaggerated, of course; no one likes to think that recognition and understanding of his scientific effort depend on petty, mechanical details. I have heard at least one author say, indignantly: "I don't write my papers for the benefit of the indexers, and I'm not about to be hog-tied by any computer system, either 1" However, a visit to a storage and retrieval center should convince even the most vehement objector. Undoubtedly the era of the computer system is upon us. WillY-lIilly, whether we like it or not, our efforts are being reduced to code language and subjected to the machinations of an electronic brain. If you get an opportunity to visit a storage and retrieval center, by all means do so. I have visited two: the small one operated by Biological Abstracts in Philadelphia and the very large one, known as MEDLARS, operated by the National Library of Medicine in Bethesda, Maryland. The U.S. Department of Agriculture is also seriously considering setting up one in its big new library building in Beltsville, for which hopefully the ground will be broken soon. We should also realize that a big premium is now being placed on storage space; before long the work of even the greatest among us will be reduced to a few centimeters of microfilm on a library shelf. Indeed, your own accomplishments, as described in American Men of Science, may soon be given in terms of reference numbers to certain shelves in a U.S. National Science Microfilm Library, where your entire life works may be stored. To project 370 "Terms for Chemicals Eliciting Specific Responses from Insects." Note that besides being 5 words shorter, the title begins with the most significant key word, Terms, which is now used in its proper sense. I have also composed indexing words to show the ease with which the new title can be indexed: Chemicals eliciting specific insect responses: terms for Insect responses: terms for chemicals eliciting specific Responses, insect: terms for chemicals eliciting specific Terms for chemicals eliciting specific insect responses Using the exact title to describe the area of research covered in your paper, to precisely define it in tcrms that cannot possibly be misunderstood, even by a computer, should be your goal. And I hope that wc editors can help you achieve it. Remember that the reader just browsing or definitely searching for results pertaining to a specific subj ect should be able to scan the title and tell at once what your paper is about. Therefore, a title should be an abstract in miniature. In addition, although everybody knows, I hope, that scientific reputations are built on quality of performance, the title of your paper will draw the kind of readers you want to understand it or that you need for recognition of your work. Thus, your title should be as carefully composed as the electrified type on a theater marquee. Your name is up there in big letters and you are the star of the show. So the message had better come through bright and clear. Also, do not be misled into underestimating the power of a computer system. Your titles are already being fed into these systems at an ever-increasing rate. Thus, each title should be prepared so that the key words will emcrg-e under usable headings that can be selected by a machine indexer without laughable results, a point that I will now proceed to illustrate. Lucy Eisenberg (1965) wrote an article for Harper's Ma!la:;ine she called "vVhat Computers Can't Do." In this article she stated: "Computers ... can handle words well enough to carryon a simple conversation. They can remember, they can learn, and they also make assumptions. In fact, they can manage most of the skills we associate with thinking . . . Yet there is something dissatisfying about the way they think. They are exasperatingly rigid . . ." Just how rigid is borne out by the following: One day I came across a very funny title in the Pesticides Dommentation Bulletin (which Bulletin you no doubt all have seen and used). The title read, "Lepidopterology by Fits and Starts, or Advice to Beginners." I'm fairly certain that this title, creative and different though it may be, will haunt its author for the rest of his life. You must have guessed what happened. The computer at the National Agricultural Library indexed this title not only under Lepidopterology, Advice, and Beginners, but also under Fits and Starts. The last two indexing words make the beholder whoop with joy but do little for the author's scientific immortality. In addition to prissiness of thinking, the computers are maddening because they impose some new restrictions on the content of titles. All authors should be aware of these. The computer machine is instructed by the programmer (programmed, as they say) to select certain key words as index words and to eliminate certain other words. The words the computer automatically eliminates or rejects are called "stop" words. The list of stop words fed to the machine at Biological Abstracts runs to about 1000; the list for the machine that grinds out the Pesticides Dommentatioll Bulletill runs to about 1100. These lists include such no-account words as study, effect, result, evaluation, factor, and test, plus all their plural forms. You can readily see why such