ScriptPart1–TheHappySideofBlue
1.I’msurethatwe’veallreadaboutandheardofthepotentialdamagethatbluelight
candototheeyeoveralifetimeand/orhownewelectronicsandlightingposearisk.
But,howmuchdoyouknowaboutthegoodsideofbluelight?Bluelightisacomplex
subjectandwhileyouwanttocounselpatientscorrectlyaboutblueconcerns,salesare
easierwhentherearepositiveresultstotalkabout.
Thisis,“TheHappySideofBlue”
2.ThiscourseisanABOapprovedproductspotlight.
Thiscourseprovidesareviewofbluelightfromtheglasshalffullsidei.e.,hownew
HappyLensbySPYOptichelpsmanageimportantbluelighteffectsoutdoors.
Passthe20-questionexamwithascoreof80%ormoreandyouwillreceive1,technical,
level2credit.
JobsonsendsyourpasstoABOautomaticallysothere’snothingmoreforyoutodo,you
canalwayslogintoyouraccountonlineandreprintacopyofthecertificate.
ThiscourseissupportedbyaneducationalgrantfromSPYOptic
3.Ourobjectivesare;
1.Knowwhybluelightisimportantandhowthecomponentpartsofbluelight
affectthepositiveandnotjustthenegativesideofhealth.
2.Understandhowbluelightisimportantforsleepandthatsleepisacriticaland
essentialpartofhumanhealth.
3.Understandwhichassessmenttoolscanbeusedtoevaluateoutdoorand
indoorlensproducts.
4.Learntherequirementsforoutdoorsunlensproductsandknowhowtoteach
patientsallthefacts,asweknowthem,aboutthegoodandthebadofbluelight.
4.Navigatingthiscourseiseasy,followalongwithme…
1.Arethepagetitles.
2.ClickonNotesandyoucanreadalongasInarrateeachslide.
3.Adjuststhevolume.
4.Startsorpausesthenarration.
5.Showsyouyourprogressonthispage.
6.Replaysthepagefromitsbeginning
7.ClickPreviousorNexttmovethroughthepages
Testthem,OKlet’sbegin
5.Webeganbysayingthatbluelighthasahappyside;ithelpsregulatesleep,criticalfor
well-beingandalertnessaswellasmoods.
Part1startsusoffbyteachingusabouthealthandsunlight.
6.Didyouknow?
America’smostpopularcrayoncolorisoneofCrayola’soriginalcolors,thecolorblue.
Crayola®alonehasaround15differentshadesofblue.
Blueisthecolorofthesky,theocean,thecolorofpeople’seyes,orawaytodescribe
one’sfeelings.
Blueisusedtoportraymanydifferentimagesandemotions,nowonderit’sthemost
popularcolor.
7.Butbluelightisaverylargecomponentofsunlight,outdoors
Outdoors,bluelightcontributestohealth,individualityandasenseofwonder
Bluemakesapositivedifference…
Whyisthisimportant?Turnsoutthatitmakesadifferenceinthesunglassesthatyou
andyourpatient’swear.
8.Let’sstartbyunderstandingthesourceofmostlight–thesun.
Itwarmstheplanetbecauseofitsenergycomponentsandthatenergytakesmany
forms.Forthatyoungplantinthephoto,itprovidestheenergytoproducechlorophyll
forgrowth.
Forhumans,weusetheUVcomponentofsunlight,absorbedbytheskin,tosynthesize
VitaminD,anessentialcomponentforhealth.
TheliverandkidneysconvertthisVitaminDintocompoundsthatassistbonesin
absorbingcalciumforgoodbonehealth.Inanagingpopulation,that’scriticaltoprevent
orreduceosteoporosis.VitaminDmodulatescellgrowth,cellproliferation,and
differentiation,affectsimmunity,helpsreduceinflammationandisinvolvedinthe
body’sabilitytopreventcancers.
Whensunlightisreflectedoffobjects,thewavelengthsthatenteroureyeareprocessed
byspecializedstructuresintheretina,therodsandcones,intoelectricalsignals
interpretedbyourbrain.Wesee.
Theeyesalsousesunlightandlightfromartificialsourcestomanageourmoodsand
sleeppatterns.Thoseareimportanteveryday.
Let’slookatthatinmoredepth.
9.Here’sthepartofsunlightthataffectsoureyes.It’sasmallpartoftheradiationfrom
thesun,butit’stheimportantpartforus.
Thesunlight’scomponentsarecriticaltoavarietyofeverydaylife’sfunctions.Someof
theradiationwereceivefromthesuncanbeharmful,otherbeneficial.
Let’sgettheharmfulradiationoutofthewayfirst.Fromlefttoright…UVBarethe
burningraysproducingsunburn,cancersandcorticalcataracts.
Ultraviolet,UVAandUVBradiationisaccumulatedoveralifetime.UVAareagingand
cancercausingrays.Theyinitiateretinaldamageinyoungchildrenbecauseoftheearly
transparencyofthecrystallinelens,overtimecauseskinchangesandtheirabsorption
inthecrystallinelensresultsinlensesthatgetyellowerandyelloweruntiltheyneedto
beextracted.
