Domino’s Pizza Enterprises Ltd
Domino’s International
Industry Overview
Quality Ingredients
• Holds the exclusive master franchise
rights for the Domino‟s brand and system
in Australia, New Zealand, France,
Belgium, The Netherlands, Japan and the
Principality of Monaco
• The Domino‟s brand and system is owned
by Domino‟s Pizza Inc, a listed US company
• Pizza is one of Australia‟s top five
meal solutions (2)
• Domino‟s remains committed to purchasing
the highest quality products for our pizzas
• Established for over 50 years
• Domino‟s operates within the Quick
Service Restaurant (QSR) pizza segment
of the fast food market in Australia and
New Zealand. QSR outlets are major
chains distinguishable due to standard
formats, menus, pricing and centralised
administration, as opposed to smaller
chains and independent outlets
• In every Domino‟s stores in each of our six
markets, we use the freshest, high-quality
vegetables, meats and flour to ensure we
continue to offer customers the freshest
pizza possible
• The Australian pizza market is represented
by Domino‟s, Pizza Hut, Eagle Boys and
many more
• In Europe, our two commissaries deliver
locally sourced ingredients and pizza dough
into all Domino‟s stores across France,
Belgium and The Netherlands ensuring the
freshest possible produce is available for all
pizza lovers
• Includes more than 1400 stores across
six countries, including over 600 in
Australia and New Zealand
• Employs over 26,000 full-time and
casual staff across six countries, including
15,000 in Australia and New Zealand
• Operates a „hybrid‟ model based
on a combination of approximately 20%
corporate stores and 80% franchised stores
• Has more than 9,000 stores in over 60
countries selling over 1 million pizzas a day
• Founded in 1960 by Tom Monaghan and
his brother James in Ysilanti, Michigan
USA. Tom borrowed $500 to buy
“DomiNick‟s Pizza” which he rebranded
Domino‟s Pizza Inc. in 1965 after James
traded his half of the business to Tom for
a Volkswagen Beetle
• Has an easily recalled national telephone
number 1300 DOMINOS
• Domino‟s brand mantra is at the heart of
everything they do - People Powered Pizza
• Domino‟s has grown to become the fifth
largest Quick Service Restaurant (QSR)
chain in Australia by network store number
(behind Subway, McDonald‟s, KFC and Red
Rooster) and the sixth largest QSR chain in
Australia by network sales (McDonald‟s,
KFC, Hungry Jack‟s, Subway, Red Rooster
and Chicken Treat)
NOTES:
(1) BASED ON APPROXIMATELY 375,000 ORDERS PER WEEK (COMPANY DATA) AND 7,507,100 AUSTRALIAN HOUSEHOLDS, INCOME AND
HOUSEHOLD CHARACTERISTICS FOR SELECTED LIFE CYCLE, AUSTRALIAN BUREAU OF STATISTICS.
(2) BASED ON NUMBER OF PURCHASES PER HEAD/YEAR IN 2002, BIS SHRAPNEL, FAST FOOD AND EATING OUT IN AUSTRALIA (20032005).
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
• Our pizza dough is made fresh in store
daily including thin„n‟crispy, classic and
pan dough
The Early Years
•
The first Australian Domino‟s store opened in
Springwood, Queensland, on 27 December
1983 becoming the first pizza maker in
Australia to offer home delivery service.