words are useless for inde.xing purposes, since it goes without saying that if you conduct experimental work, you will make studies; observe effects and results; make tests, evaluations, and observations; and be concerned with factors. vVhat then can authors do to make sure they use the proper words in their titles? The most I can say is that it takes practice and some skill that can be acquired with a little patience. I have assembled 10 titles similar to those we commonly see in the Publications Office of this Division. By analyzing the good and bad ones, perhaps we can cleat' up some of the troubles that authors experience in choosing a title. Let us begin with Title I, Results of Tests Using Tepa. This is about as poor a title as you will find anywhere. It contains only 1 key word that is suitable for indexing-Tepa. Thus, 4 out of its 5 words are useless. It also contains a grammatical error very often present in titles-the word Using, a \'erbal, modifies nothing but the air it hangs on. In addition, though the experimental work involved a problem in entomology, the author neglected to give the name of the insect tested; in this particular work, the test organism lI'as the house fly. How do we fix up a title like this one? How do we make sure that the author will get the full value from the 1I'0rds he uses? Remembering 3 rules will help: 1. Tell all. 2. Tell it economically. 3. Tell it artfully. Let's apply these rules to Title 1. A quick perusal of the paper shows that the results of the work, as demonstrated in the tables, are concerned with the numbers of eggs the flies laid (fecundity), the numbers of eggs that hatched, and the percentages of test flies that died (mortality) the first 10 days after they were treated with tepa (a chemical that sexually sterilizes insects). So in addition to tepa we now have several more key wordsfecundity, hatch of eggs, mortality, and house flies. Let's put these words together, as follows: Fecundity, Hatch of Eggs, and Mortality of House Flies' Treated with Tepa. Please note that because Biological Abstracts is now indexing all papers received from entomologists under the family name and order of insect, they have asked that we include this information in a footnote or in the title, whichever the journal editor prefers. Our first footnote to this paper will then read: , Musca domestica L. (Diptera: Muscidae). Title 2, Studies on the Importance of pH in Tests with Chemosterilants, also contains a grammatical error, one that turns up again and again. You can't make studies 011 anything, unless, perhaps, you customarily conduct your research from the top of a flagpole. The proper phrase is "Studies of," that is, if you are going to use this phrase at all. But in the interest of saving title space, you should get rid of this particular phrase and others like it. As I mentioned a moment ago, any research involves studies. The same applies to the words experiments, tests, and trials. Then why use them and waste good space? Have you noticed that in composing Title 2 the author again forgot to mention his test insect? In our inspection of the actual content of his paper, we discover that he fed 2 chemosterilants, tepa and metepa, to the house fly and that the effectiveness of the treatment depended on the pH level of the mixture fed. Thus, let's modify this title as follows: Activity of the Chemosterilants Tepa and Metepa Fed to House Flies' at Different pH Levels (Same footnote as for Title 1) Can you spot the weaknesses of Title 3, Observations on Reproduction of Some Insects Treated with Chemosterilants? This title could no doubt take a prize for ambiguity. There is that preposition on again I You make observations 0/, please! In mending this title we must ask ourselves some questions. The tests were concerned with the reproduction of what insects? Treated with what chemosterilants? The word reproduction implies that the author will deal with the reproductive process of the test insects. In scanning the paper we find that he obtained data pertaining to hatch of eggs, but was not at all concerned with the reproductive process per se, and that he used 3 chemosterilants (tepa, metepa, and apholate) to treat 5 different insects that attack cotton. Our new title emerges from the mending process as follows: Hatch of Eggs from Five Cotton Insects' Treated with Tepa, Metepa, and Apholate. (Please note: In footnote I all 5 insects should be identified.) Title 4, Colorimetric Method for the Detennination of the Dimethoate Residues, although better than many we receive, still leaves the reader guessing as to the exact content of the paper. In reading this paper, we discover that the author conducted tests with 4 different kinds of materials-soils, fodder, meat, and milk-to determine whether they contained any dimethoate and that he used 371 colorimetry. Armed with this information, reconstruct the title as follows: we can thus Dimethoate in Soils, Fodder, Meat, and Milk: A Col. orimetric Determination. Note the use of the colon in this title. More and more authors are employing this punctuation to provide an emphasis that cannot be achieved any other way. Later on (for Title 10) we will discuss another way to use the colon. Title 5, Control of Insects and Mites on Fruit Trees by Trunk Injections, appears at first glance to be fairly good, but a closer look discloses that some valuable information is missing. For instance, the words insects and mites give us a wrong impression. We are led to think that several species of insects and mites are involved. But it turns out that the author was actually working with only 2 species, an aphid and a mite. An what were the materials he inj ected into the trunks of the fruit trees? 