Next,thehigh-energyvisibleradiation(HEV),theshortbluevioletwavelengthsbetween
415and455nmareassociatedwithretinalproblemsandagerelatedmacular
degeneration.
BUT,therestofthespectrumoflight,startingwiththelongerwavelengthblueis
importanttothebody.Why?
10.Visionprovides80%oftheinformationforlearninginchildren,itallowseasy
mobilitywithinourworldand,isacriticalpartofeverydaydecisionmaking.Sight
providesarichmixofmillionsofcolors.
Wewouldwanttoprotectoureyesandtheirstructuressothat,inapopulationliving
longerandlonger,wehavegreatvisionforalifetime.Thatmeanstheright
managementofbluesinceofthevisiblelightitappearstoaffectthebodymost.
11.Invision,blueproducesscatterandhaze.
Itscattersbecauseitiseasilybentorrefractedsothatsunlight’sshortbluerays
crisscrossovereachother,thereasonforthebluesky.Thisscatterproduceshaze,a
kindofglare.
Theshortwavelengthblueisalsonotfocusedontheretinawhenpartofwhitelight.
Thelongerwavelength,greenisfocusedontheretina,shorterwavelengthslikeblue
focusinfrontoftheretina,longer,likered,behind.Inanattempttofocusalllight,the
eyewilluseupenergy.
Offcenterinprescriptionlenses,theprismseparatesthewavelengthsandtheresulting
chromaticaberrationproducesabluesmearononesideofthemosaicofobjectslooked
atcausingblur,reducingtheclearfieldofview.
12.But,lightandinfact,bluelighttakestwodifferentpathwaysintheeyeforusein
ourbodies.
WetalkedaboutvisionandthatusestheOpticTract,therodsandconesoftheretinato
formelectricpulsesinterpretedbythebrain.
TheotheristheRetina(nervelayeroftheeye)-Hypothalamus(portionofthebrain
producingessentialsubstances)Tract,called“retinohypothalamic”,that’samouthful.
Readthelistwithme…
Ibetthatyouaresurprisedthattheeyeisinvolvedinallofthesethingsthatpromote
goodfeelingsandgoodhealth.ITtunesoutthatitisthelongerwavelengthbluethat
helpsmanagethesebiological/behavioraleffects.
13.So,whatarewetalkingabout?Thelongerbluewavelengths,about459nmtoabout
486nmarekeyinfluencersoftheretinohypothalamictract.
Lookattheillustration.Thismeansthatallthatstuffaboutbadblueneedstoalsobe
balancedbygoodblueandanylensesthatweplaceinfrontoftheeyeneedsto
correctlydifferentiatehowtheyaffectthetwo.
14.Here’ssomedetail.
Theretinaistransparentsothatlightcanpassthroughitslayers.Lookatthevideofrom
SEEING,APhotonsJourneyThroughSpaceTimeandMind,courtesyofKoenigFilms–
photonsoflightpassbythenervefiberscrossthetopoftheretinaandexitattheoptic
disc.Thesephotonshitthefirstlayerofcells,theganglioncells.Ganglioncellsconnect
tobipolarcells,whichconnecttothelowestlayerofrodsandcones.
Discoveredin1998,thisnewretinalphotoreceptornamedmelanopsinganglioncells,
areactivatedbythewavelengthsoftheblue,agoodblue,partofthesynchronizationof
ourcircadianclock.
Fromapapertitled,“Thegoodblueandchronobiology:Lightandnon-visualfunctions,
byCLAUDEGRONFIER,Ph.D”,theeyeisnotonlyforseeing.Itisalsoinvolvedinarange
ofnon-visualfunctions,directlystimulatedbylightinthe460to490nmrange(the
authorlists459-486nm.
Thegoodblueandchronobiology:Lightandnon-visualfunctions,CLAUDEGRONFIER,Ph.D,InsermU846,
StemCellandBrainResearchInstitute,DepartmentofChronobiology,Lyon,France
15.Let’stalkaboutsleep…
Retinalganglioncellstransmitlightsignalstothehypothalamus,anareaofyourbrain
Intheabsenceofstronglight,thehypothalamustellsthepinealgland,asmallorgan
situatedinthebrain,toreleasemelatonin.Melatoninisthesynchronizerofthe
biologicalclockandgetsthebodyreadyforsleep.It’salsoapowerfulantioxidantso
criticalformanyotherbodyfunctions.
Sweetdreams…Oh…
Duringdaylighthours,theoppositeoccurs,thepinealglandproducesverylittle
melatonin.And,asaresult,wearealertandreadytogotothenextpage.
