CRISIS COMMUNICATIONS
CONFERENCE AGENDA MARCH 8-9, 2017
DAY 1
Registration & Welcome Coffee
08:00 - 09:00
09:00 - 09:55
Conference
Opening Session
ARE WE DOING IT RIGHT?
A panel to start the debate from across the spectrum tackling some of
the biggest questions and issues related to crisis communications in
the region in general and UAE in specific. It will highlight the
challenges, trends, opportunities as showcased by speakers from the
agency, client and media
10:00 - 10:30
Keynote
10:30 - 10:45
BREAK
10:45 - 11:30
Case Study
One-on-One session with our moderator to shed light on a specific
incident and how the organization managed the crisis effectively. It
is an opportunity to shine and share first-hand experience with the
audience.
11:30 - 12:30
Client-Agency Debate
LESSONS LEARNT: MANAGING AND PROTECTING THE
CLIENT’S REPUTATION DURING A CRISIS
How do clients and agencies work together to dodge that “crisis”
bullet? A live discussion between agency and client speakers to
discuss how both parties should work together to manage a crisis
and shed light on some real examples.
13:30 - 12:30
13:30 - 14:30
Lunch
Digital Session
MANAGING RISKS ONLINE (DIGITAL & SOCIAL): THE
IMPACT OF DIGITAL COMMUNICATIONS IN TIMES OF CRISIS
With the internet evolving day by day, a crisis can take down an
organization’s reputation in a matter of hours rather than months
and all it needs is just one person be it a disgruntled employee or
an unhappy customer. The session will examine the impact digital
communications today and how to manage a crisis online and
using social media.
14:30 - 15:15
Spotlight
15:15 - 15:30
15:15 - 16:30
A session to highlight a key crisis that occurred and how it was
handled effectively. Speaker will present to the audience their
experience and share the different tactics used to steer from the
storm.
BREAK
Media Session
INFLUENCING AND CONTROLLING YOUR BUSINESS’
REPUTATION IS THE MAIN OBJECT AFTER A CRISIS. FIND
OUT HOW JOURNALISTS WORK TO IMPROVE YOUR IMAGE
AND REGAIN TRUST.
If prevention fails, issues can escalate quickly into a crisis and
makes the media headlines. To manage critical situations
successfully, communicators need to understand the dynamics of
crises and the way journalists work. Editors on the media panel
will give insights into investigative journalism and their
experiences with organizations in crises.
16:30 - 17:00
Closing Remarks
CRISIS COMMUNICATIONS
CONFERENCE AGENDA MARCH 8-9, 2017
DAY 2
Workshop
Program Description
In the current communication landscape, crises are bound to strike any organization anytime and anywhere. Crises, real or perceived,
have the potential to make and break public and private sector organizations and destroy one of their most valuable assets: their
reputation. In this training, we will examine at best practices in communicating effectively in a crisis and what measures to prepare for
potential future crises.
Introduction
09:00 - 09:15
09:15 – 10:00
Anatomy of a Crisis Now
10:00 – 10:30
Crisis Communication Theories:
10:30 – 11:15
Lessons Learned:
We will look at the dynamics of a crisis now and how they can affect an organization’s reputation.
A quick examination of some of the leading crisis communication theories and why they matter to
practitioners.
We will analyze few local and international case studies to draw lessons learned.
11:15 - 11:45
BREAK
11:45 – 12:45
Proactive Crisis Communication Planning: Do’s and Don’ts
12:45 – 13:30
Crisis Communication and the Net:
Drawing on international and regional examples we will analyze real life crises and build an
understanding of the best practice that guides crisis communications.
Is it just about responding faster…or do we need to learn a new game? The internet is accelerating the
pace and scope of crisis faster. A story, a rumor, a piece of information posted by disgruntled
customer/employee become “facts”. We will look how the net has connected people and ideas in new
ways and what it means for crisis communicators and managers.
13:30 - 14:30
14:30 – 16:30
Lunch
Crisis Communication and the Net:
Trainees will be divided into groups to deal with a crisis communications scenarios. Participants will be
working together on devising the best possible crisis strategy, tactics, and plans. As participants are
working out their crisis communication responses we will increase the pace and pressure through one or
all of the following:
1. Media Sneak Attacks
2. Media reports on the wires
3. Public outrage demanding the management’s resignation
4. Lives impacted or lost
5. False facts on Twitter and Facebook
Learning Outcomes
At the end of this module, participants will be able to:
1. Identify crises communication scenarios at a very early stage and be equipped to handle them efficiently.
2. Build confidence in dealing with complex and often mutli-layered crisis communication situations.
3. Know how to respond quickly while building a dynamic plan and strategy to deal with a crisis that may impact them in their day to
day work.
4. Learn how to embed social media and online communication tactics in the overall crisis communication response.
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