Domino‟s quickly expanded throughout
Brisbane, Sydney and Perth
•
In 1993, the Australian and New Zealand
Master Franchise was purchased by Silvio‟s
Dial-a-Pizza, and until 1995 the brands were
operated separately
•
In 1995, Silvio‟s Dial-a-Pizza stores were
progressively re-branded as Domino‟s Pizza
stores. At this time Silvio‟s Dial-a-Pizza
operated 70 pizza stores across suburban and
regional Australia
•
In 1997, Domino‟s established the Domino‟s
Partners Foundation, a non-profit fund which
provides financial assistance to employees
and their families who have fallen on hard
times. Since its inception the Partners
Foundation has donated more than $368,500
to over 230 Domino‟s team members and their
families in time of need
2000 – 2003
2004
•
Introduced in 2000, Domino‟s became
the first and only pizza maker in Australia
to use Hot Cell Bags, an electronic portable oven
which ensures pizzas are delivered up to 20%
hotter
•
In August 2004, Domino‟s became the
number one pizza company in Australia in
terms of network store numbers and
network sales, with the opening of its
300th store in Bayswater, Melbourne
•
In July 2001, the foundations of the current Senior
Management Team came together when Don Meij
and Grant Bourke, the two largest Domino‟s
franchisees in Australia, merged their 25 franchised
stores into the corporate store network, in exchange
for 20% of Domino‟s, subsequently acquiring
a further 2.8% in 2002. Following the merger,
Domino‟s had 50 corporate
stores and 128 franchised stores
•
In 2004, a key franchisee, Andrew
Rennie, merged his nine franchised
stores into the corporate store network in
return for a 3.5% interest in the Company
•
•
•
In 2002, Domino‟s became the first Australian pizza
maker to launch the
Classic Crust. Current CEO Don Meij originally
developed the dough which
is not too thick and not too thin
In 2003, Domino‟s expanded into the
new markets of Victoria, Australia and
New Zealand
Domino‟s entered an overseas market
for the first time in July 2003, opening
four stores in Wellington, New Zealand within a
month
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
2005
•
On 16 May 2005, Domino‟s successfully
listed on the Australian Stock Exchange,
following an oversubscribed offer,
becoming the first and only publicly-listed
Australian pizza maker
•
Domino‟s boosted its store numbers with
the acquisition of 16 Big Daddy pizza
stores in Melbourne and 30 Pizza Haven
stores in New Zealand
•
On 25 August 2005, Domino‟s opened its
400th store in Aspley, Queensland
•
Domino‟s established Domino‟s Pizza
College centres to train staff in all capital
cities across Australia
2005
•
2006
2008
The Domino‟s Luv Lab, the national
Domino‟s Pizza product development
kitchen, opened in Brisbane making
Domino‟s the first pizza maker in Australia
to launch a dedicated pizza kitchen. The
Luv Lab, now located in head office,
continues to set Domino‟s apart from our
competitors by thinking outside the box to
develop and test exciting new products
and ingredients to suit the ever-changing
tastes of Australian consumers
•
•
The Company-owned direct mail centre,
Domino‟s Direct, opened
•
The European purchase sees Domino‟s
surpass the 500th store mark
•
In September 2005, Domino‟s partnered
with Telstra to launch an Australian-first
mobile phone ordering system, allowing
customers to dial Domino‟s 131 888
number on their mobile phone and be
connected to a nearby store after
completing a number of automated voice
prompts
•
With more than half of its Australian
stores now online, Domino‟s launched the
second stage of its internet ordering
system. The Australian-first online
ordering technology allows customers to
view, order and track the progress of their
pizza order in real time on the internet
•
•
On 10 December 2005, Domino‟s set
a national pizza eating record when
Domino‟s Bundaberg served up 5,382
pizzas in one day
On 4 July 2006, Domino‟s purchased
existing Domino‟s operations in France,
Belgium, the Netherlands and the
Principality of Monaco from Domino‟s
Pizza Inc, giving the Company its first
foothold in Europe. The company was
rebranded Domino‟s Pizza Enterprises
Ltd (DPE) to reflect the European
expansion, with the purchase making
DPE the largest franchisee for the
Domino‟s brand in the world
Domino‟s launched its Domino‟s
Service and Supply enterprise, which
insources the purchase and maintenance
of equipment for all Australian stores
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
•