16.From“TheGoodBlue–LightandNon-VisualFunctions”,sleepandthisinternalclock
helpswiththecontrolofcelldivision,apoptosis(celldeath)incancer,plustherepairof
DNA
Thereissomespeculationthatessentialsleepcouldberesponsiblefortheincreased
prevalenceofcertaincancersinshiftwork
Thissynchronizationseemstobecrucialtohumanhealthandsincetheclockiscloseto,
butnotexactly24hours,thecircadianclockmustbeconstantlysynchronizedto24
hours
Inmammals,lightisthemostpowerfulsynchronizeroftheinternalclock
17.More…
Thetwotypesofphotoreceptorsintheexternalandinternalretinainvolvedandthey
arefunctionallydifferent
Unlikeconesandrods,melanopsinganglioncellsrequirehighilluminance,lotsoflight
andshowapeakofsensitivityataround480nm
Alsoshowthepropertyofbiostability,whichmakesthemvirtuallyinsensitiveto
bleaching
Whatcanbeaffectedifyoudon'tgetenoughsleep?
18.LookatthisdiagramfromNutritionReview.
It’ssurprisingtoreadthelistbutthinkaboutit,whenyou’venotbeenabletoget
enoughsleepregularly,youprobablygetasgrumpyasIget–grrrrrr.
Butthinkaboutoneofthereasons–badwavelengthmanagementoflight.That’s
somethingwecandotobettermanagethekindsofsunglasseswesuggestthatpatients
wear.Wecan’tcontrolotherthingsthatmightkeepourpatientsupatnightbutwe
shouldhelpcontrolwhatwecan,theirglasses,theirsunglassesoutdoorswhenblue
lightismostintense.
19.Wanttofeelcalmandfocused?
Sunlightstimulatesthebraintoproduceserotonin
Theotherchemicalproducedbybluelightisserotonin,ahormonethathelps
synchronizecellsthroughoutthebody
Serotoninisaneurotransmitter,assistingthepathwaystomovemessaging
Itismoodboosting;ithelpsapersonfeelcalmandfocused
It’spopularlythoughttobeacontributortofeelingsofwell-beingandhappiness
20.Here’sastandardbrownsunglasstransmissioncurve.Likemostbrownlenses,it
significantlyreducesthebluewavelengthstransmitted.
Theresultisalensthatimprovescontrastbutshiftscolorsseentowardsthereds.
Inthiscaseit’sgoodforthebadblue,butbadforthegoodblue.
21.Thatsaysthatweshouldconsidersmartersunwear.
Wewanttoaddressbrightsunlightbyreducingoreliminatingglare.It’salsohelpfulto
reduce,eliminatescatterandblursoweshouldalsobeconsideringbluemanagement.
ForUltravioletradiation,becauseitisacauseofcataracts,pinguecula,pterygia,
sunburn,cancers,AMD,wewanttoabsorb100%oftheUV.
Butforbluelight,somebad,andsomeessential.Infact25-30%ofsunlightaretheblue
wavelengths.Toproperlysortouttheblueweneedsmartersunglassesthatseparate
andmanagebluebetter.
22.Testwhatyoulearnedinthisfirstpart?Here’sashortmatchingquiz.
23.Inconclusion,there’smoretolightthanjustvision.And,there’smoretosunglasses
thanthetherapeuticsideofjustabsorbing100%oftheUV
Bluelightisanimportantpositiveinfluenceonthebody,it’sessentialforproductionof
serotoninandmelatonin
Goodhealthandgoodfeelingsareaproductofbluelight
Outdoors,wherethereissomuchblue,sunglassesmustseparateandbettermanage
theblue
24.ThisistheendofPart1HealthandSunlightof“TheHappySideofBlue”.
Reviewthisdiscussion,thinkabouttheinformationthatisnew
Then,completeparts2,3and4.ForABOcredit,reviewthequestions.
Whenyouareready,logintoyouraccountat2020mag.com/CEandTAKEtheEXAM
Goodluckandthanksforlearning.
ScriptPart2SPYOptic–HappyLens
1.Aswe’velearned,bluelighthelpsregulatesleep,criticalforwell-beingandalertness
aswellasmoods.Thisparttakesadeeperdiveintothegoodeffectsofblue.
2.ThiscourseisanABOapprovedproductspotlight.
Passthe20-questionexam(80%ormore)Receive1,technical,level2credit
JobsonsendsyourpasstoABOautomatically
ThiscourseissupportedbyaneducationalgrantfromSPYOptic.
3.Part2helpsusunderstandhowbluelightisimportantforsleep,moodandalertness,
acriticalandessentialpartofhumanhealth.
4.Navigatingthiscourseiseasy,followalongwithme…
1.Arethepagetitles.
2.ClickonNotesandyoucanreadalongasInarrateeachslide.
3.Adjuststhevolume.
4.Startsorpausesthenarration.
5.Showsyouyourprogressonthispage.
6.Replaysthepagefromitsbeginning
7.ClickPreviousorNexttomovethroughthepages
OKlet’sbegin
5.Part2–uhoh,let’sseewhathappenswhenyouplaywithMotherNature
6.We’veseenthatbluelightduringthedayisgoodandduringthenightisbad.Itleads
tosleepdeprivation.
Now,today,it’sverycommonforteenagersandyoungadultstousedigitaldevicesall
dayandforsomerightuptobedtime.That’sanissuesincethebadbluecontinuesto
accumulateandthegoodblueofthedayisnotmeantfortheevening.
