Protein for active nutrition Wellness Foods Europe Potato Protein for ‘Active Nutrition’ A growing market for natural, ‘free from’ and sustainable products > Consumers worldwide are seeking more natural food products. Increasingly, they prefer foods made with unprocessed raw materials, ingredients without E-numbers which are non-allergenic and derived from sustainable agriculture. Recent data shows spectacular growth in new product launches carrying ‘free from’ claims – typically allergens. Examples of ‘free from’ include gluten-, egg- and dairy/lactosefree. Retail data indicates consumers are prepared to pay more for ‘natural’ and animal or environment-friendly products. Vegan Market Propositions > In Figure 1, market launches using a vegan claim are summarised by region worldwide1. Bakery and cereals is the largest sub segment (all regions, ~15 % of all product launches). Vegetal protein for nutrition > Published evidence indicates a balanced nutritional status is the most powerful defence we can have against disease and sickness. As somebody once said, “We are what we eat.” In ‘The China Study’, a comprehensive international review of health and nutrition, evidence was gathered for positive implications when comparing health outcomes nationally, between animal and plant-based diets2. As such, the study did not prove cer- tain diets cause disease – but the weight of evidence is so overwhelming the theory is generally accepted to have some validity. Indeed, ‘Western diseases’ deserve their name because of their high incidence in affluent developed nations – in contrast to a low incidence in Eastern or developing nations. These different health outcomes are associated with the Eastern diet – which is typically low in animal protein and low-fat. So what is the theory of the China Study? That a plant based diet, low in animal protein and low in fat helps prevent obesity, better regulates blood cholesterol and reduces the diseases of affluence: heart disease, a variety of cancers, obesity and diabetes etc.. Increasing awareness of the relationship between daily food intake and good health has led to an growing number of vegans, vegetarians and flexitarians (who consume low to no animal protein). Indeed many vegans and vegetarians do like to supplement their protein intake since plant foods tend to contain much lower amounts of total protein than animal derived foods. Moreover, vegetarians or vegans may only supplement with plant-derived sources of protein. Slow protein digestion > Native intact protein is a highly recommended source of dietary amino acids, beneficial for protein synthesis in the body. For example, leucine in protein is used more efficiently for protein synthesis than the free amino acid3. Leucine, is perhaps the most important Essential Amino Acid for its role in stimulating muscle growth and maintenance (anabolism): it is particularly abundant in PRO GOTM. Clinical study data on PRO GO™ digestion kinetics shows a steady and prolonged supply of amino acids together with a low insulin response and a stable blood glucose level: a slow protein that maintains the balance of June 2013 – Wellness Foods Europe | 19 Wellness Foods Europe Protein for active nutrition nutritional homeostasis. This ‘steady state’ effect suggests novel nutritional concepts may be developed targeting consumer solutions in the endurance sport and metabolic manage ment areas: since a low insulin peak and stable blood glucose, combined with good digestibility offers a more balanced proteincarbohydrate solution4. For PRO GO™, a good response is also reported for gastro-intestinal comfort. Such a protein might be beneficial after – but also before, and during exercise – since unlike dairy protein it does not clot in the presence of acid. Timing of protein intake > Protein intake serves two nutritional goals: firstly as a fuel, and secondly to stimulate cellular response. The literature reveals the timing of protein intake is very important. Protein is an essential part of the diet, not only at meal times but also in between, especially for improving exercise (sport) and overall performance. Protein intake supports the repair of damaged muscle tissue, muscle hypertrophy, increasing lean body mass and physiological wellbeing3. Active nutrition > The use of protein immediately after exercise for recovery is well established in sports nutrition. However, the literature reveals intake of protein before and during exercise may be beneficial as well3. Consumption before exercise might be bene ficial since the adverse effects of heavy exer cise may be counteracted immediately after undergoing serious effort3. During resistance exercise, protein intake increases the synthesis rates of whole body and muscle protein. In endurance exercise, protein intake benefits muscle synthesis. Increased exercise intensity and duration results in a raised requirement for fuel, which could be fulfilled by a higher protein intake of up to 50 %. Furthermore, the net protein balance at rest, during exercise and postexercise recovery, increases when combining ingestion of carbohydrate and protein3. 