with and 11050 Randall Street, Sun Valley, California 91352 Tel: 818.767.7671 Fax: 818.767.7636 a new dimension www.colorfxweb.com OFFSET INKS Further Added Value For Our Customers. Bringing Print to Life A New World of Metallics MetalFX® givesprinters printersa unique a unique point of difference, enabling you to shine MetalFX® gives point of difference, enabling you to shine out out above the above thecompetition. competition. Thousands of metallic colours – one base ink. Your choices are endless. The MetalFX® a lifetime andand is aiskey to many new new opportunities, The MetalFX®Licence Licencelasts lasts a lifetime a key to many opportunities, clients and MetalFX® Licence PackPack contains everything a printer clients andaccounts. accounts.The The MetalFX® Licence contains everything a printer needs to and print MetalFX® on one site. site. needs todesign, design,reproduce reproduce and print MetalFX® on one Thousands of metallic colours – one base ink. Your choices are endless. MetalFX® is the new way of specifying and printing metallic colours. By utilising MetalFX® the new way of specifying and printing By utilising the base is MetalFX® ink and the approved CMYKmetallic set youcolours. can produce unrivaled the base metallic MetalFX®hues ink and the approved set youpress can produce unrivaled striking in one run of a CMYK five-colour - without the price of striking metallic hues ininks. one run of a five-colour press - without the price of multiple spot metallic MetalFX® is available for most print types, such as litho offset, UV, flexo, gravure, MetalFX® is available for most print types, such as litho offset, UV, flexo, gravure, web, letterpress and more. web, letterpress and more. multiple spot metallic inks. Whether you are a designer, brand owner or printer, MetalFX® has opened up Whether you are a designer, brand printer, MetalFX® has opened up and the metallic colour spectrum toowner offer or you extreme creativity, accuracy the metallic colour spectrum to offer you extreme creativity, accuracy and quality at an economical price: a revolution in metallic colour. The MetalFX® Licence system ensures that the best quality print is achieved. The Licencelisted system ensures that the best achieved. Each MetalFX® Licensed Printer at www.metal-fx.com has quality passed print a printis trial, Each Printer listed at metallic www.metal-fx.com has passed a print trial, takingLicensed them to the forefront of this revolution. taking them to the forefront of this metallic revolution. quality at an economical price: a revolution in metallic colour. How ItWorks Works How It The system has been developed for easy implementation into any printer’s workflow. All that required is the MetalFX® Printer’s Kit and the ability The system has isbeen developed for easy implementation into to anyprint printer’s 5 colours. All that is required is the MetalFX® Printer’s Kit and the ability to print workflow. 5 colours. MetalFX® requiresonly onlyone one extra to the CMYK MetalFX® requires extra inkink to the CMYK set. set. MetalFX® eradicates the need for mixing metallic ink. This saves you the cost of The MetalFX® MetalFX®base baseink ink(silver (silver and now new gold) printed first in-line then CMYK and now new gold) printed first in-line then CMYK of of thethe CMYK inksinks allows the high lustre lustre in the the usual usualmanner. manner.Transparency Transparency CMYK allows the high MFX® base ink to shine through, creating a whole spectrum of vibrant metallics. MFX® base ink to shine through, creating a whole spectrum of vibrant metallics. mixing anderadicates quantifyingthe inks. Plus,for a lower density of metallic inksaves is needed thancost of MetalFX® need mixing metallic ink. This you the with previous systems, and the same ink can be used every time for any metallic mixing and quantifying inks. Plus, a lower density of metallic ink is needed than colour. Therefore, no ink goes to waste and less ink used in total, showing with previous systems, and the same ink can be used every time for any metallic unique environmental advantages. colour. Therefore, no ink goes to waste and less ink used in total, showing unique environmental advantages. MFX® isis integrated stage andand colour controlled through to print MFX® integratedatatthe thedesign design stage colour controlled through to print by the The reference colours are taken fromfrom the MetalFX® by the MFX® MFX®colour colourpalettes. palettes. The reference colours are taken the MetalFX® swatch books allowing colour referencing from brand owner through to the swatch books allowing colour referencing from brand owner through to the final print. MetalFX® colours can be proofed or visualised onscreen, before final print. MetalFX® colours can be proofed or visualised onscreen, before being printed in one run of a five-colour press. being printed in one run of a five-colour press. With low costs, high accuracy and inspiring effects, metallics are no longer a With lowluxury. costs, With high MetalFX®, accuracymetallics and inspiring effects, metallics are no longer a high-end are going mainstream. high-end luxury. With MetalFX®, metallics are going mainstream. Inks with Impact Special Treatment MetalFX® baseand andprocess processinks inks available all major ink suppliers MetalFX® base areare available fromfrom all major ink suppliers worldwide, bringingprint print with a vibrant shine. worldwide, bringing toto lifelife with a vibrant shine. When designingwith withMetalFX® MetalFX® is possible to create stunning features. When designing it isit possible to create stunning visualvisual features. These techniquesare areknown known SpecialFX™. These techniques asas SpecialFX™. MetalFX® base a cleaner colour andand improved tack tack level level to work with with MetalFX® baseinks inkshave have a cleaner colour improved to work minimising rub-off. MetalFX® Version 2.0 brings you two the process processcolour colourinks, inks, minimising rub-off. MetalFX® Version 2.0 brings you two new base colours even further. new baseinks inksthat thattake takemetallic metallic colours even further. LiteFX™ makes of of artwork appear to change colour. This This LiteFX™ makesaaselective selectivearea area artwork appear to change colour. technique can messages andand areas standstand out, creating technique can be beused usedtotomake make messages areas out, creating movement on the printed page. movement on the printed page. The new inkink hashas solved thethe problem of coatings or varnishes The newSilvercoat® Silvercoat®base base solved problem of coatings or varnishes