Infact,CFLandLEDlightinggivesoffhigheramountsofbadbluelightandwhenone
considersthechangestoschoolsandbusinessesforimprovedsavings,itispossiblethat
wearecreatinganimportantfutureissuefornextgenerations.
Combinethatwithpoorornosunglassesonyoungpeopleandalackofsunglass
knowledgeaboutwhataretheirimportantqualities,andwehaveapotentialproblem.
7.Whatdoweneedtoknow?
Higherenergy‘blue’,415-455nm,penetratesdeeperintotheretinathanother
wavelengths.Thisproducesatoxic,apoptosis-causingmoleculecalledA2Eintheretinal
pigmentedepithelial(RPE)cells,causeslossofviability.
Forthewavelengths460-500nm,thereareavarietyoflightdrivenbodymechanisms
dependentonthem.
So,wethenhavebluethatisdividedintopotentiallyharmfulandbeneficial
wavelengths.
Forexample,thewavelength485nmisassociatedwithgoodmoodandalertness.
But,ourbodyusesbluedifferently,dayandatnight.
8.Let’sdoanIf/Thenexercise…
IfDayhaslotsofBlueLightThenweareAwakeandwecanimprovealertness,mood
andgetbettersleepatnight.
IfatNight,there’snoBlueorverybrightLight,2-3hoursbeforebedthenwe’llprobably
Sleepbetter
Thewayyoufeelwhenyouareawakeisdependentonhowyousleep.Duringsleep,
yourbodyisworkingtosupporthealthybrainfunctionandphysicalhealth.
Inchildrenandteens,sleepalsohelpssupportgrowthanddevelopment.
Thedamagefromsleepdeficiencyhasbeeninthenewsalotlately.
Inaninstant,itcanbedisastrousfromlackofalertness,forexampleacarcrash.
Overtime,sleepdeprivationcanraiseyourriskforchronichealthproblems,canaffect
howwellyouthink,react,work,learn,andgetalongwithothers
9.So……Get8hoursofsleepanight!
Ha!!!
10.Let’sdotheif/thenagain
Lookatthetablet–
Ifwehavebluelightduringtheday,we’renicelyawake,alert,etc.
Ifatnightthereisbluelightandlotsofit,weareprobablyAWAKE,great.That’sbecause
ofblue.
Whatdoesthatmean?
11.It’soneofthefactorsthatcontributestosleepproblemsandthat’sanepidemicin
thiscountry.
Itmeanswakingtiredinthemorning;you’reprobablyunderproductivetoo.Lackofthat
deepREMsleepmeanspoorlearningandstoringmemories.
Melatoninproductionhasbeenstalledandweneedmelatoninbecauseit’santioncogenic,slowstheformationoftumors.Inbreastcancerpatientsit’sbeenreported
toslowbreasttumordevelopmentandincreasetamoxifeneffectivenessbypreventing
thecancercellsfromgettingthehormonestheyneedtogrow.
It’salsohelpsinanti-oxidantproduction,whichcontributestooverallcellhealth.
So,don’tgetinthewayofmelatonin.
12.Alertnessandmoodimprovementislinkedtothesleeppatternoranotherwayof
sayingthatisourCircadianClock.
1.Just2hrsatlowlightsensitivity(likethescreenofanLEDbacklitcomputer),partially
inhibitsmelatoninproduction,activatesalertnessgoodduringtheday,notsogoodat
night.
2.Light,vianon-visualretinalcells(ganglia),directlystimulatethecerebralstructures,
pinealgland,hypothalamus…
3.So,theeffectoflightonthebodyistimesensitive,daytimeadvancesclock,nighttime
delaysclock(jetlag,nightwork).That’swhatkeepsustunedtothe24hourtimeperiod
ofaday.
4.Let’sbesuretotakecareofthoseretinalganglioncells.Theyhelpresetmelatonin,
alertness,bodytemp,heartrate,memoryandmood.
13.Whatdidwelearn?
Therearetwokindsofblue.
There’sbadblue,forwhichweshouldprotect,dayandnight.
There’sgoodblue,atnighttime,protectyoureyes,you’llsleepbetterandthathasa
positiveaffectonoverallhealth.
Forthegoodblueduringthedaytime,outdoors,thatmeanschoosingsunwearthat
maximizesthegood,longerbluelighttransmission.
14.TrueorFalse–let’sseewhatyoulearned.
Lowenergy,longerwavelengthviolettoblueisharmful
Longwavelengthbluetoturquoiseisbodybeneficial
Protectyoureyesfromthesun’sharmfulrays,onlyintheafternoon
Longwavelengthbluelight(485nm)improvesmoodandalertness
Melatoninsynchronizesthecircadianclockusingtheretinalcones
15.Congratulationsthatwasterrific–you’vecompletedPart2!
Reviewthisdiscussion;thinkabouttheinformationthatisnew.
Completeall4parts.ForABOcredit,reviewthequestions.Whenready,logintoyour
accountat2020mag.com/CEandclickontheTAKEEXAMbutton.
