A
world
of
color
under
one
green
promise
Natura® Interior Waterborne
The Green Promise® designation
is Benjamin Moore’s assurance
that its environmentally friendly
coatings meet and exceed the
strictest industry standards,
while also delivering the premium
levels of performance you expect
from Benjamin Moore.
Virtually odorless, zero VOC Natura®
paint is the greenest and safest paint
available on the market. Natura is
available in unlimited colors without
compromising performance or safety.
Recommended for residential
interior applications where a zero
VOC product is desired.
In independent third-party testing,
Natura® paint has the lowest total
VOC emissions—even after tinting—
of any national paint brand tested.
Available in Primer, Flat, Eggshell,
and Semi-Gloss
Aura® Waterborne Interior Paint
Aura® Bath & Spa
Waterborne Interior Paint
Eco Spec® WB Interior Latex
Premium Commercial Coating
Aura® Interior paint is “Quite simply the
finest paint we’ve ever made.”® With its
superior hide properties, Aura interior
paint never needs more than two coats
in any color. And with its proprietary
Color Lock® Technology, Aura delivers
richer, more durable color that is
washable in any finish.
Aura® Bath & Spa is available in a
unique matte finish that delivers
optimal performance in high humidity
environments such as baths and spas.
Eco Spec® WB is a commercial
product available in any color that
remains zero VOC even after tinting.
Its quick drying formula has minimal
odor for same day return-to-service
efficiency, when odor sensitivity is
a concern.
Recommended for residential or
commercial applications where the
highest performance characteristics
are desired.
Best used for interior applications
where a matte finish with maximum
durability and water resistance are
required.
Ideal for interior commercial
applications where a low odor, zero
VOC product is required.
An ultra premium, low VOC (< 50g/l)
product that remains low VOC even after
tinting.
A low VOC (< 50g/l) product that
delivers optimal performance in high
humidity environments.
A zero VOC commercial product that
enables same day return-to-service
and is available in any color.
Available in Matte, Eggshell, Satin,
and Semi-Gloss
Available in Matte
Available in Primer, Flat,
Eggshell, and Semi-Gloss
Eco Spec® WB Silver Interior Latex
Premium Commercial Coating
Waterborne Ceiling Paint
Regal® Select
Eco Spec® WB Silver paint combines
the performance of Eco Spec® WB
with the antimicrobial benefits of pure
elemental silver to create a durable
commercial coating that fights mildew,
fungus and bacterial odor
Waterborne Ceiling paint is formulated
specifically for ceilings and features
an ultra-flat finish that’s designed to
hide surface imperfections even when
working with the deepest colors.
Our classic paint is now available
with our latest technology. The
advanced formula combines paint
and primer together, so not only does
it apply easily, it ensures that you get
beautiful results even faster.
Ideally suited for commercial or
facility management applications
where a zero VOC, mildew resistant
coating is desired.
Formulated for residential or
commercial applications where a
uniform, ultra-flat finish is required.
Recommended for interior
residential applications where a low
VOC, durable, high hiding coating is
desired.
Mildew resistance extends the useful
life of the coating by controlling
deterioration caused by mildew.
A low VOC product that is easy to
apply and spatter resistant.
A Low VOC (< 50g/l), low odor
product which offers outstanding
durability and is highly washable.
Available in Flat, Eggshell,
and Semi-Gloss
Available in Ultra Flat
Available in Flat, Matte,
Eggshell, Pearl, and Semi-Gloss
hen it comes to answering the question “What is Green in paint?,”
Benjamin Moore weighs the needs of its customers, the desire to reduce
its impact on the environment, and the commitment to make good on
its promise to deliver premium coatings.
Benjamin Moore® has long been a favorite of architects and
designers for our unparalleled selection of colors and the
enduring quality of our paint. Today, the design community also
looks to Benjamin Moore for our leadership in creating environmentallyfriendly products they can recommend to clients with confidence.
The Green Promise® portfolio reflects our commitment to
products that go above and beyond the strictest environmental
standards. Thanks to our revolutionary Gennex® waterborne colorant
technology, we are creating products that are not only cleaner and safer
but deliver the best performance in our company history. When you see
the Green Promise logo, you can be sure you are working with a paint
that has low- or zero-VOCs, minimal odor and is available in thousands
of Benjamin Moore colors.
Each of our Green Promise® products meets
the government regulatory limits for paints and
coatings. In addition, Benjamin Moore regularly subjects
its products to independent laboratories to be tested against
the following third-party standards. Specific individual product
information regarding these standards may be found on the
products’ Technical Data Sheets (TDS) located on our website
benjaminmoore.com.
LEED®
GREENGUARD®
GREENGUARD Children & Schools
SM
MPI Green Performance™
Green Seal™ (GS-11)
Collaborative for High Performance Schools (CHPS)
Environmental Choice /EcoLogo (Canadian standard)
M
M
© 2010 Benjamin Moore & Co. All rights reserved. Printed in USA. Aura, ben, Benjamin Moore, Eco Spec, Gennex, Green Promise, Natura, Regal, and the triangle “M” symbol
are registered trademarks, licensed to Benjamin Moore & Co. All other trademarks are the property of their respective owners.
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