diminishing the an an issue inherent withwith past past spot spot metallic diminishing themetallic metalliclustre, lustre, issue inherent metallic systems. With Silvercoat®, a coating/varnish actually enhances the shine – systems. With Silvercoat®, a coating/varnish actually enhances the shine – perfect for packaging and all kinds of print where scuff resistance is paramount. perfect for packaging and all kinds of print where scuff resistance is paramount. The new MetalFX® Gold base ink gives a warmer, richer range of metallic hues The newcan, MetalFX® Gold ink in gives warmer, richer range metallic – which of course, all bebase printed one arun of a five-colour press.ofThis bold hues –collection which can, of course, printed in and onepanache run of a to five-colour press. This bold of colours will all addbe unique class any printed material. collection of colours will add unique class and panache to any printed material. HoloFX™ is used to make words and images seem to appear and disappear HoloFX™ is used make and images appear and disappear when moved underto light. By words using varied levels ofseem MFX®to base, subliminal and when under light. By using varied levels of MFX® base, subliminal and hiddenmoved messages can be created. hidden messages can be created. For four-colour inks, all major ink companies throughout the world have matched MetalFX®inks, CMYK all standards. range of accurate MetalFX® For four-colour major The ink full companies throughout the colours world have is therefore readily available to every printer – each printing to an matched MetalFX® CMYK standards. The fullworldwide range of accurate MetalFX® colours exact global standard. is therefore readily available to every printer worldwide – each printing to an exact global standard. SecurityFX™ is useful for vouchers, security labels and packaging where security elements will helpforto vouchers, protect against fraud. Withand the packaging combinationwhere SecurityFX™ is useful security labels of metallic LiteFX™will and HoloFX™ it is against almost impossible reproduce security elements help to protect fraud. Withtothe combination without the original artwork. of metallic LiteFX™ and HoloFX™ it is almost impossible to reproduce without the original artwork. Metallic Tint Panels are an effective way of bringing your CMYK image to life. MFX® colours can be selected from the swatch book that complement the Metallic Tint Panels are ana sophisticated effective waylook. of bringing your CMYK image to life. image or graphic and create MFX® colours can be selected from the swatch book that complement the image or graphic and create a sophisticated look. Visualise MetalFX® by ColorFX For the first time, the full spectrum of metallic colours can be proofed – and all For the first time, the full spectrum of metallic colours can be proofed – and all at the same time! With MetalFX®, there is an extensive range of proofing at the same time! With MetalFX®, there is an extensive range of proofing solutions available. Contact us for a comprehensive list of the latest solutions solutions available. Contact us for a comprehensive list of the latest solutions fromcompanies companiessuch such Fujifilm, Kodak, Creo, DuPont and Latran. from asas Fujifilm, Kodak, Creo, DuPont and Latran. “SupportedbybyFuji Fujiand and GTX software, we have success in matching “Supported thethe GTX software, we have had had greatgreat success in matching the the MetalFX®colour colourspectrum spectrum proof on the press. The ability to create and match MetalFX® of of thethe proof on the press. The ability to create and match this large largespectrum spectrumofofcolour colour been a great to help us expand this hashas been a great tool tool to help us expand in ourin our business.” business.” JB Press, USA JBWaddell, Waddell,StStClair Clair Press, USA Want designs brought to life print?print? MetalFX® offers offers Wantto tosee seeyour yourMetalFX® MetalFX® designs brought tobefore life before MetalFX® solutions MetalFX® colours andand effects onscreen. solutionsfor forvisualising visualising MetalFX® colours effects onscreen. • • Realistically view finished print on your PC or Mac with this easy-to-use Realistically view finished print on your PC or Mac with this easy-to-use animation program. • View MetalFX® colours, LiteFX™, HoloFX™ and more • View the effects on a full range of substrates animation program. • View MetalFX® colours, LiteFX™, HoloFX™ and more • View the effects on a full range of substrates • Use images from standard creative software, such as Photoshop® • Use images from standard creative software, such as Photoshop® • See MetalFX® in combination with other special inks and decorative onscreen 3D environments lighting • finishes See MetalFX® inin combination with with othertrue special inksconditions. and decorative finishes onscreen in 3D environments with true lighting conditions. • Get print ideas across in pitches, presentations, websites and e-mails. • Get print ideas across in pitches, presentations, websites and e-mails. Golden Opportunities colour system justjust got got bigger! The new The world’s world’sbiggest biggestmetallic metallic colour system bigger! The MetalFX® new MetalFX® Gold Base the MetalFX® colour gamut eveneven further to give Gold Basesystem systemextends extends the MetalFX® colour gamut further toyou give you the ultimate the ultimatechoice choiceininmetallics. metallics. The new MetalFX® Gold base ink gives a warm, rich range of metallic colours The new MetalFX® Gold base ink gives a warm, rich range of metallic colours when printed in-line with CMYK. It allows you to achieve warm metallic reds, when printed in-line with CMYK. It allows you to achieve warm metallic reds, striking gold and bronze shades, as well as new metallic blues, purples and striking greens. gold and bronze shades, as well as new metallic blues, purples and greens. Like the silver base system, MetalFX® Gold is so easy to use. It is the gold base Like the issilver basefirst, system, Goldonis top so easy to use. is the gold ink that printed then MetalFX® CMYK printed to give a fullItspectrum of base ink thatmetallic is printed first,Simply then CMYK to give a full spectrum of diverse shades. use theprinted plugins on andtop swatch books provided in diverse Simply use the pluginsMetalFX® and swatch provided in MetalFX®metallic Versionshades. 2.0 to incorporate the luxurious Goldbooks colours into your artwork. MetalFX® Version 2.0 to incorporate the luxurious MetalFX® Gold colours into your artwork.
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