Domino‟s celebrated its 25th anniversary
of selling pizzas in Australia
•
On 3 March 2008, Domino‟s announced it
had purchased Pinky‟s Pizza, a pizza
chain which operates 27 stores in
Victoria, New South Wales and South
Australia
•
On 6 April 2008, Domino‟s announced a
new number for pizza ordering, 1300
DOMINOS, making them the first major
pizza company in Australia to use a
phone name
•
Domino‟s expanded into stadiums across
Australia with their „Domino‟s 2GO!‟
stores. Today, Domino‟s has 21 2GO
stores in Australia‟s biggest stadiums
•
On 22 November 2008, Domino‟s opened
its 750th store in Broken Hill, NSW after
converting the former Pizza Runners
store
2009
2010
•
Domino‟s released its E-recruitment
websites, dominosjobs.com.au and
dominosjobs.co.nz, where prospective
job applicants can logon to find out
exactly what it‟s like to work for Domino‟s,
view current job vacancies and play an
interactive delivery driver game to show
„it‟s more fun with us‟
•
On 12 September 2009, Domino‟s
expanded into theme parks with
„Domino‟s 2GO!‟ stores opening at Sea
World and Wet „n‟ Wild Water World
•
•
On 6 November 2009, Domino‟s took
pizza ordering to the next level with the
launch of their Online Ordering iPhone
Application, allowing customers to order
pizza anywhere and anytime without
ringing the store. Within five days of
launch, the Domino‟s App had reached
the number one free application position
on iTunes
•
In February 2010, Domino‟s launched a
new range of healthy options. Teaming up
with popular reality show The Biggest
Loser and their trainer Shannan Ponton,
Domino‟s launched their Good Choice
Range, consisting of seven nutrition
conscious calorie-controlled meals
•
June saw the opening of a brand new
concept store in Applecross, WA. The
store layout was distinctively different
from other Domino‟s stores, with the pizza
making now taking place directly in front
of customers. The fresh new approach to
pizza making was also evident in the new
Domino‟s „Chef‟ uniform and includes
larger seating areas for customers. The
Applecross store design was the first of its
kind for any Domino‟s store in the world
and has already been rolled out into other
locations
In December 2009, Domino‟s purchased
the Belgium pizza chain “A Pizza
Company” which operated 15 stores. The
purchase immediately doubled Domino‟s
store count in Belgium
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
•
In July 2010, Domino‟s opened it‟s 300th
European store in Pessac, France, in the
famous Bordeaux wine region. Domino‟s
has grown to become the number one
pizza company in France and The
Netherlands in sales and store count, and
aims to be the number one pizza delivery
company in Belgium in store count by the
end of 2010
•
Domino‟s International celebrated its
50th birthday with a big celebration at
The „Venetain‟ Hotel in Las Vegas,
Nevada. More than 6,000 Domino‟s
employees from around the world
converged on Vegas to celebrate the
momentous occasion
2011
•
In May, Domino‟s launched its Online
Ordering Mobile website
•
Domino‟s introduced its Online Ordering
Android Application in September
•
In October, Domino‟s celebrated 200,000
Facebook fans!
2012
2013
•
Early January Domino‟s gave all of its
Facebook fans a free Chocolate
Lava Cake
•
In March, Domino‟s launched it‟s first
„Social Pizza‟ on its Facebook page –
the application allowing fans to build
a custom made pizza from the menu,
with the most popular selection each
day being added to it
•
The popularity of this led to Domino‟s
becoming the first pizza company in the world
to offer Facebook ordering in May 2012,
featuring a live Pizza Tracker, via a dedicated
app on its Australian and New Zealand
Facebook pages
•
In May, Domino‟s redeveloped its famous
Classic Crust, the company‟s biggest product
improvement in recent years
•
In September, Domino‟s launched a dedicated
iPad app featuring a “Pizza Chef”
•
Early 2013 Domino‟s rolled out a Store Rating
Feedback App that allows customers to rate
their feedback in real time on Facebook, in a
move never seen on the Australian QSR
landscape
•
On March 10, Domino‟s launched their new
Chef‟s Best range – a game changing initiative
that repositioned value in the eyes of the
customer
•
In May, Domino‟s pushed the value offering
even further by extending the Cheaper Tuesday
value offering to Cheaper 2-days: Mondays and
Tuesdays
•
Mid 2013, Domino‟s sliced seconds off the
online ordering process by launching a new
digital platform to facilitate expected sales
growth.
