REACHING MORE
SKIERS THAN ANY
OTHER UK PUBLISHERS
MAGAZINE // DIGITAL
// SOCIAL // VIDEO
MEDIA PACK 2015-16
WHO
WE
ARE
 Market Leader in UK Ski Publishing
NEW
responsive
website
 Hardcopy, Online, Mobile, Video - Multi Platform Approach
 Six Editions from September to March
 Superb Features
 Quality Timely News
 Product Reviews and Interviews
 Unique Design, Inspirational Photography
 Super-Sized Full Colour Tabloid Format
Our social presence is unrivalled, hard copy distribution numbers, online
readers and email database surpasses any other UK Ski publishers.
Get your free trade copy of InTheSnow magazine sent to you each month
by visiting InTheSnow.com/trade
MOBILE
APP
MEET
THE
TEAM
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DEBBIE GABRIEL
OPERATIONS DIRECTOR
Debbie has a first-class, blue-chip background
but her passion for skiing took over. Having
been part of InTheSnow since launch she now
manages the entire production process in-house.
ANDY BLEAKLEY
WEB DESIGN & DEVELOPMENT
PATRICK THORNE
EDITOR
Patrick has been a full time, year
round, professional ski writer for 25
years. Nicknamed ‘The Snow Hunter’
he has located 6,000 ski areas in 80
countries and for the past decade has
published a weekly bulletin of stories
from ski resorts all around the planet,
notching up more than 5,000 reports.
He has written a dozen books on
skiing, received several awards, had
his work translated in to more than 20
languages and was named ‘One of 20
People to know in Ski’ by The Times.
Andy spent his early childhood in Switzerland
and was lucky enough to start skiing soon after
his first steps. Now a keen freestyle skier (and
general sports nut) who mixes a career in web
DOMINIC KILLINGER
PUBLISHER & OWNER
GIANCARLO GAMBARDELLA
SALES MANAGER
Described by many as a serial entrepreneur.
His journey into Ski Publishing started
when he founded Square Mile in 2002,
providing Wi-Fi on yachts (before anybody
knew what Wi-Fi was). Within just 4 years,
BT bought the company. At the same time,
Dominic sold an online marine publishing
business that was less than 12 months
old! With a small pot of other business
interests, his ultimate aim was to create
a business that fulfilled his passion for
skiing. Identifying an obvious gap in the Ski
Publishing market in the 2007/8 Season,
InTheSnow was launched.
Giancarlo joined InTheSnow in July 2014
heading up media sales across all our titles
and digital channels, having previously
worked with The Independent, The I and
The Evening Standard, specialising in travel
and ski. Giancarlo is a real family man with
a great passion for life overall and admits
that he knows “almost every word to every
episode of Only Fools and Horses” as his
claim to fame. He’s a kickboxer, and an all
round sports fanatic. In the past he was a
semi-pro footballer (weren’t we all?) and now
his passion for ski and the mountains has
really bitten him. He learned to ski in Norway
and his second ever ski trip was to Whistler !
design & development with skiing.
GABRIELLA LE BRETON
CONTRIBUTING WRITER
Gaby has skied in over 110 resorts across the world,
co-wrote the Footprint ‘Skiing Europe’ guidebook
and contributes articles about skiing to newspapers
and magazines including The Telegraph, The
Financial Times, Condé Nast Traveller.
ANDY TAYLOR
CONTRIBUTOR
Andy has been a keen skier since the age of 11
and has skied around 50 destinations since then.
He’s really in touch with what your typical holiday
makers and family skiers are after in a resort so
adds real value to our regular contributors.
HOW WE
REACH SUCH
A HUGE
READERSHIP
“We are the UK’s largest ski
and snowboard magazine read
by almost 500,000 skiers per month.
Edited by world leading ski journalist
and author Patrick Thorne, it’s packed
with news, features, gear reviews, resort
guides and snow reports. There’s no
better place to be informed about
skiing or snowboarding.
Visit InTheSnow.com
Domininc Killinger
Publisher
40,500 likes reaching 100k users
per week with our content
55,000 hard copies distrubuted to
600 locations September-March
13,800 followers
creating interactions daily
103,000 skiers receive
emailer every week
32,000 unique visitors
per month + 1 million page impressions per season
7,000 downloads
per month on  App Store
HOW WE
DIFFER FROM
OTHER SKI
PUBLICATIONS
“This is our 6th season working
with InTheSnow, it’s a great title,
provides us with significant benefits
and coverage and our passengers
are very pleased to see this on board
when they travel with us. they are
a great team to work with”
 We are an independent publishing house driven by a passion for winter sports, quality journalism and publishing.