SeeyainPart3.
ScriptPart3SPYOptic–HappyLens
1.Thisistheglasshalffullpartofthecoursei.e.,hownewHappyLensbySPYOptic
helpsmanageimportantbluelighteffectsoutdoors.
2.ThiscourseisanABOapprovedproductspotlight.
Passthe20-questionexam(80%ormore)Receive1,technical,level2credit
JobsonsendsyourpasstoABOautomatically
ThiscourseissupportedbyaneducationalgrantfromSPYOptic.
3.Part3teachesthetoolstoevaluateoutdoorlensproductsand,introducesand
describesthebenefitsoftheSPYOptic,HappyLens,andhowitmanagestheblue
componentofsunlightwhichexposesusthemosttoblue.
4.Navigatingthiscourseiseasy,followalongwithme…
1.Arethepagetitles.
2.ClickonNotesandyoucanreadalongasInarrateeachslide.
3.Adjuststhevolume.
4.Startsorpausesthenarration.
5.Showsyouyourprogressonthispage.
6.Replaysthepagefromitsbeginning
7.ClickPreviousorNexttomovethroughthepages
OKlet’sbegin
5.Part3–Whatarethetoolstoevaluateanewproductopportunityandhowhavethey
beenappliedtotheSPYOpticHappyLens?
6.RememberMotherNature?
Outdoorsandsunlightareacriticalpartofahealthyandhappyday.
Thatalsomeansmakingtherightsunglasschoice.WhatdoImean?
7.Whatarethewaysthatweneedtopositivelymanagesunlightforourpatients?You
knowsomeofthese,I’msure.
Sunisrequiredforchildren’seyedevelopment.Itisoneofthetreatmentsformyopia
prevention.Brightsunlightproducesachemicalthathelpsretardtheexcesselongation
oftheeyeduringgrowthanddevelopment.
Sunlight,mostspecificallyUVB(wavelengths270-300nm)arerequiredforVitaminD
productionwhichhelpsmanageoverallcellhelpfactors.
Eyeprotection,specifically100%UVB/UVAabsorptionandblue-violetreductionis
requiredbecausethedamagingeffectsareaccumulated–livinglongermeansthatthe
effectsofthatradiationcatchesupwithus.
Weallwearsunglassesforglarereductionbutthatmeansaconversationabout
commuting,leisure,occupations,sportsaswellasprotection.
Byeffectivelymanagingglare…withtherightsunlenses(inplano,Rx,betterlens
designs…),thecombinationofacuity,contrastandperception,fordifferent
environments(lenscolors)resultsinapatient’sbestvisionpossible.
Comfort,reduceddazzle,enhancedcolors,confidence–howdowedoallthat?
8.Wedeliveranessentialsunglasstoourpatient.
Firstitprotectsfromimpact,glareandabsorbs100%UVA,UVBradiation.
Theyreduceblue-violetlight,likedtodigitaleyestrainandmoreseriouslyAMD.
Theypromotegoodhealthtoobytransmittingthegoodblue(460-500nm).
Theymanagecolorpreference,grey,brown,greenand,
Improvecontrastusingtherightselectiveabsorption(moreaboutthatinabit)andare
polarized.
9.Selectiveabsorption–that’sthetermweopticalgeeksusetodescribethewaythat
colorfiltersineyeglasslensesabsorbortransmitinvisibleUVorthecolorwavelengths
ofthevisiblespectrum.
Thisisatransmissioncurveofahardresinblue-blockerlensfromaninexpensiveplano
sunglass.Thisrepresentsoneexample;thereareothersandtheywillbeslightly
different.
However,seethatthislens,likemosthardresinstilltransmitssomeUV,thelightpurple
arrow.Theblue-violetisreduced,thelongerblue-turquoiseisalsoreducedandthenat
about510nm,bluegreen,transmissionincreases.Thislensisbrownincolorandwhen
lookingthroughit,castsareddishtinttotheworldthatyouwouldsee.
10.Incontrast,thisisabrown3,tintedlens,alsoinhardresin.
100%oftheUVisabsorbed,almostalloftheshortblue,allofthelongblue,mostofthe
green(550nm)thenrampingup.So,eventhoughthislensishardresin,thetinthelps
absorballtheUV.
So,thesefirsttwolenses,brownincolor‘see’verydifferently.Theyshiftthecolorsthat
wearer’s‘see’(perceive)andaddcontrastbyreducingtheshortwavelengthscattering
blue.
11.Youmighthaveaskedaboutagray3,lens.Here’sthatgraph.
AlittleUV,lessoftheshortblue-violet,moreofthelongerbluebutthenprettyflat
acrossallthewavelengthsuntilredandincreasessteeply.Thistypeoffilterlensis
referredtoas‘neutraldensity’i.e.,allthecolorsaretransmittedmoreorlessequallyso
whenwearingthelenses,colorsarenotchanged.Therearesomepatientsthatdon't
likethecolorshiftofbrownssoprefergray.