•
Late 2013 to celebrate the opening of Domino‟s
600th store in Queenstown, New Zealand‟s
adventure tourism capital, Domino‟s! achieved a
world first – a pizza delivered by bungy. We saw
some great coverage of this event, come
through in New Zealand including some great
branded broadcast TV. We definitely brought a
brand new meaning to „anywhere, anytime‟!
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
2014
2014
•
Early 2014, Domino‟s increased its social media
presence to now include 24/7, round the clock
monitoring across all platforms in an absolutely
necessary move.
•
In June 2014, Domino‟s introduced Cheaper Every
Day! The launch of the Domino‟s Value Range from
only $4.95 pick up every day of the week is a move
never before seen on the pizza landscape.
•
Domino‟s reached a significant milestone clicking
over one million Facebook fans in June and
celebrated by giving away twenty one „pizza for a
year‟ prizes! Group Chief Executive Officer and
Managing Director Don Meij said the Company‟s
progressive social media strategy has been
responsible for a number of key decisions in the
business when it comes to product development
and quality.
•
In July 2014, Domino‟s launched a world first initiative, Pizza
Mogul, set to challenge the retail industry and change the
way we order pizzas forever. Pizza Mogul is a responsive
website and mobile app that allows customers to: create their
own pizza, identity and branding; share to their social
networks; and earn a cut of every sale.
The Early Years
As a Franchisee
•
•
Don bought a Domino‟s franchise at Caboolture in
January 1996. Under his guidance, Caboolture
became the biggest Domino‟s store in Australia
•
Over the next five years Don built a
network of 17 stores with annual sales
in excess of $17 million
•
•
Don started as a delivery driver in
Redcliffe, Queensland, in April 1987 for
Silvio‟s Dial-a-Pizza while studying to be
a high school teacher. He fell in love with
the industry and took up a Store
Manager‟s position in 1989
Promoted to Area Manager at only 19
years of age. For the next six years Don
was promoted through every operations
position in the company, as Silvio‟s Diala-Pizza grew into a national chain. Some
of these roles included State Operations
Manager and Director of National
Operations (1991–1993)
•
In 2001, Don sold his stores to Domino‟s
to operate as corporate stores in return
for a shareholding in the company
Corporate Role
•
In 1993, Silvio‟s Dial-a-Pizza purchased
Domino‟s in Australia. The Domino‟s and
Silvio‟s Dial-a-Pizza brands were
operated separately and Don became
General Manager of Domino‟s Australia
•
In 2001, the current senior management team was
formed when Don Meij and Grant Bourke, the two
largest Domino‟s franchisees in Australia, merged
their 25 franchised stores into the corporate store
network in return for 20% of Domino‟s. Don took on
the role of Director of Corporate Operations, in
charge of the 56 corporate stores
In December 2002, the Founder and Managing
Director Fel Bevacqua retired and Don Meij was
named as Domino‟s CEO and Managing Director
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
• Since becoming CEO and Managing Director, Don
has helped steer Domino‟s past a number of
milestones, including listing on the ASX, expansion in
New Zealand and Europe, and rapid store growth
throughout Australia
• Don has always held a deep passion for innovation
and entrepreneurialism and in July 2014, under Don‟s
vision and leadership, Domino‟s Australia launched a
world first initiative – Pizza Mogul. Pizza Mogul is a
responsive website and mobile app that allows
customers to: create their own pizza, identity and
branding; share to their social networks; and earn a
cut of every sale. Pizza Mogul has challenged not only
the pizza industry, but the entire retail industry as a
whole.