 We’re news driven, but also deliver the newest and most knowledgeably produced editorial in the industry today.
 Our team know their stuff – we have unrivalled industry expertise.
 Our Editor Patrick Thorne has skied 250 resorts the world over & was named by The Times as 1 of 20 people to know in ski.
 We’re obsessed with snow sports year round, we don’t just do it in the autumn/winter!
 We don’t just regurgitate press releases, we still actively go out to find and break news stories.
 We’re not run by advertising driven focus groups, committees, Plc’s, sales managers - we are driven by readers,
quality editorial, superb photography and publishing integrity.
 Our final print deadline each season is early March, not mid/late autumn.
 Online/social/digitally we are live all year round.
OUR
READERS
WHY READERS LOVE
“InTheSnow have always
been creative in their approach,
getting us great coverage for a
sensible spend. We are well looked
after as a client, they understand
the marketplace well and respond
quickly to anything we need”
56+ <25
INCOME
1. A great mix of products, resorts, news, + interviews
2. Superb photography with quality journalism
3. It’s free, exceptional quality, and easy to read
46-55
YEAR OLDS
26-35
36-45
YEAR OLDS
67% of readers
achieve a household
income of more than
100k per annum
YEAR OLDS
26% of readers
achieve a household
income of more than
150k per annum
58
%
42
%
92%
Take a Ski Holiday
Every Year
27%
Take More Than 2 Ski
Holidays a Year
HOW MANY WE REACH
250,000
readers per month on average
via hard copy, online + mobile
OUR
DISTRIBUTION
NETWORK
“Having InTheSnow
magazine available to our
guests is great added value, it
is the only ski magazine we
distribute and we are pleased to
offer InTheSnow this season”
We continue to reach guaranteed skiers throughout our wide distribution network via 250 retail stores, 90 indoor ski practice slopes including
The Snow Centre, Hemel, Sno!Zone and Chill Factore. Hard copies of InTheSnow can be picked up onboard Eurostar, Snow Express Coaches and
Ski Weekends Coaches. We are also on board 11 ski transfer buses and can be found in 3 UK airport terminals. Other locations include Ski World chalets,
hire shops like Precision Ski, and ski tuition locations like Oxygene as well as an additional 130 other locations across Europe’s top 20 ski resorts.
TIMELY
NEWS
INSIDE
THE MAG
InTheSnow is large format and in full colour, therefore every feature or advert is
twice the size of all other monthly UK ski magazines. This gives you much bigger
and brighter coverage for your spend. The use of large format images, and the
space for DOUBLE the text enables you to really sell your resort, product or
service whilst truly engaging and exciting hundreds of thousands of readers.
GEAR
REVIEWS
GREAT
FEATURES
REGULAR
COLUMNS
EVENTS +
SPONSORSHIP
“InTheSnow is a great
title for a good range of our
ski clients. They are extremely
flexible and proactive to work with,
providing good value for money for
every client big and small.”
Exclusively onboard
Exclusively onboard
Exclusively on board the
FILM PREMIERS
SNOW EXPRESS
COACHES
EUROSTAR
SNOW TRAIN
SKI WEEKENDS
COACHES
Including: Days Of My Youth Red Bull Premiers,
Warren Miller Film Premiers,
Almost Ablaze TGR, and Snowboxx
Trade partnerships including Listex, Slide, ISPO, ISTM, MTS, Les 3 Vallées, Snowsport Industries Of Great Britain
OTHER
PUBLICATIONS
“It’s been a pleasure
working with InTheSnow
on a large ski campaign for
the last 2 years. The exposure,
advise and client care has been
tremendous. We look forward
to a continued successful
working relationship.”
SKI HOTEL &
CHALET GUIDES
LOVE THE
MOUNTAINS
SNOW SURE
MAGAZINE
SNOW CAMP
MAGAZINE
TIEBREAKER
MAGAZINE
GOLF
NEWS
Powder Retreats:
A unique coffee table guide
to everything luxe in ski.
A twice yearly
bumper, coffee
table edition of
InTheSnow that’s the
first ski magazine
and first summer
magazine to hot the
shelves September
and April.
A magazine
exclusively
published for
Hemel Snow
Centre & it’s 250k
annual visitors.