Ihopethatyoucanseehowtransmissioncurvesareusefultounderstand,ingeneral
whatpatientsseeandonewayconfirmtheprotectivepropertiesofsunlenses.
12.Thatmeansthatforeverynewsunglass,youwanttoquestionthe‘transmission
curve’attributesofthelensesyouorder,promoteanddispense.
Askthefollowingquestions…
• Dothelensesabsorb100%UVAandUVB?Showme.
• Isthereareductionofpotentiallyharmfulblue-violetlight?Showme
• Doesthelensincreasethebeneficialbluelight?Showme
• Isthereareductionofglare?Trythem
• Iscolorcontrastimproved?Trythem
13.Let’schangegears,nowthatyouhaveaperspectiveaboutlensattributesvs.the
effectsofdifferentwavelengths.
I’dliketoreviewthisnewsunglassfilterlens,SPYOptic’sHappyLens.It'sasunglassthat
eliminates100%UVA/UVB,reducesblue-violet,improvestransmissionofblueturquoise,reducesglareandenhancescontrast.
However,ittreatsthebluesdifferentlythanothersunglassesandasaresultclaimsthat
itsdesigncontributestoalertness,moodandageneralfeelingofwell-being.
14.SpyOpticisawellknowndesigner,developer,manufacturer,andmarketerof
premiumsunglasses.
Anewandpatentedtechnologyenabledcreationofthe“HappyLens”.
Thislenshelpsthewearerfeelbetterbytransmittingtherecognizedtherapeutic
wavelengthstargetingcircadianrhythm,alertness,andmood.
TheyblockUVandshort-waveblueradiation,removeglare,enhancecolorsand
contrastandoverallrelaxtheeyes.
15.Let’susetheTcurvetoshowlens’differences.
I’vesuperimposedtheHappyLenscurveovertheGray3lenswelookedatbefore.See
thedifferences.
HappyLenseliminatesallUV,reducesbadblue,andpeaksthegoodblue,thenslowly
rampsinthereds.Thelensisadifferentkindofgraylens,withbetterfilter
characteristics.
Theimportantlearninghereisthatgrayisnotgray,justlikeallblueisnotblue.There
aredifferencesandthosedifferencescanmakeyourbusinessdifferent.
16.Whatdoesbrownlooklikeincomparisontoanordinarybrowntintedhardresin
lens?
UV,out,badbluesignificantlyreduced,goodbluesignificantlyimproved.
Ok,thatsuggeststhatthelensesareindeeddifferent–howdotheywear?
17.SPYOpticcontractedwithTragon,amarketingresearchfirmtodetermineifHappy
Lensispreferredoverauser’scurrentsunglasses.
DoesHappyLensenhanceauser’sattitudes,emotions,andalertnesswhilewearingand
identifythelens’attributesassociatedwiththisperception.
Last,determinethewearer’spurchaseinterestinHappyLens.That’simportantforyou
toknow.
18.78adultswererecruitedfromtheSanFranciscometropolitanarea.Readalongwith
me.
• Therewere65%Malesand35%Females
• Ages18to45
• Wearnon-corrective,planosunglassesonaregularbasis
• Maywearcontactlenseswithsunglasses
• Priceofprimarynon-correctivesunglasseswereatleast$60retail
• Arenotemployedduringeveninghours/nightshift(between10pmand6am)
• Arenotallergictotextiles,plasticsorothermetalscommonlyfoundineyewear
• Willingtoreplacetheircurrentsunglasseswithatestproductforatleast5days
inaframestyleprovidedtothem
• Notcompetitivelyemployed
• Havenotparticipatedinamarketingresearchprojectwithinthepast3months
19.Here’sthemethodused…
Readalongwithme.
20.Afterthewearingtrial,whatwastheiroverallopinionandwouldtheybuythis
product?
Consumerswatcheda1-minuteconceptvideoabouttheSpyOpticHappyLens,and
thencompletedaquestionnaire.
ConsumersratedtheSpyOpticHappyLensconceptverywellscoringa7.5ona9point
hedoniclikingscale.Lookatthelefthandscale–the9pointsarebrokenupintoasetof
verydiscerningattitudesaboutresults.Thisscaleisaverywellusedinconsumer
research.
ThehappyLensscored7.5outof9(that’slike83%)and75%ofthepopulationchose
thetop-2choicesforpurchaseinterest,Definitely,orProbablywouldpurchase.
That’sgood.
21.Isthestorybelievable;afterall,thinkofyoudescribingthisproduct–HappyLens.
Thedescriptionofhowthelensworkswasverybelievabletomostconsumers,84%
thoughtitcompletelyorSomewhatBelievable.
22.Agreeordisagreewiththefollowingstatements?Inaddition,thiscomparedthetest
lenseswiththewearer’scurrentsunglasses.Inallcasestheydidbetter,some
significantlybetter
Let’sreadthemtogether.
