Me
easuring the digital world.TM
Gloss
sary
Key Terms
T
for
f the comSc
core Dic
ctionary
y
March 20
011
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[Type text]
Key Term
ms for comScore Dictionary
Key Terms
s for co
omSco
ore Dic
ctionarry
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Ad
A Focus
Ranke
ed category off advertising-s
supported me
edia brands. These sites ssell ad invento
ory.
Advertising
A
Ne
etwork
A com
mpany that sells advertising
g on a group o
of domains prrimarily for thiird party owne
ed
websittes. Ad Netwo
orks are desig
gnated [N] an d marked witth double aste
erisks (**) in the
reports
s.
Advertising
A
Ne
etwork Aggreg
gate
Ad Networks that are collected under
u
one um
mbrella entity a
are designate
ed with [A] and
d
marked with double
e asterisks (***) in the reporrts.
Alternate
A
Rollu
up [A#]
Custom
m, client-crea
ated media de
efinition that p
provides an allternative view
w of the mediia. An
“Alt Ro
ollup” is permissioned to be
e viewed onlyy by the clientt who purchasses it. Alt Rollups
have reportable
r
“broken out" levels enabling d
drill down into
o the media (a
as opposed to
o
custom
m entities thatt are only top line.) Alt Rolllups also allow
w for duplicattion, so a spe
ecific
entity can
c appear in
n more than one
o level. No other definitio
on, neither syyndicated nor
custom
m entity, allow
ws for duplicattion like this.
Asterisk
A
(*)
An astterisk (*) is us
sed to identify
y web domain s that are inccomplete (i.e.,, the owner ha
as
assign
ned traffic for certain pages
s in the doma
ain to other en
ntities).
Channel
C
[C], SubChannel
S
[S
S], Group [G] and SubGrou
up [SG]
Within a Media Title
e there may be
b grouped UR
RLs of editoriially consisten
nt content tha
at
make up a Channel. For some of
o the largest M
Media Titles, Channels the
emselves mayy be
broad, and Subchannels, Groups and Subgro
oups within th
he larger Chan
nnels may pro
ove
useful for categorization within th
he comScore Dictionary.
Custom
C
Entity [E]
Custom
m defined com
mbinations off URLs made available at tthe request off comScore
clients
s. Custom Enttities accomm
modate specifiic client busin
ness needs, fo
or example, w
when
domains have traffic from certain
n pages assig
gned to other entities, a clie
ent may recre
eate
the domain in its en
ntirety as a cu
ustom entity fo
or use in repo
orts to show T
Total Domain
Reach
h.
Media
M
Title [M]]
A Med
dia Title is an editorially and
d brand cons istent collection of contentt in the digital
landsc
cape that prov
vides the marrketplace with
h a view of online user behavior. This m
may
repres
sent a domain
n, a group of domains,
d
onlin
ne service or application.
Pattern
The lowest level building block of
o the comSco
ore Dictionaryy. A Pattern is a URL or
collecttion of URLs that
t
share sim
milar characte
eristics (e.g., tthe same hosst and directory),
that arre assigned to
o a specific de
efinition in the
e Dictionary H
Hierarchy (i.e.., channel or ssubchannel). Patterns are
a not explic
citly reported iin Media Metrix.
Property [P]
The highest level off reporting in the Client Fo cus structure, Properties rrepresent all F
Full
Domaiins (i.e. felmo
ont.com), Pages (i.e. sportss.felmont.com
m/tennis), App
plications or O
Online
Servic
ces under com
mmon owners
ship or majoritty ownership for a single le
egal entity. A
Properrty may also contain
c
any digital media ccontent that iss not majority owned but has
been legally signed
d over for repo
orting purpose
es by the majjority owner.
P
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