A magazine
showcasing
everything that’s
great about the
UK’s largest
ski charity.
A unique localised
magazine that
encompasses news
from around the
Buckinghamshire
tennis circuit.
The south of
England’s biggest
free Golf magazine,
featuring clubs
equipment and
news from all over
the golfing world.
Ultimate Guide:
A guide to 3 - 5 ski
hotels and chalets around
the world.
AD
SPEC
3mm BLEED
2015-16
All Artwork Must Be Supplied:
10mm MARGIN
3mm BLEED
10mm MARGIN
 with 3mm Bleed to all sides
DOUBLE PAGE SPREAD*
600mm [W] x 350mm [H]
Including Bleed: 606mm [W] x 356mm [H]
Text Area: 580mm [W] x 330mm [H]
FULL PAGE
300mm [W] x 350mm [H]
Including Bleed: 306mm [W] x 356mm [H]
Text Area: 280mm [W] x 330mm [H]
DOUBLE PAGE  DOMINANT*
200mm [W] x 350mm [H]
Including Bleed: 206mm [W] x 356mm [H]
Text Area: 180mm [W] x 330mm [H]
See dimensions including bleed opposite and guide below
 with text at least 10mm away from all edges of the advert
See dimensions for text area opposite and guide below
 as a High Res PDF – PDF/X-1a:2001 compliant
What is bleed?
3mm BLEED
10mm MARGIN
Bleed is a printing term that refers to printing that goes beyond the
edge of the sheet before trimming. In other words, the bleed is the
area to be trimmed off.
As nearly all InTheSnow ad sizes run to the edge of the page, we
require that all artwork supplied have at least 3mm bleed to each side.
This area should not contain anything of crucial value, as it will be cut
away when the final copies of the magazines are trimmed and finished,
but any images or coloured backgrounds running to the very edge of
your ads should run into the bleed space.
3mm BLEED
10mm MARGIN
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JUNIOR FULL PAGE
200mm [W] x 350mm [H]
Including Bleed: 206mm [W] x 356mm [H]
Text Area: 180mm [W] x 330mm [H]
DOUBLE PAGE DOMINANT  BASELINE*
600mm [W] x 120mm [H]
Including Bleed: 606mm [W] x 126mm [H]
Text Area: 580mm [W] x 100mm [H]
JUNIOR DOUBLE PAGE SPREAD*
350mm [W] x 200mm [H]
No Bleed Required
Text Area: 350mm [W] x 200mm [H]
Why do I need to keep my text 10mm from
the edge of the ad artwork?
As there is a certain margin of error in the trimming of all print media,
we advise keeping all crucial text and logos at least 10mm (13mm
including bleed) from the edge of your artwork to avoid any of this
information becoming accidentally cropped during the trimming of the
final magazine copies.
A4 JUNIOR
180mm [W] x 240mm [H]
Including Bleed: 186mm [W] x 246mm [H]
Text Area: 160mm [W] x 220mm [H]
JUNIOR HALF PAGE HORIZONTAL
300mm [W] x 120mm [H]
Including Bleed: 306mm [W] x 126mm [H]
Text Area: 280mm [W] x 100mm [H]
JUNIOR HALF PAGE VERTICAL
100mm [W] x 350mm [H]
Including Bleed: 106mm [W] x 356mm [H]
Text Area: 80mm [W] x 330mm [H]
JUNIOR QUARTER
100mm [W] x 175mm [H]
Including Bleed: 106mm [W] x 181mm [H]
Text Area: 80mm [W] x 155mm [H]
THE ORIGINAL EIGHTH
100mm [W] x 120mm [H]
Including Bleed: 106mm [W] x 126mm [H]
Text Area: 80mm [W] x 100mm [H]
10mm MARGIN
3mm BLEED
2015-16
ISSUE
SCHEDULE
RELEASE DATES
COPY DEADLINE DATES
28 September 2015
2 November 2015
7 December 2015
11 January 2016
15 February 2016
14 March 2016
12 September 2015
12 October 2015
16 November 2015
21 December 2015
25 January 2016
29 February 2016
Giancarlo Gambardella
Head of Sales
07786 803 822
0203 015 4319 / 01494 862 423
[email protected]
inthesnow.com
© COPYRIGHT 2015
DOMINIC KILLINGER
PUBLISHER
+44 (0) 1494 862 423
[email protected]
inthesnow.com
© COPYRIGHT 2015