• Don has won a number of industry awards including;
The Ernst & Young Australian Young Entrepreneur of
the Year 2004, Australian Institute of Management
(AIM) Professional Manager of the Year 2004 (QLD)
and the 2002 QLD Retail Franchise
• Don‟s international Domino‟s awards include;
Chairman‟s Award for Outstanding Leadership in the
Domino‟s worldwide network 2004 and Pizza
International Manager of the Year 1996
Domino’s Team Members
• Employs over 26,000 full-time and casual staff across five
countries
• A highly experienced senior management team with an
aggregate of over 100 years experience in the Domino‟s
network
• Strong team culture and employee development that
incentivises staff and franchisees to continue to grow and
improve the business
• Operates a development program
designed to attract, train and retain staff, optimising
performance and reducing staff turnover
Our Values
•
Treat people as you‟d like to be treated
•
Produce the best for less
•
Measure, manage and share
what‟s important
•
Think big and grow
•
Incentivise what you want to change
•
Set the bar high, train, never stop learning
•
Promote from within
•
We are not ordinary, we are exceptional
dominosjobs.com.au/dominosjobs.co.nz
•
In March 2009, Domino‟s released their new
E-recruitment website dominosjobs.com.au
and within one month the site had already received
over 10,000 applications.
•
In April 2009, Domino‟s released
dominosjobs.co.nz for potential New
Zealand employees. Dominosjobs.com.au/
dominosjobs.co.nz includes real-life videos of what it‟s
like to work at Domino‟s, frequently asked questions
about the different roles and responsibilities and a fun,
interactive game users can share with their friends.
• In-house pizza „colleges‟ provide quality training to staff
• Around 75% of today‟s store owners started their career as a
delivery driver or pizza maker whilst studying at high school or
university
• Many franchisees are sourced from within the Domino‟s
network, providing strong continuity of culture and a natural
progression for employee development
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
Domino’s Partners Foundation
•
An internal non-profit
organisation
established to assist team
members in time of special
need or tragedy as a result of
natural disaster, accidents and
other emergencies. Since its
inception in 1997, the Partners
Foundation has donated more
than $450,000 to over 230
Domino‟s team members and
their families in time of need.
1300 DOMINOS
•
In April 2008, Domino‟s launched a new
number for pizza ordering in Australia,
1300 DOMINOS (1300 366 466), making
Domino‟s the first major pizza company
in Australia to use a phone name. While
Domino‟s 131 888 number is still
operational, all advertising and store
designs now include the 1300 DOMINOS
number.
iPhone
• In all five countries online ordering is
gaining momentum and becoming a larger
part of the business
• The major advantage of our online
ordering system is orders bypass the
front counter and go straight to the pizza
make line, making the order process much
faster for customers
•
On 6 November 2009, Domino‟s took
pizza ordering to the next level with the
launch of their Online Ordering iPhone
Application, allowing customers to order
pizza anywhere and anytime without
ringing the store.
•
The App was designed and built in
Australia and it was Domino‟s biggest
non-product launch ever. The iPhone App
has been a huge success.
•
Within five days of launch the Domino‟s
App had reached the number one free
application position on iTunes
•
It achieved $2 million in sales in 12 weeks
•
Within six months after its release the
App had been downloaded over
300,000 times
Online Ordering and Pulse
•
In today‟s technologically based society
our customers appreciate the flexibility
and time-saved by ordering their pizzas
online.
• The online ordering system is an example
of how Domino‟s is using innovation to
make it easier for customers to order from
us
•
In 2008, Domino‟s introduced cash
payments for online orders, a move
forward which saw online ordering jump
to a double digit mix of total sales
• The system also remembers each
customer‟s previous orders for fast
re-ordering
•
In July 2010, Domino‟s was named the #1
website in the „Food and Beverage
Restaurant and Catering‟ industry
category in Australia for 2009
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
Android App
Facebook Ordering
iPad App & Pizza Chef
Feedback App
•
•
•
In October 2012, Domino‟s launched their
iPad App, designed and built exclusively for
iPads.
•
•
Not only does it include 1.8 million pizza
combinations, it also allows customers to
design and make their own pizza with the
visual pizza builder „Pizza Chef‟. The „Pizza
Chef‟ is a creative feature for customers to
make and see their perfect pizza in a fun
and interactive way
In February 2013, Domino‟s Pizza launched
a Real-time Feedback app that allowed
customers to rate stores, with the information
to be shared on Facebook in a bid to improve
the stores‟ service and operations.