'Ve find that they consisted of about 35 antibiotics. And what happened during the tests? By examining the data, we find that results of the tests are given entirely in percentages of mortality obtained at different intervals after treatment. This title, then, emerges from the wash looking somewhat better than new: Mortality of the Apple Aphid] and Two-Spotted Spider Mite" on Apple Trees Injected with Antibiotics. (Footnotes 1 and 2 should provide the complete scientific names of the aphid and mite). Title number 6, believe it or not, is given just as it was received: Outdoor Observations of Activity during Sunset, Dispersal, and Nocturnal Resting Places of the Face Fly, with Special Reference to A Mechanical Means of Capturing Same. Whenever you come upon a title such as this one, look at it with a jaundiced eye. The fault undoubtedly lies with the author, in that he attempted to cram 2 papers into 1. The struggle the reader goes through trying to tuck in all the loose ends of this title (like trying to bed down twins in the same crib) is symptomatic of the whole traumatic experience the author must have gone through when he produced such a title in the first place. He simply couldn't compose a good title for his paper; it contained too much and too diverse information. The only thing left for him to do was to start over, separate the observational data from the howto-do-it information, and prepare 2 reports entitled: (1) Outdoor Activity of the Face Fly' During Sunset and Its Dispersal to Nocturnal Resting Places. (2) A Device for Capturing Face Flies.] (Footnote 1 for both papers then contains the scientific name for the face fly [Musca autunlIlalis De Geer (Diptera: Muscidae)]) Title 7, Effects of Attractants, like the original Title 1, is impossible. It is so uninspired, so uninformative, as to be better not written at all. However, we find that we can easily forgive the author, whose creativity obviously failed him as he composed this title. His paper turns out to be one of these reviews so hard to write and just as hard to find a title for. If he did manage to hit on a good one, he probably discovered that someone else had already used it. So in desperation he gave up and submitted number 7, no doubt hoping the editors would come up with something a little better. Of course, we did try to help him. Depending on place of publication solution to his dilemma was, and readership, one 372 The Role of Insect Sex Attractants in Reproduction the Species. (vV ritten for scientists only) Another of was, Recent Research At Beltsville on Insect Sex Attractants. (Written for a mixed audience of scientists and laymen) And still another, Why the Chemist Wants to Synthesize Sex Attractants. (Written for the layman) Title 8, Why is Biological Control of Insects Neces· sary? is very good. It has only one slight drawback. Because it is stated as a question it is going to cause a problem since some computer systems reject questions. Better write a title like this in the form of a direct statement, as follows: Why Biological Control of Insects is Necessary Title 9, Pink Bollworm Mating Studies Based on Presence of Spermataphores, is another one that is ambiguously stated. The phrase based on is misplaced in the sentence and the entire syntax needs combing out. Restated, the title makes much more sense and in addition the most significant key word now comes at the beginning: Mating of Pink Bollworms Determined by Presence Spermatophores in the Spermatheca. of Title 10, Experiments on the Control of Insect Popu. lations with Light Traps, is a good example to end with. In choosing this title the authors quite simply did not do justice to the contents of their paper. In overhauling, we must go through the familiar process of acquainting ourselves with the results if the research, as given in the tables. We find that the authors deal with 4 different subjects: (1) design of traps, (2) their placement at certain distances from the center of the test area, (3) the mortality of insects to be expected when the traps are placed at these distances, and (4) the possible uses of such traps along with other means of control. How may we best present this information in the title? Probably the best way to handle Title 10 is to compose a main title, set the main title off with a colon and then follow with a subtitle, as shown: ' Light Traps for Controlling Insects: Design, Placement, Expected Mortality at Given Distances, and Possible Uses with Other Control Measures This title indexes very well indeed. Try it and see! Each word in the subtitle leads easily back to the main title. It also has the virtue of leaving no doubt in the reader's mind as to what the paper is about. Although somewhat long, it is neatly and