Determination of New Branch In KIMIDI Cake Store Using Analytical

Determination of New Branch In KIMIDI Cake Store Using
Analytical Network Process (ANP) Method and Investment Analysis
Name
: Helmi Usman
NRP : 9111201306
Lecturer Advisor : Prof. Dr.. Ir. Suparno, MSIE
ABSTRACT
The higher level of public awareness of the need for food resulted in high
competition among providers makan.Toko materials KIMIDI cake is a store that
provides a wide range of materials - ranging from food ingredients flour, butter,
margarine, food coloring, oven, pan, and a variety of the other cookie cutter.
Determination of sub-alternatives is done by using the theory of target market,
Pairwise comparison, rating districts calculation, and calculation using a weighted
rating ANP method. From the calculation using ANP method was later elected an
alternate location with the highest weighted value will be used as a new branch
store KIMIDI cake. To determine the feasibility of investment, calculation of Net
Present Value (NPV), Internal Rate of Return (IRR), and Payback Period at an
alternate location that is known investment worthiness of each - each location.
The output of the calculation of the investment analysis will be used as input on
Analytic Network Process (ANP)
In the calculation of sub-investment analysis obtained Kedungwaru as the
one that has the best value with NPV investment of Rp. 646.8 million, with an
IRR of 31% and a long payback period of 2 years 1.5 months interval. Based on
the calculation Kedungwaru ANP district is a district with the highest weight with
weights 0.158, followed by 0.128 ke.Boyolangu, then kec.Karangrejo of 0.06,
kec.Bandung of 0,035, and last kec.Durenan of 0.026. Urban Village is best
Tanon village. Kedungwaru district level sensitivity of 13.7%.
Keywords : Location analysis, Store KIMIDI cake, Pairwise Comparison,
Investment Feasibility, Analytic Network Process (ANP).
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