•
The Store Performance Live Ratings app,
which can be accessed from Domino‟s
Facebook page, allows customers to rate their
end-to-end experience with the brand
•
The ratings are displayed in real time on the
Facebook page, allowing customers to see
how their local store performs. They can also
view recently rated stores and view
the top five rated stores in the country
In September 2011, Domino‟s Pizza
added the Android App to its digital
platform. Domino‟s Android App has been
designed and developed in Australia and
means any customer with an Android
device can now place an order through a
sophisticated App.
•
•
•
Thanks to the flexibility of the Android
operating system, Domino‟s were able to
add additional features to enhance the
„Domino‟s store in your pocket‟
experience the App provides
These include GPS location services for
pick up orders, a widget for customers to
receive the latest offers and Pizza Tracker
updates and also utilisation of Android‟s
status bar to provide live updates of an
order‟s progress
In May 2012, Domino‟s Pizza became the
first pizza company in the world to offer
Facebook ordering, featuring a Live Pizza
Tracker, with the launch of a dedicated
app on its Australian and New Zealand
Facebook pages.
With more than 10 million active
Facebook users in Australia and the
number of daily interactions high,
Domino‟s has designed and built an
ordering capability into their Facebook
pages to ensure customers can order
their favourite pizza without leaving the
site they spend a significant amount
of time on each day
HTML5 Mobile Ordering
•
In March 2012, Domino‟s Pizza launched
their HTML5 Mobile Ordering site – the
most advanced Quick Service Restaurant
(QSR) mobile ordering site in Australia,
making Domino‟s more portable and
accessible
than ever.
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
Pizza Mogul
Taringa 100% Online Activation
•
•
•
In May, 2014, in a global Domino‟s first, Domino‟s
made the big call to turn off the phones and
operate 100% from online sales for one day only
at their Taringa store.
Online and mobile sales continue to increase,
and even more so at our Taringa store, with
online sales recorded at high as 87% due to the
strong population of University students living on
and around the St Lucia campus.
Domino‟s has seen the opportunities presented
by online and mobile, and as sales continued to
soar via this platform, they would continue to
invest and innovate in this space.
•
In July 2014, Domino‟s launched a world first initiative,
Pizza Mogul, set to challenge the retail industry and
change the way we order pizzas forever.
•
Pizza Mogul is a responsive website and mobile app
that allows customers to: create their own pizza, identity
and branding; share to their social networks; and earn a
cut of every sale.
•
•
Designed to appeal to entrepreneurs and social media
savvy pizza lovers, Pizza Mogul empowers its users the
freedom to craft their own product and message to
reach their market.
•
Pizza Mogul is the brainchild of Mr Meij who has a
passion for innovation and entrepreneurialism.
Commencing at Domino‟s as a delivery driver and
working his way up the corporate ladder to Group CEO,
he is now giving Australians the chance to start their
own pizza business and earn money by sharing their
pizza creations.
•
Mogul provides the vehicle for Domino‟s to utilise social
selling as a powerful revenue and viral advertising
stream. We are looking for our passionate customers,
fans and followers to share their creativity with their
social networks.
Doughraisers
Disaster Relief
Business Partners
•
Doughraisers support the local
community by raising funds for the set
cause through the sale of pizza products
•
Domino‟s provides food for communities
who have experienced natural disasters
and have limited access to food
•
•
During a doughraiser traditionally $1
is donated per pizza to the set cause
•
•
Doughraisers are ideal for local
community groups, charities, sporting
clubs and schools as they raise much
needed funds, at no expense to the
organisation and are a great way of
promoting their cause to the local
community
Domino‟s goes above and beyond to
help out Australians in their time of
need, accessing isolated or cut off
areas via air, road or water, to feed
the devastated communities
•
After a disaster communities struggle to
find a good meal. With more than 520
stores throughout Australia and New
Zealand, there is always a Domino‟s store
close by able to help a region in their time
of need through the donation of pizzas to
feed the local residents, emergency
workers and volunteers
Food Donations
•
Domino‟s utilises community group
services to access people in need and
provide them with food donations
•
Since the start of 2008, Domino‟s
has donated food to the Brisbane
Red Cross Night Cafe every Sunday,
to feed the homeless
•
In the last few years Domino‟s has
partnered with many well deserving local
charities, these include; Red Cross,
Mission Australia, The Smith Family, The
Cancer Council, Salvation Army, Starlight
Foundation, Marymead, Headspace,
Julian Burton Burns Trust, Love Your
Sister and The Royal Flying Doctor
Service
Mogul Charities
Over the past few years Domino‟s has
been able to offer Disaster relief to the
victims of Cyclone Larry, the Brisbane
storms, Victorian bushfires, Brisbane
floods, Tasmanian bushfires and Victorian
bushfires.