20 | Wellness Foods Europe – June 2013 Besides protein intake during the day, ingestion has also been studied before and through sleep. Protein is well digested and absorbed prior to sleep, and throughout the night, because the gut functions well during sleep – it never sleeps!3 In young healthy men, after a period of resistance exercise, protein taken before sleep improves post-exercise recovery overnight5. These trials were performed with a ‘slow’ protein. The balanced digestion kinetics of PRO GO™ combined with good gastro-intestinal comfort suggests it could be beneficial before and through exercise, as well as before sleep. Active applications > PRO GO™ has a broad application range: from familiar bars and powders blends, to high protein snacks; and being readily soluble it performs well in Ready to Drink (RTD) beverages, non-dairy milks, and protein gels. Three target applications are currently being developed where PRO GO’s™ nutritional benefits are combined with its clean taste and unique functionality: high protein crispy snack textures and RTD clear protein waters (2 %) and clear gels (5 %). The unique functionalities displayed in these applications are: 1.Creation of novel (crispy) snack textures 2.High solubility with perfect clarity + gelation on heating High protein crispy snacks depend on PRO GOTM for their unique aerated texture. Protein for active nutrition Wellness Foods Europe Pub Vinitrox 71,5x217 IFTmm.pdf High protein – Healthy snacks > The most effective way to stay slim is to reduce overall calorie intake, in combination with exercise. Healthy protein snacks help to curb hunger and reduce overall calorie intake when snacking: when it’s better to use extra protein than fat! Examples of high protein snacks are snack balls, breakfast crumbs, and ‘crispies’ for high protein bars. The biggest challenge in baked snacks is to combine nutrition without losing dough cohesion, which PRO GOTM can provide. Varying the water level and bake settings alters the final texture. After baking, even at very low water levels, PRO GOTM creates sufficient cohesion to prevent loss of product shape, yet retains air cells to give foam stability. 1 17/06/13 16:23 Time to power up ! NEW CLINICAL STUDY C M J CM VISIT US AT BOOTH 4338 MJ CJ CMJ N Sports gel containing just fruit juice, sugar, PRO GO™ (5 %) and Blueberry concentrate – no other hydrocolloids are necessary. Ready to drink beverages and gels > Completely soluble and with excellent clarity at low pH, PRO GO™ provides the opportunity to produce clear protein waters (2 %); higher protein concentrations yield a thermoset gel, which may be produced in a range of viscosities and textures. Gel packs for runners and cyclists > Solid energy bars are very convenient, but require conscious effort to both chew and maintain hydration levels (drinking) during exercise. Gels offer new possibilities with alternative Ignite muscle performance Break through the fatigue barrier Amp up Nitric Oxide level Apple & grape polyphenols ViNitrox™ is a unique and proprietary synergistic combination of apple and grape polyphenols. It has been specifically developed to answer the demands of athletes in search of natural dietary supplements. ViNitrox™ offers a number of exceptional sports nutrition properties including enhanced and lasting performance. Nexira’s latest clinical study on 50 athletes, 25-45 years old, demonstrated that under intensive effort 500 mg/day of ViNitrox™ improves physical capabilities. www.nexira.com [email protected] June 2013 – Wellness Foods Europe | 21 Wellness Foods Europe Protein for active nutrition taste options, and are preferred by those who wish to avoid choking on crumbs when exercising – since they are easily swallowed without the distraction of chewing. PRO GO™ can deliver a variety of clear gel textures depending on the protein concentration, pH and salt level. At low pH (< 3.5) and protein levels of 3–6 % the viscosity increases on heating. After cooling this may result in a clear gel with a smooth and creamy texture which is ideal for sports athletes who prefer a one shot intake. When salt is added to the solution a firm gel develops on heating. This ionic gel has a short brittle texture – but when stirred during cooling, the resulting texture is very easily swallowed – being smooth and flowable. Fig. 2: The viscosity profile of PRO GOTM gel In this instance PRO GO™ is used both as a nutritional source and sole texturiser – it is possible to create a gel without the use of any other additional thickeners, gelling agents or extremely high sugar levels. Naturally, all kinds of fruit juice bases and flavours fit very well here e. g. cranberry, blueberry and green tea. Conclusion > PRO GO™ is a novel, and highly nutritious vegetal protein with unique functionality. It can be used to create balanced nutritional consumer proposition – which supports a modern sustainable life style. 22 | Wellness Foods Europe – June 2013 Introducing PRO GOTM: Protein in Balance Solanic extracts and refines high quality nutritious protein from potatoes. PRO GOTM is a range of very pure isolates with exceptional characteristics: a well-balanced amino acid profile; a ‘complete protein’ high in essential amino acids; also rich in Branched Chain Amino Acids, especially leucine – finally, it has good bio-availability compared to other plant proteins6. The nutritional value of potato protein has a well-known history, and Solanic is adding to this body of data with clinical studies to evaluate the health promoting value of PRO GOTM in active people. References > 1 Datamonitor 2 The China Study – Startling Implications for Diet, Weight Loss and Long-Term Health, T. Colin Campbell, PhD and Thomas M. Campbell II; ISBN 978-1932100-66-2. 3 ‘The effect of proteins in sports nutrition on performance and exercise’, August 2012, by H. Knol and F.J. Hettinga; University of Groningen, University Medical Center Groningen, Center of Human Movement Sciences, Groningen, the Netherlands. 4 Digestion Kinetics of Potato Protein Isolates in vitro and in vivo, May 2013, Int. J. Food Sci. Nutr., by T. He, R. E. Spelbrink, B.J. Witteman & M. L. Giuseppin. AVEBE U.A., Veendam, the Netherlands. 5 ‘Protein Ingestion before Sleep Improves Postexercise Overnight Recovery’, January 2012, Medicine & Science in Sport & Excercise, by L. van Loon et al, Department of Human Movement Sciences NUTRIM School for Nutrition, Toxicology and Metabolism, Maastricht University Medical Centre. 6 PRO GO™ Nutrition Manual, January 2013, Solanic, Veendam, the Netherlands. For more information, please contact: Saskia Oort – Market Manager: Snacks, Bars & Blends E-Mail: [email protected] Paul Hart – Market Manager: RTD & Gels E-Mail: [email protected]
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