concisely stated with parallel construction and proper emphasis. And now let's pretend you are in the throes of composing a title for your own paper. The first step, of course, is to examine the contents of your paper thoroughly. What insect(s) did you test? What were your principal results in terms of data in your tables? Now write out what to you appears to be the best statement, perhaps giving some consideration to using a subtitle. After you have done your best, walk away for an hour or two, or even overnight. Then come back and give another look at what you have done. Is your syntax showing? Do you need all tile words you have used? Do you have parallel construction? Do you have any dangling verbals? Do your words roll nicely off the tongue? And most importantly, does your title tell accurately what you really did? A Stable Trap Have fun! And now I have a little problem for you to solve. What is wrong with the following title? NEWS for Sampling Insects Affecting REFERENCE CITED Cattle Eisenberg, Lucy. 1965. What computers can't do. Harper's Mag. 231 (1383) : 96-9. NOTES Bundesanstalt fUr Pflanzenschutz Wien 11 Trunnerstrassel Austria Dr. E. Reitter GMBH Kaulbachstrasse 26a 8 Miinchen 22 West Germany Harrasser & Ubeda 8580 Bayreuth Karl-Marx-Strasse 1 West Germany Harry Deutsch N aturwessenschaftlicke Fuchbuchhandlung Graefstrasse 47 (An del' Universitaet) Frankfort/Main - W13 West Germany IVeA 37, rue de Linthout B ruxelles 4 Belgium Lehrmittelverlog Wilhelm Hagemann Karlstrasse 20 Dusseldorf West Germany Norstedt's Modern School Supply Lilla Nygstan 13 Stockholm 2 Sweden RALi'li W. SHERMAN wrote an interesting article, "The Insect, Jet Set," for the June 1966 issue of the English periodical N C'W S cimtist. This deals with plant quarantine problems under the conditions of fast-moving worldwide trans poration. E. F. KNIPLING was one of five federal employees who recently received Rockefeller Public Service Awards. The Award of $10,000 was in recognition of research on screw-worm biology and control. HERCULESINCORPORATED, a Sustaining Associate of this Society, has announced the advancement of P. J. RENO to assistant director of sales, K. T. GIVENS to sales manager, phenoxy herbicides, HENRY F. PIERCE to sales manager, nitrogen products, in Wilmington, and E. WAYNE LEMONS to manager of the Greenville, Mississippi, sales district. Hercules also announced the retirement of JAMES H. NEAL. Ross H. ARNETT, JR., has resigned from Catholic University of America to accept a position in the Department of Entomology at Purdue University. He will be in charge of the Purdue collection which includes the B1atchly types. C. ...,\T. SABROSKYwas awarded an honorary degree of Doctor of Science from his alma mater, Kalamazoo College, in June 1966. Congratulations are extended to this well-known member and leading student of Diptera. ROBERTE. PFADT has accepted a transfer of assignment to the College of Agriculture in Kabul, Afghanistan, where the University of Wyoming has an AID contract. GLEN M. KOHLS received an honorary Doctor of Science degree from Montana State University in June. We congratulate Dr. Kohls, a world authority on tick biology and tick-borne diseases. JOHN H. LILLY will join the Ford Foundation as a Project Specialist in Entomology, starting February 1, 1967. Dr. Lilly will be on a leave of absence from the University of Massachusetts, and will be assigned to the University of Agricultural Sciences at Bangalore, India. His work will be in collaboration with HALBERT M. HARRIS, who is now stationed at Bangalore on assignment from the Ford Foundation. ElIIORY D. BURGESS,PHILIP S. CALLAHAN, ROBERTW. EVERYand ARTHt:R 11. HEIJ\IPEL received Superior Service Awards from the U. S. Department of Agriculture in 1fay 1966. Phywe AG Postfach 665 Gottingen West Germany Richard Herold Quellenstrasse 6 532 Bad Godesberg West Germany MAURICE H. FARRIER Department of Entomology N. C. State University Raleigh, North Carolina, 27607 AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE SOME FOREIGN SOURCES OF DIDACTIC MATERIALS Domestic sources of teaching aids in entomology are very limited. By inquiring of associates, both domestic and foreign, and foreign embassies and educational institutions, the following firms were found to furnish catalogues containing items useful in instructing undergraduate entomology. At the suggestion of John Simeone, Syracuse University, they are presented here without endorsement or recommendation. A. Schluter Kg. Gerberstrasse 11 7057 Winnenden near Stuttgart West Germany The 1966 meeting of the AAAS will be held in Washington, D. c., on December 26-30. A series of papers in Section 0 will be given under the general headings: Agriculture and Air Quality; Agriculture and Water Quality; Soil Pollution in Agriculture; Human and Animal Wastes. A number of the papers will be of direct interest to entomologists and all will be worthwhile. A symposium on Education Agriculture and Conservation 27 in Section Q. in the Biological Sciences, will be held on December The ESA Representatives on the AAAS Council are A. B. GURNEY and J. G. ROZEN, JR. The former will attend the Council meetings in Washington. 373
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