Ifeltmymoodwasimproved…
WhenwearingtheseglassesIfeltalertorenergized…
Ifeltmoreconfidentdriving…
Iwouldrecommend…
Thesearepremiumsunglasses…
Thesesunglassesfeltverycomfortable…
Myeyesfeltrelaxedandcomfortable…
Iwashappywiththewaycolorsappeared…
HappyLenswereratedhigherinallmoodandemotionsstatements;mostnotablyfor
moodimprovement,alertnessandenergy,comfortinbrightsunandglare,relaxedand
comfortableontheeyes,andvisualappearanceofcolors,indicatingtheglasses
deliveredagainsttheconceptandprovidedthese“happy”benefits.
23.Didthesunglassesmeetthewearer’sexpectations?
HappyLensmetorexceededexpectationsfor85%ofconsumers,indicatingtheproduct
deliveredverywellagainsttheconcept.
Interestingresults,huh?
24.Let’swrapthisup,shallwe?
HappyLensbySPYisadifferentiablesunglass,acriticalneedwhenasunglassseller.
Theyreducesscatter,glareandimprovecolorsensation.
Theirtechnologyrecognizesandcontributestoourcircadianphysiology.
Theyincreaseslongwaveblue,requiredfortheother‘‘visual’’responsestolight.It
wakesyouup,improves‘moodandalertness.
That’sbecausetheypositivelyaffectsmelatoninproduction.
Helpingthebody’sdaytimebluelightmechanismforgoodsleepatnight,essentialfor
overallhealth,reactiontimeandemotionalstate.
Overall,providingcomfortforalloutdoordaytimeconditions.
25.Testyourselfhere…
1.AllofthefollowingareHappyLensattributesexcept
a. Reducedscatterandglare
b. MoreAbsorptionoftheshortwavebluethanlongwaveblue
c. Canimprovealertnessandmood
d. Onlydesignedforovercastweather
2.WhatpeakbluewavelengthdoesHappyLenstransmit?
a. 410nm
b. 480nm
c. 550nm
d. 625nm
26.ThisistheendofPart3.
Reviewthisdiscussion;thinkabouttheinformationthatisnew.
Completeall4parts
ForABOcredit,reviewthequestions,whenready,logintoyouraccountat
2020mag.com/CEandclickthebuttontoTAKEEXAM
Thanksagainforyourtime–checkoutPart4.
ScriptPart4SPYOptic–HappyLens
1.MarkMattison-ShupnickagainforthislastpartoftheHappyLenscourse.
2.ThisisPart4ofanABOapprovedproductspotlightcourse.
Watchandlistentoallfourpartsandpassthe20-questionexam(80%ormore)Receive
1,technical,level2credit
JobsonsendsyourpasstoABOautomatically
ThiscourseissupportedbyaneducationalgrantfromSPYOptic.
3.Part4–CommunicatingsunglassopportunitiesandtheHappySideofBlue
4.TheobjectiveofPart4iswithyourtechnologyunderstandingoftheopportunity,
knowhowtoteachpatientsallthefacts,asweknowthem,aboutthegoodandthebad
ofbluelight.
5.Navigatingthiscourseiseasy,followalongwithme…
1.Arethepagetitles.
2.ClickonNotesandyoucanreadalongasInarrateeachslide.
3.Adjuststhevolume.
4.Startsorpausesthenarration.
5.Showsyouyourprogressonthispage.
6.Replaysthepagefromitsbeginning
7.ClickPreviousorNexttomovethroughthepages
6.Lookatthatyellowbar,cautionahead…
Agree?The“Blue”storycanbeadarkoneforthepatient,inthewaythatwemight
describeblue.
Yes,bluelightforsome,meansdigitaleyestrain,canacceleratetheeffectsofAMDin
theAMDpatient,andoutdoorsofcourse,insunlight,isofthemostconcern.
Agingisaffectedbylifestyle,geneticsandnutritionsoaccumulateddamagevaries
Aswesaidtheeffectsofbluelightaredifferentfordayandnight,moreofaproblem
duringtheday
Consumerswouldratherknowbothsides,makeaninformeddecision
7.So,whenyouhearortalkabout‘blue’lightconcerns,thinkofthepositiveside,
Blueisfashionandeveryyearwegetaseriesofnewblue’sthatwepurchase.
Blueisemotionallydifferentforeachofusand,foreach,thewayweuseit.
Blue,aswe’veseen,isalsohealthy.
And,usingthathealthaspect,thewaywemanageitcanbeprofitable,especiallyin
sunglasses.Let’slookateachtopicseparately.
8.FromPantone,forFall2016,readalongwithme.
“Blueskiesrepresentconstancyastheyarealwaysaboveus.Graysgiveafeelingof
stability,Redtonesinviteconfidenceandwarmth,whilethehotPinkishPurplesand
SpicyMustardYellowssuggestatouchoftheexotic.”
Lookatthetopright,that’stheFall2016Pantonecolorset.VisitPantoneforareview
aboutcolorsinfashionandgreatwordstodescribethecolorsofeyewearframes.
9.Speakingofcolor,doyouknowwhichbluethatis?
Lookatthewayswedescribeblue…ThisisfromthecolorThesaurusbyIngridSundberg.
