OVERVIEW
Reach Alerts Improves Your
Return on Investment
Reach Alerts provides information about the important lifeevents that identify hot prospects in your market. Contacting
prospects when they are shopping for your product, or service,
results in significantly higher response rates and ROI.
SM
SM
With Reach Alerts you can target real
buyers within a defined territory or can hypertarget using the breadth of demographic,
transactional, financial, psychographic,
behavioral, credit, new mover data and more.
Reach Analytics provides a unique offering that
combines the most comprehensive market
data with a best-in-class business modeling
solution that will help you to reach the highest
value prospects at the most opportune time.
Pre-Movers
People who are listing their home for sale are likely to be in the market for buying a new home.
Identifying these people at an early stage provides an opportunity to market home mortgages,
insurance, moving services and other products that most movers are likely to need.
Reach compiles national new consumer home listings on a weekly basis. Our multi-sourced data
captures a significant portion of all new national listings. This is more than any other single data source.
New Home Owners
When people move into a home they are they are more likely to be in the market for services that
established home owners already have. TV and Internet connections, alarm systems, pest control,
lawn care are examples of these services.
2
Reach Analytics combines a variety of data
sources that identify home owners and can be
combined with other data sources to target new
home buyers and neighborhoods that will be
particularly likely to contain new buyers.
New Renters
Similar to new home owners, people who
move into an apartment are likely to be in the
market for services that established residents
already have. TV and Internet connections,
new auto and renters insurance, new furniture,
Results
50% to 200%
response lift in
most cases
Customized Alert
solutions produce
the highest quality
prospects
housewares and appliances are examples of
these services. Reach Analytics combines a
variety of data sources that identify new apartment
residents and can be combined with other data
sources to target new resident buyers.
Credit Alerts are a powerful account acquisition
and customer retention tool but have certain
New Auto Buyers
restrictions that come with federal regulation,
People who are selling their car are likely to be
costs of using individual credit data.
firm offer of credit requirement, and associated
in the market for a new car and will be switching
or upgrading their insurance. This is a great
source of information for auto sales, loans, and
insurance carriers.
Credit Alerts
Reach Analytics can provide Credit Alerts
for marketers with approved credit usage
applications in specific markets that provide
daily real-time intelligence of consumers
shopping for insurance, loans, autos and highticket credit-related products.
Key Benefits
Pre-movers, new movers and credit alerts
have long been a prime target for marketers,
as their response history identifies them as
active shoppers:
•Contacting prospects when they are actually
shopping for a client’s product or service results
in higher response rates and ROI.
•Reach provides broad coverage with our
databases, reaching a significant portion of premover, new residents, auto buyers and other
key events that take place in the market.
3
•With Reach Alerts, shoppers can be identified
and a direct mail package delivered within days
of the event.
Reach Alerts delivers significant ROI. In most
SM
cases, marketing to Alert prospects will produce
a 50% to 200% lift in response and a small
DIRECT MAIL
RESPONSE*
Insurance Alerts
184
Auto Loan Alerts
119
All Alerts
124
Control Group
100
*Response index to control
fraction of buyers will pay for the program.
Reach Analytics works with each customer to
Case Study
produce the most effective results. Customizing
Our client sends direct mail to Reach Alerts
prospects on a monthly basis to increase
incremental sales. As a national company, they
mail 3 to 5 million pieces annually.
alert data to meet the customers’ requirements
produces the highest quality prospects and
facilitates engagement with the prospect
while they are in the market to buy. This focus
produces significant increases in marketing ROI
Over a three month period, the response lift
and increases the overall percentage of high
achieved through direct mail, as well as spill-over
performing customers.
to other business channels, is shown as an index
to an un-mailed control sample. The various new
mover trigger files produced lifts of 64% to 113%
(more than double!) over the control. In aggregate,
mailing the new mover triggers produced an 87%
lift over the un-mailed control.
About Reach Analytics
For three decades, Reach Analytics has been providing industry-leading predictive analytics solutions to Fortune 500
clients. Over thousands of projects, our QeS predictive engine combined with our deep domain expertise in Insurance,
Financial Services, Retail and E-Commerce, Health Care and Services have led to exceptional outcomes for our clients.
Our senior team members have held a variety of industry leadership positions in the Direct Marketing Association, among
others, and are widely considered to be among the top direct marketing and predictive analytics practitioners in the world.
To find out more about how Reach Analytics can assist your organization, please contact us at [email protected].
SM
4