EXCLUSIVE MEDIA PARTNERSHIP OFFER
RBON
CA
RUN ON LESS
NACFE
W
AR
ROO
M
RUN ON LESS WITH
AMERICA'S BEST
CELEBRATE THE PEOPLE, BUSINESSES,
AND INNOVATIONS THAT DELIVER
OUR PRODUCTS EVERY DAY.
Run on Less is a 21st century Big Truck
“Cannonball Run.” It will feature an All Star
Team of America’s best drivers on a crosscountry tour to demonstrate how Class 8
trucks can use different technologies to
achieve the best fuel economy possible.
STEEPED IN HISTORY
The idea of a cross-country road trip to
find out just how fuel-efficient commercial
trucks can be has been kicked around for
decades.
But it has never happened, until now.
We are assembling an All Star Team
of the best drivers in North America.
Their equipment will be outfitted with
innovative fuel-and-money-saving
technologies that are changing the
trucking industry for good.
Hauling real freight and using different
efficiency technologies, the fleets will work
together to show how they achieve the best
fuel economy in today’s highway tractors during
a six-stage national tour.
HIGH VISIBILITY
•
Viewers will experience the passion of the grueling six-day
cross-country haul through our Gran Turismo style virtual
race monitor station, equipped with live in-cab video and
virtual fuel and technology monitoring, as well as truck,
driver, and technology data.
•
Each leg will celebrate and report on the average mpg
of our All Star Team, as well as the dollars and emissions
saved.
•
Experts will provide commentary on state-of-the-art truck
design, and what it takes to get the most miles out of a gallon
of diesel fuel.
•
Guest celebrity hosts will provide live updates across online
channels, so that anyone anywhere can catch a glimpse of the
excitement.
•
Public announcements along the way by fleets, technology providers, and
industry stakeholders will demonstrate their commitment to improving the
fuel efficiency of the North American fleet.
•
“Chase the Race” social media race monitor (500,000 viewers expected) will be a one-stopshop for all content.
•
Trucks and drivers’ outfits will showcase the Run on Less brand.
•
Each leg will enjoy live entertainment, workshops, and exhibits—including an interactive in-truck expo, where
consumers can see and feel how products travel across the country before arriving in their homes.
This action-packed convening will bring
together the industry’s most important
players, including:
•
Large and medium-sized fleets
•
Large and medium-sized shippers
•
Technology suppliers
•
Industry CEOs
•
Fuel suppliers
•
American consumers across the country
•
Policy and academic experts
•
National, local, and trade media
•
Environmental NGOs
•
Special guest appearances TBD
SPONSORSHIP OPPORTUNITY, $100,000
Showcase your brand as the brand committed to
the success of trucking in North America. This is
your opportunity to promote your company to the
entire trucking industry. Trucking Efficiency has now
influenced more than 300 medium and large fleets,
and has grown its reputation to be the go-to source
for over-the-road trucking efficiency.
Comprehensive advertising exposure from start
to finish:
•
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•
•
•
•
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Naming rights to the event (e.g., “Run on Less,
powered by XYZ Co.”)
Logo placement on all physical collateral, including
brochures, finish line banners, truck branding, and
drivers’ outfits
Branding on the podium where average mpgs are
announced, with high visibility for photo opps
Logo placement on virtual livestream—Chase the Race
platform—to be hosted by national media partner
Coverage in reality television program*
Acknowledgement throughout social media
campaign
Quote, logo, and acknowledgement in official press
releases
Booths at stage workshops
Other opportunities to be negotiated
Watch our video here:
https://www.youtube.com/watch?v=xDydPiznXo&feature=youtu.be
Trucking Efficiency is an initiative set up by the North American Council for Freight Efficiency
(NACFE) and Carbon War Room (CWR) that aims to double the efficiency of the North American
trucking fleet by eliminating barriers to information, demand, and supply. Trucking Efficiency
relies on philanthropic support.
* Reality television program to be confirmed