Whicharetheblue’sthatyoureallylike?Whichofthenamesisacolorthatmakesyou
feelgood?Cerulean–whatagreatname,azureseas,Egyptiantreasuresoflapis…
Feelinggoodfromblueisexactlywhatwe’retalkingabout.
10.Bluecanmeantranquility–lookatthisgreatcalm,softimageofacabin,onstilts,at
theendofapier,can’tyouseeyourselfonadeckchair,somethingcoldtodrink…
Ommmmmm
11.Blueplayssomanypartsinourlives.Itisahealthypartoflife.Itisrequiredfor
overallcellhealth.
It’sautomaticallyusedbytheganglion/hypothalamicsystem.Infact,Iexpectthatwe’ll
continuetolearnhowourbodiesmakeuseofblueandotherofthevisiblewavelengths
intheyearstocome.
Inthesenioreye,yellowlensabsorbsblue(about410nm)sopostcataractpatients
typicallyremarkabouttheintensityofblue.
Butpartofnormalagingisneuroncelllossanddegeneration,adecreaseinganglion
cellsandopticnerveaxonsandphotoreceptors.Thatmeansfortheolderadultpatient,
keeptopofmindallthatyoucandotomaximizedaylightandit’sgoodeffects.
Thatmeansglarecontrolintherightsunwear.
12.Whatistheindependentdoingtomaximizethesunwearbenefitsforpatientsand
theopportunityforthepractice?Notenough!
Yes,weunderstandtheprotectionpartandwedoareasonablejobwhenwetalkabout
clearlensesbutnotenoughaboutsun.HowdoIknow?
FromVisionWatch,Rxsunrevenuefromallofopticalretailisabout10%ofthebusiness,
yetit’sonly1%attheindependent.Yikes,whatanopportunityforRxsun.
FromtheMBA2012analysisofindependentoffices,themedianforprescriptionsun
wasonlyabout10%,thebest20-30%.
And,Planosunisanevenbiggeropportunity.Anincreaseinrevenueof20-30%is
possiblewiththerightproductsandpromotion.
13.What’shappeningaroundyou?IntheUS,in2015,consumersbought107Mpairof
Planosunglassesandspentanaverageof$39,infact69Maveraged$17apair.What
doesthatsayaboutqualityandmoreimportantlyabouthowmuchtheaverage
consumerunderstandsaboutthedifferencesinsunwear?
LookattheASPforOptical,that’syou,sunglassspecialtyanddept.stores–so
consumerswillspend.Theyjustneedareasonthatdescribesthevalueofbetter
sunwear.Thatisacombinationofbrandandqualities.
Pleasedon'tbeembarrassedaboutthechargesforbettersunwear,afterallwho
benefits?Thewearerdoes,first,andbytheway–sodoesyourpractice.
14.Toaddvalueinthemindofthecustomer,thathigherASPisacombinationofbrand
andallthatthatbrandstandsfor.
Polarizedlensesarepreferredandproduceimprovedcontrastandthereforebetter
vision.Talkpolarized,theconsumerhasahighawarenessandknowsthatitmakesfor
bettersunglasses.
Todotherightjob,knowthefacts,reviewtheotherpartsofthiscourseandhaveavery
clearstorytotell.
Remember,I’vesaidthisbefore–customersbuybenefitsandthevaluethatyour
productsandyoubringtothesale.
15.Howmuchinventorydoyouneed–shouldyouhave?
Whatdothebetterretailersdo…?It’s20-30%ofinventory.
Then,theyseparatetheirsunfromoptical.Inthatwaythepatient/customeractually
knowsthatyou’reinthesunglassbusiness.
Then,separatethesunwearbybrand.Brandsattractcustomersandgiveyouan
excellentwaytostartaconversationusingwhatyou’velearned.
16.Whatawonderfulopportunity–beanexpert
Understandthebrandanditsstory;know3-5bulletsaboutwhyitexists,itsinvention,
andtargetpurchasers,majorqualities
ForHappyLens,itisnotonly100%UVprotective,itreducestheproblemblueoutdoors,
remember,theblueoutdoorsisthemoredangerous
And,theselensesaredifferentandimprovethetransmissionoflongerbluerequiredfor
alertness,moodandcellhealth
17.Whatwillyoudo,answerthesetoughquestions,blueis…
18.There’smoretolightthanjustvision
There’smoretothetherapeuticsideofsunglassesthanUV
Bluelightisanimportantpositiveinfluenceonthebody
It’sessentialforproductionofserotoninandmelatonin
Goodhealthandgoodfeelingsisaproductofbluelight
Outdoors,sunglassesmustseparateandbettermanagetheblue
19.ThisistheendofPart4.
Reviewthisdiscussion;thinkabouttheinformationthatisnew.
Completealltheparts1through4
ForABOcredit,reviewthequestions,whenready,logintoyouraccountat
2020mag.com/CEandclickthebuttontoTAKEEXAM
OnbehalfofSPYandCECentralat20/20Magazine,thanksforyourinterestinthis
courseandthetimeyou’vespenttolearnabouttheSPYHappyLens.
Goodluck