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
•
Domino‟s has partnered with a number of
significant charities to give people the
option of donating 1% to 100% of their
Mogul Dough to a nominated charity. All
money raised will be donated to the
respective charities at the end of each
month.
Domino‟s strong growth plan across Australia
and New Zealand means it is always on the
lookout for passionate and motivated people to
become franchisees. Many current Domino‟s
franchisees have found the job so rewarding
they now own several Domino‟s stores.
•
Domino‟s (the Franchisor) makes money out
of selling pizzas, not franchisees. Our whole
focus is to help franchisees sell more pizza,
make more money and, most importantly,
have more fun.
•
Benefits of Becoming a
Domino’s Franchisee:
•
Use of one of the world‟s most recognised
food brands, Domino‟s
•
A dedicated store territory
•
•
Local franchise consultant to help with
ongoing store operations, including
meeting health and safety regulations and
improving operational effectiveness and
efficiencies by adopting best practice in
stores
Ongoing training, infrastructure and
marketing support
Are You Domino’s Franchisee Material?
Domino‟s takes the process of franchisee
selection very seriously. Our objective is to
ensure every franchisee in the network is
successful, which is why we look for the
following attributes in potential franchisees:
•
A passion, commitment and
drive to succeed
Support through all stages of the store
building process
•
Strong leadership skills
•
Good people skills
Professional and comprehensive training
covering every aspect of owning and
operating a Domino‟s store
•
Good administration skills
•
Entrepreneurial flair
•
An ability to have fun and work in a young,
energetic and vibrant organisation
Your Investment:
Varies dependent upon individual
circumstances including; landlords
site contributions, size of the premises, level
and type of equipment
and can range from AUD$350,000 to $450,000
plus GST in Australia and NZ$400,000 to
$500,000 in New Zealand.
Please note that these costs exclude the
real estate cost.
Think You’ve Got What It Takes
At Domino‟s we see ourselves as the
Pizza Experts, and focus all our energy
and passion into making and delivering the
hottest, freshest, tastiest and most innovative
pizzas in our markets.
If you think you‟ve got what it takes to join
the Domino‟s success story as a franchisee,
contact us today for more details about
becoming part of our family.
For more information contact Domino‟s
Franchise Recruitment on
1300 131 888 or
visit dominos.com.au/franchising/ or
dominospizza.co.nz/franchising/
This fact sheet is for information purposes only, and the information in it is current as at June 2013.
Food Safety
•We follow a registered food safety program for
all of our stores nationally. Councils audit us to
this standard
•We train all our staff in food safety
from the day they begin and give them regular
retraining
•Our staff wear hairnets and gloves
whenever they prepare food
•They wash their hands with soap and sanitiser
as often as possible and they never handle
food without washing their hands first
Pride In Our Product
•Domino‟s Pizza Enterprises and their local
franchisee business owners‟ employ 15,000
hardworking men and women around Australia
and New Zealand, who take tremendous pride
in the highest food safety standards and
deliver a quality, freshly made product to the
customers everyday
•Our stores are open plan so our customers
can see us making their products fresh in store
daily
•Every Domino‟s store has at least one
accredited food safety supervisor
•Our stores are audited regularly by the council
and food safety auditors to ensure that food
safety in our stores remains at a high standard.
This also ensures our stores are as clean as
they can possibly be and that we are delivering
high quality safe food to our customer‟s day in
and day out
This fact sheet is for information purposes only, and the information in it is current as at June 2013.